Clarios Germany GmbH & Co. KG

What Clarios Germany GmbH & Co. KG does

Clarios Germany GmbH & Co. KG operates the Berga Batterien brand, a German automotive battery manufacturer founded in 1927. The company produces two core product lines — PKW batteries for passenger cars and NKW batteries for commercial trucks and utility vehicles — sold under the Berga name, with a brand identity built on German engineering heritage, "höchste Qualitätsansprüche" (highest quality standards), and "sprichwörtliche Zuverlässigkeit" (proverbial reliability) as articulated on the corporate website.

The business operates a B2B/B2B2C model: products are sold through an authorized dealer network rather than directly to end customers. The company website serves as the primary marketing and customer-acquisition surface, with a multi-language presence (German, English, Dutch, Italian, Greek) suggesting outreach into multiple European markets. Two digital tools — "Batteriesuche" (battery search, a vehicle-fit lookup) and "Händlersuche" (dealer search) — connect prospective buyers to both the right product specification and the nearest point of purchase. Revenue mechanics are one-time hardware sales of automotive batteries to dealers and end customers; no pricing, subscription, or service-revenue model is disclosed.

Corporate structure places Berga within the Clarios group, evidenced by the linked Clarios privacy policy and a published AGB document (Clarios_EMEA_DE.pdf) hosted on the Berga domain. No headcount, financial figures, certifications, patents, management team, or partnership data are disclosed in the source material, and the company is not publicly listed. As a single brand within a privately held global battery group, the entity's specific financial profile cannot be triangulated from public sources, and its strategic posture is best understood as a heritage German consumer brand operated as a regional channel within a larger corporate parent.

Name

Clarios Germany GmbH & Co. KG

Legal name

Berga Batterien

Website

https://berga-batterien.de

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Clarios Germany GmbH & Co. KG operates the Berga Batterien brand, a German automotive battery manufacturer founded in 1927. It produces PKW (passenger car) and NKW (commercial truck) batteries distributed through an authorized dealer network across European markets.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Battery Sales: Berga Batterien generates revenue through the sale of automotive batteries for passenger vehicles (PKW) and commercial trucks (NKW). As a battery manufacturer, revenue is derived from one-time hardware sales to dealers and end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Berga Batterien manufactures and sells automotive batteries for two core applications: passenger vehicles (PKW) and commercial trucks/utility vehicles (NKW). The company operates as a German battery brand under Clarios, distributing its products through an authorized dealer network across multiple European markets via a multi-language website. With a manufacturing heritage dating to 1927, the company focuses on starter, lighting, and ignition power for automotive use cases.

Product overview

Berga Batterien is a German battery manufacturer offering two core product lines: PKW batteries for passenger cars and NKW batteries for commercial trucks/utility vehicles. Founded in 1927, the company positions itself as a provider of high-quality German-engineered automotive batteries with over 80 years of manufacturing expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Berga PKW Batterien Automotive batteries designed for passenger cars (PKW), covering starting, lighting, and ignition power requirements for personal vehicle use. The PKW line is one of two core product categories listed on the Berga Batterien website.
• Berga NKW Batterien Heavy-duty automotive batteries engineered for commercial trucks and utility vehicles (NKW), delivering high cranking power and sustained electrical performance for fleet and commercial operations. The NKW line forms the second core product category alongside passenger car batteries.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Others

• Optima Batteries (Clarios): Optima is a Clarios-owned premium spiral-cell battery brand serving automotive and powersports markets. Relevant as a same-parent sibling brand showing the range of price tiers and channel strategies Clarios operates under one corporate umbrella.

Broad incumbents

• GS Yuasa: GS Yuasa is a major Japanese battery manufacturer with European SLI distribution and significant commercial/truck battery capability. A broad incumbent operating in adjacent and overlapping automotive battery markets.
• Bosch Automotive Aftermarket: Bosch is a broad automotive components incumbent that sells 12V automotive batteries alongside a much larger parts and diagnostics portfolio. Comparable on the battery category and competes for the same German dealer and workshop shelf space.

Direct peers

• Moll Batterien: Moll is a German premium automotive battery maker serving PKW and commercial vehicles with an OEM and aftermarket focus. Closely comparable German-engineered heritage positioning and product scope.
• Varta AG: Varta is a leading German battery manufacturer with deep automotive SLI heritage and a parallel micro-battery/energy storage portfolio. Direct overlap with Berga on German automotive aftermarket and OEM channels makes it the closest direct peer.
• Exide Technologies: Exide is a long-established European automotive and industrial battery manufacturer serving both PKW and NKW segments through dealer networks. Directly comparable business model, product mix, and geographic focus on European aftermarket.
• Banner Batteries: Banner is an Austrian automotive battery manufacturer with a strong German-speaking market presence and PKW/NKW product lines. Comparable mid-sized European SLI specialist competing for the same dealer and fleet customers.

Regional players

• Yuasa Battery Europe: Yuasa is a well-known automotive and powersports battery brand with a strong European aftermarket presence. Comparable on automotive replacement batteries and on dealer-led distribution, though historically stronger in powersports than passenger cars.

Emerging players

• East Penn Manufacturing: East Penn is a privately held US automotive and industrial battery manufacturer with growing European ambitions. Comparable as a family/privately controlled SLI specialist seeking European shelf space through dealer partnerships.
• Banner Start-Stop Plus: Banner's start-stop AGM and EFB product family addresses the same modern European PKW battery mix that Berga serves. Comparable specifically on the higher-specification 12V segments where margin pools are strongest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/clarios-germany-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarios Germany GmbH & Co. KG