Belmont University Athletics

What Belmont University Athletics does

Belmont University Athletics is the official NCAA Division I intercollegiate athletics department of Belmont University, a private institution founded in 1890 and located in Nashville, Tennessee. The department fields 16 varsity sports — including men's and women's basketball, baseball, softball, soccer, golf, tennis, cross country, track and field, volleyball, and STUNT — and competes as a member of the Missouri Valley Conference.

The operation runs on a Sidearm Sports-powered digital platform (BelmontBruins.com) integrated with mobile ticketing, ESPN+ streaming, live statistics, and a dedicated iOS mobile application. Core technology is limited to consumer-facing ticketing, content delivery, and fan engagement infrastructure rather than proprietary technology products.

Revenue is generated across five streams: ticket sales for ticketed sports at the Curb Event Center and E.S. Rose Park; recurring donations via the Bruin Club donor program with premium seating benefits; corporate partnerships (notably the Edley's Bar-B-Que Military Appreciation Program); merchandise and licensing through The Bruin Shop, the Bruins adidas Locker Room, and the Belmont NIL Store; and youth camps and clinics. The department is owned and operated by Belmont University, functions as part of the university's educational mission under NCAA governance, and serves student-athletes, alumni, Nashville-area fans, and military personnel.

Name

Belmont University Athletics

Legal name

Belmont University Athletics

Website

https://belmontbruins.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

51–100 employees

Short description

Belmont University Athletics is the NCAA Division I athletics department of Belmont University in Nashville, Tennessee, fielding 16 varsity sports in the Missouri Valley Conference and generating revenue from ticketing, donations, corporate partnerships, merchandise, and camps.

Ownership category

akta.pro rank

Product category

College Athletics (NCAA Division I)

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Athletics Marketing, Communications & Fan Engagement (EDALAIAM), Collegiate & School Athletic Facilities (MPAKAEAJ), Collegiate & Scholastic Tournament Organizers (MPAKADAG), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• NCAA Division I athletics
• College sports tickets
• Athletic donor memberships
• Sports camps and clinics
• University branded merchandise

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from ticket sales for basketball, volleyball, and other sporting events at the Curb Event Center and E.S. Rose Park
2. Donations and Membership: Bruin Club donation program supporting athletics with premium seating benefits
3. Corporate Partnerships: Corporate sponsorship partnerships including Edley's Bar-B-Que Military Appreciation Program and general corporate partners
4. Merchandise and Licensing: Official merchandise through The Bruin Shop and NIL Store sales
5. Camps and Clinics: Revenue from athletic camps and clinics for youth development

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Belmont University Athletics fields 16 NCAA Division I varsity sports for the Belmont Bruins brand, hosting ticketed games at the Curb Event Center and E.S. Rose Park for the Nashville community. The department sells game tickets, premium seating, Bruin Club donor memberships, branded merchandise through The Bruin Shop and adidas, youth sports camps and clinics, and corporate sponsorship packages including the Edley's Military Appreciation Program.

Product overview

Belmont University Athletics operates as a unified official athletics platform, built on the Sidearm Sports infrastructure. The core product is BelmontBruins.com, which provides comprehensive coverage of all varsity sports including Men's Basketball, Women's Basketball, Baseball, Softball, Men's Soccer, Women's Soccer, Men's Golf, Women's Golf, Men's Tennis, Women's Tennis, Men's Cross Country, Women's Cross Country, Men's Track & Field, Women's Track & Field, Volleyball, and STUNT. The platform integrates ticketing services, live streaming via ESPN+, live statistics, and mobile ticketing capabilities for fans.

Differentiator

Problem solved

Functional benefit

Products and services

• Belmont Bruins Varsity Athletic Programs (16 NCAA Division I Sports) Competitive NCAA Division I athletic programs across baseball, men's and women's basketball, men's and women's cross country, men's and women's golf, softball, men's and women's soccer, STUNT, men's and women's tennis, men's and women's track and field, and volleyball, offered to Belmont University student-athletes and Nashville community spectators.
• Game Day Tickets at Curb Event Center and E.S. Rose Park Ticketed live event admissions for men's and women's basketball, volleyball, and other ticketed Belmont home games at the Curb Event Center and E.S. Rose Park, sold to fans, students, alumni, and community attendees via mobile and online channels.
• Bruin Club Membership and Premium Seating Recurring donor membership program for alumni and supporters that combines recurring donations to Belmont Athletics with access to premium seating options such as Basketball Premium Seating at the Curb Event Center.
• Belmont Bruins Branded Merchandise Official Belmont Bruins branded apparel, gear, and accessories sold to fans and alumni through The Bruin Shop at belmontbruinshop.com and the Bruins adidas Locker Room outlet.
• Youth Athletic Camps and Clinics Instructional youth sports camps and clinics offered to aspiring athletes and the broader Nashville youth community for athletic development and recruitment pipeline building.
• Edley's Bar-B-Que Military Appreciation Ticket Program Free admission program to all Belmont Bruins home games at the Curb Event Center and E.S. Rose Park for active and retired military personnel presenting a valid military photo ID, sponsored by Edley's Bar-B-Que.
• Corporate Sponsorship Partnerships Sponsorship packages sold to corporate partners that provide brand visibility and association with Belmont Bruins athletics assets across events, broadcasts, and named programs.
• Belmont NIL Store Name, Image, and Likeness (NIL) merchandise storefront that enables Belmont student-athletes to monetize personal branded merchandise in compliance with NCAA NIL rules.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Edley's Bar-B-QuecoreGTM or Marketing Partner · 26 May 2022Presenting sponsor of the Military Appreciation Ticket Program, providing free admission to all active and retired military personnel for home games at the Curb Event Center and E.S. Rose Park.
• Missouri Valley Conference (MVC)coreOthersBelmont Athletics competes as a member of the Missouri Valley Conference, a NCAA Division I conference providing conference scheduling, championships, and athletic competition structure.
• NCAAcoreOthersNational Collegiate Athletic Association governing body for Division I athletics, providing governance, rules compliance, and national championship competition.
• ESPN+minorChannel Partner/ Reseller/ DistributorBroadcast streaming partner for select Belmont Athletics game coverage and content distribution.
• TicketSmarterminorChannel Partner/ Reseller/ DistributorOfficial ticket resale marketplace partner providing secondary market ticket sales for Belmont Athletics events.
• The Bruin ShopminorChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating the online store for Belmont Athletics branded apparel and merchandise.
• adidasminorGTM or Marketing PartnerApparel and equipment partner operating the Bruins adidas Locker Room for official branded merchandise.
• Bruin ClubcoreGTM or Marketing PartnerOfficial athletic donor and support organization providing premium seating, donations, and fan engagement for Belmont Athletics.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bradley Braves: Bradley is a Missouri Valley Conference private-university peer in NCAA Division I. Comparable institutional type, conference positioning, and athletics department structure make it a relevant direct peer.
• Dayton Flyers: Dayton is a private mid-major NCAA Division I program with a comparable athletics scale and a similar competitive trajectory. It is a directly comparable peer on private-school mid-major positioning, budget tier, and fan-engagement economics.
• Evansville Purple Aces: Evansville is a Missouri Valley Conference member in NCAA Division I with a comparable private-university athletics profile. Shared conference governance, scheduling, and competitive positioning make it a closely aligned peer.
• Illinois State Redbirds: Illinois State competes in the Missouri Valley Conference in NCAA Division I. It is a direct conference peer with a comparable multi-sport athletics portfolio and mid-major budget tier.
• Indiana State Sycamores: Indiana State is an MVC conference peer and NCAA Division I mid-major. The shared conference membership, scheduling structure, and competitive tier make it a directly comparable athletics department peer.
• Drake Bulldogs: Drake competes in the Missouri Valley Conference alongside Belmont in NCAA Division I. As a private mid-major with a similar athletic department profile, it is one of the most direct comparable programs on operations, revenue mix, and budget scale.
• Missouri State Bears: Missouri State is a Missouri Valley Conference member with an NCAA Division I athletics portfolio of similar scale to Belmont. Conference-level comparability across revenue mix and operational structure makes it a relevant peer.
• Valparaiso Beacons: Valparaiso is a Missouri Valley Conference member and private university, similar to Belmont in institutional profile. The shared MVC governance and private-school model make it a directly comparable peer.
• Lipscomb University Bisons: Lipscomb is a fellow NCAA Division I program located in Nashville, Tennessee, competing in the ASUN Conference. It is a direct geographic and tier peer, sharing the same local donor, sponsor, and fan market as Belmont.

Broad incumbents

• Vanderbilt Commodores: Vanderbilt is a Nashville-based NCAA Division I program competing in the SEC (Power 4). As a much larger and more established athletics operation in the same local market, it is a broad incumbent whose footprint shapes local donor and sponsorship dynamics for Belmont.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/belmontbruins
• YouTubeyoutube.com/c/BelmontUniversity
• Facebookfacebook.com/BelmontUniversity
• LinkedInlinkedin.com/company/belmont-university-athletics
• Instagraminstagram.com/belmontuniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belmont University Athletics