Be - Bilingual Education

What Be - Bilingual Education does

Be – Bilingual Education, operating through the Brazilian corporate entity EBI – Escolas Bilíngues Internacionais e Editora Educacional S/A (CNPJ 26.764.114/0001-00), headquartered in Belo Horizonte, Minas Gerais, provides a proprietary Portuguese-English bilingual education curriculum to schools across Brazil. Its core offering, Currículo Be, spans Educação Infantil through Ensino Médio and is configurable into 3-aula (three weekly class hours, creative problem-solving emphasis) and 5-aula (five weekly hours, scientific investigations and experiments) formats, with a newer Ensino Médio Bilíngue product extending coverage into high school. The curriculum incorporates licensed National Geographic content and is MEC-certified through the Singularidades institution. The company complements curriculum licensing with Assessoria Pedagógica Integral (curriculum integration, teacher hiring support, material selection, family engagement, and year-round accompaniment) and Escola de Educadores Bilíngues by Be, a continuing-education and certification program for teachers and coordinators.

Be monetizes primarily through recurring curriculum licensing and implementation contracts with partner schools, supplemented by professional services revenue from pedagogical advisory and recurring educator training. Pricing is not publicly disclosed; solutions are quoted by consultants based on education segments covered, weekly class hours (3 or 5), and scope of advisory. Go-to-market is consultant-led enterprise field sales: school administrators submit inquiries via the website form, after which consultants customize proposals and onboard schools. Demand is generated through a multi-channel mix including content marketing (blog, podcast "Naturalmente Bilíngue by Be"), paid acquisition (Google Ads, Meta Ads), organic social (Facebook, Instagram, YouTube), email newsletters, and education-sector events. The primary customer segment is Brazilian private K-12 schools, with public schools listed as a secondary segment; stated scale signals include 60,000+ students reached, a 95% international-exam approval rate, and a 98% educator training satisfaction rate.

Name

Be - Bilingual Education

Legal name

EBI – ESCOLAS BILINGUES INTERNACIONAIS E EDITORA EDUCACIONAL S/A

Website

https://beducation.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Be – Bilingual Education provides a proprietary Portuguese-English bilingual curriculum (Currículo Be) and pedagogical advisory services to private and public schools across Brazil, spanning Educação Infantil through Ensino Médio with configurable 3- or 5-aula formats.

Ownership category

akta.pro rank

Product category

Bilingual Education Curriculum

NAICS

Language Schools (61163), Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

akta.pro secondary industries

Bilingual/Language-Immersion Preschools (EDACABAH), Literacy & ELA Instruction (School-Delivered) (EDAJAFAF), Bilingual & Language-Immersion Early Learning Academies (EDACADAG)

Keywords

• Bilingual curriculum
• Language education programs
• Pedagogical advisory services
• Educator training programs
• Educational content licensing

Headquarters

HQ city

Belo Horizonte, MG

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Curriculum Licensing and Implementation: Be provides its proprietary bilingual curriculum to partner schools with full pedagogical support, teacher training, and ongoing advisory services. Schools adopt the curriculum which is customized to their reality (3 or 5 class hours per week, different education levels).
2. Pedagogical Consulting Services: Comprehensive advisory services including curriculum integration, teacher recruitment support, material selection, family engagement events, and ongoing pedagogical accompaniment.
3. Educator Training and Certification: Continuous professional development programs for educators, coordinators, and directors including training on platforms, doubt sessions, and formative events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Be – Currículo Bilíngue provides a proprietary Portuguese-English bilingual education curriculum to schools in Brazil, covering Educação Infantil (Early Childhood) through Ensino Médio (High School). The company licenses its structured curriculum with options for 3 or 5 weekly class hours, paired with full pedagogical advisory, certified educator training, international exam preparation, and ongoing accompaniment throughout the academic year.

Product overview

Be – Currículo Bilíngue is a unified bilingual education curriculum platform offering solutions from early childhood education (Educação Infantil) through high school (Ensino Médio). The portfolio consists of the core Currículo Be curriculum supplemented by differentiated program options: the 5 Aulas solution (five classes per week with scientific investigations and experiments) and the 3 Aulas solution (three classes per week focused on creative problem-solving). The platform also includes an integral pedagogical advisory service (Assessoria Pedagógica Integral), the Escola de Educadores Bilíngues for educator training, and the Naturalmente Bilíngue podcast brand. All offerings are designed to adapt to each school's reality through personalized implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Naturalmente Bilíngue by Be: A podcast series featuring content about bilingual education.
• Escola de Educadores Bilíngues by Be

Products and services

• Currículo Be Comprehensive bilingual education curriculum covering Educação Infantil through Ensino Médio, including pedagogical support, continuing educator education, and teaching materials for partner schools.
• 5 Aulas Bilingual education solution delivering five class periods per week, emphasizing scientific investigations, experiments, and hands-on practical learning for students.
• 3 Aulas Bilingual education solution delivering three class periods per week, focused on creative problem-solving activities for students.
• Ensino Médio Bilíngue Bilingual high school solution providing bilingual education both inside and outside the classroom for Ensino Médio students.
• Escola de Educadores Bilíngues by Be Training institution for bilingual educators providing MEC-certified continuing education and professional development programs with continuous platform training, doubt sessions, and formative events.
• Assessoria Pedagógica Integral Comprehensive pedagogical advisory services including curriculum integration support, teacher recruitment assistance, material selection, family engagement events, and ongoing pedagogical accompaniment throughout the academic year.

Quantifiable outcome

• 60,000+ students living English naturally with the Be Curriculum
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Cultura Inglesa: Cultura Inglesa is a long-established Brazilian English-language school chain offering courses and teacher training across Brazil. While primarily a B2C language school rather than a K-12 curriculum licensor, it overlaps with Be in teacher development and Brazilian English education.

Others

• National Geographic Learning (Cengage): National Geographic Learning supplies English-language educational content and is Be's content partner. As a vendor and content licensor to bilingual education programs globally, it represents both a partner and an adjacent player in the same ecosystem.

Broad incumbents

• International Baccalaureate (IB): IB provides globally recognized K-12 programs adopted by elite Brazilian private schools. It represents the upper-tier alternative for international credentials and competes with Be's Ensino Médio launch for high-school curriculum placement.
• Cambridge Assessment International Education: Cambridge is a globally recognized international curriculum and qualification provider used by many Brazilian private schools. While not a Portuguese-English bilingual specialist, it competes for curriculum adoption and international exam credibility in the same K-12 buyer segment.
• Pearson Edexcel: Pearson offers international K-12 qualifications (Edexcel), English-language learning programs, and content used by Brazilian schools. It competes for the same curriculum and international-exam positioning, though as part of a much broader global education portfolio.

Direct peers

• FIS (Fischer International School) Currículo Bilíngue: FIS provides a proprietary bilingual curriculum to Brazilian partner schools from early childhood through high school, accompanied by teacher training and pedagogical advisory. It directly competes with Be on the same B2B curriculum-licensing model in the Brazilian K-12 market.
• Maple Bear Canadian Schools: Maple Bear is one of Brazil's largest bilingual school networks, offering Canadian-model English-Portuguese immersion curriculum to private schools across the country. Like Be, it provides curriculum, teacher training, and pedagogical support to partner schools in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaZUM8QCr1kY0w2AouGVJWw
• Facebookfacebook.com/curriculobe
• LinkedInlinkedin.com/company/curriculobe
• Instagraminstagram.com/curriculobe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be - Bilingual Education