Bergland 5* Design- und Wellnesshotel

What Bergland 5* Design- und Wellnesshotel does

Bergland 5* Design- und Wellnesshotel is a privately held, family-owned five-star boutique hotel operated by Bergland Hotel – Falkner KG in Sölden, Ötztal Valley, Tyrol, Austria. The property comprises six suite categories ranging from 38 m² Junior Suites to a 212 m² Summit (Gipfelsuite) themed around Daniel Craig's stay during the filming of James Bond: Spectre (2015). Core offerings include overnight accommodation, gourmet half-board dining, a 2,200 m² Sky Spa with indoor/outdoor pools, saunas, beauty and fitness facilities, and three food and beverage venues — the Falstaff-rated Black Sheep gourmet restaurant, Wine & Dine à la carte, and Bar & Lounge. The business packages accommodation with the Ötztal Inside Summer Card, ski passes, and curated thematic experiences (007, Bike Week, Powder Dreams, Sky Spa Wish Box).

The technology stack is intentionally lean and third-party: a Seekda-powered direct booking engine at booking.bergland-soelden.at, Eye-Able® for web accessibility, Google Analytics, Hotjar, Facebook Pixel, and Google ReCAPTCHA. No proprietary software, AI/ML systems, or APIs are disclosed. Pricing is per person per night (€189–€335 for suites; €1,665 flat for the Summit Suite) or bundled package (e.g., 7=6 Summer Special from €1,788/person, Powder Dreams from €2,645/person), with rates varying by season and length of stay. Go-to-market is exclusively direct-to-consumer through the hotel's own website, direct enquiry forms, on-site reception, and referral partnerships with Ötztal Sölden and Tirol Tourismus; no OTA-led distribution is referenced. Customers are individual leisure travellers segmented into winter ski tourism, summer alpine activity tourism, wellness seekers, families, and a James Bond / film enthusiast niche, all sourced from the German-speaking and broader international alpine tourism market.

Name

Bergland 5* Design- und Wellnesshotel

Legal name

Bergland Hotel – Falkner KG

Website

https://bergland-soelden.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bergland 5* Design- und Wellnesshotel is a family-owned five-star boutique hotel in Sölden, Tyrol, Austria, offering alpine-design suites, a 2,200 m² Sky Spa, gourmet dining, and curated ski, hiking, and James Bond-themed experience packages to international leisure travellers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality / Boutique Alpine Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Alpine wellness spa
• Gourmet half-board dining
• Ski holiday packages
• Design hotel suites

Headquarters

HQ city

Sölden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation (Room & Suite Revenue): The primary revenue stream is overnight accommodation sold on a per-night, per-person or per-suite basis across six room categories ranging from Junior Suite Standard (from €189/person/night) to Summit Suite (from €1,665/night). Pricing is based on double occupancy and varies by season (summer/winter), length of stay, and arrival date. The hotel operates a subscription-like model through its inclusive packages (e.g., 7=6 summer/winter specials) that bundle accommodation with dining, spa access, and activity cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bergland operates a five-star design and wellness hotel in Sölden, Austria, offering luxury suite accommodation across six categories (from 38 m² Junior Suites to the 212 m² Summit/James Bond Suite), a 2,200 m² Sky Spa with indoor/outdoor pools and saunas, and Gourmet Half-Board dining anchored by the Falstaff-awarded Black Sheep restaurant. The hotel packages accommodation with dining, spa access, and seasonal activity cards (Ötztal Inside Summer Card or ski passes) into bundled vacation experiences.

Product overview

Bergland 5* Design- und Wellnesshotel is a five-star luxury hotel operated by the Grüner family in Sölden, Ötztal Valley, Austria. The core offering consists of hotel accommodation across six suite categories (Junior Suite Standard, Junior Suite Comfort, Junior Suite Deluxe, Suite Family, Wellness Suite, and the 212 m² Summit/James Bond Suite), paired with a 2,200 m² Sky Spa wellness complex featuring pools, saunas, and treatments. Culinary offerings center on gourmet half-board dining plus two restaurants: the Falstaff-awarded Black Sheep gourmet restaurant and the Wine & Dine à la carte restaurant. The hotel's brand identity combines alpine design with natural materials and modern aesthetics. Unique differentiators include the 'Home of James Bond' theme (connected to Spectre filming) and the Regional 200 local sourcing program. Additional offerings include curated vacation packages (ski, bike, summer, James Bond-themed), business event facilities, and family holiday services. Online booking is managed through the Seekda platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sky Spa: 2,200 m² wellness area featuring indoor and outdoor pools, outdoor whirlpool, saunas, relaxation rooms, beauty treatments, and fitness facilities located atop the hotel.
• Black Sheep
• Wine & Dine
• Bar & Lounge
• James Bond Suite (Gipfelsuite/Summit Suite)
• Regional 200

Products and services

• Hotel Accommodation (Suites) Five-star luxury accommodation across six suite categories from 38 m² Junior Suites to the 212 m² Summit/James Bond Suite, designed in alpine natural materials and sold on a per-person, per-night basis with Gourmet Half-Board included.
• Sky Spa 2,200 m² rooftop wellness complex with indoor and outdoor pools, outdoor whirlpool, saunas, relaxation rooms, beauty treatments, and fitness facilities, accessible to hotel guests and Day Spa visitors.
• Gourmet Half-Board Half-board dining package — breakfast buffet (08:30), afternoon snack in summer, and multi-course gourmet dinner — included with every suite stay.
• Black Sheep Gourmet Restaurant Falstaff-recognised (2 Gabeln, 2022) on-site gourmet restaurant offering five- to seven-course tasting menus built around regional Tyrolean produce.
• Wine & Dine À La Carte Restaurant On-site à la carte restaurant with an extensive wine cellar, complementing the Black Sheep gourmet venue for guests seeking à la carte dining options.
• Bar & Lounge On-site fireside bar and cigar lounge offering drinks and the option to reserve dinner tables within the bar setting.
• Vacation Packages Curated multi-night packages combining suite accommodation with Gourmet Half-Board, Sky Spa access, and seasonal activity cards (e.g., 7=6 Summer Special from €1,788, James Bond Experience from €1,098 for 3 nights).
• Home of James Bond Experience James Bond-themed experience built around the hotel's role in Spectre (2015) filming, featuring the Summit Suite where Daniel Craig stayed, Bond-themed packages, and partnerships with 007 Elements and helicopter excursions.
• Day SPA Day-use access to the Sky Spa facility for non-overnight guests, including pools, saunas, and treatment options for walk-in or pre-booked visitors.
• Business & Events Event and seminar facilities for corporate gatherings, weddings, and private functions, leveraging the design hotel's alpine setting and dining venues.

Quantifiable outcome

• Guest satisfaction (Gesamtzufriedenheit): 97% across dailypoint™ 360°
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Anfang.team VertriebsmanagementminorGTM or Marketing PartnerAnfang.team (Dr. Helmut-Marsoner-Weg 3c, 6175 Kematen) handles strategy, marketing, and sales management for the hotel, supporting distribution and revenue growth initiatives.
• Ötztal Sölden (Tourismusverband Ötztal)coreGTM or Marketing PartnerÖtztal Sölden is the official regional tourism organisation. The hotel is listed as a partner property on soelden.com, generating referral traffic and booking enquiries. The partnership provides the hotel with access to the Ötztal Inside Summer Card ecosystem and ski pass bundling programmes that are central to the hotel's packages.
• Tirol (Tirol Tourismus)coreGTM or Marketing PartnerTirol Tourismus is the official tourism board of the state of Tyrol, Austria. The hotel is listed as a partner on tirol.at, benefiting from state-level tourism marketing and brand association with the 'Tirol' destination brand.
• Bike Ötztal HomesminorStrategic or Co-development PartnerBike Ötztal Homes is a regional mountain biking network and accommodation collective in the Ötztal. The hotel's 'Bike Short Stay!' and 'Bike Week' packages are aligned with this partnership, providing mountain biking guests with access to regional biking trails and events.
• JützminorStrategic or Co-development PartnerJütz is an alpine folklore music band. For the hotel's 10th anniversary (2015–2025), Jütz collaborated with the hotel to stage a film-location-style music video series ('Jütz meets Bergland Sölden') filmed on-site at the hotel. This was a creative content partnership to celebrate the anniversary.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Trofana Royal: 5-star superior luxury hotel in Ischgl, Tyrol, operating comparable ski-season packages, large wellness/spa facilities, and gourmet half-board dining at premium ADRs. Closest direct competitor in the Tyrolean luxury alpine segment with similar scale and family-owned positioning.
• Hotel Aurelia Lech: Boutique luxury 5-star alpine hotel in Lech am Arlberg with curated suites, fine dining, and a strong spa/wellness offering. Comparable on small-format luxury, direct-to-consumer distribution, and Austrian ski-resort positioning.
• Hotel Post Bezau: 5-star family-run wellness hotel in Bregenzerwald, Vorarlberg with a renowned spa, regional cuisine, and premium ADR positioning. Comparable on family ownership, wellness-led differentiation, and regional sourcing narrative.
• Schloss Elmau: Independently operated luxury spa and cultural hotel in the Bavarian Alps with very large wellness facilities, multiple restaurants, and concert programming. Comparable on luxury alpine wellness positioning, cultural-event-driven content, and premium international pricing.
• Alpenresort Schwarz: Luxury family-owned alpine resort in Mittersill (Salzburg) with large wellness/spa complex, multiple restaurants, and year-round activity packages. Closely mirrors Bergland's combination of wellness infrastructure, family operation, and bundled seasonal packages.
• Hotel Hochschober: Family-owned luxury wellness hotel on the Turracher Höhe (Styria/Carinthia border) with a large spa complex, sustainability focus, and curated activity programmes. Comparable on family leadership, wellness-driven demand, and year-round seasonal packaging.
• Hotel Jagdhof Stubaital: 5-star luxury wellness hotel in Neustift im Stubaital, Tyrol with extensive spa, gourmet half-board, and ski/summer packages. Directly comparable on Tyrolean luxury 5-star positioning, large spa footprint, and bundled family-run packages.
• Interalpen-Hotel Tyrol: 5-star deluxe resort in Telfs, Tyrol with extensive spa/wellness facilities, multiple restaurants, and conference/event space. Comparable on premium Tyrolean positioning, full-service luxury amenities, and bundled half-board packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpBzLdW2kEe1xoCLHRuST2g
• LinkedInlinkedin.com/company/bergland-s%C3%B6lden

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergland 5* Design- und Wellnesshotel