Bennytex

What Bennytex does

Bennytex is a French fabric retailer founded in 2010 and headquartered in Bobigny (Paris region), selling textiles online via bennytex.fr and through a physical warehouse depot. The company's core offering consists of fabrics sold by the linear meter or in pre-cut 3-meter coupons, spanning cotton, silk, wool, polyester, knit/jersey, and linen categories, plus a haberdashery (mercerie) range and specialty sub-brands such as the OEKO-TEX certified Thalasso towel line, Bambou bamboo-blend towels, and 100% Bio organic cotton. Technical infrastructure is a PrestaShop-based e-commerce platform with cookie-based personalization, integrated shopping cart, customer accounts, and order tracking, plus payment processing through Banque Populaire (SSL-encrypted with 3D Secure) and PayPal, and shipping integrations with five parcel carriers (La Poste/Colissimo, Mondial Relay, DPD, UPS, Chronopost) for delivery across 30+ countries.

The business operates a hybrid retail/wholesale model. Retail customers — primarily individual sewing enthusiasts, fashion and design students, and independent creators — purchase by the meter at fixed unit prices ranging from €1.94 to €24.90, with a free fabric sample request service reducing purchase friction. B2B revenue comes from boutiques, manufacturers, decorators, interior designers, and public institutions that buy in bulk via discounted roll pricing or with mandat administratif payment terms. Go-to-market combines direct e-commerce with a physical depot (carrying ~21.86x more inventory than the website), a referral program paying €5 per recruited customer, an affiliate program targeting sewing blogs and content creators, a 10% student discount, and social media presence across Facebook, Instagram, and YouTube. Gift cards add a secondary revenue stream, and customer reviews average 4.8/5 across verified purchases, with multiple repeat-buyer signals.

The company is privately held with no identified parent, institutional investors, or venture backing, and operates with a 6-person headcount. Geographic footprint spans Western Europe (primary), Northern Europe, Southern Europe, Central Europe, North America (USA, Canada), South America (Brazil, Argentina), the Middle East (Israel), Oceania (Australia), and French overseas territories. The company holds OEKO-TEX Standard 100 certification on selected product lines and maintains a hybrid online-offline positioning centered on price competitiveness, broad catalog depth, and direct-to-consumer convenience.

Name

Bennytex

Legal name

BENNYTEX

Website

https://bennytex.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bennytex is a French e-commerce fabric retailer founded in 2010 in Bobigny, selling textiles by the meter and 3-meter coupons across 100+ categories via bennytex.fr, a Bobigny depot, and shipping to 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bobigny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fabric and Textile Sales: Primary revenue stream from selling fabrics by the meter or 3-meter coupons across multiple categories including cotton, silk, wool, linen, polyester, and knit fabrics. Products are sold at fixed unit prices with free shipping thresholds. The company also sells haberdashery/notions through its mercerie category.
2. Gift Cards: Gift cards sold in customizable amounts that recipients can use toward any fabric purchase on the website.
3. Affiliate Marketing Commissions: Commission revenue from affiliate partners who promote Bennytex products through their blogs, websites, and social media channels. Affiliates receive commissions on validated sales generated through their referral links.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bennytex is a French fabric retailer that sells textiles by the linear meter and in pre-cut 3-meter coupons through its e-commerce store bennytex.fr, complemented by a physical depot in Bobigny. Its catalogue spans cotton, silk, wool, polyester, knits, and linen, alongside haberdashery (mercerie), bulk roll sales, gift cards, sample requests, and specialty lines such as the Thalasso terry cloth, bamboo blend, organic cotton, and honeycomb (Nid d'Abeille) collections.

Product overview

Bennytex is a French fabric retailer operating primarily through its e-commerce platform at bennytex.fr, offering a comprehensive multi-category textile portfolio. The core offering consists of fabrics sold by the meter or in pre-cut 3-meter coupons at competitive prices. The product range spans seven main fabric categories: Cotton (including specialized lines like Thalasso terry cloth and Nid d'Abeille honeycomb), Silk (including satin, crepe, organza, mousseline), Wool/Lainage (including cashmere, mohair, caban wool), Polyester (including softshell, neoprene, microfiber), Knits/Jersey (including various spandex blends), and Lin. The business model combines retail e-commerce with wholesale operations, offering bulk roll sales, a referral/affiliate program, student discounts, and gift cards. A physical warehouse in Bobigny (Paris area) supplements the online catalog, which contains approximately 21.87 times more inventory than what is displayed online.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrics by the Meter (Tissus au Mètre)
• 3-Meter Fabric Coupons (Coupons de 3 Mètres)
• Cotton Fabric Range (Gamme Coton)
• Silk Fabric Range (Gamme Soierie)
• Wool Fabric Range (Gamme Lainage)
• Polyester Fabric Range (Gamme Polyester)
• Knit Fabric Range (Gamme Maille)
• Linen Fabric Range (Gamme Lin)
• Haberdashery (Mercerie)
• Thalasso Terry Cloth Towel Line (Eponge Serviette Thalasso)
• Bamboo Terry Cloth Towel Line (Gamme Bambou Eponge Serviette)
• Honeycomb Cotton Fabric (Coton Nid d'Abeille)
• Organic Cotton Terry Cloth Line (Gamme 100% Bio Eponge Serviette)
• Bulk Roll Sales (Vente au Rouleau)
• Gift Cards (Carte Cadeau)
• Free Sample Request Service (Demande d'Echantillon)
• End-of-Roll Clearance (Fin de Rouleau)
• Student Discount Program (Remise Etudiante)

Quantifiable outcome

• 4.8/5 average customer rating based on verified reviews
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Banque PopulairecoreOthersPrimary payment processing partner for credit card transactions. Provides secure SSL-encrypted payment gateway with 3D Secure authentication for customer transactions on bennytex.fr.
• PayPalcoreOthersAlternative payment processing partner allowing customers to pay directly through their PayPal accounts with secure transaction handling.
• Mondial RelaymajorChannel Partner/ Reseller/ DistributorParcel delivery network partner offering point relay pickup options in France and Belgium. Bennytex offers free shipping on orders over €49 via this carrier.
• DPDmajorChannel Partner/ Reseller/ DistributorExpress delivery and point relay partner providing Predict delivery with time slot selection, as well as pickup point delivery. Free shipping thresholds of €79 (DPD Relais) and €89 (DPD Pickup) apply.
• La Poste/ColissimominorChannel Partner/ Reseller/ DistributorStandard postal delivery partner for French and international shipments with tracking and insurance options.
• UPSminorChannel Partner/ Reseller/ DistributorExpress and standard shipping partner offering home delivery and access point pickup options.
• Fashion and Design SchoolsminorStrategic or Co-development PartnerPartnership with fashion, design, and textile schools providing 10% student discounts and organized van transport for Paris-area school groups to visit the depot. Includes schools of mode, design, and textile programs.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Mood Fabrics: Iconic US-based fabric retailer with deep online catalog and strong brand recognition among designers and home sewers. Comparable to Bennytex in business model (online piece-goods retailer serving designers and hobbyists) but primarily serving the North American market.

Direct peers

• Tissus.net: Long-established French online fabric retailer selling piece goods across cotton, silk, wool, and synthetics to consumers and designers. Direct competitor to Bennytex in the French online fabric retail category with similar assortment breadth and target customer.
• Pretty Mercerie: French e-commerce retailer combining fabrics by the meter with a large mercerie/sewing notions catalog. Comparable to Bennytex in offering piece goods alongside haberdashery, serving similar DIY, fashion, and home-sewing customer segments.
• Buyfabrics.com: European online fabric retailer selling piece goods and notions to both retail and wholesale customers. Comparable to Bennytex's multi-channel model (retail + bulk/roll) and broad fabric assortment across cotton, silk, and synthetics.
• Les Coupons de Saint Pierre: French fabric retailer specializing in pre-cut fabric coupons (including 3-meter formats) and piece goods by the meter. Highly comparable to Bennytex's coupon-of-3-meters and meter pricing model, targeting the same sewing enthusiast and designer customer base.
• Anna Ka Bazaar: French online specialty fabric retailer offering a multi-category assortment including cotton, silk, wool, and designer fabrics. Comparable to Bennytex in targeting French sewing enthusiasts, designers, and small creators with similar assortment breadth.
• Tissus Myrtille: French online fabric retailer offering a wide assortment of cotton, jersey, and other fabrics by the meter. Directly competes with Bennytex in the French online piece-goods market, targeting individual sewing enthusiasts and small creators.

Emerging players

• Selfish Seamstress: Specialty online fabric store focusing on curated and designer fabrics for home sewers and indie designers. Comparable to Bennytex in serving independent designers and sewing enthusiasts with curated, premium-leaning fabric selections.
• La Mercerie des Ours: French online retailer specializing in sewing notions, threads, and small haberdashery items, with fabric offerings. Comparable to Bennytex's mercerie category and overlapping customer base of sewing enthusiasts and DIY creators.

Broad incumbents

• Mondial Tissus: Major French fabric retail chain with nationwide physical stores and a strong e-commerce platform. Comparable to Bennytex as a multi-category fabric retailer serving both DIY consumers and small professionals, with a far larger footprint and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOl76_C3D2EzLfwabqg0KeA
• Facebookfacebook.com/Bennytex
• Instagraminstagram.com/tissusbennytex
• LinkedInlinkedin.com/company/bennytex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bennytex