Sóller

What Sóller does

Bernat Port is a traditional hardware store (ferretería) headquartered in Sóller, Mallorca, Spain. Founded in 1920 originally to serve the agricultural hardware and construction sectors, the company was renamed Bernat Port in 1964 and broadened its assortment to supply both individual consumers (particulares) and industrial/business customers (industriales). It operates two physical storefronts: the main store at calle Palou, 17 in Sóller and a branch opened in 1986 at calle L'esglesia, 10 in Puerto de Sóller dedicated to nautical products, fishing equipment, and naval effects. The business serves a geographically narrow catchment in the Sóller valley and surrounding areas of Mallorca, with no e-commerce or wholesale distribution channel identified.

The product range is broad and SKU-diverse within the hardware category, including machinery, paints (with a tintométrica color-matching service), industrial and agricultural supplies, work clothing, pool products, gardening articles, adhesives, greases and oils, key copying and remote duplication, metal shelving, electrical materials and bulbs, mailboxes, safes, and specialized nautical supplies. Bernat Port carries first-tier brands such as Drako, Bellota, Bahco, Bosch, Makita, Kärcher, Yale, and Campingaz, alongside nautical specialists including Hempel and Hepoluz. There is no proprietary technology platform; the website at bernatport.com is informational only, and customer contact is handled by phone and email.

Revenue is generated entirely through direct, in-person retail transactions at the two physical locations under a one-time purchase model. The company is privately held, family-owned, with approximately 18 employees, no external investors, no funding history, and no evidence of public listing. Marketing is conducted through in-store personal service and a basic web presence; no digital advertising, social media campaigns, or loyalty programs are identified. The operating footprint is confined to the Balearic Islands in Spain.

Name

Sóller

Legal name

Bernat Port

Website

https://bernatport.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Bernat Port is a family-owned traditional hardware store (ferretería) founded in 1920 in Sóller, Mallorca, Spain, serving individual consumers and industrial customers with hardware, construction materials, agricultural supplies, and nautical products through two physical retail locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Sóller

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of hardware products: Direct retail sales of hardware, construction materials, agricultural supplies, nautical products, and related items to individual consumers (particulares) and industrial customers (industriales). Products are sold in-store at their Sóller location and Puerto de Sóller branch.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bernat Port is a traditional hardware store (ferretería) operating since 1920 in Sóller, Mallorca. The company sells machinery, paints, industrial and agricultural supplies, work clothing, pool products, gardening articles, adhesives, greases and oils, metal shelving, electrical materials, mailboxes, safes, and color-matching services. It operates two physical storefronts—one at calle Palou, 17 in Sóller (headquarters) and a second branch at calle L'Església, 10 in Puerto de Sóller that specializes in nautical products, fishing equipment, and naval effects. The store serves both individual consumers (particulares) and industrial/business customers (industriales).

Product overview

Bernat Port is a traditional hardware store (ferretería) based in Sóller, Mallorca, operating since 1920. Originally founded as an agricultural hardware business, it expanded in 1964 to include hardware and drogerie products for both retail and industrial customers. In 1986, a branch was opened in Puerto de Sóller to serve the nautical market. The company offers a comprehensive range of hardware products organized into categories including: machinery, paints and patents, industrial and agricultural supplies, work clothing, pool products, gardening articles, adhesives/greases/oils, key copying services, metal shelving, electrical materials, nautical/fishing/naval products, mailboxes and safes, and color matching services. Bernat Port works with multiple branded suppliers including Drako, Bellota, Bahco, Bosch, Makita, Karcher, Yale, and Campingaz, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferretería agrícola (Agricultural hardware) Agricultural hardware, tools, and equipment for farming operations; the company's original product line established when the business was founded in 1920.
• Maquinaria (Machinery) Machinery and power tools sold at the Sóller store, including branded products from manufacturers such as Bosch, Makita, and Kärcher.
• Pinturas y patentes (Paints and patents) Paints, coatings, and related patent products sold at the store.
• Suministros industriales y agrícolas (Industrial and agricultural supplies) Industrial and agricultural supplies for professional operators and individual consumers.
• Ropa laboral (Work clothing) Work clothing and safety apparel for industrial and trade use.
• Productos de piscina (Pool products) Pool and swimming pool maintenance products for residential and commercial pools.
• Artículos de jardinería (Gardening articles) Gardening articles and equipment for residential and professional use.
• Colas, grasas y aceites (Adhesives, greases and oils) Adhesives, greases, and oils for various hardware, industrial, and household applications.
• Copias de llaves y mandos (Key copying service) Key and remote control duplication service available at the Sóller store.
• Estanterías metálicas (Metal shelving) Metal shelving and storage solutions for residential, commercial, and industrial use.
• Material eléctrico y bombillas (Electrical materials and bulbs) Electrical materials and light bulbs sold at the store.
• Productos náuticos, pesca y efectos navales (Nautical products) Nautical hardware, fishing equipment, and naval supplies sold at the Puerto de Sóller branch, featuring specialized brands such as Hempel and Hepoluz.
• Buzones y cajas fuertes (Mailboxes and safes) Mailboxes and safes for residential and commercial use.
• Máquina tintométrica (Color matching service) In-store color matching tintometric machine service for paints and coatings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Direct peers

• AKI Bricolaje: Spanish DIY and hardware chain with stores across Spain. Competes directly with traditional ferreterías on hardware, tools, paints, and construction materials with growing online sales capability and a multi-format store footprint.
• Brico Depôt: Spanish DIY chain owned by Kingfisher with multiple Mallorca locations. Targets professional and consumer hardware buyers with warehouse-format pricing and broad assortment that pressures traditional ferreterías like Bernat Port on both price and product breadth.
• Leroy Merlin: Spain's largest DIY and home improvement retailer operating superstores across Spain including Mallorca. Sells overlapping hardware, construction materials, paints, gardening, and nautical-adjacent categories at scale with standardized pricing and online sales that Bernat Port cannot match, but competes for the same retail and professional customers.
• Mr. Bricolage: European DIY chain with Spanish operations. Franchise and corporate stores offer hardware, tools, and home improvement products that overlap with Bernat Port's assortment, particularly for small to mid-size renovation and maintenance projects.
• Hornbach: European DIY and home improvement chain with Spanish operations. Specializes in professional-grade tools, construction supplies, and project-based categories, overlapping directly with Bernat Port's industrial and professional customer segments.
• Bauhaus: European DIY and home improvement chain with Spanish stores. Broad-format specialist retailer competing in tools, hardware, construction materials, and gardening categories where Bernat Port also operates, with a strong professional and consumer dual-segment focus.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/s%C3%B3ller

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sóller