Belgravia Foundation

What Belgravia Foundation does

Belgravia Foundation is an Australian nonprofit, established in 2018 and headquartered in Bayswater, Victoria, with a mission of connecting communities to sports, leisure, recreation and fitness and a stated commitment to social inclusion regardless of ability, financial capacity, cultural background or life stage. It operates as the mission-driven arm within the broader Belgravia Group, sitting alongside the commercial leisure management operator Belgravia Leisure, which delivers the underlying venue estate.

Through its affiliation with Belgravia Leisure, the Foundation's reach extends across an Australia and New Zealand estate comprising 40 holiday parks, 60+ sports stadiums, 60 health clubs, and multiple wellness spa venues, collectively hosting more than 9 million visits annually and welcoming over 150,000 spa guests in 2022. Its core programmatic activities centre on aquatic and water-safety delivery, social inclusion initiatives, and cross-sector community outcomes delivered in concert with government, industry and community partners.

The Foundation's revenue mechanics, as a non-profit, are not publicly disclosed and are not directly tied to the operational scale figures, which are owned by the affiliated commercial operator. Distribution is entirely partner-mediated: it relies on long-cycle government venue management contracts, peak-body partnerships with Swimming Australia, Royal Life Saving Society (Australia and New Zealand), AUSTSWIM and ACSTA, and community-level programming flowing through the venue network. No proprietary technology, AI/ML systems, pricing models or intellectual property are disclosed in available source data.

Name

Belgravia Foundation

Legal name

Belgravia Foundation

Website

https://belgraviafoundation.org.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Belgravia Foundation is an Australian nonprofit, established in 2018, that connects communities to sports, leisure, recreation and fitness through programs delivered via its affiliated leisure operator across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Leisure and Recreation Facility Management

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Fitness and Recreational Sports Centers (713940), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Community leisure management
• Government venue management
• Aquatic and wellness services
• Recreation facility operations
• Health and fitness programs

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Management Services: Revenue generated through managing leisure facilities on behalf of government authorities including aquatic centres, fitness gyms, sports stadiums, and wellness venues.
2. Holiday Parks Operations: Revenue from managing 40 holiday parks across Australia and New Zealand, generating income from accommodation and tourism services in picturesque natural locations.
3. Spa and Wellness Services: Revenue from providing luxury wellness experiences including spa treatments, with over 150,000 guests welcomed into wellness spas in 2022.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Belgravia Foundation is an Australian nonprofit established to connect communities to sports, leisure, recreation, and fitness. Operating in conjunction with Belgravia Leisure, the foundation supports the management of community leisure facilities including 40 holiday parks, 60+ sports stadiums, 60 health clubs, aquatic centres, and wellness spas across Australia and New Zealand on behalf of Local and State Government authorities.

Product overview

Belgravia Foundation, established in 2018, connects the community to sports, leisure, recreation, and fitness. The foundation supports access to healthy and active lifestyles. Belgravia Leisure operates as the leisure management arm, offering a portfolio of services including Tourism and Holiday Parks (40 holiday parks), Spa and Wellness venues (150,000+ guests annually), Aquatics programs, Sports and Leisure venues (60+ stadiums), and Health and Wellbeing facilities (60 health clubs, 9 million visits annually). These services are delivered across Australia and New Zealand in partnership with local and state government authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism and Holiday Parks Management of 40 holiday parks across Australia and New Zealand situated in picturesque natural locations, offering family accommodation and recreational experiences to visitors.
• Spa and Wellness Provision of luxury wellness experiences at spa venues, welcoming over 150,000 guests in 2022 through day spa and wellness programs.
• Aquatics Delivery of water safety, swimming, and squad programs through partnerships with Swimming Australia, Royal Life Saving Societies of Australia and New Zealand, AUSTSWIM, and ACSTA across managed aquatic centres.
• Sports and Leisure Management of more than 60 sports stadium venues, making the organisation one of Australia's largest providers of community sports and leisure programs.
• Health and Wellbeing Operation of 60 health clubs hosting over nine million visits annually, offering gym facilities, group fitness, personal training, and membership retention-focused programs.

Quantifiable outcome

• Over nine million visits to 60 health clubs each year
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Swimming AustraliacoreStrategic or Co-development PartnerPartnership with Swimming Australia to deliver aquatic programs and water safety initiatives across managed venues. Collaboration supports squad programs and swimming development initiatives.
• Royal Life Saving Society AustraliacoreStrategic or Co-development PartnerPartnership with Royal Life Saving Society Australia to deliver water safety programs and drowning prevention initiatives through aquatic centres.
• Royal Life Saving Society New ZealandcoreStrategic or Co-development PartnerPartnership with Royal Life Saving Society New Zealand to deliver water safety and aquatic education programs in New Zealand venues.
• AUSTSWIMcoreStrategic or Co-development PartnerPartnership with AUSTSWIM to deliver swimming and water safety teaching programs across aquatic venues.
• ACSTA (Australian Council for Swimming Teachers and Auditors)coreStrategic or Co-development PartnerPartnership with ACSTA to support aquatic teaching and training certification across managed facilities.
• Belgravia GroupcoreOthersBelgravia Foundation and Belgravia Leisure are part of the broader Belgravia Group, which includes multiple business divisions focused on leisure management and related services.
• Local Government AuthoritiescoreOthersPartnership with Local Government authorities across Australia and New Zealand to manage community leisure facilities including aquatic centres, sports stadiums, and recreation venues.
• State Government AuthoritiescoreOthersPartnership with State Government authorities to manage leisure and tourism facilities including holiday parks and wellness venues.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Belgravia Leisure: The affiliated commercial leisure management operator that delivers the Foundation's venues and programs across Australia and New Zealand; structurally and operationally intertwined with Belgravia Foundation.
• YMCA Australia: Mission-driven nonprofit operating community fitness, aquatic, and youth programs across Australia; comparable in combining a charitable/social-inclusion mission with managed leisure facilities.

Others

• Swimming Australia: National swimming peak body and existing Foundation partner; relevant ecosystem connection for aquatic programming, certification, and squad development pathways.
• Royal Life Saving Society Australia: National water-safety peak body partnered with the Foundation; adjacent ecosystem player that helps shape the aquatic and drowning-prevention agenda.

Broad incumbents

• Belgravia Group: The broader corporate parent encompassing Belgravia Foundation, Belgravia Leisure, and related divisions — relevant as the consolidated platform on which the Foundation sits.
• Anytime Fitness Australia: Extensive franchise network of 24/7 health clubs across Australia and New Zealand; comparable community-access health-club model and geographic overlap.
• Goodlife Health Clubs: Australian operator of multi-site health clubs; overlaps with the Foundation's 60-club health and wellbeing footprint on customer and venue basis.
• Fitness First Australia: Large national fitness club chain serving many of the same health-club consumers and overlapping with the Foundation's health and wellbeing programming venues.
• Jetts Fitness: Asia-Pacific 24/7 gym operator with presence across Australia and New Zealand; competes for similar health-club members and operates at scale comparable to affiliated club networks.

Regional players

• Auckland Council Leisure: New Zealand municipal leisure operator delivering pools, fitness, and recreation venues — directly comparable as a public-sector-aligned leisure manager across the Tasman.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@belgravialeisurepeople
• Facebookfacebook.com/belgravialeisurepeople
• LinkedInlinkedin.com/company/belgravia-foundation
• Instagraminstagram.com/belgravialeisurepeople

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belgravia Foundation