Audi Berlin GmbH

What Audi Berlin GmbH does

Audi Berlin GmbH is an authorized Audi retail dealership serving the Berlin metropolitan area, operating five physical locations across Charlottenburg, Adlershof, Lichtenberg, Zehlendorf, and a dedicated corporate fleet center (VGRD Fleet Berlin) at the Franklinstraße 24 headquarters. The company is a subsidiary of VGRD Gruppe (Volkswagen Group Retail Deutschland) and operates under the authorized dealer framework of the Volkswagen Group. Audi Berlin sells new Audi vehicles (including A3, A6, Q3, Q5, Q7, and RS 5 models), certified pre-owned vehicles under the Audi Gebrauchtwagen :plus program, and facilitates commercial and private leasing through Volkswagen Leasing GmbH and Audi Leasing. Its customer base spans private individual consumers, self-employed professionals, small and mid-sized businesses, and large corporate fleet clients served by the dedicated fleet sales division.

The dealership's core revenue streams include one-time new and used vehicle sales, leasing commissions on financed contracts, workshop service and maintenance (including bodywork and paint at the Lichtenberg and other facilities), parts and accessories sales, and ancillary services such as extended warranty, insurance brokerage, vehicle trade-in/buyback, and seasonal vehicle inspections (Audi CarCheck, Klima Service). Pricing varies by model and customer segment, with monthly leasing rates disclosed from €419 (Audi Q3 business) to €1,249 (RS 5 Avant business). Underlying technology includes the CarLog customer portal for vehicle data access and online service booking, Audi Cross Cam for digital service communication enabling technicians to send photos, videos, and repair quotes directly to customers, and integration with dx.one GmbH's SBO/TBO appointment booking backend. Go-to-market combines physical showroom retail, dedicated enterprise fleet sales, digital channels (website, social media, email, Google Ads, reputation.com), and strategic partnerships with ABT Sportsline (vehicle customization as ABT Kompetenzzentrum) and Akrapovič (performance parts).

Audi Berlin has expanded beyond traditional dealership operations into e-mobility consulting, EV charging guidance, Audi-branded electric micro-mobility products (e-kick scooter, e-mountain bike), and special leasing programs for German Mittelstand members via partnership with Deutscher Mittelstands-Bund e.V. Leadership comprises two Authorized Managing Directors, Henri Strübing and Andreas Hänsel, supported by dedicated department heads across new vehicle sales, used vehicle sales, after-sales service, parts, workshop, bodywork, paint, business development, marketing, and customer contact management at each location. The five-location footprint, comprehensive service infrastructure, and corporate fleet capability position the company as a full-service premium automotive retail operation within the Volkswagen Group's authorized dealer network.

Name

Audi Berlin GmbH

Legal name

Audi Berlin GmbH

Website

https://berlin-audi.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Audi Berlin GmbH is an authorized Audi dealership operating five locations across Berlin, selling new and certified pre-owned vehicles, offering leasing through Volkswagen Leasing, and providing full-service maintenance, parts, bodywork, and corporate fleet services under VGRD Gruppe.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including various models (A3, A6, Q3, Q5, Q7, RS5). Revenue generated from vehicle sales at listed prices.
2. Used Vehicle Sales: Sale of certified pre-owned Audi vehicles under the 'Audi Gebrauchtwagen :plus' program with warranty.
3. Vehicle Leasing: Facilitation of leasing contracts through Volkswagen Leasing GmbH and Audi Leasing. Dealer acts as intermediary, earning commissions on lease arrangements.
4. Service and Maintenance: Workshop services including maintenance, inspections, repairs, and body work. Pricing varies by service type.
5. Parts and Accessories Sales: Sale of Audi Original Parts and accessories including filters, batteries, brakes, windshields, and lifestyle products.
6. Vehicle Trade-in/Buyback: Purchase of customer vehicles as trade-ins or direct buyback.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Audi Berlin GmbH is an authorized Audi retail and service partner operating five locations across Berlin under Volkswagen Group Retail Deutschland (VGRD Gruppe). The company sells new and pre-owned Audi vehicles, provides manufacturer-approved maintenance, repair, bodywork and paint services, supplies genuine Audi parts, arranges leasing and financing, and runs a dedicated corporate fleet management operation for business customers.

Product overview

Audi Berlin GmbH operates as an Audi dealership and authorized service partner in Berlin, offering a comprehensive automotive ecosystem. The core offerings include new and used vehicle sales under the Audi brand, complemented by flexible financing and leasing options through Volkswagen Leasing GmbH for both private and commercial customers. Service operations encompass workshop maintenance, original parts supply, bodywork and paint services, and specialized offerings like air conditioning service and seasonal vehicle inspections. The company provides digital touchpoints including online appointment booking, customer portals, and fleet management services. Additional services include vehicle trade-in programs, extended warranties, insurance brokerage, and customization options through partnerships with ABT Sportsline and Akrapovič. The dealership operates across five Berlin locations: Charlottenburg, Adlershof, Lichtenberg, Zehlendorf, and a dedicated fleet services center.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi vehicle sales

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volkswagen Group Retail Deutschland (VGRD)coreOthersParent company and authorized dealership group for Volkswagen Group brands in Germany. Audi Berlin GmbH is a subsidiary operating under VGRD Group, receiving corporate support, compliance frameworks, and brand authorization.
• Volkswagen Leasing GmbHcoreChannel Partner/ Reseller/ DistributorLeasing partner providing financing solutions for vehicle purchases. Dealer acts as intermediary offering leasing options to both private and business customers under Volkswagen Financial Services.
• Audi Leasing (Volkswagen Leasing GmbH subsidiary)coreChannel Partner/ Reseller/ DistributorBranded leasing product specifically for Audi vehicles, offering competitive rates and terms for new Audi purchases and fleet customers.
• ABT SportslineminorStrategic or Co-development PartnerPartnership as ABT Kompetenzzentrum (competence center) offering ABT vehicle customization including performance upgrades, body kits, and ABT-specific accessories for Audi vehicles.
• AkrapovičminorStrategic or Co-development PartnerPartnership for premium exhaust systems and performance parts. Akrapovič products available for Audi vehicles through the dealership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Škoda Berlin (VGRD): Another Volkswagen Group brand dealer under VGRD in Berlin. Comparable as a sister-brand authorized dealer sharing parent-group infrastructure, parts logistics, and corporate fleet programs with Audi Berlin.
• BMW Niederlassung Berlin: BMW's own-brand retail operation in Berlin. Directly comparable as a premium OEM retail operation offering sales, certified pre-owned, service, and fleet programs competing for the same premium-segment customers in the Berlin metro.
• Volkswagen Automobile Berlin: Sister-brand VW dealer under the VGRD retail group operating in Berlin. Comparable as another multi-location Volkswagen Group authorized dealer in the same city, sharing back-office, parts, and digital infrastructure with Audi Berlin.
• Porsche Zentrum Berlin: Authorized Porsche dealer in Berlin, also operating under the VGRD/Volkswagen Group retail umbrella. Directly comparable as a premium-brand franchised dealer in the same metropolitan market with similar full-service sales, workshop, and fleet offerings.
• Mercedes-Benz Niederlassung Berlin: Mercedes-Benz's own-brand retail operation in Berlin. Closely comparable as a premium-brand franchised dealer offering new/used vehicle sales, service, and fleet solutions to the same affluent Berlin customer base.

Broad incumbents

• Emil Frey Group: Major European automotive retail group with operations in Germany. Comparable as a large, multi-brand dealer group with the same manufacturer-franchise model, aftersales economics, and EV-transition exposure as Audi Berlin.
• Audi AG: The Audi brand manufacturer and ultimate strategic decision-maker. Relevant not as a direct competitor but as the principal that defines Audi Berlin's product allocation, brand strategy, digital tools, and dealer-agreement economics.
• Hahn Gruppe: German automotive retail group with dealerships in multiple cities and brand representations. Comparable as a scaled franchised dealer competing in similar premium and volume segments with comparable service and fleet operations.
• Autohaus König: Large multi-brand German automotive retail group with a significant presence in Berlin and other major cities. Comparable as a scaled franchised dealer network operating across premium and volume brands with similar aftersales and fleet capabilities.
• AVAG Holding SE: German automotive retail holding operating a network of franchised dealerships across multiple brands and locations. Comparable as a multi-brand, multi-location dealer group facing the same OEM, EV, and margin dynamics as Audi Berlin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audi-berlin-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Berlin GmbH