Benih Citra Asia

Name

Benih Citra Asia

Legal name

PT. Benih Citra Asia

Website

https://benihcitraasia.co.id

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Vegetable and Melon Farming (1112), Oilseed and Grain Farming (1111)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Hybrid Seed Production (AFAGAIAD)

akta.pro secondary industries

Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Hybrid seed production
• Horticulture seeds
• Seed breeding R&D
• Food crop seeds
• Vegetable seed varieties

Headquarters

HQ city

Jember

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Seed Product Sales: The company generates revenue through the sale of hybrid seeds for food crops and horticulture, including corn, sweet corn, watermelon, melon, cucumber, chili, and various vegetables. Products are sold through official distributors, dropshippers, and e-commerce marketplaces.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PT. Benih Citra Asia, operating under the Bintang asiA brand, breeds, produces, and distributes proprietary hybrid seeds for food crops and horticulture in Indonesia. Its portfolio spans sweet corn, hybrid corn, rice, watermelons (including seedless), melons (rock melon, honey dew, golden), chilies, cucumbers, tomatoes, and leafy vegetables. The company operates dedicated R&D laboratories and markets superior seed varieties certified under ISO 9001:2015 and protected under Indonesian Plant Variety Protection Law.

Product overview

PT. Benih Citra Asia operates under the Bintang asiA brand and offers a comprehensive portfolio of hybrid seeds for food crops and horticultural products. The company produces and distributes superior seed varieties across 38+ categories including: hybrid corn (jagung hibrida), sweet corn (jagung manis), rice (padi), watermelons including seedless varieties (semangka, semangka 3N), melons in various types (rock melon, honey dew, golden), chilies (cabe besar, cabe keriting, cabe rawit), cucumbers (mentimun), tomatoes (tomat), leafy vegetables (bayam, kangkung, sawi, selada), and other agricultural crops. The company implements ISO 9001:2015 quality management systems and maintains R&D laboratories for continuous seed variety development.

Differentiator

Problem solved

Functional benefit

Products and services

• Bintang asiA Brand Seeds

Quantifiable outcome

• Sweet corn varieties (Romanza F1) produce cob weight of 450-500 gr with potential for 2 cobs per plant
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and potential.

• Kelompok Tani Makmur JembercoreStrategic or Co-development Partner · 10 August 2023Collaborated with Kelompok Tani Makmur Jember to organize Bintang Asia Expo 2023 at Dukuh Dempok Village, Wuluhan District, Jember. Event showcased 65+ varieties and provided platform for farmer education and networking.
• Chamunda Agro (India)potentialStrategic or Co-development Partner · 20 May 2023Indian seed company visited PT Benih Citra Asia on May 20-21, 2023 for study visit related to seed research. Chamunda Agro's Marketing Manager Sanjeev Saroha expressed interest in Bintang Asia's cucumber seeds for potential planting and marketing in India. Visit included discussions and field visits to cucumber and large chili farms in Lumajang.
• Syngenta (Thailand)potentialStrategic or Co-development Partner · 23 August 2022Syngenta representative Mr. Mike from Thailand visited PT Benih Citra Asia on August 23, 2022 to discuss commercial matters with President Director Slamet Sulistiyono. Business ideas from this meeting were expected to help PT Benih Citra Asia grow and become a leading seed producer in Asia.
• ASBENINDO (Asosiasi Benih Indonesia)coreStrategic or Co-development PartnerPT Benih Citra Asia participated in ASBENINDO's Professional Seed Meeting during PENAS XVII 2026 in Gorontalo. President Director Slamet Sulistiyono was a speaker discussing the importance of collaboration in providing quality seeds for Indonesian food security.
• Dinas Pertanian JombangcoreStrategic or Co-development PartnerCollaborated with Jombang Agriculture Office for Farm Field Day events. Vice Regent of Jombang Sumrambah attended harvest ceremony of Maduri F1 and Big Maduri F1 varieties, highlighting public-private partnership in supporting farmers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bayer Crop Science (formerly Monsanto Indonesia): Global seed and trait company with Dekalb vegetable and corn brands active in Indonesia. Competes broadly in hybrid vegetables and corn, with deep R&D and grower-financing capabilities that a regional player like BCA cannot match.
• Takii & Co. Japanese-established vegetable and flower seed company with active Asia-Pacific distribution. Competes with BCA in selected cucurbit and vegetable hybrid categories and shares the regional horticulture seed customer base.
• Corteva Agriscience (Pioneer Hi-Bred): Global seed giant with a significant corn and vegetable seed portfolio sold in Indonesia. Competes with Bintang asiA's hybrid corn (Romanza F1, Stabil F1) lines and benefits from vastly larger global breeding budgets.
• Syngenta (Syngenta Indonesia): Global seed and crop protection major with a local Indonesian subsidiary. Overlaps with BCA in corn, chili, watermelon, and melon seed markets; has already engaged BCA commercially (2022 Thailand visit), indicating active competitive and partnership positioning.
• Advanta Seeds (UPL): International seed company owned by UPL selling hybrid corn, sunflower, and vegetable seeds across Asia. Comparable in tropical crop focus and distribution approach; overlaps with BCA in corn and cucurbit seed segments.

Emerging players

• Nongwoo Bio: Korean seed company with a growing tropical vegetable and melon portfolio exported across Southeast Asia. Partial overlap with BCA's melon, watermelon, and chili hybrid lines, particularly in Indonesia and Vietnam.
• Chamunda Agro (India): Indian seed company that visited BCA in May 2023 to evaluate cucumber seed lines for India. Comparable in product category (cucurbits, vegetables) and customer type (smallholder farmers), though primarily India-focused.

Direct peers

• Known-You Seed: Taiwanese tropical vegetable and melon seed breeder exporting across Southeast Asia. Direct competitor in watermelon, melon, and chili hybrids sold to Asian smallholders; overlapping varietal strategy and target grower profile.
• East-West Seed (PT East West Seed Indonesia): One of the largest tropical vegetable seed companies in Southeast Asia with deep Indonesia operations. Directly competes with Bintang asiA across hybrid vegetable, chili, watermelon, and melon seed categories serving Indonesian smallholder farmers with similar distribution and field-demo models.
• PT Bisi International: Indonesian-listed hybrid seed company producing corn, rice, vegetable, and horticulture seeds. Comparable in scale, geography, and product mix; competes head-to-head with Bintang asiA in corn and vegetable seed segments in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/benihcitraasia
• YouTubeyoutube.com/@benihcitraasia
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pt-benih-citra-asia
• Instagraminstagram.com/benihcitraasia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benih Citra Asia