BERETTA

What BERETTA does

Fabbrica d'Armi Pietro Beretta S.p.A. is a privately held, family-owned Italian firearms manufacturer founded in 1526 in Gardone Val Trompia (Brescia), recognized as the oldest continuously operating firearms maker in the world. The company's core business is the design, manufacture, and sale of shotguns (over-and-under, side-by-side, semiautomatic), pistols (single/double action, striker), and rifles (semiautomatic and linear-reloading), organized into product families including the AX800 Suprema, DT11, A400, Silver Pigeon, 1301 Tactical, PX4 Storm, BRX1, and 90 Series, and supported by a portfolio of proprietary technologies (Steelium tri-alloy barrels, Kick-Off recoil reduction, B-Link gas action, B-Steady cheekpiece system, Optimabore HP, Optimachoke HP, Microcore, DLC coatings, Aqua Tech Shield, and the Linear Reloading System).

Beretta generates revenue through four principal streams: firearms sales (hardware) at retail prices through authorized dealers and its own estore.beretta.com e-commerce storefront; branded technical clothing, hunting and shooting apparel, and accessories at unit prices; military and law enforcement hardware contracts via the dedicated Beretta Defense Technologies division and the American Defender Program (negotiated, multi-year); and limited-edition and collectible firearms and commemorative products under the Pietro Beretta Selection sub-brand. Distribution combines a global authorized dealer network (locatable via hub.beretta.com), direct-to-consumer e-commerce, 30+ country-specific localized websites covering the EU and US, and a separate defense sales motion.

The company serves three primary customer segments: civilian hunters and sport shooters (the primary horizontal segment, served through dealers and DTC), military and law enforcement agencies (served through Beretta Defense Technologies, with the historical M9/92FS US military adoption as a flagship credential), and premium collectors and competitors (served through the Pietro Beretta Selection premium line and limited-edition programs, including the 2026 500 Years anniversary collection). The group operates through wholly-owned subsidiaries Beretta USA Corp., Sako, Tikka, Beretta Defense Technologies, and Pietro Beretta Selection, overseen by a Beretta Holding parent entity, and remains under multi-generational Beretta family control after nearly 500 years of continuous operation.

Name

BERETTA

Legal name

Fabbrica d'Armi Pietro Beretta S.p.A.

Website

https://beretta.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fabbrica d'Armi Pietro Beretta S.p.A. is a family-owned Italian firearms manufacturer founded in 1526, producing shotguns, pistols, and rifles for civilian hunters, competitive shooters, and military and law enforcement agencies worldwide.

Ownership category

akta.pro rank

Product category

Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Military Weapons Integration & Stores Management (IMABAMAG)

Keywords

• Firearms manufacturing
• Hunting shotguns
• Sporting rifles
• Defense products
• Tactical firearms

Headquarters

HQ city

Gardone Val Trompia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: Primary revenue from manufacturing and selling shotguns, pistols, and rifles to civilian, law enforcement, and military customers. Products range from entry-level to premium collectible editions.
2. Clothing and Accessories: Sales of technical hunting clothing, shooting gear, bags, cases, safety equipment, knives, and accessories branded with the Beretta logo.
3. Defense and Military Contracts: Beretta Defense Technologies division supplies firearms and systems to military and law enforcement agencies globally.
4. Limited Edition and Collectible Products: Premium limited edition products including 500th anniversary commemorative items, special medals, and exclusive firearms with premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Beretta manufactures and sells shotguns, pistols, and rifles at its historic factory in Gardone Val Trompia, Italy, through consumer firearms lines, a defense division (Beretta Defense Technologies) supplying military and law enforcement, and a branded apparel and accessories business. Customers can purchase firearms and related products through authorized dealers and the company's e-commerce site, with tailored configurations and contracts for defense customers.

Product overview

BERETTA (Fabbrica d'Armi Pietro Beretta S.p.A.) is a 500-year-old Italian firearms manufacturer offering a comprehensive portfolio organized around two core pillars: firearms and clothing/gear. The firearms business spans shotguns (over-and-under, side-by-side, semiautomatic), rifles (semiautomatic, linear reloading), and pistols (single/double action, striker), organized into product families including AX800 Suprema, 94X Performance, DT11, BRX1, A400, Silver Pigeon, 1301 Tactical, PX4 Storm, 690, 694, PMXs, 486, 687 EELL, 80 Series, and 688 Performance. The company supports its firearms with technology platforms (Steelium barrels, Kick-Off recoil system, B-Link action) and services including myBeretta Community, Gun Pod 2, and a Firearms Configurator. The clothing and gear division offers technical apparel for hunting, clay shooting, and tactical use, along with bags, cases, safety gear, and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Pietro Beretta Selection: Premium firearms collection featuring exclusive products crafted from high-quality materials and authentic Italian craftsmanship, including limited edition pieces for the 500th anniversary.
• Beretta Defense Technologies
• myBeretta Community

Products and services

• A400 Shotgun Series
• DT11 Shotgun
• Silver Pigeon Shotgun
• 1301 Tactical Shotgun
• BRX1 Rifle
• PX4 Storm Pistol
• Beretta Apparel and Clothing
• Beretta Gear and Equipment
• Gun Accessories and Spare Parts
• Pietro Beretta Selection
• 500 Years Limited Edition Products

Quantifiable outcome

• 500+ years of continuous operation as the oldest firearms manufacturer in the world
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heckler & Koch: German manufacturer of military, law enforcement, and civilian firearms (pistols, rifles, submachine guns) with deep defense integration — comparable to Beretta in defense contracts, European manufacturing, and premium positioning.
• Colt's Manufacturing Company: US firearms manufacturer with deep military heritage (M4/M16 family) producing pistols and rifles for defense, law enforcement, and civilian markets — a directly comparable peer in defense channels and US retail.
• Smith & Wesson Brands: US public firearms manufacturer (handguns, rifles, suppressors) competing with Beretta in civilian and law enforcement channels; serves as a directly comparable public-market read-through for valuation and demand cycles.
• FN Herstal: Belgian firearms manufacturer producing pistols, rifles, and machine guns for military, law enforcement, and civilian markets — directly comparable to Beretta across product categories, defense/government channels, and European manufacturing heritage.
• Glock: Austrian/US pistol manufacturer with extensive military and law enforcement adoption — directly comparable to Beretta's pistol franchise and defense channel exposure.
• Sturm, Ruger & Co. US public firearms manufacturer producing rifles, pistols, and revolvers for civilian and law enforcement markets — directly comparable product mix and customer base to Beretta's US-focused offering.
• Remington Arms: US firearms manufacturer (shotguns, rifles, handguns) competing head-to-head with Beretta in hunting and sporting channels, particularly in the American shotgun category.
• Sig Sauer: US-headquartered firearms maker of pistols, rifles, and optics that displaced Beretta's M9 with the M17/M18 in US military service — a directly competitive peer across military, law enforcement, hunting, and sport shooting.
• Winchester Repeating Arms: Historic US firearms brand producing shotguns and rifles for hunting, sport, and defense — directly comparable heritage positioning, hunting customer base, and shotgun product line.
• Browning Arms Company: Iconic firearms brand owned by FN Herstal producing shotguns, rifles, and pistols for hunting and sport shooting — directly comparable to Beretta's hunting and sporting clay product families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Beretta_1526
• YouTubeyoutube.com/user/BerettaVideos
• Facebookfacebook.com/BERETTAofficial
• Instagraminstagram.com/berettaofficial
• LinkedInlinkedin.com/company/beretta

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERETTA