Lázně Bělohrad a.s.

What Lázně Bělohrad a.s. does

Lázně Bělohrad a.s. is a Czech joint-stock spa and rehabilitation company founded in 1898 and headquartered in Lázně Bělohrad, Královéhradecký kraj. The company operates an integrated resort comprising three interconnected spa hotels (Hotel Grand, Hotel Anna Marie, Hotel Janeček) plus two villas (Vila Karluška, Vila Stefanie), the separate Tree of Life four-star resort, a dedicated Children's Spa (Dětské lázně), and the Centre for Complex Rehabilitation (CKR), a modern neurorehabilitation institute opened in January 2024 with 60 beds in the CKR Pavilion plus 30 additional beds in CKR Grand. Core therapeutic modality is the proprietary Bělohrad peat (Bělohradská slatina) deposit located 2 km from the facility, used for 39°C baths and 42°C wraps/packs, with 7-8x higher heat retention than water; treatment scope spans musculoskeletal, gynecological, neurological, oncological, and dermatological indications, delivered through named programs (Klasik, Klasik Light, Klasik Ambulant, Senior). Adjacent modern rehabilitation technology includes the IMOOVE motorized elliptical platform and Bimeo biofeedback system for neurological and post-traumatic patients.

The business operates three primary revenue streams: (1) insurance-covered comprehensive and contributory spa care reimbursed by major Czech health insurers (VZP, ČPZP, VOZP) on physician referral; (2) self-paying guests booking therapeutic, relaxation, and wellness stays directly (priced in CZK with seasonal differentiation between 1 March – 31 October main season and off-season); and (3) post-acute neurorehabilitation services billed through the CKR Pavilion and CKR Grand. Pricing for individual stays ranges from roughly €539–€728 per week (Senior program, double room) to €14,245–€19,495 Kč (Senior program weekly package), with outpatient ambulatory care at 1,290–1,390 Kč per day. Ancillary revenue comes from the adjacent Tree of Life resort, gastronomy (Grand dining, Grand Terrace, Grand Café, retail), gift vouchers, and a 30°C swimming pool open to the public. Marketing relies on the official belohrad.cz website (available in Czech and German), telephone/email intake, healthcare-provider referrals, and partnerships with Kudyznudy.cz, Kooperativa, Raiffeisenbank (RB Club), AHR, and Porsche Hradec Králové.

The company is privately held under Lázně Bělohrad Holding a.s., with two disclosed subsidiaries (Lázně Bělohrad Properties a.s. and Lázně Bělohrad Holding a.s.), and was awarded Firma roku 2024 (Company of the Year 2024) in the 250+ employees category by the Czech Spa Association. Headcount is approximately 57 employees; total accommodation capacity across all hotels and villas is approximately 313 beds. The company operates with SAK CR sector accreditation and is registered with the Regional Court in Hradec Králové (Section B, File 634).

Name

Lázně Bělohrad a.s.

Legal name

Lázně Bělohrad a.s.

Website

https://belohrad.cz

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Lázně Bělohrad a.s. is a 125+ year-old Czech spa and rehabilitation company in Lázně Bělohrad that uses proprietary local peat therapy and modern rehabilitation technology to treat musculoskeletal, gynecological, neurological, oncological, and skin conditions for insurance-covered, self-paying, and post-acute neurorehabilitation patients across an integrated hotel and clinic complex.

Ownership category

akta.pro rank

Product category

Medical Spa and Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Nursing & Personal Care Facilities (8050), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Integrative Health Retreats (THAGAMAC)

akta.pro secondary industries

Neurorehabilitation Centers (HLAFAFAH), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Spa treatment services
• Peat mud therapy
• Neurorehabilitation services
• Wellness hotel accommodation
• Complex rehabilitation care

Headquarters

HQ city

Lázně Bělohrad

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Insurance-covered spa stays (komplexní a příspěvková lázeňská péče): Comprehensive and contributory spa treatment covered by Czech health insurance companies for patients with musculoskeletal, gynecological, neurological, oncological, and skin conditions.
2. Self-paying customers (samoplátci): Direct customers who pay out-of-pocket for spa stays, relaxation programs, therapeutic packages, and wellness services.
3. Rehabilitation services (Centrum komplexní rehabilitace): Post-acute neurorehabilitation services provided as a rehabilitation institute within Lázně Bělohrad a.s., with 60 beds in CKR Pavilion (opened January 2024) and 30 additional beds in CKR Grand.
4. Gastronomy and hospitality: Restaurant services including Grand dining room, Grand Terrace restaurant, Grand Café, and retail shop generating additional revenue from guests and visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lázně Bělohrad a.s. is a Czech spa and rehabilitation company that provides therapeutic and wellness spa stays based on its proprietary Bělohrad peat (Bělohradská slatina), treating musculoskeletal, gynecological, neurological, oncological and skin conditions. It operates integrated accommodation across five properties, multiple treatment programs (Klasik, Klasik Light, Klasik Ambulant, Senior), a Complex Rehabilitation Centre (CKR) for neurorehabilitation opened January 2024, a dedicated Children's Spa, and the adjacent Tree of Life premium wellness resort.

Product overview

Lázně Bělohrad a.s. operates a comprehensive spa resort complex offering integrated therapeutic, accommodation, and wellness services. The portfolio includes three interconnected spa hotels (Hotel Grand, Hotel Anna Marie, Hotel Janeček) and two standalone villas (Vila Karluška, Vila Stefanie), plus the modern CKR (Centrum komplexní rehabilitace) rehabilitation institute opened in 2024, the four-star Tree of Life resort, and a dedicated children's spa. The spa's signature treatment substance is Bělohrad peat (Bělohradská slatina), used in baths, wraps, and compresses. Treatment programs include Klasik, Klasik Light, Klasik Ambulant, and Senior programs. Additional services encompass comprehensive spa treatments (mud therapy, physiotherapy, baths, massages including Ayurvedic, thermotherapy, electrotherapy, phototherapy, oxygen therapy, reflexology, cosmetics), diet therapy, swimming pool, minigolf, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• Rehabilitační ústav (Rehabilitation Institute): A rehabilitation facility within the Lázně Bělohrad group, providing comprehensive rehabilitation services including neurorehabilitation. The CKR pavilion opened in 2024 with 60 beds.
• Komplexní rehabilitační centrum (CKR)
• Tree of Life
• Dětské lázně (Children's Spa)
• CKR Bělohrad

Products and services

• Hotel Grand Flagship spa hotel (early 20th-century building) offering accommodation, dining, treatments, and a large pool, all under one roof.
• Hotel Anna Marie Modern architecturally interesting hotel connected to other properties via an enclosed heated corridor, providing easy access to dining and treatments.
• Hotel Janeček One of three large hotels used for therapeutic and recreational stays, connected to Hotel Grand via a short heated enclosed corridor.
• Vila Karluška Charming cottage on the edge of the Bažantnice park with a preserved historical staircase, located a few dozen meters from Hotel Grand.
• Vila Stefanie Renovated villa with preserved original tiling, pleasant rooms, small garden, located a few dozen meters from Hotel Grand.
• Centrum komplexní rehabilitace (CKR) – Rehabilitation Institute Modern rehabilitation institute within Lázně Bělohrad focused on post-acute neurorehabilitation, with 60 beds in the CKR Pavilion opened January 2024 and 30 additional beds in CKR Grand.
• Tree of Life Resort Adjacent modern four-star spa resort offering experiences combining traditional spa care, alternative and classical medicine, and premium wellness services.
• Dětské lázně (Children's Spa) Separate specialized pediatric spa facility operated under the Lázně Bělohrad group, providing therapeutic care and stays for children.
• Klasik Light – Treatment Program Lighter version of the Klasik program for relief from degenerative musculoskeletal disorders; minimum 5 nights, half board, 3 treatments daily, mud compresses without individual physiotherapy.
• Klasik Ambulant – Treatment Program Outpatient treatment program for degenerative musculoskeletal disorders based on health insurance recommendations; minimum 5 days, 3 procedures daily, without accommodation.
• Senior – Treatment Program Weekly relaxation stay for seniors improving musculoskeletal condition, with reduced mobility; 7 nights, half board, mud procedures, thermotherapy, water treatment, and massages.
• Klasik – Treatment Program Core therapeutic program effectively addressing degenerative musculoskeletal conditions by combining professional care with procedures for pain relief and improved mobility.
• Spa Treatments (Procedures) Comprehensive range of therapeutic treatments including peat/mud procedures, physiotherapy, exercise on equipment, baths, massages (including Ayurvedic), thermotherapy, acupuncture, electrotherapy, phototherapy, CO2 applications, oxygen therapy, reflex therapy, collagen injections, cosmetics, peeling, hand/foot treatments, and wellness rituals.
• Dietoterapie (Diet Therapy) Nutritional therapy as part of comprehensive spa care; basic rational diet plus special diets (diabetic, sparing, gluten-free, lactose-free, vegetarian, vegan, reduction diets) respecting health conditions and individual needs.
• Swimming Pool Spacious 30°C warm pool with underwater jets and pearl bench, available to spa guests and the public.
• Minigolf 18-hole minigolf course located behind Hotel Anna Marie with a refreshment kiosk and seating.
• Gift Vouchers (Dárkové poukazy) Gift vouchers issued for specific services or specified monetary amounts, available via email, phone, or at the Hotel Grand reception.

Quantifiable outcome

• Oxygen therapy according to Prof. Arden can improve memory and sleep by up to 40% with long-term use

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Czech health insurance companiescoreChannel Partner/ Reseller/ DistributorLázně Bělohrad has contracts with major Czech health insurance providers (VZP, ČPZP, VOZP, and others) who cover spa treatment costs for eligible patients. Patients can access treatments through doctor referrals and insurance pre-approval processes.
• Kudyznudy.czminorGTM or Marketing PartnerTourism marketing partnership providing visibility to domestic and international tourists visiting the Czech Republic.
• Kooperativa (insurance)minorGTM or Marketing PartnerInsurance company partnership for marketing and visibility purposes.
• Raiffeisenbank (RB Club)minorGTM or Marketing PartnerBanking partner providing employee benefit program visibility.
• AHR (Czech Hotel and Restaurant Association)minorOthersIndustry association membership providing networking and industry standards alignment.
• Porsche Hradec KrálovéminorGTM or Marketing PartnerLocal business partnership for marketing and regional visibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lázně Jáchymov: Czech spa treating musculoskeletal and neurological conditions with radon therapy and rehabilitation; comparable in clinical positioning, payer mix, and multi-property accommodation model.
• Lázně Mariánské Lázně: Major traditional Czech spa destination with comparable insurance/self-pay payer structure and broad indication portfolio including musculoskeletal, gynecological and digestive disorders.
• Lázně Luhačovice: One of the largest Czech spa operators with a similar combined insurance-covered and self-pay model, traditional thermal/mineral water therapy focus, and multi-property footprint in Moravia. Closest direct comparable by business model and payer mix.
• Lázně Teplice v Čechách: Historic Czech spa combining musculoskeletal and neurological rehabilitation with traditional spa accommodation; directly competes for Czech insurance-covered and self-pay patients with similar therapeutic positioning.
• Lázně Poděbrady: Czech spa specializing in cardiac and musculoskeletal care with insurance-covered and self-pay programs, offering a comparable integrated spa-and-rehabilitation model to Lázně Bělohrad.
• Františkovy Lázně (Lázeňský hotel Thermal & group): UNESCO-listed traditional Czech spa with multi-property accommodation, insurance-covered programs, and a self-pay wellness segment — closely overlapping with Bělohrad's business model.

Broad incumbents

• Lanserhof Group: European leader in medical wellness and preventive-health retreats combining diagnostics, rehabilitation, and luxury hospitality; a broader incumbent that competes for premium self-pay and European medical-tourism guests.
• MEDIAN Group: Major European operator of rehabilitation clinics covering neurological and orthopedic post-acute care; comparable to CKR Bělohrad for clinical scope, referral patterns, and reimbursement-driven revenue model.
• VAMED Vitality World: Austrian operator of large thermal spa and health resorts across Central Europe; a broader incumbent in the same regional wellness/health-retreat category, with overlapping customer demand for therapeutic stays.
• Schön Klinik: Large German private hospital group with strong post-acute neurological and orthopedic rehabilitation; comparable to Lázně Bělohrad's CKR neurorehabilitation positioning from a clinical and payer standpoint, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lazne-belohrad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lázně Bělohrad a.s.