BEEN THERE DONE THAT

What BEEN THERE DONE THAT does

BEEN THERE DONE THAT is a privately held direct-to-consumer e-commerce company that designs and sells interactive scratch-off posters marketed as personal wall art, bucket lists, and gifts. Founded around 2010 by Satya in Singapore and now headquartered in Fort Lauderdale, Florida, the company sells exclusively through its Shopify-hosted online store (beentheredonethat.shop) with global fulfillment from six international warehouses. The company has no disclosed external funding, operates with approximately 19 employees, and serves individual consumers and gift buyers across reading, entertainment, travel, food and beverage, and family interest categories.

The company's core product line is LIFELOGUES — a portfolio of 25+ themed scratch-off posters, each priced at $199.90, featuring 100 curated items hidden under proprietary Easy-Off gold foil on 250GSM art paper. Notable technical components include a proprietary six-color printing process, a magnetic Padauk wood frame system (MAGNETIQUE, sold separately at $99.90) that allows continuous interaction without removing the poster, and a content curation workflow that aggregates ratings from third-party sources such as GoodReads, IMDB, Rotten Tomatoes, and Lonely Planet. Product examples include NOVELOGUES (100 curated books), MOVIELOGUES (100 greatest movies), CITYLOGUES (100 cities), BEERLOGUES, ANGLERLOGUES, and BABYLOGUES.

The business operates a one-time-purchase revenue model with no subscription component. Marketing is concentrated on paid Facebook/social advertising, organic Instagram and Pinterest presence, email capture for flash sales, and word-of-mouth referrals. The company is founder-led, has no disclosed institutional investors, no third-party retail distribution, and no M&A activity. Customer segments are horizontally diversified across hobbyist personas (book, movie, travel, food enthusiasts) and gift buyers, with kid/family variants extending the addressable audience.

Name

BEEN THERE DONE THAT

Legal name

BEEN THERE DONE THAT

Website

https://beentheredonethat.shop

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

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NAICS

Stationery Product Manufacturing (322230), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYIMAMAHAG

Stationery & Office Paper Products (notebooks, pads, forms)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• Interactive scratch-off posters
• Personalized wall art
• Bucket list posters
• Curated gift items
• Novelty home decor

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations

Revenue model

1. LIFELOGUE Poster Sales: One-time purchase of interactive scratch-off posters priced at $199.90. Each poster contains 100 curated items, stickers, and scratch tools. No subscription model.
2. MAGNETIQUE Frame Sales: Sale of proprietary magnetic wooden frames at $99.90. Optional accessory that enhances the LIFELOGUE experience with neodymium magnets and Padauk wood construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BEEN THERE DONE THAT designs, produces, and sells interactive scratch-off poster products (LIFELOGUES) featuring 100 curated items hidden under Easy-Off gold foil on 250GSM art paper, packaged with stickers for personalization. The company also sells a proprietary Padauk-wood magnetic frame (MAGNETIQUE) for displaying the posters. All products are sold direct-to-consumer through the company's Shopify-hosted online store at $199.90 per poster and $99.90 per frame, with global shipping.

Product overview

BEEN THERE DONE THAT is a series of interactive scratch-off poster products designed to inspire users to pursue their passions. The core product line is called LIFELOGUES, which includes over 25 themed scratch-off bucket list posters featuring 100 curated items hidden under gold foil that users scratch to reveal exquisite artwork. The portfolio spans diverse interests: READING (NOVELOGUES, NOVELOGUES YA, NOVELOGUES KIDS), ENTERTAINMENT (MOVIELOGUES, MOVIELOGUES KIDS, SHOWLOGUES, ANIMELOGUES, GAMERLOGUES, TVLOGUES, AUDIOLOGUES), TRAVEL & ADVENTURE (CITYLOGUES, CITYLOGUES US, PARKLOGUES, SUPERLOGUES, FUNLOGUES), FOOD & DRINKS (DESSERTLOGUES, COFFEELOGUES, BEERLOGUES, WHISKEYLOGUES, GASTROLOGUES, MIXOLOGUES, DATELOGUES), and FAMILY (BABYLOGUES, YOGALOGUES, BOARDLOGUES, ANGLERLOGUES). The add-on MAGNETIQUE frame is a custom-built Padauk wood magnetic frame designed specifically to display LIFELOGUE posters while allowing continued interaction with the scratch-off feature. All posters use 250GSM art paper, Easy-Off gold foil technology, and come with sticker sets for personalization and ratings.

Differentiator

Problem solved

Functional benefit

Brands

• LIFELOGUES: The company's flagship interactive scratch-off poster product line featuring 100 curated items across various interest categories.

Products and services

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Quantifiable outcome

• Product includes 100 curated items, 130-200+ stickers, badges, and star ratings for personalization

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Company states 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.' Shopify processes payments, manages inventory, and handles checkout.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Minted: DTC platform for artist-designed stationery, wall art, and personalized paper goods. Comparable because it sells premium printed paper products directly to consumers, combining curated artist content with on-demand manufacturing and gifting positioning.
• Rifle Paper Co. Lifestyle brand selling illustrated stationery, wall art, and home decor through its own D2C site and select retail. Comparable because it monetizes original artwork across printed paper formats (cards, calendars, prints) at premium price points with strong gifting appeal.
• Knock Knock: Maker of witty stationery, journals, and novelty paper goods sold as gifts. Comparable because it sells paper-based interactive products (stickers, journals, scratch pads) through its own e-commerce site with a gift-first value proposition.
• Papier: DTC personalized stationery and paper goods brand. Comparable because it designs and sells premium printed notebooks, journals, and paper products directly to consumers via a Shopify-style storefront with gifting customization.
• Artifact Uprising: DTC premium photo books, prints, and wall art brand. Comparable because it sells premium printed keepsake/wall-art products direct to consumers at high price points, marketed heavily as meaningful gifts.
• Society6: DTC marketplace for artist-designed wall art, prints, and home decor. Comparable because it monetizes curated visual artwork as wall art and decorative prints sold directly to consumers at premium prices.
• Deny Designs: Artist-designed home decor and wall art brand. Comparable because it sells curated decorative printed products (wall art, tapestries, pillows) direct-to-consumer with gifting and personalization angles.

Emerging players

• Paper Culture: Eco-friendly personalized stationery and paper goods brand. Comparable because it designs and prints customized paper-based products (cards, journals, prints) on premium stock and sells direct-to-consumer for gifts and personal use.
• Cratejoy: Subscription box marketplace with many hobby, book, and lifestyle discovery boxes. Comparable because it serves the same consumer need (curated discovery + collection tracking) via subscription mechanics — adjacent monetization model BTDT could adopt.

Broad incumbents

• West Elm: Large-scale home furnishings and wall decor retailer (Williams-Sonoma Inc.). Comparable as a broader incumbent that sells curated wall art and decorative prints at scale, representing the type of large competitor BTDT would face if its concept scales successfully.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BNTHRxDNTHT
• Instagraminstagram.com/bnthr_dntht
• Pinterestpinterest.com/bnthr_dntht

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEEN THERE DONE THAT