Beetlejuice the Musical

What Beetlejuice the Musical does

Beetlejuice the Musical is a live theatrical production based on Tim Burton's 1988 cult film, operated as a touring Broadway musical by the production entity Beetlejuice First National Tour LLC, with Warner Bros. Theatre Ventures as the originating producer and IP licensor. The show opened on Broadway in 2019 with music and lyrics by Eddie Perfect, book by Scott Brown and Anthony King, and direction by Alex Timbers. Following three successful Broadway runs, the production launched a national North American tour in 2024 and also maintains a presence in Australia, targeting general theatergoers, families, and Tim Burton fans seeking live entertainment experiences.

The underlying product is a live performance combining original musical score with elaborate scenic design (David Korins), projection design (Peter Nigrini), special effects (Jeremy Chernick), costume design (William Ivey Long), puppetry (Michael Curry), and illusion/magic design (Michael Weber). Ancillary revenue is generated through an official Broadway merchandise shop offering apparel, accessories, and collectibles.

The business model is direct-to-consumer ticket sales via the BroadwayDirect platform across multiple North American tour venues, supplemented by merchandise sales. Marketing is executed through specialized entertainment agencies SpotCo (creative, social media, and overall marketing) and Allied Global Marketing (tour marketing and press), with touring logistics managed by NETworks Presentations and general management by Gentry & Associates. The production received 2024 Tony Award nominations for Best Original Score (Eddie Perfect) and related categories, and the creative team includes multiple Tony, Emmy, Drama Desk, and Olivier Award winners and nominees, reinforcing the production's commercial and critical positioning within the licensed Broadway touring segment.

Name

Beetlejuice the Musical

Legal name

Beetlejuice First National Tour LLC

Website

https://beetlejuicebroadway.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Beetlejuice the Musical is a touring Broadway musical adaptation of Tim Burton's 1988 film, operated by Beetlejuice First National Tour LLC under Warner Bros. Theatre Ventures, selling live performance tickets to theatergoers and Tim Burton fans across North American tour cities via BroadwayDirect.

Ownership category

akta.pro rank

Product category

Live Theatrical Entertainment

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live musical theater
• Broadway touring production
• Stage musical performance
• Theatrical entertainment
• Broadway live shows

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue generated from live performance ticket sales at Broadway venues and national touring productions. Audiences purchase tickets to attend scheduled performances.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Beetlejuice the Musical is a live touring Broadway musical production based on Tim Burton's 1988 film, featuring music and lyrics by Eddie Perfect, book by Scott Brown and Anthony King, and original direction by Alex Timbers. The show follows teenager Lydia Deetz as she encounters a demon named Beetlejuice, blending irreverent humor with themes of family and love, with elaborate scenic, projection, lighting, sound, costume, and special effects design supporting each live performance.

Product overview

Beetlejuice is a touring Broadway musical production based on Tim Burton's beloved 1988 film. The production operates as a live theatrical show featuring a national touring cast and crew. The primary offering is the live performance itself, complemented by official merchandise sold through the dedicated Broadway shop. The show features original music and lyrics by Eddie Perfect, book by Scott Brown and Anthony King, and scenic design by David Korins, with the touring production managed by NETworks Presentations.

Differentiator

Problem solved

Functional benefit

Products and services

• Beetlejuice A touring Broadway musical based on Tim Burton's 1988 film, featuring music and lyrics by Eddie Perfect, book by Scott Brown and Anthony King, and direction by Alex Timbers, telling the story of Lydia Deetz and the demon Beetlejuice through live performance.
• Beetlejuice Broadway Merchandise Official branded merchandise including apparel, accessories, and collectibles sold through the dedicated Broadway shop for fans of the Beetlejuice musical.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Allied Global MarketingcoreGTM or Marketing PartnerIntegrated marketing agency serving as Tour Marketing & Press for the national tour. Works with entertainment, consumer, and lifestyle brands including 85+ Broadway shows over three decades. Current tours include Back to the Future, The Book of Mormon, Hadestown, and others.
• SpotCocoreGTM or Marketing PartnerFull-service entertainment advertising agency handling marketing, creative direction, and social media for the production. One of the entertainment industry's leading agencies trusted by Broadway's biggest hits including Hadestown, The Book of Mormon, and MJ.
• NETworks PresentationscoreImplementation/ SI/ Consulting PartnerProduction management company handling touring production logistics. Provides executive producer Hannah Rosenthal and production management through Hector Guivas.
• Gentry & Associates / Madeline McCluskeycoreImplementation/ SI/ Consulting PartnerGeneral management for the production, providing operational oversight.
• Geoff Josselson CastingcoreImplementation/ SI/ Consulting PartnerCasting director for the national tour, responsible for casting all roles in the touring production.
• Jenny GerstencoreImplementation/ SI/ Consulting PartnerLine producer for the production. Also serves as producer of musical theatre at New York City Center and creative producer for Virgin Voyages.
• BroadwayDirectcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for ticket sales. Customers purchase tickets through this platform for both Broadway performances and national tour dates.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hamilton: Lin-Manuel Miranda's blockbuster Broadway musical that, like Beetlejuice, has run multiple Broadway engagements and an extensive national tour with high-grossing ticket sales and merchandise revenue. Same touring economics and Broadway touring distribution model.
• Frozen: Disney IP-driven Broadway musical that has run on tour and shares multiple creatives with Beetlejuice (Michael Curry for puppet/character design, Peter Hylenski for sound). Comparable IP-licensed Broadway touring model.
• The Book of Mormon: Long-running Broadway touring musical also represented by SpotCo and Allied Global Marketing. Direct peer in touring ticketing and Broadway marketing channel structure.
• Hadestown: Tony-winning Broadway musical on national tour, sharing marketing agency partners (SpotCo, Allied Global Marketing) with Beetlejuice. Direct peer in Broadway touring marketing and routing.
• SpongeBob SquarePants: The Broadway Musical: IP-licensed Broadway musical sharing projection designer Peter Nigrini, hair/wig designer Charles G. Lapointe, and make-up designer Joe Dulude II with Beetlejuice. Comparable IP-licensed Broadway touring model and creative team profile.
• Moulin Rouge! The Musical: Broadway musical originally directed by Alex Timbers with shared creative team (Peter Hylenski, Alex Timbers). Direct peer in scale, creative team overlap, and Broadway production economics.
• MJ: The Musical: IP-driven Broadway musical currently on national tour sharing several creatives with Beetlejuice (David Korins, Peter Hylenski, Charles G. Lapointe, Joe Dulude II). Direct competitive peer for touring venues and marketing agency relationships.
• Wicked: Long-running Broadway musical with multiple North American touring companies and Broadway runs — directly comparable to Beetlejuice's three-Broadway-run-then-tour lifecycle and touring revenue model.
• The Lion King: Disney IP-driven Broadway musical with the largest-grossing touring operation in North America. Direct peer as another IP-licensed Broadway show competing for the same touring venues and family audiences.
• Back to the Future: The Musical: IP-driven Broadway touring musical also operated by Allied Global Marketing on tour. Comparable as another film-to-stage adaptation competing for the same tour routing and audience demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beetlejuice-the-musical

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beetlejuice the Musical