Berlitz Austria GmbH

What Berlitz Austria GmbH does

Berlitz Austria GmbH is an Austrian private limited company (GmbH) and operating subsidiary of Berlitz Corporation, delivering language training and executive education services in Austria. The business operates four owned language centers in Vienna (Mariahilf), Graz, Linz, and Salzburg, alongside online live instruction, blended learning, and self-study digital products branded Berlitz Live Online, Berlitz Flex, Berlitz Connect, and Berlitz On Demand. The MyBerlitz Student Portal serves as the unified AI-enabled digital platform across formats, integrating a Speaking Tutor for active practice, a Practice Hub for interactive exercises, and a Skills Tutor chatbot for business-vocabulary role-play.

The company serves three primary customer segments: individual adult learners (including exam-preparation candidates for ÖSD, ÖIF, Cambridge, TELC, TOEFL, IELTS, TOEIC, DELF, and DALF), children and teenagers aged 7–17, and corporate clients. Corporate customers include a roster of Austrian and international enterprises such as SPAR, Verbund, Magna, Miele, Mondi, Plansee, Continental, Borealis, NVIDIA, Aptiv, OeKB, and HDI, served through a dedicated business-services team that delivers customized language training and leadership seminars. The company also accesses Austria's state-funded continuing education programs for vocational language training targeting job seekers, employed individuals, and companies.

Revenue is generated through a mix of pay-as-you-go course units (individual and group instruction at physical centers), monthly self-study subscriptions (Connect, Flex, On Demand), and professional-services B2B contracts. Pricing is not publicly disclosed and is provided via post-consultation quotes following a free needs analysis and placement test. Berlitz Austria employs approximately 51 staff across its four locations and operates a hybrid go-to-market combining physical in-person sales with inside sales driven by website consultation forms, free placement tests, social media (Facebook, LinkedIn, Twitter), and email newsletters.

Name

Berlitz Austria GmbH

Legal name

Berlitz Austria GmbH

Website

https://berlitz.at

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Language Training Services

NAICS

Language Schools (611630), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industry

Foreign Language Subject Tutoring (School Coursework) (EDANAAAF)

Keywords

• Language training services
• Corporate language training
• Immersive language courses
• Executive business seminars
• Online language learning

Headquarters

HQ city

Wien

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Language Courses for Adults: Individual and group language courses for adults, available in-person at language centers or online. Sold as course packages with multiple lesson units.
2. Kids & Teens Language Programs: Language courses and camps for children and teenagers (ages 7-17), including private online courses and group courses in-person and online.
3. Corporate Language Training: Customized language training and executive seminars for business clients, delivered in-house or at Berlitz centers.
4. Self-Study Programs: Self-paced online learning programs including Berlitz Connect, Berlitz Flex, and Berlitz On Demand, with coaching add-ons available.
5. State-Funded Vocational Training: Government-subsidized language courses for job seekers, employed individuals, and companies under Austria's continuing education funding programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Berlitz Austria delivers immersive language training and executive education using the proprietary Berlitz Method. Courses are offered for adults, children, and corporations in formats including in-person instruction at four Austrian language centers (Vienna, Graz, Linz, Salzburg), live online classes, self-paced digital programs, corporate training, and language test preparation, all supported by the AI-powered MyBerlitz Student Portal.

Product overview

Berlitz Austria GmbH offers a comprehensive language learning and professional training portfolio. The core offering centers on the Berlitz Method, an immersive language learning approach. The product lineup includes online learning products (Berlitz Live Online, Berlitz Flex, Berlitz Connect, Berlitz On Demand) powered by the AI-enabled MyBerlitz Student Portal; in-person instruction (individual and group courses) at four Austrian locations (Vienna, Graz, Linz, Salzburg); and specialized programs for children and businesses. The Berlitz Flex and Berlitz Connect products combine self-study with live coaching, while Berlitz On Demand provides entirely self-directed learning. For corporate clients, Berlitz offers business language training and executive seminars. Test preparation for international language certifications is also available. The MyBerlitz Student Portal serves as the unified digital learning platform across multiple course formats.

Differentiator

Problem solved

Functional benefit

Brands

• Berlitz Live Online: Online live instruction language courses with real-time instructors
• Berlitz Flex
• Berlitz Connect
• Berlitz On Demand
• MyBerlitz Student Portal

Products and services

• Berlitz Live Online Online live instruction courses with real-time native-speaker instructors, delivered in 60- or 90-minute sessions via the MyBerlitz Student Portal. Targets adult learners seeking interactive online group language classes.
• Berlitz Flex Blended learning program that pairs self-study with 25-minute live coaching sessions, providing flexible personalized language learning through the MyBerlitz Student Portal. Designed for adult learners who want guided practice on their own schedule.
• Berlitz Connect Self-study language learning program with 30-minute group workshops on the Connect platform, allowing learners to study at their own pace with periodic live practice sessions. Targets self-directed adult learners.
• Berlitz On Demand / Berlitz On Demand Plus On-demand self-learning language programs for adults and businesses, accessible through the MyBerlitz Student Portal. Allows learners to access training content on demand; Plus tier targets business users.
• Berlitz Kids & Teens Language courses for children and teenagers aged 7-17, including private online courses, in-person and online group courses, language camps, individual tutoring, and foreign language instruction delivered in schools and kindergartens.
• Business Language Training Corporate language training services that help employees master professional vocabulary and business language for their specific work environment. Delivered in-house at client sites or at Berlitz language centers for Austrian and international companies.
• Executive Training and Business Seminars Leadership training and business seminars for executives and managers, developing professional skills and business acumen beyond language instruction. Targets corporate decision-makers and senior leaders.
• Language Tests and Certificates Preparation Preparation courses for internationally recognized language proficiency exams including ÖSD, ÖIF, Cambridge, CELI, DELE, TELC, TOEFL, IELTS, TOEIC, DELF, DALF, and TFI. Targets individual adult learners and corporate candidates needing certification.
• Individual Instruction (Einzelunterricht) One-on-one in-person language instruction with undivided instructor attention at Berlitz language centers. Targets learners seeking personalized focus and faster progress.
• Group Courses (Gruppenunterricht) Group-based in-person language learning in a social learning environment at Berlitz language centers. Targets adult learners who prefer peer interaction and a shared classroom format.
• Language Travel (Sprachreisen) Immersive language travel programs combining language instruction with cultural experiences in German-speaking and international destinations. Targets adult learners seeking an immersive travel-and-learn experience.

Quantifiable outcome

• Learners can achieve significant improvement in language proficiency within a few months, enabling confident communication with native speakers

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor.

• SPARminorOthersAustrian retail chain utilizing Berlitz corporate language training services for employee development.
• VerbundminorOthersAustrian electricity company utilizing Berlitz language training services for employees.
• MagnaminorOthersGlobal automotive supplier operating in Austria, using Berlitz corporate language training.
• MieleminorOthersGerman appliance manufacturer with Austrian operations, utilizing Berlitz language services.
• MondiminorOthersInternational packaging company using Berlitz corporate language training services.
• PlanseeminorOthersAustrian manufacturing company utilizing Berlitz language training for employees.
• ContinentalminorOthersGlobal automotive parts company operating in Austria, using Berlitz corporate training.
• BorealisminorOthersAustrian petrochemical company utilizing Berlitz language training services.
• NVIDIAminorOthersTechnology company utilizing Berlitz corporate language training services.
• AptivminorOthersGlobal technology company in automotive sector, using Berlitz language training.
• OeKB (Oesterreichische Kontrollbank)minorOthersAustrian export credit bank utilizing Berlitz language training services.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Wall Street English: International language school chain using a blended (in-center + online) immersive methodology for adult learners, directly comparable to Berlitz's mix of physical centers, online live instruction, and self-study products.
• Goethe-Institut: Global German-language teaching and cultural institution with physical centers and standardized proficiency exams, overlapping with Berlitz Austria's German course offerings and certification preparation services (ÖSD, ÖIF, TestDaF).
• Inlingua: Global network of licensed language schools offering immersive, in-person and online instruction with a similar franchise/subsidiary structure to Berlitz, competing head-to-head in the Austrian corporate and consumer language training market.
• International House: Network of independent language schools delivering teacher training and learner courses globally; comparable in its immersive teaching methodology and corporate training offerings to Berlitz Austria.
• British Council: International organization offering English language courses and tests; comparable to Berlitz Austria's English language and exam prep (Cambridge, IELTS, TOEFL) offerings for adults, kids, and corporate clients.

Broad incumbents

• EF Education First: Large global education company offering language schools, language travel, and corporate training. While broader in scope (also academic programs), its corporate language division directly competes with Berlitz Austria's B2B language services.

Emerging players

• Duolingo: Freemium mobile language learning platform competing for the entry-level consumer learner segment that Berlitz Austria targets, especially through its Berlitz Connect and Berlitz Flex self-study tiers.
• Babbel: Berlin-based subscription language learning app targeting adult self-learners, overlapping with Berlitz Austria's self-study products (Berlitz Connect, Berlitz On Demand) on the consumer digital side.
• Speexx: Digital corporate language training platform serving large enterprises globally; competes with Berlitz Austria's B2B corporate language training and Berlitz On Demand Plus for enterprise contracts.
• Rosetta Stone: Established digital language learning subscription product with consumer and corporate tiers; comparable to Berlitz Austria's Berlitz On Demand corporate offering and self-study Connect platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Berlitz_AT
• Facebookfacebook.com/BerlitzAustria
• LinkedInlinkedin.com/company/berlitz-austria-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlitz Austria GmbH