BENU Pharmacy Baltics

What BENU Pharmacy Baltics does

BENU Pharmacy Baltics is a regional operating unit of the BENU pharmacy retail brand, which is owned and operated by PHOENIX group, a privately-held pan-European pharmaceutical wholesale and pharmacy retail conglomerate headquartered in Mannheim, Germany. The legal entity is based in Dreilini, Stopini municipality in the Riga region of Latvia, and the unit employs 102 people. The BENU brand operates over 3,200 pharmacies across 15 European countries under PHOENIX group, with a presence in 12 countries (Belgium, Bulgaria, Czech Republic, Estonia, Hungary, Italy, Latvia, Lithuania, Netherlands, Serbia, Slovakia, and Switzerland), each with its own online storefront. PHOENIX group as a whole dispenses more than 519 million drug packages to patients and records over 186 million annual customer contacts across its retail pharmacy network.

The business model centres on two integrated revenue streams: retail pharmacy dispensing of medicines and healthcare products directly to patients at the point of sale, and pharmaceutical wholesale supply to pharmacies and healthcare facilities. PHOENIX group's wholesale operations span 29 countries, providing the supply-chain backbone that ensures medicine availability and procurement scale for BENU-branded retail locations. The unit's customer base consists of individual patients and healthcare consumers seeking professional pharmacist advice, prescription dispensing, and over-the-counter health products. A second, partnership-based segment comprises independent pharmacies participating in the PHOENIX Pharmacy Partnership network, which includes over 18,000 partner pharmacies across 18 European countries. The go-to-market relies on physical retail storefronts as the primary channel, supplemented by country-specific e-commerce sites and cooperative marketing programmes.

No proprietary technology platform, AI/ML capability, patents, or app-based product has been disclosed. Pricing is governed by country-specific regulatory frameworks rather than public rate cards, and individual service pricing is not publicly disclosed. The operation functions as a sub-brand within a larger conglomerate structure, with PHOENIX group providing wholesale supply, operational infrastructure, and cross-country partnership networks. The Baltic unit's specific revenue, growth rate, and headcount trends are not separately disclosed in available source material.

Name

BENU Pharmacy Baltics

Legal name

BENU Pharmacy Baltics

Website

https://benu.eu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

BENU Pharmacy Baltics operates retail pharmacies in Latvia, Estonia, and Lithuania under the BENU brand owned by Germany's PHOENIX group, dispensing medicines and healthcare products to individual patients and operating within a 3,200-pharmacy European network.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Retail pharmacy services
• Pharmaceutical dispensing
• Healthcare products retail
• Pharmacy network
• Medicine distribution

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pharmacy Retail: BENU pharmacies generate revenue through dispensing medicines and healthcare products directly to patients and consumers at retail prices. Each pharmacy location provides professional advice, individual services, and a wide range of health products tailored to customer needs.
2. Pharmaceutical Wholesale: The parent company PHOENIX group operates pharmaceutical wholesale supplying medicines and healthcare products to pharmacies and healthcare facilities nationwide. Wholesale operations cover 29 countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BENU Pharmacy Baltics operates retail pharmacies dispensing medicines and healthcare products directly to patients, providing professional pharmacist advice, individual health services, and a wide range of wellness products. As a pharmacy retail brand under PHOENIX group, BENU pharmacies serve individual consumers across 12 European countries through physical storefronts and country-specific online stores, backed by PHOENIX group's pharmaceutical wholesale operations spanning 29 countries.

Product overview

BENU Pharmacy is a pharmacy retail brand operated by PHOENIX group. It operates over 3,200 own pharmacies across 15 European countries. BENU pharmacies offer professional advice, individual services, and a wide range of products tailored to customer needs. The brand maintains presence across 12 countries including Belgium, Bulgaria, Czech Republic, Estonia, Hungary, Italy, Latvia, Lithuania, Netherlands, Serbia, Slovakia, and Switzerland, each with its own online store.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PHOENIX groupcoreStrategic or Co-development PartnerBENU is a pharmacy retail brand owned and operated by PHOENIX group, one of Europe's leading pharmaceutical wholesale and pharmacy retail companies. PHOENIX group provides the operational infrastructure, wholesale supply chain, and pharmacy partnership networks that enable BENU operations across 12 European countries.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rowlands Pharmacy: UK community pharmacy chain and sister brand under PHOENIX group, providing dispensing and clinical services. Operates the same branded-retail-pharmacy model as BENU but in a different European geography.
• LloydsPharmacy: Large UK community pharmacy chain historically owned by Celesio/McKesson, offering dispensing, clinical services, and online retail. Closely comparable store-format, services mix, and European community-pharmacy positioning to BENU.
• Shop Apotheke Europe: Leading pan-European online pharmacy operating OTC, beauty, and pharmacy retail across multiple EU markets. Most directly comparable digital-first competitor to BENU's online stores, competing for the same consumer across BENU's footprint.
• DocMorris (Zur Rose Group): European online pharmacy and prescription delivery platform with operations in Germany, Switzerland, and the Netherlands. Directly competes with BENU in core CEE and Western European markets on both OTC and prescription fulfilment.
• Apotek 1: Sister pharmacy retail brand under PHOENIX group, operating in Norway. Identical operating model, brand playbook, and parent backing as BENU; the most structurally comparable peer in terms of unit economics and value proposition.
• Help Net Pharmacy: Romanian community pharmacy chain and sister brand under PHOENIX group. Operates the same BENU-style retail-pharmacy playbook in an adjacent CEE market, making it a structurally identical peer.

Broad incumbents

• Alliance Healthcare: European pharmaceutical wholesaler and pharmacy operator (part of Walgreens Boots Alliance), active in the UK, France, Spain, and other EU markets. Comparable integrated wholesale-retail footprint overlapping with PHOENIX/BENU's geographies.
• McKesson Corporation: Global pharmaceutical wholesale and healthcare services group, owner of Celesio/LloydsPharmacy in Europe. Directly comparable wholesale-plus-retail model to PHOENIX and BENU, operating across overlapping European geographies.
• CVS Health: US-anchored pharmacy retail and healthcare services conglomerate. Comparable in integrated pharmacy-plus-services strategy and scale of dispensing operations, though primarily operating in North America rather than directly competing in BENU's European footprint.
• Walgreens Boots Alliance: Global pharmacy retail and wholesale group with significant European retail presence through Boots. Comparable in scale, vertical integration, and brand-led retail format, although with different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/benu-pharmacy-baltics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENU Pharmacy Baltics