What Berlin Atonal does

Berlin Atonal is a Berlin-based music festival organization that produces an annual electronic and experimental music programme at Kraftwerk Berlin. Its flagship offering, "The Infinite Now," is a 30-hour continuous programme running from Saturday afternoon through Sunday night, designed as both performance space and social environment; the format deliberately accommodates audiences sleeping, eating, and resting on site via provided beds, hammocks and soft places. The programming is curated across the arc of dusk, night, dawn, day and a second dusk, integrating world premieres, German premieres, exclusive performances, visual art installations, theatre works, and durational cinema-sound pieces from an international roster of artists drawn from the US, UK, Italy, Scotland, Poland, Japan, France, the Netherlands, Belgium, and other countries.

The 2025 edition is supported by three Prelude concerts held at Kraftwerk earlier in May, featuring Oneohtrix Point Never with Freeka Tet, Hania Rani, and Sinfonietta Cracovia performing Gavin Bryars. Programming collaborations include TIMES (The Independent Movement for Electronic Scenes) and the British Council, the latter supporting artists developed through the Unsound x Selector After Dark residency. Berlin Atonal monetizes primarily through tiered ticket sales — a 30-hour pass with re-entry, a Saturday single-entry pass, and a Sunday single-entry pass — distributed exclusively through Resident Advisor. The organization operates with a small team of 9 employees, holds no patents, has no disclosed funding rounds, and has no parent company or subsidiaries indicated.

The business model is event-driven and consumer-facing, with the entire revenue base effectively concentrated in one annual weekend plus three short Prelude events. There is no SaaS, licensing, or recurring revenue layer; the company's defensibility rests on long-standing artist relationships developed since 2012, its international brand in the experimental music calendar, and its exclusive distribution agreement with the dominant electronic music ticketing platform.

Name

Berlin Atonal

Legal name

Berlin Atonal

Website

https://berlin-atonal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin Atonal is a Berlin-based organization that produces an annual electronic and experimental music festival at Kraftwerk, headlined by a 30-hour continuous programme called The Infinite Now plus three Prelude concerts. It sells tiered tickets exclusively through Resident Advisor to a global audience of experimental music enthusiasts.

Ownership category

akta.pro rank

Product category

Music Festival / Live Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Touring Concert Promoters & Presenters (MPAGAAAA)

Keywords

• Experimental music festival
• Electronic music events
• Live music programming
• Music festival production
• Artistic music curation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Festival Ticket Sales: Revenue generated through ticket sales for the main 30-hour continuous programme 'The Infinite Now' event, as well as Prelude concerts. Tiered options include 30-hour passes (permitting re-entry), Saturday single-entry passes, and Sunday single-entry passes. Tickets sold exclusively through Resident Advisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Berlin Atonal is an annual electronic and experimental music festival organization that produces and presents a 30-hour continuous music programme called The Infinite Now at Kraftwerk Berlin, featuring performances by international artists across ambient, drone, electroacoustic, and avant-garde genres. The festival also produces three Prelude concerts at Kraftwerk in May preceding the main event. Tickets for all events are sold exclusively through the Resident Advisor platform.

Product overview

Berlin Atonal is an electronic and experimental music festival organization offering two main products: The Infinite Now (a 30-hour durational festival programme at Kraftwerk) and Prelude Concerts (three pre-festival events). The Infinite Now functions as both a performance space and social environment where audiences can sleep, rest, and listen across the programme's progression through dusk, night, dawn, day and second dusk.

Differentiator

Problem solved

Functional benefit

Brands

• The Infinite Now: The 30-hour continuous programme from Saturday through Sunday night at Berlin Atonal, featuring beds, hammocks and soft places for audiences to lie and listen. The programme moves through dusk, night, dawn, day and a second dusk.

Products and services

• The Infinite Now A 30-hour continuous music programme running from Saturday through Sunday night at Kraftwerk Berlin, functioning as both performance space and social environment. Features beds, hammocks and soft places for audiences to sleep and listen. Includes performances by international experimental and electronic music artists across ambient, drone, electroacoustic, and avant-garde genres, plus installations and world/German premieres of new works. Three ticket tiers: 30-hour passes (re-entry permitted), Saturday passes (entry until 23:59 on May 16), and Sunday passes (entry after 12:00 on May 17).
• Prelude Concerts Three pre-festival concerts held at Kraftwerk Berlin in May 2025 leading up to The Infinite Now main programme: Oneohtrix Point Never with Freeka Tet (May 10), Hania Rani presents Chilling Bambino (May 12), and Sinfonietta Cracovia performing Gavin Bryars (May 14). Tickets sold through Resident Advisor.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Resident AdvisorcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Resident Advisor serves as the exclusive ticketing partner for Berlin Atonal. All tickets for The Infinite Now festival and Prelude concerts are sold through ra.co. The platform also hosts event listings and promotional pages for the festival.
• KraftwerkcoreStrategic or Co-development PartnerKraftwerk Berlin serves as the primary venue for the Berlin Atonal festival. The industrial venue provides the physical space for both the main 30-hour programme and Prelude concerts. The venue's architecture and atmosphere are integral to the festival experience.
• TIMES (The Independent Movement for Electronic Scenes)minorStrategic or Co-development PartnerCo-curated project with TIMES, described as 'The Independent Movement for Electronic Scenes'. The collaboration brings joint programming to specific events such as Shane Parish plays Autechre.
• British CouncilminorGTM or Marketing PartnerThe British Council supported the Unsound x Selector After Dark residency in Gdynia, which featured collaborative performances later presented at Berlin Atonal (2k88, Lauren Duffus, Rainy Miller & Bianca Scout).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sónar: Barcelona-based festival of advanced music, creativity and technology. Sónar is a much larger incumbent in the same electronic/experimental music festival space, with broader programming that includes mainstream electronic alongside avant-garde, making it a comparable but broader-scope incumbent.

Direct peers

• Sonic Acts: Amsterdam-based biennial festival of art and technology exploring the intersections of sound, science and digital culture. Sonic Acts shares Berlin Atonal's emphasis on durational, immersive and cross-disciplinary experimental programming.
• CTM Festival: Berlin-based annual festival for adventurous music and art, focused on electronic, experimental and club cultures. It is the most geographically and thematically proximate peer to Berlin Atonal, with overlapping artist rosters and a comparable avant-garde positioning.
• Donaufestival: Annual festival in Krems, Austria, dedicated to contemporary music, performance and media arts. Donaufestival targets a similar audience interested in experimental and cross-disciplinary work, with comparable boutique scale and programming ethos.
• Club To Club: Turin-based music festival spanning electronic, experimental and contemporary sound. Club To Club shares Berlin Atonal's commitment to premieres, ambitious artist commissions, and a curatorial approach that spans club culture and avant-garde art music.
• Dekmantel: Amsterdam-based electronic music festival with a strong reputation for cutting-edge programming across house, techno, ambient and experimental genres. It targets the same dedicated electronic music audience as Berlin Atonal and operates at a comparable boutique scale.
• Terraforma: Italian experimental music and sustainability-focused festival held outside Milan. Terraforma mirrors Berlin Atonal's curatorial focus on experimental, ambient and avant-garde electronic music in a distinctive, immersive outdoor setting.
• Unsound: Annual experimental music festival held in Poland. Unsound shares Berlin Atonal's focus on avant-garde electronic and cross-disciplinary programming, and the two organisations have already collaborated (e.g., the British Council-supported Unsound x Selector After Dark residency which was presented at Berlin Atonal).
• MUTEK: International festival and forum for digital arts and electronic music, originating in Montreal with editions in multiple cities. MUTEK shares Berlin Atonal's curatorial focus on experimental electronic music, live AV performances, and artist commissions.

Emerging players

• Klangfest (or comparable durational programme): Smaller or emerging durational listening festivals that have begun adopting extended overnight or multi-hour formats similar to Berlin Atonal's 'Infinite Now'. They represent a younger wave of competitors and conceptual peers exploring the same immersive, sleep-inclusive programming model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/berlinatonal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin Atonal