Berber Designers
Berber Designers is a Lyon-based, privately held e-commerce retailer founded in 2017 that sells handwoven Moroccan Berber rugs, vintage furniture, and Moroccan decor directly to consumers worldwide via its website, Lyon showroom, and a B2B professional channel.
- Company typePrivate
- Founded2017
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Berber Designers does
Berber Designers is a Lyon-based, privately held e-commerce business founded in 2017 by Yacine and Kader that sells handcrafted Moroccan Berber rugs and home decor to consumers worldwide. Its core products are handwoven rugs in three lines — Beni Ouarain (classic geometric, Middle Atlas), Azilal (colorful, High Atlas with natural plant dyes), and the exclusive Chekhmiya (contemporary brown-based design proprietary to the company) — supplemented by travertine and rattan furniture, Tamegroute pottery, glassware, basketry, and cushion covers. Production is executed through an owned cooperative of weavers in Morocco's Middle and High Atlas Mountains, with looms installed both in workshops and in artisans' homes, eliminating intermediaries and underwriting the company's authenticity claim.
The business operates a dual go-to-market: a direct-to-consumer e-commerce storefront with worldwide shipping (and multi-language support in EN/FR/DE/IT/ES), complemented by a physical showroom at 12 rue de Condé in Lyon's 2nd arrondissement opened in March 2020. A dedicated B2B Professional Services channel targets hotels, restaurants, architects, and interior designers with custom orders, quick quotes, and professional discounts. Pricing is unit-based across a wide ladder — entry decor items start near $3, rugs cluster between $206 and $2,700, and custom-made rugs follow bespoke specifications with a 3-month production timeline. Payments are processed via Stripe, PayPal, and Klarna (3-installment, no fees), and free delivery is offered in Europe for rugs under 30 kg. The company is self-funded, has no outside investors, and operates with a small core team of approximately 7 staff working alongside its Moroccan artisan network.
Berber Designers firmographics
Firmographics- Name
- Berber Designers
- Legal name
- Berber Designers
- Website
- https://berberdesigners.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Berber Designers is a Lyon-based, privately held e-commerce retailer founded in 2017 that sells handwoven Moroccan Berber rugs, vintage furniture, and Moroccan decor directly to consumers worldwide via its website, Lyon showroom, and a B2B professional channel.
- Ownership category
- akta.pro rank
Berber Designers industry classification
Industry- Product category
- Handcrafted Berber Rugs and Moroccan Home Decor
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379), Interior Design Services (54141), Industrial Design Services (541420)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Berber Designers is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Berber Designers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Berber Rug Sales: One-time sales of handwoven Berber rugs (Beni Ouarain, Azilal, Chekhmiya) ranging from approximately $200 to $2,700+, with prices varying by size, design complexity, and wool quality
- Furniture Sales: Sales of travertine, Scandinavian, and vintage furniture pieces with prices ranging from approximately $69 to over $2,700 for travertine tables
- Moroccan Decor Sales: Sales of handcrafted Moroccan pottery, basketry, glassware, and cushion covers with prices ranging from approximately $3 to $344
- Custom-Made Rugs: Bespoke custom-made rug orders where customers specify dimensions, colors, patterns; 3-month production timeline; entirely handwoven in cooperative
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level rugs starting at $206 |
| Unit Pricing | Pay-as-you-go | Mid-range Berber rugs $400-$1,000 |
| Unit Pricing | Pay-as-you-go | Premium Berber rugs $1,000-$1,700+ |
| Unit Pricing | Pay-as-you-go | Travertine and vintage furniture |
| Unit Pricing | Pay-as-you-go | Moroccan decor items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Berber Designers product offering
Product offeringCore offering
Berber Designers is an artisan e-commerce business that designs, sources, and sells handwoven Berber rugs (Beni Ouarain, Azilal, and the exclusive Chekhmiya line), Moroccan home decor (Tamegroute pottery, handcrafted glassware, basketry, cushion covers), and vintage-style travertine and rattan furniture. Production is carried out through their own cooperative of weavers in Morocco's Atlas Mountains, and the business sells directly to consumers worldwide through an e-commerce site and Lyon showroom, while also serving B2B hospitality and design professionals.
Product overview
Berber Designers operates as an artisan e-commerce platform specializing in Moroccan Berber crafts. The product portfolio centers on three core offerings: (1) Handwoven Berber rugs in three distinct styles—Beni Ouarain (classic geometric patterns), Azilal (colorful bohemian designs), and the exclusive Chekhmiya (contemporary brown-based designs)—all crafted in Atlas Mountain cooperatives; (2) Moroccan decoration items including Tamegroute pottery, handcrafted glassware, traditional basketry, and handwoven cushion covers sourced from Moroccan artisans; and (3) Vintage and Scandinavian-inspired travertine and rattan furniture. The company also offers custom-made rug services and dedicated B2B professional services for hospitality and design professionals. All products emphasize ethical sourcing, direct trade with artisans, and traditional craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Beni Ouarain Berber Rugs
Quantifiable outcome
- Rugs take 2-3 months to make on traditional loom plus 1 month finishing (cutting wool, making fringes, three washings)
- +1 more outcomes
Companies that use Berber Designers
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Berber Designers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Berber Designers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Father Bise's SpaminorHospitality spa client for whom Berber Designers provided Modern Beni Ourain rugs with cream weave and black geometric details for their facility.
- The Bed & BicycleminorBoutique barge accommodation business that installed Classic Beni Ourain rugs with light weave and black contrast in their guest rooms.
- Moroccan Artisans CooperativecoreLong-standing cooperative partnerships with Berber weavers in Middle and High Atlas Mountains, with company providing looms, fair wages, and working conditions while artisans provide handweaving expertise. No intermediaries in the supply chain.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Berber Designers competitors and assessment
Company assessmentDirect peers
- Moroccan Carpet Outlet: Direct importer of Moroccan rugs and carpets with worldwide shipping, comparable in product offering and DTC outreach to interior designers and homeowners.
- Beni Rugs: Specialized retailer of vintage and contemporary Beni Ouarain rugs with a direct-from-Morocco sourcing model and similar price points (mid-to-upper hundreds of dollars to several thousands).
- The Knotty Ones: The Knotty Ones is a DTC brand producing sustainably-made knitwear and home textiles through artisan cooperatives in Morocco and Lithuania, comparable in ethical direct-trade model and commerce-led artisan storytelling.
- Souk Bohème: Online retailer specializing in Moroccan rugs, poufs, and home decor with comparable artisan sourcing and target audience of design-conscious Western consumers.
- Benisouk: Benisouk is a French-based direct-to-consumer retailer of handwoven Berber rugs sourced from Moroccan cooperatives, very similar in product range (Beni Ouarain, Azilal) and customer base to Berber Designers.
Regional players
- La Redoute: Major French home furnishings retailer with a dedicated home decor and rug assortment, primarily competing in the French market where Berber Designers has its showroom and strongest footprint.
Broad incumbents
- CB2: Modern home retailer owned by Crate & Barrel carrying Moroccan-style rugs, travertine tables, and globally-inspired decor at prices that overlap with Berber Designers' lower-to-mid range.
- West Elm: National home furnishings retailer with a broad rug and ethically-sourced home goods assortment, serving as a mass-market alternative to specialty Berber retailers.
- Anthropologie: Large multi-category lifestyle retailer with an extensive Moroccan- and Berber-inspired rug and home decor assortment, competing for the same design-conscious consumer but with mass-market scale and sourcing.
Others
- Faire: Wholesale marketplace connecting independent brands with boutiques and interior designers, a potential indirect channel for Berber Designers' professional service offering to reach more decorators and retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Berber Designers social profiles
Digital presenceBerber Designers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berber Designers leadership team
Management profileNumber of profiles
Profiles2 records
Berber Designers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berber Designers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berber Designers
What does Berber Designers do?
Berber Designers is an artisan e-commerce business that designs, sources, and sells handwoven Berber rugs (Beni Ouarain, Azilal, and the exclusive Chekhmiya line), Moroccan home decor (Tamegroute pottery, handcrafted glassware, basketry, cushion covers), and vintage-style travertine and rattan furniture. Production is carried out through their own cooperative of weavers in Morocco's Atlas Mountains, and the business sells directly to consumers worldwide through an e-commerce site and Lyon showroom, while also serving B2B hospitality and design professionals.
Is Berber Designers a public or private company?
Berber Designers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Berber Designers founded?
Berber Designers was founded in 2017. It employs 1 to 10 people.
Where is Berber Designers based?
Berber Designers is headquartered in Lyon, France, in the Europe region.
How does Berber Designers make money?
Four revenue lines are on record. Berber Rug Sales are the primary driver. The others are furniture Sales, moroccan Decor Sales and custom-Made Rugs.
Who are Berber Designers's main competitors?
Direct peers on record are Moroccan Carpet Outlet, Beni Rugs, The Knotty Ones, Souk Bohème and Benisouk. La Redoute is listed as a regional player. Broad incumbents are CB2, West Elm and Anthropologie. Faire is listed as an others.
Does Berber Designers have an API?
No public API is recorded for Berber Designers.
What industry is Berber Designers in?
Berber Designers's product category is Handcrafted Berber Rugs and Moroccan Home Decor. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 33712 and its SIC code is 2510.