BE International

What BE International does

BE International Marketing Sdn. Bhd. is a privately held Malaysian multi-level marketing company founded in 2017 and headquartered in Bukit Jalil, Kuala Lumpur, operating through an exclusive Independent Business Owner (IBO) distribution network. The company sells a diversified wellness and personal-care portfolio organized under four brands: AULORA (compression wear built on patented KODENSHI® fiber technology imported from Japan, integrating 0.3μm ceramic particles to reflect far-infrared body heat), BElixz (halal health supplements including the IP-PA1 fermented wheat extract immune product SHIRUTO, collagen, gut-health pre/pro/postbiotics, weight-management and plant-protein SKUs), BEYUL (a hydrating skincare line spanning cleansers, toners, ampoules, masks, lip care, and SPF 50+ UV protection), and BEYANG (personal care including intimate wash, laundry wash, handcrafted soaps, and IP-PA1 topical cream).

Core technology rests on two proprietary, internationally patented platforms: KODENSHI® Fiber for compression wear and IP-PA1 for fermented-wheat-extract supplements, both filed in more than ten jurisdictions including Japan, the US, the EU, China, and India. Manufacturing is supported by GMP and HALAL certifications, with additional USDA Organic certification on the Spirulina line and Malaysian NPRA pharmaceutical registrations (MAL20056037T, KKLIU 1791). A research collaboration with CIITRA provides third-party scientific validation for the immune-support product line.

Revenue is generated through unit-priced direct sales (RM118-RM958 across the apparel range, RM197-RM857 across supplements) channeled exclusively through authorized IBOs via the BE4U mobile app, with sales on third-party marketplaces (Lazada, Shopee, Carousell, Qoo10, Facebook, Instagram, Lelong, mudah.com) explicitly prohibited. The company serves two primary customer segments — health-conscious end consumers seeking halal-certified wellness products, and MLM entrepreneurs seeking financial-literacy and personal-development opportunities through direct-marketing entrepreneurship.

Name

BE International

Legal name

BE International Marketing Sdn. Bhd.

Website

https://beintl.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

BE International is a Malaysian multi-level marketing company that sells halal-certified wellness products — KODENSHI® compression wear, IP-PA1 supplements, BEYUL skincare, and BEYANG personal care — exclusively through a network of Independent Business Owners across Southeast Asia.

Ownership category

akta.pro rank

Product category

Health, Wellness & Personal Care (Direct Selling)

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH), Weight Management & Metabolic Supplements (CRADAGAG), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Health supplements
• Compression clothing
• Direct selling
• Halal wellness products
• Skincare products

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales through MLM Distribution: BE International generates revenue through direct sales of health supplements, skincare, and compression clothing products via its network of Independent Business Owners (IBOs). The MLM structure allows distributors to earn commissions on product sales through their personal sales and team building efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BE International is a Malaysian multi-level marketing (MLM) company that sells health supplements, skincare, and compression clothing exclusively through a network of Independent Business Owners (IBOs). Its portfolio spans four brands: AULORA (compression wear using patented KODENSHI® fiber from Japan), BElixz (halal health supplements including SHIRUTO with patented IP-PA1 fermented wheat extract), BEYUL (hydrating skincare), and BEYANG (personal care). Products are distributed only via authorized IBO distributors, with third-party platform sales explicitly prohibited.

Product overview

BE International is a Malaysian multi-level marketing (MLM) company offering a diversified portfolio of wellness and personal care products organized under four main brands: AULORA (compression clothing with Kodenshi® technology), BElixz (halal health supplements), BEYUL (hydrating skincare), and BEYANG (personal care products). The AULORA brand utilizes patented Kodenshi® Fiber technology from Japan, which integrates ultra-fine ceramic particles (0.3μm diameter) to absorb far-infrared rays and body heat for compression wear. The BElixz supplement line includes products for immunity (SHIRUTO with IP-PA1), gut health (N'exBio with prebiotics/probiotics/postbiotics), beauty (COLLAGEN PLUS), weight management (SlendMeal PRO, SlendGlow), and general wellness (SPIRULINA, ZENCOSO, I-VXION, BEFIL, LIVCORE). BEYUL offers a complete skincare system focused on hydration with key ingredients like γ-PGA and postbiotics, including cleansers, toners, ampoules, creams, and UV protection. BEYANG provides personal care items including intimate wash, laundry products, and handcrafted soaps. The company also provides the BE4U mobile application for its IBO network.

Differentiator

Problem solved

Functional benefit

Brands

• AULORA: Compression clothing line featuring KODENSHI® fiber technology imported from Japan. Includes pants, bras, tops, socks, arm sleeves, scarves, and intimate wear for men and women.
• BElixz
• BEYUL
• BEYANG

Products and services

• AULORA Pants with KODENSHI® – Women Compression wear engineered with Kodenshi® fibre technology that absorbs the wearer's natural body heat and reflects it back for continuous warmth and support; designed for women to promote leg health.
• AULORA Pants with KODENSHI® – Men Premium compression wear made with Kodenshi® fiber that captures body heat and reflects it back, offering support throughout any activity for men.
• AULORA Seamless Bra with KODENSHI® Innovative intimate wear featuring KODENSHI® technology and Flex Move fabric with exceptional elasticity and recoverability for a flexible, comfortable fit.
• AULORA Basic Top with KODENSHI® Functional top made from 89.6% KODENSHI® Nylon & 10.4% Polyurethane, designed to maintain body temperature, ensure breathability, and provide comfort.
• AULORA Arm Sleeves with KODENSHI® Arm wear using patented KODENSHI® fibre to regulate body temperature and maintain well-being, featuring an ergonomic spiral compression design for stability and support.
• AULORA Socks with KODENSHI® Compression socks designed using KODENSHI® Fiber that absorb the wearer's temperature while providing gentle pressure, with a unique weaving method for better stretching and compression.
• AULORA Panties with KODENSHI® – Lace & AULORA Boxer with KODENSHI® – Classic Intimate wear made with KODENSHI® Fibre providing a lifting effect with lasting support, featuring dampness reduction, anti-odour properties, and lace design; matching men's boxer uses 3D Sewing design for complete hip covering.
• AULORA Scarf with KODENSHI® Versatile head and neck protection with double fabric and seamless knitting that can function as a neck warmer or headband, covering vital meridians to keep the head/neck warm.
• BElixz COLLAGEN PLUS Breakthrough collagen drink formulated with patented Collagen Tripeptide and antioxidants to support firmer, bouncier skin and a radiant complexion.
• BElixz SHIRUTO High-potency fermented wheat extract (IP-PA1) supplement with Vitamin C and Beta-glucan; fermentation and extraction processes are internationally patented; GMP and HALAL certified, imported from Japan.
• BElixz N'exBio Sachet formulation combining clinically-proven prebiotics, probiotics, and postbiotics to balance gut microbiome, improve constipation, and promote overall gut health.
• BElixz SlendMeal PRO Meal replacement packed with 18g of premium plant-based protein, 8g of dietary fibre, and 25 essential vitamins and minerals, designed to provide lasting fullness.
• BElixz SlendGlow Weight management supplement made from 11 types of natural herbs including Black Ginger Extract, Green Coffee Bean Extract, and Green Tea Extract to support healthy body weight.
• BElixz ZENCOSO CHEWABLE BALL Supplement naturally fermented for 8 years using 98 plants from Brazil and Japan, integrating tropical and temperate plant essences for healthy metabolism and improved digestive health.
• BElixz SPIRULINA Organic certified supplement rich in multivitamins and minerals made from Arthrospira platensis (blue-green algae), suitable for adults to maintain overall wellness. Made in Japan.
• BElixz I-VXION Eye health supplement devoted to the maintenance and protection of eyes, delivering essential nutrients for ocular wellness.
• BElixz BEFIL Comprehensive nutrition supplement providing all necessary nutrients for overall well-being.
• BElixz LIVCORE Liver health supplement containing Broccoli Seed Extract and Milk Thistle in a unique formula to support liver function.
• BEYUL HYDRATING CLEANSING FOAM Hydrating facial cleanser that gently removes impurities while maintaining skin moisture balance.
• BEYUL HYDRATING TONING LOTION Hydrating toning lotion that prepares and balances skin after cleansing.
• BEYUL HYDRATING GENTLE CLEANSING OIL Gentle cleansing oil that dissolves makeup and impurities while hydrating the skin.
• BEYUL HYDRATING CLEANSING GEL Gel-based cleanser that provides gentle yet effective cleansing with hydrating properties.
• BEYUL HYDRATING GEL CREAM Lightweight gel cream that provides intensive hydration without heaviness.
• BEYUL HYDRATING INTENSIVE AMPOULE Concentrated hydrating ampoule treatment for intensive skin nourishment.
• BEYUL HYDRATING MASK Hydrating face mask for deep moisturizing treatment.
• BEYUL HYDRATING INTENSIVE CREAM Intensive moisturizing cream for deep hydration and skin barrier support.
• BEYUL HYDRATING INTENSIVE SPOT CREAM Targeted spot treatment cream formulated with Asiatic Pennywort and Tea Tree Leaf Extracts, γ-PGA and postbiotics to soothe and repair specific skin areas.
• BEYUL HYDRATING INTENSIVE LIP CARE Nourishing lip care product enriched with γ-PGA, Postbiotics, Jojoba Oil, Olive Squalane, and Acerola Fruit extract for lip moisturization.
• BEYUL UV PROTECTION SPF 50+ PA++++ Lightweight, non-greasy sunscreen with SPF 50+ PA++++ broad-spectrum protection, providing hydration from γ-PGA and postbiotics.
• BEYANG INTIMATE FOAM WASH Gentle intimate care foam wash for daily hygiene.
• BEYANG DELICATE LAUNDRY WASH Specialized laundry detergent for delicate fabrics.
• BEYANG REJUVENATING HANDCRAFTED SOAP BAR Handcrafted soap bar with rejuvenating properties for body cleansing.
• BEYANG BRIGHTENING HANDCRAFTED SOAP BAR Handcrafted soap bar with brightening properties for skin appearance improvement.
• BEYANG NOURISHING HANDCRAFTED SOAP BAR Handcrafted soap bar with nourishing properties for skin hydration.
• BEYANG Caffe Personal care product under the BEYANG brand.
• BEYANG IP-PA1 CREAM Cream formulation featuring IP-PA1, a fermented wheat extract for skin wellness.
• BE4U Mobile App Mobile application available on Apple App Store, Google Play Store, and Huawei App Gallery for BE International's Independent Business Owners (IBO) to manage their business.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CIITRA (Control of Innate Immunity Technology Research Association)coreStrategic or Co-development PartnerCIITRA is a research association focused on innate immunity technology. They organized Natural Immunology Seminars featuring BE International's SHIRUTO product with IP-PA1 fermented wheat extract. The partnership supports the scientific backing and research collaboration for BE's immune support products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amway: One of the largest global MLMs spanning nutrition (Nutrilite), beauty (Artistry), and home products. Comparable to BE International's multi-brand portfolio strategy across health, beauty, and personal care.
• Shaklee Corporation: MLM peer selling vitamins, supplements, and home care products through a distributor network. Comparable to BE International's halal-certified wellness products and direct-selling business model.
• Herbalife: Global MLM company selling nutrition, weight management, and wellness products through a distributor network. Most directly comparable to BE International's BElixz supplement line and MLM distribution model.
• USANA Health Sciences: MLM peer focused on vitamins, supplements, and personal care products distributed through independent associates. Comparable to BE International's BElixz supplement line and MLM-only distribution.
• Nu Skin Enterprises: MLM peer selling personal care, skincare, and nutritional supplements through independent distributors. Comparable to BE International in combining BEYUL skincare with BElixz supplements under a single MLM brand.
• Sunrider International: MLM peer selling herbal-based nutrition, weight management, and personal care products. Comparable to BE International's natural supplements (SHIRUTO, Spirulina, SlendGlow) and MLM distribution model.

Regional players

• Cosway: Malaysian MLM affiliate operating across household, personal care, health, and wellness categories. Comparable to BE International's multi-category MLM approach with Malaysian/SEA footprint.
• CNI Enterprise: Malaysian-based MLM company selling health, wellness, and personal care products across Southeast Asia. Highly relevant regional peer with similar product categories and Malaysian home-market presence.
• DXN Holdings: Malaysian MLM company specializing in ganoderma-based health and wellness products distributed globally. Comparable to BE International in MLM model, Malaysian origin, and halal-friendly wellness positioning.

Emerging players

• Jeunesse Global: MLM peer focused on anti-aging and wellness products. Comparable to BE International's beauty-from-within (COLLAGEN PLUS) and wellness positioning, though younger and more globally distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BEAulora-402185760597128
• LinkedInlinkedin.com/company/beintl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE International