What Berber does

Berber is a single-location hospitality business operating a Moroccan restaurant combined with a live cirque-acrobatics dinner show in San Francisco, founded in 2016 by Garnicki and Hammami. The core product is a multi-course prix-fixe dining experience paired with choreographed aerial and circus performance, delivered to celebration diners, affluent experience-seekers, and corporate/private-event clients from a single venue at 750 Keats Rd. The company employs 128 people and has expanded its commercial surface beyond the in-house dinner show into catering, private events, and a VIP membership program aimed at driving repeat visits. Pricing is multi-course prix-fixe distributed through OpenTable and the company's own booking channels, with PR-driven earned media (Forbes, two Michelin recognitions) serving as the primary brand-discovery mechanism. The business model combines ticket-style prix-fixe cover revenue with ancillary catering, event, and recurring membership streams, all originating from one physical venue in a single metro market.

Name

Berber

Legal name

Berber SF

Website

https://berbersf.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Berber is a San Francisco-based hospitality venue combining Moroccan prix-fixe dining with a live cirque dinner show, founded in 2016 by Garnicki and Hammami, serving celebration diners, affluent experience-seekers, and catering/private-event clients from a single location with 128 employees.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Fine Dining Restaurants (THAFACAA), VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI)

Keywords

• Moroccan fine dining
• Dinner show entertainment
• Private event catering
• Cabaret supper club
• Cirque performance dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Distribution channels1 record

Marketing channels2 records

Core offering

Berber SF operates a Moroccan fine dining restaurant in San Francisco that pairs a multi-course prix-fixe menu with live cirque entertainment (aerialists, acrobats, dancers, musicians) in an intimate cabaret-style supper club. The venue also hosts private events, offers off-site Moroccan catering, and runs a VIP membership program for repeat guests.

Product overview

Berber is an award-winning Moroccan restaurant in San Francisco operating a single-location hospitality business with four integrated service offerings. The core experience combines fine dining (Restaurant Dining Experience) with live entertainment (Dinner Show featuring cirque acts), while Catering Services extends the culinary experience off-site. The venue also hosts Private Events in a cabaret-style supper club setting, with a VIP Membership program for repeat guests. The dinner show and restaurant share the same hidden venue, with seating designed in cabaret layout around a central round stage.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Experience Moroccan fine dining experience featuring refined Mediterranean cuisine, offered as a multi-course prix-fixe menu in a cabaret-style setting in San Francisco. Targeted at individual diners, tourists, and guests celebrating special occasions.
• Dinner Show Live cirque entertainment show featuring aerialists, acrobats, dancers, and live musicians performing modern adaptations of Moroccan traditions, paired with a chef-curated menu that changes weekly. Sold as a ticketed dining-and-entertainment experience in San Francisco.
• Catering Services Off-site Moroccan catering menu featuring vibrant salads, sandwiches, and desserts crafted to immerse guests in Moroccan culinary heritage. Offered to corporate clients and private party hosts in the San Francisco area.
• Private Events Hosted private events at Berber's hidden supper club venue, suitable for anniversaries, birthdays, and corporate gatherings with cabaret-style seating around a central round stage.
• VIP Membership VIP membership program offering exclusive access and benefits to repeat guests of the Berber dining and dinner show experience.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Absinthe: Absinthe is a Las Vegas-based cabaret-style dinner show featuring acrobatics, comedy, and music paired with food and beverage service. It is directly comparable to Berber as an intimate adult-themed dinner show with rotating acts and premium pricing.
• Teatro ZinZanni: Teatro ZinZanni is a long-running dinner-theater venue combining multi-course dining with live cirque-style cabaret performances. It is the closest direct peer to Berber because both fuse chef-curated prix-fixe dining with acrobatic and theatrical entertainment in an intimate supper-club setting.

Regional players

• Café Mogador: Café Mogador is a long-established Moroccan and Mediterranean restaurant in New York City with catering and event services. It is comparable to Berber as a Moroccan-cuisine operator but operates primarily in NYC rather than SF and lacks the integrated cirque-entertainment component.
• Tagine: Tagine is an upscale Moroccan restaurant in NYC known for prix-fixe tasting menus and belly-dancing entertainment. It is comparable to Berber's Moroccan-cuisine-plus-live-performance model but in a different city and a more traditional rather than cirque-style format.
• Foreign Cinema: Foreign Cinema is a long-running Mission District restaurant and outdoor cinema venue in San Francisco that combines dining with film screenings. It is a regional peer sharing Berber's SF destination-dining-plus-live-entertainment hybrid format, though with film rather than live cirque.

Broad incumbents

• Medieval Times: Medieval Times operates a nationwide chain of themed dinner theaters combining a prix-fixe meal with a live jousting and performance show. It is a broad incumbent that proves the scale potential of the dinner-plus-entertainment format, though it targets families rather than Berber's adult affluent segment.
• Benihana: Benihana is a national teppanyaki chain that pioneered the chef-performance-at-the-table dining concept. It shares Berber's entertainment-embedded dining model but at a far more accessible price point and significantly larger footprint, serving as a benchmark for scaling entertainment dining.

Emerging players

• Sugar Cane Miami: Sugar Cane is a Miami venue pairing a raw-bar and tapas menu with live cabaret-style performances in an intimate supper-club room. It overlaps with Berber's adult experiential-dining positioning in a different regional market.
• Maison Premiere: Maison Premiere is a Brooklyn-based supper club blending elevated cuisine with a vintage-cabaret atmosphere and curated cocktails. It is an emerging peer that shares Berber's positioning as an adult, occasion-driven destination restaurant with a strong entertainment and design-led identity.
• Magic Castle: The Magic Castle is a Hollywood members-only venue combining dining with live magic performances. It is comparable to Berber as an intimate dinner-plus-live-entertainment destination targeting affluent experience-seeking adults, though the entertainment format (magic vs cirque) and membership model differ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/berbergroup-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berber