Bentley University Athletics

What Bentley University Athletics does

Bentley University Athletics is the official intercollegiate athletics department of Bentley University, a private institution located in Waltham, Massachusetts. The department fields 20 NCAA Division II varsity sports — 10 men's programs (baseball, basketball, cross country, football, golf, ice hockey, lacrosse, soccer, swimming & diving, track & field) and 10 women's programs (basketball, cross country, field hockey, golf, lacrosse, soccer, softball, swimming & diving, track & field, volleyball) — and competes primarily in the Northeast-10 Conference, with men's ice hockey competing at the NCAA Division I level in Atlantic Hockey. The program also supports 14 club sports, intramural competitions, and campus recreation, with an Athletics workforce of approximately 63 employees and operational facilities spanning three Waltham addresses, including The Bentley Arena and the Dana Center (which houses a 9,661-square-foot, two-floor fitness facility renovated in 2022-2023).

The department's commercial activities are limited and operate within a university context: ticket sales for football, hockey, and basketball are processed via etix.com; live and on-demand game video is distributed through streaming partnerships with Flo College (NE10 NOW) and Flo Hockey (Atlantic Hockey); and revenue is supplemented by NCAA/conference distributions, alumni donations, and the student athletic fee bundled into university tuition. GTM motion is event-driven and centered on student-athlete recruitment through campus visits and tryouts, with marketing distributed across bentleyfalcons.com, social channels (@BentleyAthletics, sport-specific accounts), email communications, and conference streaming. The department is not structured as a separate legal entity and is fully integrated into Bentley University, with no external ownership, funding rounds, or M&A activity.

Notable recent strategic moves include the establishment of Name, Image, and Likeness (NIL) program support, the launch of athlete development and identity initiatives (Athletes in Action, Pride in Motion, Falcons Abroad, Falcons Give Back, Be A Force speaker series, Always a Falcon alumni network), the addition of esports to the club sports portfolio, and ongoing facility modernization. The department maintains NCAA regulatory compliance, publishes a Student-Athlete Handbook and Competitive Sports Handbook, and operates sports medicine, hazing reporting, and equity & inclusion programming through institutional channels.

Name

Bentley University Athletics

Legal name

Bentley University Athletics

Website

https://bentleyfalcons.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Bentley University Athletics is the NCAA Division II athletics department of Bentley University in Waltham, MA, fielding 20 varsity sports (with men's ice hockey in Division I Atlantic Hockey) and serving ~63 staff, students, prospective recruits, alumni, and fans through competition, club and intramural sports, facilities, and streaming.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Collegiate athletics programs
• NCAA Division II sports
• Varsity sports programs
• University athletic facilities
• Student-athlete development

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for football, basketball, hockey, and other varsity sporting events. Tickets are sold through etix.com for football, hockey, and basketball games.
2. NCAA/Conference Revenue: Revenue sharing from NCAA Division II and conference affiliations (Northeast-10 Conference, Atlantic Hockey) including tournament appearances and championship events.
3. Student-Athlete Development Programs: Programs supporting student-athlete success including career development, NIL (Name, Image, Likeness) initiatives, and life after Bentley.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bentley University Athletics operates the official intercollegiate athletics program (the Bentley Falcons) of Bentley University, competing in NCAA Division II through the Northeast-10 Conference and in Atlantic Hockey (Division I) for men's ice hockey. It fields 20 varsity sports (10 men's, 10 women's), 14 club sports, and intramural programs, supported by athletic facilities including The Bentley Arena, Dana Center Gym and pool, and multiple outdoor fields. Programs include student-athlete development, sports medicine, NIL support, and campus recreation.

Product overview

Bentley University Athletics operates as an NCAA Division II athletics department offering a multi-tiered sports program portfolio. The core offering consists of intercollegiate athletics programs competing in the Northeast-10 Conference and Atlantic Hockey. Supporting programs include club sports (competitive non-varsity teams), intramural sports (recreational student competitions), and athletic facilities open to the university community. The department manages multiple facilities including The Bentley Arena, Barbara Stevens Court, Dana Center with its gym and pool, and various outdoor sports fields. This is not a technology product but a university athletics operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Intercollegiate Athletics Programs (Bentley Falcons) NCAA Division II intercollegiate sports programs for men's and women's athletics: 10 men's varsity sports (baseball, basketball, cross country, football, golf, ice hockey, lacrosse, soccer, swimming & diving, track & field) and 10 women's varsity sports (basketball, cross country, field hockey, golf, lacrosse, soccer, softball, swimming & diving, track & field, volleyball). Competes in the Northeast-10 Conference and Atlantic Hockey (men's ice hockey at Division I). Serves student-athletes, students, alumni, and fans.
• Club Sports Competitive non-varsity club sports programs including Cheerleading, Dance Team, Equestrian, Club Men's Hockey, Women's Hockey, Esports, Men's Rugby, Women's Rugby, Sailing, Triathlon, Men's Ultimate Frisbee, Women's Ultimate Frisbee, Men's Volleyball, and Club Women's Volleyball. Designed for Bentley students seeking competitive play outside varsity.
• Intramural Sports Internal recreational sports competitions open to Bentley students across various sports and fitness activities.
• Athletic Facilities Athletic facilities hosting varsity competition, club sports, intramural play, and campus recreation. Includes The Bentley Arena, Barbara Stevens Court, Dana Center Pool, Dana Gym, and outdoor fields for field hockey, women's lacrosse, football, baseball, soccer, and softball. Open to student-athletes, students, staff, and faculty.
• Dana Center Gym Two-floor fitness facility totaling 9,661 sq ft. The 2nd floor (4,792 sq ft) houses cardio/functional training (treadmills, Stairmasters, ellipticals, bikes, turf area). The 1st floor (4,869 sq ft) is dedicated to strength training (half-racks, cable machines, selectorized machines, dumbbells). Available to students, staff, and faculty.
• Fitness Center Campus fitness center offering fitness classes and pop-up fitness events for students, staff, and faculty.
• Student-Athlete Development & NIL Program Programs supporting student-athlete success including career development, Name, Image, Likeness (NIL) initiatives, sports medicine, and life-after-Bentley support. Serves Bentley varsity student-athletes.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Northeast-10 Conference (NE10)coreStrategic or Co-development PartnerBentley University is a member of the Northeast-10 Conference (NE10), which governs 24 NCAA Division II institutions in the Northeast. The conference provides championship competition, scheduling, and official standings for Bentley varsity sports including basketball, soccer, lacrosse, baseball, and others.
• Atlantic HockeycoreStrategic or Co-development PartnerBentley men's ice hockey competes in Atlantic Hockey, an NCAA Division I ice hockey conference. The partnership provides conference scheduling, championship competition, and official recognition for Bentley's hockey program.
• Flo College / Flo SportscoreTechnology or IntegrationFlo College provides streaming coverage for NE10 Conference games through NE10 NOW. Bentley's home games and conference events are streamed on the Flo Sports platform, providing live and on-demand video content for fans.
• Flo HockeycoreTechnology or IntegrationFlo Hockey provides streaming coverage for Atlantic Hockey games including Bentley's home hockey games. The platform offers live and archived game video content.
• NCAAcoreStrategic or Co-development PartnerBentley University Athletics competes under NCAA Division II rules and governance. The NCAA provides national championship opportunities, official rules, and regulatory oversight for all varsity sports programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quinnipiac University Athletics: Atlantic Hockey men's ice hockey peer in NCAA Division I; provides a benchmark for the operational and revenue scale achievable through the D-I hockey league Bentley participates in.
• Merrimack College Athletics: Former NE10 peer that has since transitioned to NCAA Division I across most sports; provides a relevant comp on the trajectory and trade-offs of D-II to D-I elevation relevant to Bentley.
• College of the Holy Cross Athletics: Comparable private, Massachusetts-based NCAA Division I athletics program that competes in the Patriot League; offers a relevant comp for a Bentley-styled program operating at a higher division level.

Direct peers

• American International College Athletics: NE10 Conference member and NCAA Division II competitor with a directly comparable athletics footprint, including the same conference scheduling and competitive dynamics.
• Stonehill College Athletics: Fellow NE10 Conference member and NCAA Division II institution in Massachusetts with a comparable varsity sports portfolio and regional recruiting base, making it Bentley's most direct athletic-program peer.
• Franklin Pierce University Athletics: NE10 Conference peer and NCAA Division II institution with a similar private-university athletics operation, including comparable varsity and club sport offerings.
• Southern New Hampshire University Athletics: NE10 Conference member and NCAA Division II private university with a comparable athletics department scale, regional recruiting approach, and operational footprint.
• Sacred Heart University Athletics: Atlantic Hockey men's ice hockey peer and fellow private university competing in NCAA Division I for hockey, providing direct comparison for Bentley's D-I hockey program specifically.
• Saint Anselm College Athletics: NE10 Conference member and NCAA Division II private institution in New Hampshire; offers a directly comparable athletics department structure, regional fan base, and competitive footprint.
• Assumption University Athletics: NE10 Conference counterpart and fellow NCAA Division II private university in Massachusetts with a similar mix of varsity sports, facilities profile, and New England student-athlete recruitment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/BentleyFalcons
• YouTubeyoutube.com/channel/UCVQ6Jz9Cd2Ye5C564jsngHQ
• Facebookfacebook.com/BentleyUniversityAthletics
• Instagraminstagram.com/bentleyathletics
• LinkedInlinkedin.com/company/bentley-university-athletics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley University Athletics