What 株式会社カウネット does

株式会社カウネット (Kaunet Co., Ltd.) is a Japanese B2B SaaS provider operating べんりねっと (Benrinet), a cloud-based indirect procurement management platform. Founded in August 2004 and headquartered in Minato-ku, Tokyo, the company is a wholly-owned subsidiary of Kokuyo Co., Ltd. The platform was launched in 2010 and serves more than 5,700 large-enterprise customers across Japan, drawing on 20+ years of accumulated procurement know-how. Documented customers include TOTO, Calbee, Itochu Corporation, Nippon Life Insurance, Matsukiyo Cocokara, Yanmar Holdings, Kameda General Hospital, Taiyo Pharmatech, Sankyo Tateyama, Belluna, Nippon Road, GA technologies, and Meiji Niceday, spanning manufacturing, healthcare, retail, food, trading, insurance, construction, and real estate.

The platform's architecture combines multi-supplier catalog integration (16 integrated supplier accounts, 7 external catalog sites, ~60 million SKUs) with configurable approval workflows by amount and expense category, online quote/negotiation, receiving inspection, cross-site search, purchase-data export, and API integration with SAP, Oracle, and SaaS workflow systems such as DreamArts SmartDB and Pro-Sign BSM. Three functional pillars are emphasized: comprehensive procurement management features, flexible supplier connection to either the customer's existing suppliers or Kaunet-introduced suppliers, and deep system integration track record. Sub-brands include べんりねっとL, a packaged SMB tier, and the 2023-launched カウネットLoopa (paper resource recycling) and Loopla (plastic/glove container recycling) physical services. The company holds Privacy Mark certification No. 10590008 (JIS Q 15001:2017) from JIPDEC.

Revenue is generated through annual subscription fees for べんりねっと, with pricing customized to each customer's scale, user count, feature configuration, and number of integrated suppliers — no standard public pricing exists. Distribution is exclusively sales-led direct enterprise field sales with consultation-first onboarding; demand generation runs through white papers, webinars, online demos, customer case studies, and a free diagnostic tool (Sapnabi) launched in July 2024. Operations are Japan-only. Strategic integrations include MonotaRO (core MRO supplier), Amazon Business (site linkage launched January 2026), Pro-Sign, SmartDB, and Tranote. The company is led by Representative Director 宮澤典友 (Miyazawa Noritomo), who concurrently serves as Kokuyo executive officer.

Name

株式会社カウネット

Legal name

株式会社カウネット

Website

https://benrinet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社カウネット is a Japanese B2B SaaS subsidiary of Kokuyo Co., Ltd. that operates べんりねっと, a cloud-based indirect procurement management platform serving 5,700+ large Japanese enterprises via multi-supplier catalog integration, approval workflows, and SAP/Oracle connectivity.

Ownership category

akta.pro rank

Product category

Procurement Management Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

akta.pro secondary industries

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE), Spend Analytics & Reporting Support (BPAAAJAJ), Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC), Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)

Keywords

• Indirect procurement management
• Purchasing management platform
• B2B SaaS procurement
• Supplier catalog integration
• Purchase workflow automation

Headquarters

HQ city

Tokyo (Minato-ku)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. べんりねっと プラットフォーム subscription: Cloud-based procurement management platform subscription. Pricing is customized based on customer scale, service configuration, and number of integrated suppliers. Not publicly disclosed; quotes provided upon consultation. The platform is positioned as a B2B SaaS serving large enterprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kaunet provides べんりねっと (Benrinet), a cloud-based B2B purchasing management platform that centralizes indirect materials procurement for large enterprises. The platform integrates internal and external supplier catalogs, automates approval workflows, handles quote negotiation, receiving inspection, and data export for ERP/accounting systems. It also operates paper and plastic recycling services (Loopa/Loopla) as supplementary offerings.

Product overview

株式会社カウネット operates primarily as a provider of べんりねっと, a cloud-based purchasing management platform for indirect materials procurement. The core platform enables centralized purchasing workflows, supplier integration, approval processes, and expenditure management. Supporting offerings include the サプナビ diagnostic tool for purchasing optimization assessment, and カウネットLoopa for paper resource recycling. The company also provides educational resources and whitepapers covering procurement management best practices, cost reduction methodologies, and implementation guidance.

Differentiator

Problem solved

Functional benefit

Brands

• べんりねっと: クラウド型購買管理プラットフォーム。間接材購買の業務効率化・コスト削減・内部統制強化を実現するB2B購買システム。見積商談・発注承認・受取検収・支出管理等功能を完備。
• べんりねっとL（ライト）
• カウネットLoopa（ルーパ）
• カウネットLoopla（ループラ）

Products and services

• べんりねっと (Benrinet) Cloud-based B2B purchasing management platform serving large enterprises across industries. Centralizes indirect materials procurement with internal catalog registration, external catalog/punchout integration, quote negotiation, approval workflows, receiving inspection, cross-site search, purchase data download, and API integration with ERP systems (SAP, Oracle) and SaaS workflow tools.
• べんりねっと L (Benrinet Light) Package-style bulk purchasing system targeted at small and medium-sized enterprises, offering simplified procurement management capabilities based on the べんりねっと platform.
• カウネットLoopa (Kaunet Loopa) Paper resource recycling service that collects paper cups, paper packs, and similar paper waste discharged from offices and routes them through corporate partnerships for recycling and re-resource conversion.
• カウネットLoopla (Kaunet Loopla) Plastic resource recycling service providing proof-of-concept experimentation for the recycling of rubber ball bottle containers, supporting environmentally-conscious corporate procurement practices.

Quantifiable outcome

• TOTO achieved approximately 20% cost reduction
• +6 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amazonビジネス (Amazon Business)coreTechnology or Integration · 29 January 2026べんりねっと launched site linkage integration with Amazon Business, enabling procurement of a wide range of products through Amazon Business directly within the べんりねっと platform. This represents a significant expansion of purchasable product categories.
• 株式会社MonotaROcoreTechnology or IntegrationMonotaRO is a key integrated supplier on べんりねっと, providing MRO (maintenance, repair, operations) products, tools, and industrial supplies. The partnership enables customers to purchase MonotaRO's ~6 million+ SKUs through the べんりねっと platform. MonotaRO and Kaunet co-host web seminars and joint events. The partnership is emphasized as a key integration across multiple customer case studies.
• 株式会社CDGminorGTM or Marketing PartnerCDG co-hosts seminars with Kaunet on promotional goods and custom-printed materials procurement efficiency, combining Kaunet's indirect materials expertise with CDG's specialty in promotional goods procurement.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SAP Ariba: Global leader in indirect procurement and spend management SaaS, competing for the same enterprise procurement budgets as Kaunet/べんりねっと. Both deliver catalog-driven P2P workflows, supplier management, and ERP integration for large enterprises, including Japan.
• Coupa Software: Public B2B procurement and spend management SaaS platform serving large global enterprises with catalog management, approval workflows, supplier integration, and spend analytics — directly comparable functionality to べんりねっと.
• Ivalua: Procurement and supplier management SaaS platform serving large enterprises globally, with end-to-end P2P functionality. Comparable in offering breadth (catalog, workflow, spend analytics) to べんりねっと and increasingly active in Japan.
• GEP: Indirect procurement and spend management SaaS provider for large enterprises, offering catalog management, sourcing, contract management, and supplier enablement — feature-parity competitor to べんりねっと in mid-market and large enterprise segments.
• Infomart Corporation: Japanese B2B SaaS platform provider offering procurement, accounts payable, and invoice/payment automation services for enterprises. Direct competitor in the Japanese indirect-procurement/P2P SaaS market with comparable customer base and ERP integration approach.

Emerging players

• Amazon Business: Both a key integration partner (announced Jan 2026) and emerging competitive threat in indirect materials procurement. Offers enterprise purchasing with catalogs, approval workflows, and analytics — overlapping with べんりねっと's core offering for spot/transactional buys.

Regional players

• Obic Business Consultants: Japanese ERP and procurement system vendor serving mid-to-large enterprises in Japan. Offers adjacent purchasing and expense management capabilities that compete for the same Japanese enterprise procurement technology budgets as べんりねっと.
• ASKUL Corporation: Major Japanese office supplies and indirect materials e-commerce/MRO marketplace serving businesses and enterprises in Japan. Competes for the same Japanese enterprise indirect procurement spend as べんりねっと, particularly in office supplies categories.

Others

• MonotaRO: Largest integrated supplier on べんりねっと (MRO/industrial supplies with ~6M+ SKUs) and a strategic GTM partner (joint webinars). Operates its own B2B e-commerce marketplace, making it both an essential ecosystem partner and adjacent competitor for MRO spend.

Broad incumbents

• Oracle Procurement Cloud: Broad ERP-adjacent procurement suite from Oracle, competing with べんりねっと via deep ERP integration (Oracle is one of Kaunet's integration partners). Appeals to enterprises seeking single-vendor ERP+procurement stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%AB%E3%82%A6%E3%83%8D%E3%83%83%E3%83%88

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社カウネット