Be Kind 5
Be Kind 5 is a Pacific Northwest-based 501(c)(3) non-profit that delivers a 5 Pillars of Kindness curriculum (Mental Health, Giving Back, Planet, Body, Wallet) through downloadable journals, community workshops, and youth programs serving schools, shelters, and families across the Puget Sound region.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Be Kind 5 does
Be Kind 5 is a 501(c)(3) non-profit organization founded in 2019 and headquartered in Kirkland, Washington, that delivers a kindness curriculum organized around its proprietary 5 Pillars of Kindness framework: Mental Health, Giving Back, Planet, Body, and Wallet. The organization serves youth (ages 11–18), families, schools, shelters, and community groups primarily in the Pacific Northwest and Puget Sound region. Its offerings span two layers: (1) a portfolio of downloadable educational content products, including the Be Kind 5 Guiding Journal, Coloring & Activity Book, Mindfulness Journal for Kids, Weekly Guided Reflections, and a set of five pillar-specific fortune teller tools, all delivered digitally via bekind5.org; and (2) a suite of community programs including the Self Kindness Empowerment Program, the Youth Empowerment Circle (monthly virtual and quarterly in-person), the GGB Shelter Support Network (originating from founder Teresa Valley's 2009 Girls Giving Back work, with over 200 shelter spaces transformed), Financial Literacy Support for Shelters, and the inaugural Youth Self-Kindness Expo hosted at KTUB Kirkland. The organization operates no proprietary technology platform; its delivery model is human-coach-led, event-based, and community-partner-amplified.
The business model is a hybrid non-profit structure funded primarily by tax-deductible donations processed through Givebutter, supplemented by modest one-time product sales of journals and activity books through its website storefront. Go-to-market is community-led: Be Kind 5 reaches constituents through school and community center workshops, partnerships with youth-serving nonprofits (Youth Eastside Services, Mirror Echoes, Friday Flowers Foundation, Expressions Arts), and event programming at venues such as KTUB Kirkland and shelters across the Puget Sound region. Marketing is conducted through the website, Instagram, Facebook, and an email newsletter, with content pillars including the 31 Day #KindnessChallenge and a Parenting Support hub featuring partner content from Love and Logic. Governance is provided by a Board of Directors including a Grant Expert and Treasurer, with the founder Teresa Valley serving as Executive Director and a bench of coaches and advisors supporting the 5 Pillars verticals.
Be Kind 5 firmographics
Firmographics- Name
- Be Kind 5
- Legal name
- Be Kind 5
- Website
- https://bekind5.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be Kind 5 is a Pacific Northwest-based 501(c)(3) non-profit that delivers a 5 Pillars of Kindness curriculum (Mental Health, Giving Back, Planet, Body, Wallet) through downloadable journals, community workshops, and youth programs serving schools, shelters, and families across the Puget Sound region.
- Ownership category
- akta.pro rank
Be Kind 5 industry classification
Industry- Product category
- Community Kindness Education
- NAICS
- Child and Youth Services (62411), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Community Health, Prevention & Health Education (BPAGACAC), Health Promotion, Prevention & Wellness Education (EDALAFAF)
Keywords
Where Be Kind 5 is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Be Kind 5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Donations: Be Kind 5 is a 501(c)(3) non-profit organization that accepts tax-deductible donations to fund community impact, workshops, coaching, volunteer opportunities, and creation of educational materials like BK5 Journals and Giving Back Workbooks.
- Product Sales: Sale of kindness-themed products including journals, activity books, and mindfulness resources. Products are available through the organization's website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Be Kind 5 product offering
Product offeringCore offering
Be Kind 5 is a 501(c)(3) non-profit organization that delivers kindness education and youth empowerment programming grounded in its proprietary 5 Pillars of Kindness framework (Mental Health, Giving Back, Planet, Body, and Wallet). It offers downloadable guided journals, coloring and activity books, and printable fortune-teller mindfulness tools, alongside community programs such as the Self Kindness Empowerment Program, Youth Empowerment Circle, 31 Day #KindnessChallenge, and the GGB Shelter Support Network. The organization is funded primarily through tax-deductible donations and modest sales of its kindness-themed educational products.
Product overview
Be Kind 5 is a nonprofit kindness movement offering a portfolio of downloadable digital content products centered on its five pillars of kindness: Mental Health, Giving Back, Planet, Body, and Wallet. The core product line consists of guided journals and printable activity tools (fortune tellers, coloring books, reflection guides) for youth and families. These digital products are complemented by community programs including the Self Kindness Empowerment Program, Youth Empowerment Circle, GGB Shelter Support Network, and Financial Literacy Support for Shelters. The organization functions primarily as a content and community platform rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- Girls Giving Back (GGB): Original shelter support program started in 2009, continuing as part of Be Kind 5's community programs focusing on shelter support network and transformations.
- GGB Shelter Support Network
- Self Kindness Empowerment Program
- Youth Empowerment Circle
Products and services
- Be Kind 5 Guiding Journal A guided workbook helping users check in with five pillars of everyday kindness: mind, body, neighbors, planet, and wallet. Designed for youth and families practicing self-kindness.
- Coloring & Activity Book A printable activity book focused on Giving Back, featuring fun coloring pages and simple kindness prompts designed to inspire young hearts.
- Mental Health Fortune Teller A fun fidget and mindfulness tool for kids that helps practice emotional awareness in a playful way, with folding instructions included.
- Financial Health Fortune Teller A printable fortune teller tool to help users explore financial health concepts.
- Giving Back Fortune Teller A printable fortune teller tool focused on Giving Back concepts.
- Earth Service Fortune Teller A printable fortune teller tool focused on Earth Service and environmental stewardship.
- Physical Health Fortune Teller A printable fortune teller tool focused on Physical Health concepts.
- Weekly Guided Reflection A weekly reflection guide for any age, designed for ongoing mindfulness practice.
- Mindfulness Journal for Kids A mindfulness journal for kids designed to develop emotional awareness and self-compassion practices.
- Self Kindness Empowerment Program A community program delivered to schools, organizations, sports teams, and community centers featuring engaging activities, interactive workshops, and empowering conversations based on the five pillars of kindness.
- Youth Empowerment Circle A monthly virtual and quarterly in-person community for youth ages 11-18 in Western Washington focused on leadership, community events, and the five pillars of kindness.
- GGB Shelter Support Network A shelter support initiative started in 2009 providing resources, designing and enhancing shelter spaces, collecting essential items, and organizing community drives.
- Financial Literacy Support for Shelters Partnership programming with shelters across the Puget Sound region providing accessible financial literacy workshops and resources for shelter residents.
- Youth Self Kindness Expo An event empowering youth through the five pillars of Be Kind 5 with fun, creative resources and interactive programming, co-hosted with Youth Eastside Services (YES) and other partners.
- 31 Day #KindnessChallenge A daily kindness challenge with prompts covering the five pillars: Mind, Body, Neighbor, Planet, and Wallet.
Companies that use Be Kind 5
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Be Kind 5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Be Kind 5 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Youth Eastside Services (YES)coreMental health partner for Be Kind 5's Youth Self-Kindness Expo. YES is the leading behavioral health provider for children, youth (birth to age 22), and families in East King County, offering services regardless of ability to pay.
- Mirror EchoescoreBe Kind 5 Youth Programming Partner. Mirror Echoes is a body positivity movement founded by Tanishka Jain and Arushi Ajmera that challenges harmful beauty standards and creates safe spaces for conversations about body image and self-worth.
- Friday Flowers FoundationcoreBe Kind 5 Earth Service Program Partner. Collaborated on KTUB events for flower crafting activities as part of kindness programming.
- The Sophia WayminorShelter Partner. A non-profit organization providing services that Be Kind 5 supports through their shelter network program.
- Expressions ArtsminorGiving Back Partner. Participated as a partner in the Youth Self-Kindness Expo introducing their purpose-driven support to the community.
- KTUB Kirkland (Kirkland Teen Union Building)coreHost venue and collaborative partner for youth events. Be Kind 5 participates in events at KTUB including flower crafting with Friday Flowers Foundation, 5 Pillars of Kindness activities through a spinning prize wheel, and collaborative coloring poster.
- 4 TomorrowminorCommunity Partner at KTUB Kirkland. Participated in the inaugural Youth Self-Kindness Expo introducing purpose-driven support to the community.
- Girls Giving Back (GGB)corePredecessor organization founded by Teresa Valley in 2009 with her 9-year-old daughter Taylor. GGB transformed over 200 transitional shelter spaces and non-profit offices. The GGB Shelter Support Network continues as part of Be Kind 5's mission.
Scale indicators2 records
Recent moves2 records
Expansion highlights6 records
Be Kind 5 competitors and assessment
Company assessmentBroad incumbents
- PACER's National Bullying Prevention Center: Long-running national resource center providing K-12 bullying-prevention curricula and toolkits. Directly competes for school SEL dollars and overlaps with Be Kind 5's Mirror Echoes body-positivity programming.
- Girls Inc. National nonprofit inspiring all girls to be strong, smart, and bold through after-school programming. Comparable in youth-empowerment mission, SEL curriculum delivery, and chapter-based partnership model — operates at far larger scale.
- Born This Way Foundation: Lady Gaga–cofounded nonprofit focused on youth mental health and kindness. Overlaps with Be Kind 5's mental-health pillar and youth-led programming, but operates at significantly larger national scale with celebrity-driven awareness.
- The Jed Foundation: Established nonprofit protecting teen and young-adult emotional health through school partnerships and clinical resources. Larger and more credentialed, competing for the same school district SEL budget Be Kind 5 targets.
Direct peers
- DoSomething.org: Youth-activism nonprofit mobilizing teens around social causes through campaigns and volunteerism. Comparable target audience (ages 11-18), GTM motion (community-led), and impact framework to Be Kind 5's Youth Empowerment Circle.
- Kindness.org: Research-and-advocacy nonprofit measuring and promoting kindness globally. Overlaps with Be Kind 5 in framing kindness as a measurable intervention for wellbeing and offers adjacent school and workplace programming.
- Random Acts of Kindness Foundation: Nonprofit promoting kindness through school-based curriculum and community programs. Directly comparable to Be Kind 5 in mission, methodology framing, and K-12 distribution model — both sell kindness toolkits and run school partnerships.
- Eluna (formerly Moyer Foundation): Nonprofit delivering youth and family support programs including bereavement and mental health. Comparable in offering turnkey programs to schools and community organizations serving youth ages 11-18.
Regional players
- Youth Eastside Services (YES): East King County behavioral-health provider for children, youth, and families — and a current strategic partner of Be Kind 5 for the Youth Self-Kindness Expo. Comparable in serving the same regional youth audience through school and community partnerships.
- The Sophia Way: Eastside women's shelter nonprofit and current Be Kind 5 shelter-network partner. Operates in the same Puget Sound geography and embodies the shelter-support programming Be Kind 5 has historically delivered.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Be Kind 5 social profiles
Digital presenceBe Kind 5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Kind 5 leadership team
Management profileNumber of profiles
Profiles9 records
Be Kind 5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Kind 5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Kind 5
What does Be Kind 5 do?
Be Kind 5 is a 501(c)(3) non-profit organization that delivers kindness education and youth empowerment programming grounded in its proprietary 5 Pillars of Kindness framework (Mental Health, Giving Back, Planet, Body, and Wallet). It offers downloadable guided journals, coloring and activity books, and printable fortune-teller mindfulness tools, alongside community programs such as the Self Kindness Empowerment Program, Youth Empowerment Circle, 31 Day #KindnessChallenge, and the GGB Shelter Support Network. The organization is funded primarily through tax-deductible donations and modest sales of its kindness-themed educational products.
Is Be Kind 5 a public or private company?
Be Kind 5 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Be Kind 5 founded?
Be Kind 5 was founded in 2019. It employs 1 to 10 people.
Where is Be Kind 5 based?
Be Kind 5 is headquartered in Seattle, United States, in the North America region.
How does Be Kind 5 make money?
Two revenue lines are on record. Donations are the primary driver. The others are product Sales.
Who are Be Kind 5's main competitors?
Broad incumbents on record are PACER's National Bullying Prevention Center, Girls Inc., Born This Way Foundation and The Jed Foundation. Direct peers are DoSomething.org, Kindness.org, Random Acts of Kindness Foundation and Eluna (formerly Moyer Foundation). Regional players are Youth Eastside Services (YES) and The Sophia Way.
Does Be Kind 5 have an API?
No public API is recorded for Be Kind 5.
What industry is Be Kind 5 in?
Be Kind 5's product category is Community Kindness Education. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying). Its NAICS code is 62411 and its SIC code is 8300.