BERING Time ApS

What BERING Time ApS does

BERING Time ApS is a Danish private limited company (Anpartsselskab) headquartered in Aabenraa, Denmark, that designs and sells minimalist Scandinavian watches and jewelry under the BERING brand. Its product portfolio spans watch collections (Classic, Ceramic, Solar, Titanium, Ultra Slim, Automatic, and Petite) priced roughly €99–€249+, and jewelry collections (Arctic Symphony with a modular Twist & Change ring system, plus Arctic Pavé, Arctic Link, Arctic Flowers, Arctic Pearls, and Polar Animals) priced approximately €15–€100+. Materials emphasize scratch-resistant sapphire crystal, 316L stainless steel, high-tech ceramic, and titanium, with a 3-year warranty on watches and 2-year on jewelry supported by worldwide warranty coverage.

The company operates a direct-to-consumer e-commerce model through beringtime.com, with 13+ country-specific localized storefronts spanning Europe, North America, and Asia, complemented by a global authorized retailer network (Store Locator / Google Maps integration) and a B2B wholesale portal at b2b.beringtime.com. Marketing is executed through Mailchimp email campaigns (with a 10% newsletter discount incentive), paid acquisition across Google Ads, Meta/Facebook, Bing Ads, and Pinterest, plus organic social and video channels. Operational tooling includes Stripe/PayPal/Klarna/Skrill/giropay payment processing, Userlike/Zendesk/Tawk live chat, Cloudflare CDN, and standard web analytics (Google Analytics, Matomo, Pingdom), with rule-based personalization via an E-Business Intelligence recommendation engine. BERING Time ApS is managed by Michael Witt Johansen as Geschäftsführer (Managing Director), and the company references a possible group relationship with BERING Group ApS, though no further structural detail is disclosed.

Name

BERING Time ApS

Legal name

BERING Time ApS

Website

https://beringtime.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BERING Time ApS is a Danish private limited company that designs and sells minimalist Scandinavian watches and jewelry through 13+ localized country e-commerce storefronts, a global authorized retailer network, and a B2B wholesale portal.

Ownership category

akta.pro rank

Product category

Watches and Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (45831)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

akta.pro secondary industries

Watch & Timepiece Retail (CRAKAGAD), Clocks & Desk/Travel Timepieces (CRAKADAI)

Keywords

• Minimalist watches
• Scandinavian jewelry
• Ceramic timepieces
• Titanium wristwatches
• Modular ring jewelry

Headquarters

HQ city

Aabenraa

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Watches: BERING generates revenue primarily through the sale of minimalist wristwatches for men and women, featuring materials such as stainless steel, ceramic, titanium, and sapphire crystal glass. Watches range from approximately €99 to €249+. Product lines include Classic, Ceramic, Solar, Titanium, Ultra Slim, and Automatic collections.
2. Product Sales - Jewelry: Sales of jewelry products including rings (with modular system), necklaces, bracelets, earrings, and charms. Jewelry items range from approximately €15 to €100+. Collections include Arctic Symphony, Arctic Pavé, Arctic Flowers, Arctic Pearls, Polar Animals, and Arctic Link.
3. Sale/Clearance: Seasonal and clearance sales offering up to 70-88% discounts on selected products through dedicated Sale, Last Chance, and Special Deals sections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BERING Time ApS designs, manufactures, and sells minimalist Scandinavian-inspired wristwatches and jewelry. Its watch portfolio includes Classic, Ceramic, Solar, Titanium, Ultra Slim, Automatic, and Petite collections, while its jewelry portfolio spans modular rings (Arctic Symphony with Twist & Change system), earrings, necklaces, bracelets, charms, and themed collections. Products are built with premium materials such as scratch-resistant sapphire crystal, 316L stainless steel, high-tech ceramic, and titanium.

Product overview

BERING Time ApS is a Danish watch and jewelry company offering minimalist, Scandinavian-design timepieces and accessories. The product portfolio centers on two main categories: watches (Classic, Ceramic, Solar, Titanium, Ultra Slim, Automatic, and Petite lines for women and men) and jewelry (Arctic Symphony modular collection with Twist & Change ring system, plus Arctic Pavé, Arctic Link, Arctic Flowers, Polar Animals, and specialty collections). Supporting offerings include a Ring Configurator tool, Starter Sets, Special Deals, Sale items, Mystery Bags, gift categories, and home clocks. Products feature premium materials including sapphire crystal, high-tech ceramic, medical-grade stainless steel (316L), titanium, zirconia stones, and Milanese mesh. The company provides a worldwide warranty of 3 years for watches and 2 years for jewelry.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Watch Collection Minimalist Classic wristwatches featuring clear forms and modern elegance, equipped with scratch-resistant sapphire crystal. Available in silver, gold, and polished/brushed finishes for both women and men.
• Ceramic Watch Collection Watches crafted from high-tech ceramic material, offering durability and a sleek aesthetic. Available in silver, gold, rose gold, and black finishes for both women and men.
• Solar Watch Collection Solar-powered wristwatches that convert light into energy, available in titanium and standard models with various color finishes for both women and men.
• Titanium Watch Collection Lightweight and hypoallergenic titanium wristwatches, often combined with solar technology, offering durability and comfort for both women and men.
• Automatic Watch Collection Mechanical self-winding wristwatches for men, featuring automatic movement technology and the minimalist BERING design language.
• Ultra Slim Watch Collection Slim-profile wristwatches designed for a minimalist aesthetic and comfortable wear, available for both women and men.
• Petite Watches Smaller-sized watches designed specifically for women with a preference for compact watch faces and minimalist styling.
• Home Clocks Minimalist alarm clocks and wall clocks featuring Danish design, sold through the Home category with seasonal sale discounts.
• Watch & Jewelry Sets Coordinated sets pairing BERING watches with matching jewelry pieces, available for both women and men as gift-ready bundles.
• Arctic Symphony Jewelry Collection Modular jewelry collection featuring rings, charms, necklaces, bracelets, and earrings in link-chain style. Combines high-tech ceramic, zirconia stones, stainless steel, and Milanese mesh, and supports the Twist & Change interchangeable ring system.
• Arctic Pavé Jewelry Collection Jewelry collection featuring sparkling white crystals set in minimalist designs, available in silver and gold finishes.
• Arctic Link Jewelry Collection Jewelry collection characterized by clear lines, refined details, and versatile finishes in silver, gold, and mixed colors. Designed to complement any style.
• Arctic Flowers Jewelry Collection Jewelry collection featuring floral-inspired designs with feminine aesthetics in the distinctive BERING style.
• Arctic Pearls Jewelry Collection Jewelry collection incorporating pearl elements in feminine, puristic designs.
• Polar Animals Jewelry Collection Jewelry collection featuring polar animal motifs including anniversary pieces like polar bear, heart, and star charms.
• Starter Sets Pre-curated ring combination sets offering multiple styling options in one box, including themed sets such as Dual Light Love, Pure Silver Love, Azure Silver Love, Polar Hearts Love, Black Tide, Midnight Rose Love, Silver Tide, Rose Fusion, Color Dance Love, Deep Sea, Silver Hearts, Silver Fusion, Rose Moss Love, Aurora Kiss Love, Flame Spark Love, and Bubble Breeze Love.
• Mystery Bags Surprise jewelry bags or rings from the BERING jewelry collection, offering creative highlights at promotional prices.
• Bestseller Watches & Jewelry Top-selling watch and jewelry models for both women and men as curated by the company from its Classic, Ceramic, Solar, Titanium, Ultra Slim, Arctic Symphony, and related lines.
• 15th Anniversary Collection Limited anniversary collection celebrating 15 years of BERING, featuring special designs across watches and jewelry.

Quantifiable outcome

• Up to 70-88% discount on sale items
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner for secure credit card and online payment transactions. Stripe is used as a primary payment method for e-commerce checkout.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling customers to pay via PayPal account. Listed as primary payment option alongside credit cards and other methods.
• Mailchimp (Rocket Science Group)coreTechnology or IntegrationNewsletter and email marketing platform for subscriber management, campaign automation, and promotional email delivery. Handles subscription confirmations (double opt-in) and marketing communications.
• CloudflarecoreTechnology or IntegrationContent Delivery Network (CDN) for fast, secure global content delivery and DDoS protection. Certified under EU-US Privacy Shield.
• Google Analytics / Google Marketing PlatformcoreTechnology or IntegrationWeb analytics, conversion tracking, audience targeting, remarketing, and advertising management including Google Analytics, Google Tag Manager, Google Ads (AdWords), DoubleClick, and Campaign Manager (DoubleClick Floodlight).
• Facebook / Meta PlatformscoreTechnology or IntegrationFacebook Pixel integration for conversion tracking, custom audiences, remarketing, and social advertising campaigns across Meta's platforms.
• PROLIANCE GmbH / Datenschutzexperte.decoreImplementation/ SI/ Consulting PartnerData protection officer (Datenschutzbeauftragter) providing GDPR compliance consulting and data privacy expertise. Located in Munich, Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swatch Group: World's largest watch conglomerate (Omega, Longines, Tissot, Swatch, Hamilton). A broad incumbent whose Swatch and Tissot lines compete with BERING on accessible fashion timepieces and global retail scale.
• Fossil Group: US-based accessories conglomerate owning Fossil, Skagen, Michael Kors, and Armani watches. A broad incumbent that competes with BERING through multiple owned brands at overlapping price points and wholesale relationships.
• Casio: Japanese watch manufacturer with a broad portfolio spanning affordable everyday watches (Casio Collection) to G-Shock and Edifice. Competes with BERING at the entry-level €99 price point and on global retail/wholesale penetration.

Direct peers

• Nordgreen: Copenhagen-based minimalist watch brand with similar Scandinavian design philosophy and DTC-led distribution. Comparable on price band (€150–€300), gifting focus, and direct competition for the same European and North American consumer.
• Daniel Wellington: Swedish minimalist watch and jewelry brand offering affordable Scandinavian-style timepieces (typically €100–€300) via DTC e-commerce and global retail. Most directly comparable to BERING on positioning, price band, target customer, and multi-channel distribution.
• Cluse: Dutch minimalist watch and jewelry brand focused on affordable fashion timepieces with strong e-commerce and influencer-led marketing. Directly comparable on minimalist aesthetic, price band, and female-skewed gifting positioning.
• Skagen: Danish minimalist watch and jewelry brand owned by Fossil Group. Competes head-to-head with BERING on Danish-design DNA, slim minimalist watches, and affordable price points across DTC and wholesale channels.
• Triwa: Swedish watch brand with Scandinavian minimalist design and a humanitarian brand narrative. Closely comparable on design language, sustainability messaging, and price-tier overlap with BERING's Classic and Ceramic collections.

Others

• Pandora: Danish affordable jewelry brand with global retail and strong gifting/charms positioning. Adjacent peer relevant to BERING's jewelry side (particularly Polar Animals and Arctic Symphony charm systems) on Scandinavian origin and price-tier.
• Georg Jensen: Danish design house producing premium jewelry, watches, and homeware with Scandinavian design heritage. Thematically comparable on Danish design DNA and brand storytelling, though positioned at a much higher price tier than BERING.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/bering-time

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERING Time ApS