What Bene Exclusive does

Bene Exclusive, founded in 2017 and headquartered in Tbilisi, Georgia, is the largest and self-described undisputed leader in premium ground transportation in the Georgian market. The company operates a fleet of over 200 latest-generation vehicles spanning business-class sedans (Mercedes-Benz S-Class, E-Class), SUVs (Toyota Land Cruiser), minivans (Mercedes-Benz V-Class), minibuses (Mercedes-Benz Sprinter), and buses (Mercedes-Benz Tourismo), including hybrid and electric vehicles. It serves four primary customer segments: corporate/enterprise clients, individual/HNW clients, event organizers, and the hospitality and tourism sector, and operates a second regional office in Batumi.

The company's revenue model spans four streams: subscription-based corporate chauffeur services (multi-year contracts), transaction-based Fly Taxi airport services (exclusive at Tbilisi International Airport since 2019 via the FLY TAXI subsidiary), one-time self-drive Premium Car Rental, and event-based professional transportation services. Go-to-market combines enterprise field sales with dedicated account managers, event-driven visibility through high-profile cultural and sporting partnerships (Junior Eurovision 2025, international concert tours), and channel partnerships with hotels, travel companies, and airports. Pricing is quote-based and not publicly disclosed, with fixed rates for Fly Taxi and structured invoicing for corporate contracts.

Beyond transportation, Bene Exclusive operates an ecosystem of complementary premium business and lifestyle assets including the Benefit Magazine (quarterly publication), Benefit Talks (quarterly business event series), Mercedes-Benz Business (annual invitation-only networking event), and Networking Georgia. It is the official Daimler/Mercedes-Benz partner in the region and holds exclusive taxi concession rights at Tbilisi International Airport through TAV Georgia, relationships that anchor its premium positioning and provide regulatory and brand-based competitive moats in a domestic market with limited scale.

Name

Bene Exclusive

Legal name

Bene Exclusive

Website

https://bene-exclusive.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Bene Exclusive is Georgia's largest premium transportation company, operating 200+ Mercedes-Benz vehicles across chauffeur services, exclusive airport taxi (Fly Taxi), self-drive car rental, and event logistics for corporate, hospitality, and HNW clients since 2017.

Ownership category

akta.pro rank

Product category

Premium Ground Transportation Services

NAICS

Limousine Service (485320), Limousine Service (48532), Taxi and Ridesharing Services (48531), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Chauffeur / Black Car & Executive Car Services (TLAFAHAD)

akta.pro secondary industries

Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Luxury Sedan & Executive Car Rentals (THADAMAB), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)

Keywords

• Premium chauffeur services
• Corporate transportation services
• Airport taxi services
• Luxury car rental
• Event transportation logistics

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Chauffeur Services: Transportation services with professional drivers for corporate clients, individual customers, and event attendees. Services include airport transfers, corporate transportation, and cultural event logistics.
2. Car Rental Without Driver: Self-drive premium vehicle rental with complimentary pick-up/drop-off within Tbilisi and free insurance coverage.
3. Fly Taxi Airport Service: Exclusive official taxi service at Tbilisi International Airport since 2019, offering fixed rates and convenient booking for travelers.
4. Event Transportation Services: Customized logistics and transportation for large-scale cultural, sporting, and business events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bene Exclusive is a premium ground transportation company in Georgia operating a fleet of 200+ latest-generation vehicles (predominantly Mercedes-Benz) to deliver chauffeur-driven corporate, individual, and event transportation services, exclusive Fly Taxi airport taxi service at Tbilisi International Airport since 2019, self-drive premium car rental, and large-scale event transportation logistics. The company also operates the Benefit quarterly lifestyle/business magazine and Benefit Talks networking event series.

Product overview

Bene Exclusive is a premium transportation company operating since 2017 in Georgia, offering a comprehensive suite of mobility and lifestyle services. The core offering consists of chauffeur-driven transportation services (Premium Transportation Services) using a fleet of 200+ premium vehicles including Mercedes-Benz and Toyota brands. Supporting services include Fly Taxi (exclusive airport taxi service since 2019), Premium Car Rental (self-drive), and Bene Events (event organization and transportation partnerships). The company also operates the Benefit Magazine sub-brand (a quarterly premium lifestyle publication) and Benefit Talks (quarterly networking event series). The product portfolio is unified under the premium service standard, connecting corporate transportation, individual clients, hospitality/tourism partners, and cultural events.

Differentiator

Problem solved

Functional benefit

Brands

• Benefit: Premium lifestyle and business magazine published quarterly, distributed through exclusive channels including Bene Exclusive vehicles, premium hotels, and partner venues. Also includes video series and digital platform.
• Mercedes-Benz Business Event
• Networking Georgia
• Benefit Talks

Products and services

• Premium Transportation Services (Chauffeur-Driven) Comprehensive chauffeur-driven premium transportation services for corporate clients, individual passengers, hospitality and tourism partners, and large-scale event logistics, using a fleet of 200+ latest-generation vehicles (Mercedes-Benz S-Class, E-Class, V-Class, Sprinter, Tourismo; Toyota Land Cruiser) and professionally trained multilingual drivers.
• Fly Taxi Airport Service Exclusive official taxi service at Tbilisi International Airport operating primarily modern hybrid vehicles with fixed transparent rates and a convenient booking system via fly-taxi.ge and call center, targeted at inbound and outbound air travelers.
• Premium Car Rental (Without Driver) Self-drive premium vehicle rental service featuring latest-generation vehicles with complimentary pickup/drop-off within Tbilisi, free comprehensive insurance coverage, and full vehicle maintenance, offered at daily/weekly rental rates to individual customers.

Quantifiable outcome

• 1,000,000+ passengers served since establishment
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major, supporting, strategic and flagship.

• Tbilisi International Airport (TAV Georgia)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive official taxi service provider at Tbilisi International Airport since 2019, operating under the Fly Taxi brand with exclusive rights for airport taxi services.
• Daimler AG / Mercedes-BenzcoreStrategic or Co-development Partner · 1 January 2017Bene Exclusive is the official Daimler partner in the region, providing Mercedes-Benz vehicles as the core of their premium fleet and co-hosting exclusive business events.
• TBC BankmajorGTM or Marketing PartnerCorporate transportation partner and banking services collaboration.
• Coca-Cola GeorgiasupportingGTM or Marketing PartnerBeverage partner for corporate events and transportation services.
• MasterCardsupportingGTM or Marketing PartnerPayment technology partnership for seamless customer transactions.
• McDonald's GeorgiasupportingGTM or Marketing PartnerCorporate partnership for employee and customer transportation.
• BiltmoresupportingChannel Partner/ Reseller/ DistributorPremium hospitality partner for guest transportation services.
• Starring GeorgiamajorStrategic or Co-development PartnerOfficial transportation partner for concerts and events organized by Starring Georgia, including Justin Timberlake and Scorpions concerts.
• Black Sea ArenamajorChannel Partner/ Reseller/ DistributorTransportation partner for events at Black Sea Arena, the premier open-air concert venue in Georgia.
• AldagistrategicGTM or Marketing PartnerPartner for BENE experience initiative, collaborating on premium service offerings.
• European Broadcasting Union (Junior Eurovision)flagshipGTM or Marketing PartnerOfficial transportation partner for Junior Eurovision Song Contest 2025 in Tbilisi, providing transportation for young talents, delegations, and guests from 18 countries.
• Adjara GroupmajorChannel Partner/ Reseller/ DistributorPremium hospitality partner providing transportation services for hotel guests.
• Bank of Georgia (BOG)majorGTM or Marketing PartnerCorporate transportation partner and financial services collaboration.
• ParagraphsupportingChannel Partner/ Reseller/ DistributorPremium hospitality partner for guest transportation.
• NewGroupsupportingChannel Partner/ Reseller/ DistributorHospitality and retail partner for transportation services.
• BTL GeorgiasupportingGTM or Marketing PartnerBusiness-to-business marketing collaboration partner.
• BodbesupportingChannel Partner/ Reseller/ DistributorPremium hospitality partner for guest transportation in the Kakheti wine region.
• Kia GeorgiasupportingTechnology or IntegrationAutomotive partner providing vehicles for the fleet.
• TegetasupportingTechnology or IntegrationAutomotive and industrial partner for vehicle supply and services.
• Stemcell ClinicsupportingGTM or Marketing PartnerHealthcare partner for medical tourism transportation services.
• GBF (Georgian Business Federation)supportingGTM or Marketing PartnerBusiness association partnership for networking and B2B connections.
• StarRing GeorgiasupportingGTM or Marketing PartnerJewelry and luxury goods partner for premium events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blacklane: Global chauffeur-driven premium airport and city transfer service operating in 50+ countries. Comparable to Bene Exclusive as a premium black-car service targeting corporate clients, HNW travelers, and event logistics with professional multilingual drivers and fixed transparent pricing.
• Welcome Pickups: Airport ground transportation marketplace offering pre-booked, fixed-price transfers in 200+ destinations. Comparable to Bene Exclusive's Fly Taxi business in serving airport travelers with fixed transparent pricing, online booking, and driver greeters at terminals.
• GetTransfer: Global transfers and chauffeur booking platform connecting travelers with licensed drivers and a wide range of vehicle classes (economy to luxury). Comparable to Bene Exclusive in offering chauffeur-driven transfers with transparent pricing across multiple vehicle categories.
• Sixt Ride: Premium chauffeur and airport transfer service from Sixt leveraging the parent group's premium vehicle fleet. Comparable to Bene Exclusive in combining a premium OEM-aligned fleet with airport transfers and corporate mobility services.

Broad incumbents

• Careem: Super-app ride-hailing and mobility platform dominant across the Middle East, North Africa, and South Asia, with premium chauffeur tiers (Careem Premier/Executive) and airport transfer products. Comparable as a broader mobility incumbent offering overlapping premium and airport transfer services in adjacent regions to Bene Exclusive's Caucasus footprint.
• Carey International: Established global chauffeured ground transportation and corporate travel services provider with a worldwide affiliate network. Comparable to Bene Exclusive in premium executive ground transport, event logistics, and corporate account management.
• AVIS / Hertz Premium Services (Caucasus): Global car rental incumbents with premium fleet offerings and chauffeur-driven services. Comparable to Bene Exclusive in providing premium vehicles both for self-drive rental (Bene's Premium Car Rental product) and chauffeur services in international markets.

Emerging players

• Bolt (Premium / Business): European-headquartered ride-hailing platform expanding aggressively across the Caucasus and offering premium/Bolt Business tiers. Comparable to Bene Exclusive at the airport taxi and premium solo ride-hailing overlap, though broader in scope and asset-light.

Regional players

• Yandex Go: Ride-hailing and mobility super-app dominant in CIS countries including active presence in Georgia. Comparable to Bene Exclusive in airport and city premium transportation, especially for solo ride-hailing and airport transfer segments.
• Tristar Transportation: UAE-headquartered corporate ground transportation and chauffeur provider serving enterprise, HNW and event clients across the Middle East. Comparable to Bene Exclusive as a premium corporate chauffeur specialist with diversified event and contract revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magazinebenefit

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bene Exclusive