Berberè

What Berberè does

Berberè is an Italian artisan pizzeria chain founded in 2010 by brothers Matteo and Salvatore Aloe, operating 26 directly-owned locations across Italy (21 sites in Bologna, Milan, Florence, Rome, Turin, Verona, Modena, Rimini, and Castel Maggiore) and London (5 sites in Clapham, Kentish Town, Marylebone, Tottenham Court Road, and Westfield Stratford) with a workforce of more than 350 employees. The company serves general consumer diners — families, young professionals, students, and pizza enthusiasts — through dine-in service, Deliveroo-powered home delivery, and click & collect; pizza prices range from €6.50 (Marinara) to €13.90 (Crudo e Straciatella), with a €12 Formula Pranzo lunch deal and a €10 kids menu. The legal entity is Berberè Srl, an Italian private limited company, headquartered in Bologna.

The company's core technical and product differentiator is its live sourdough fermentation process. Dough is prepared daily in every location using flour, water, and a live sourdough starter (lievito madre vivo) maintained since 2010, undergoing a 24-hour double fermentation (alcoholic followed by lactic) at a controlled room temperature of 20–24°C, using organic semintegrali flour stone-milled in partnership with Alce Nero. The output is a pizza with a crispy exterior and soft interior that is reportedly easier to digest than conventional yeast-based dough. Specialty variants include an Idrolisi hydrolysis dough available daily for dinner and the Biodiverso multicereal dough (eight flours and four seeds from Mulino Marino) served Friday–Sunday. The company holds six consecutive years of Gambero Rosso Tre Spicchi recognition (2018–2023) and ranked 5th in the 50 Top World Artisan Pizza Chains 2023.

Berberè generates revenue primarily through per-cover restaurant sales at its owned locations, supplemented by Deliveroo delivery transactions, a merchandise and gift-card e-commerce shop powered by Ecwid (with Stripe payments), and private-event bookings. Distribution is exclusively direct-owned (no franchising). Go-to-market is executed through owned social channels (Instagram, Facebook, TikTok), earned PR in Italian national press, event-driven collaborations (Sleaford Mods, Fulminacci), the in-house Pizza Or Vinyl web radio, and the semi-annual 24 Hour Pizza People print magazine. In April 2025 the company formalized its values positioning by converting to a Società Benefit (Benefit Company) and became the first pizzeria certified as a Safe Space in Italy by Stonewall Inn Gives Back Initiative.

Name

Berberè

Legal name

BERBERE' SRL

Website

https://berberepizza.it

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Berberè is an Italian artisan pizza chain operating 26 directly-owned pizzerias across Italy and London, founded in 2010 by brothers Matteo and Salvatore Aloe, specializing in 24-hour live sourdough pizza with organic stone-milled flour for mass-market consumer diners.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Berberè generates primary revenue through its chain of 26 pizzeria locations across Italy and London. Customers dine in and pay per pizza and other menu items (antipasti, salads, desserts, beverages, wines, cocktails). The pizza comes pre-cut into 8 slices to encourage sharing. Average pizza prices range from €6.50 (Marinara) to €13.90 (Crudo e Straciatella). The company also offers formula pranzo (lunch套餐) at €12 and kids menu at €10.
2. Delivery and Takeaway: Orders placed through Deliveroo delivery platform for home delivery, and click & collect service for customers to pick up pre-ordered items. The delivery operation extends the restaurant's reach beyond walk-in customers.
3. Merchandise and Shop: Online shop selling branded merchandise including t-shirts (€19), hoodies (€39), caps (€55), pizza slice patches (€4), artisanal sauces (€4.50-€6.50), and gift cards (€30 value). The shop operates through Ecwid e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Berberè operates a chain of 26 artisan pizzerias across Italy and London, serving sourdough pizza made from live sourdough with 24-hour fermentation and organic stone-milled flour from Alce Nero. In addition to dine-in pizza, the company offers delivery via Deliveroo, click & collect, private events, branded merchandise (t-shirts, hoodies, caps, patches), artisanal sauces, and gift cards, all under the Berberè brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Sourdough Pizza (Dine-in at 26 Pizzeria Locations) Pizza made with live sourdough (lievito madre vivo) fermented for 24 hours at 20–24°C, organic stone-milled Alce Nero flour, and seasonal ingredients. Service at dine-in pizzeria locations across Italy (Bologna, Milan, Florence, Rome, Turin, Verona, Modena, Rimini, Castel Maggiore) and London (Clapham, Kentish Town, Marylebone, Tottenham Court Road, Westfield Stratford). Menu also includes antipasti, salads, desserts, wines, and cocktails.
• Pizza Delivery via Deliveroo Home delivery of Berberè pizzas available through the Deliveroo platform, accessible directly from Berberè's website. Operates across all Italian locations, extending the brand's reach beyond walk-in customers.
• Click & Collect Online Ordering Online ordering service for customer pickup at the chosen Berberè location, available through Berberè's Deliverect Direct platform.
• Private Events Hosting Private dining spaces and group catering at select Berberè locations for birthdays, graduations, corporate events, business lunches, and special occasions. Large outdoor terraces and private rooms are available at venues such as Bologna Saragozza and Torino Binaria.
• Berberè Online Merchandise Shop E-commerce storefront offering branded Berberè merchandise including t-shirts (€19), hoodies (€39), SuperDuper x Berberè caps (€55), pizza slice patches (€4), and artisanal sauces (artisanal ketchup 160g at €4.50, miele e 'nduja sauce 180g at €6.50). Powered by Ecwid and accepts payments via Stripe.
• Berberè Gift Cards Berberè gift cards priced at €30 face value (customer pays €25), valid for one year at any Berberè location across Italy and London. Sold both in-restaurant and online.
• Casa Madre Training Center Berberè's first permanent training center where employees can learn the craft of pizza making and start a professional career path; 35% of Restaurant Manager positions are filled internally through this career development track.

Quantifiable outcome

• Six consecutive years (2018-2023) receiving Gambero Rosso Tre Spicchi award - maximum recognition in the Italian pizza guide
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Sleaford ModsminorGTM or Marketing Partner · 6 January 2026Music collaboration with the English post-punk duo Sleaford Mods. Created the 'Megaton' pizza featuring collaboration, available in all locations from January 6, 2026. The duo is noted for their commitment to authenticity.
• Stonewall Inn Gives Back Initiative (SIGBI)coreStrategic or Co-development Partner · 22 April 2025Certification partnership making Berberè the first Safe Space in Italy certified by Stonewall Inn Gives Back Initiative, the non-profit organization of the historic New York venue. Berberè also collaborates with SIGBI and Brooklyn Brewery on creating safe spaces for all people.
• The Social HubminorStrategic or Co-development Partner · 1 January 2023Berberè opened its Roma San Lorenzo location inside The Social Hub complex, which provides hospitality, coworking, and community services. The partnership brings Berberè's dining concept to the vibrant San Lorenzo neighborhood.
• MikkellerminorStrategic or Co-development Partner · 27 January 2020Partnership with the Danish craft beer company Mikkeller to host the first Mikkeller Bar in Italy inside the Berberè Colonne location in Milan (Corso di Porta Ticinese 1). Mikkeller is a renowned brew firm founded in Copenhagen in 2006.
• Alce NerocoreStrategic or Co-development PartnerPartnership with Alce Nero, organic farmers with over 40 years of experience, to supply semintegrali (half-whole) flours stone-milled specifically for Berberè's pizzas. The flours are more nutritious than highly refined alternatives as they preserve fibers, vitamins, and trace elements of the grain.
• Mulino MarinominorStrategic or Co-development PartnerSupplier of the 8 flours and 4 different seeds used in the Biodiverso multicereal dough, available Friday-Sunday dinner. Mulino Marino selects sustainable and balanced grain combinations.
• DeliveroocoreChannel Partner/ Reseller/ DistributorExclusive delivery partner for all Berberè locations in Italy. Customers can order through the Deliveroo platform or Berberè's website linking to Deliveroo for home delivery.
• Brooklyn BreweryminorStrategic or Co-development PartnerPartnership with Brooklyn Brewery for creating safe spaces and supporting the LGBTQ+ community. Collaboration on events during Pride Month and beyond. Garrett Oliver, master brewer of Brooklyn Brewery, collaborated on the Brooklyn Brewmaster Special pizza.
• D.i.Re (Donne in Rete Contro la Violenza)minorOthersOngoing charitable partnership supporting D.i.Re, the network of anti-violence centers for women. Berberè makes donations and participates in annual initiatives on November 25 (International Day for the Elimination of Violence Against Women).
• Gruppo AbeleminorOthersSocial partnership with Gruppo Abele, a historical organization founded by Don Ciotti working for social justice and supporting fragile people. Berberè hosts the Binaria communal center location and supports Drop House day center for women and children.
• Antoniano OnlusminorOthersPartnership with Antoniano Onlus for the 'Buono come il pane' (Good as bread) project supporting Franciscan soup kitchens. Berberè contributes to providing meals to those in need.

Scale indicators6 records

Recent moves20 records

Expansion highlights7 records

Direct peers

• Pizza Pilgrims: UK-based artisan pizzeria chain founded around Neapolitan-style pizza with multiple London locations. Closest direct comparable to Berberè's UK footprint and artisan positioning.
• Franco Manca: UK sourdough pizza chain with a broad London and regional footprint. Comparable to Berberè on artisan/sourdough positioning and UK expansion model.
• Rossopomodoro: Italian pizza chain rooted in Neapolitan tradition with both Italian and international locations. Direct comparable as a multi-city Italian pizza chain.
• L'Antica Pizzeria da Michele: Historic Naples pizzeria now operating multiple sites internationally. Comparable as a heritage Italian pizzeria brand expanding beyond its home market.
• Sorbillo: Renowned Naples pizzeria chain with multiple Italian locations. Comparable as an artisan Italian pizza brand with multi-site expansion.
• 50 Kalò: Naples-based award-winning pizzeria also featured in 50 Top Pizza rankings. Comparable as a critically acclaimed Italian artisan pizza operator.

Broad incumbents

• Eataly: Large-scale Italian food marketplace with restaurant components. Overlaps with Berberè on Italian culinary positioning but operates at a much wider portfolio scale.
• PizzaExpress: Established UK pizza chain with national footprint. Comparable as a multi-site UK pizza brand, though positioned at a more mass-market tier than Berberè.
• Domino's Pizza: Global pizza QSR/delivery incumbent. Comparable as a large-scale multi-market pizza operator but a fundamentally different model (delivery-led, mass-market) than Berberè's sit-down artisan concept.

Emerging players

• Pepe in Grani: Highly acclaimed single-site Italian pizzeria by Franco Pepe, consistently ranked among the world's best. Comparable as a craft/artisan benchmark within the same 50 Top Pizza ranking ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/berberepizzeria
• Instagraminstagram.com/berberepizzeria
• TikToktiktok.com/@berbere_pizzeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berberè