What Be Smart does

Be Smart operates CakhiaTV, a free online live football streaming platform serving Vietnamese football fans. Founded in 2020 and headquartered in Ho Chi Minh City, Vietnam (with the legal entity 'Be Smart'), the platform provides Full HD 1080p broadcasts of major football competitions including the World Cup, Premier League, La Liga, Serie A, Bundesliga, Champions League, and V-League, accompanied by professional Vietnamese commentary from a roster that includes Anh Ngọc, Quang Huy, and Tạ Biên Cương. The technical stack is a CDN-based streaming infrastructure with server presence in Singapore and Vietnam, achieving 3-5 second latency versus broadcast, sub-2-second page loads, and a 5-10 backup link system per match to ensure uninterrupted viewing at scale.

The product surface extends well beyond raw streaming to function as a sports data and content hub: real-time match results with detailed statistics, league standings with self-reported AI predictions, comprehensive match schedules (venue, referee, predicted lineups, weather), real-time betting odds from SBOBET and CMD368 (50+ bet types), fast highlights delivered within 5-10 minutes of match end, and an editorial content portal pulling football news from BBC, ESPN, Goal.com, and the Vietnam Football Federation. A dedicated iOS/Android mobile app and multi-screen viewing feature support device-agnostic access, while marketing channels (Facebook, YouTube, Telegram, SEO-optimized articles, plus live chat and community forums) sustain a community-led growth motion.

The business is run by founder/CEO Võ Văn Tốp on a bootstrapped basis with roughly 16 employees and no disclosed institutional investors. The platform is currently 100% free, ad-free, and registration-free, with the company itself noting future advertising and sponsorship partnerships as a 'potential' monetization path that is not yet active. The firm holds a registered copyright for the 'Cakhia TV / Cà Khỏa TV' brand in Vietnam and reports a global_footprint_claim spanning primarily Vietnam with infrastructure support in Singapore.

Name

Be Smart

Legal name

Be Smart

Website

https://be-smart.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Be Smart operates CakhiaTV, a free, ad-free online live football streaming platform serving millions of Vietnamese fans with Full HD broadcasts, real-time match data, betting odds, and editorial content across major global and domestic leagues, primarily distributed via web and mobile app.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Live football streaming
• Sports streaming platform
• Football match coverage
• Real-time sports data
• Free sports streaming

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Free Live Streaming (Primary): The platform is completely free with no hidden fees or premium upgrades. All features including live streaming, Full HD highlights, real-time leaderboards, detailed match schedules, and news are provided at no cost to users. The company does not require users to purchase upgrade packages or deposit money.
2. Potential Future Advertising/Sponsorship: While currently ad-free, the platform may monetize through future advertising partnerships or sponsorships. Content is sourced through contracts and agreements with partners who have distribution rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Be Smart operates CakhiaTV, a free live football streaming platform serving Vietnamese fans with Full HD 1080p broadcasts of major leagues including the World Cup, Premier League, La Liga, Serie A, Bundesliga, Champions League, and V-League, accompanied by professional Vietnamese commentary. The platform functions as a unified football data hub combining live streaming with real-time match statistics, schedules, live standings, betting odds (SBOBET, CMD368), fast post-match highlights, and editorial football news, all accessible without registration or payment through the website (be-smart.io) and dedicated mobile applications.

Product overview

Be Smart operates CakhiaTV as a unified free online football streaming platform serving the Vietnamese market. The core offering is live football streaming in Full HD quality with professional Vietnamese commentary. The platform functions as an integrated sports data hub combining live streaming with real-time match statistics, schedules, standings, predictions, highlights, and football news. The main product CakhiaTV is supported by a mobile app for iOS/Android, a backup link system for reliability, and supplementary modules for match analysis, betting odds, and editorial content.

Differentiator

Problem solved

Functional benefit

Products and services

• CakhiaTV Streaming Platform Free online live football streaming platform providing Full HD 1080p broadcasts of major football leagues including the World Cup, Premier League, La Liga, Serie A, Bundesliga, Champions League, and V-League, with real-time match data, schedules, live standings, betting odds, fast highlights, and football news for Vietnamese football fans.
• CakhiaTV Mobile Application Dedicated mobile app for iOS and Android that lets Vietnamese football fans stream live matches, view match data, highlights, and other CakhiaTV features on mobile devices and smart TVs.

Quantifiable outcome

• Over 10 million monthly visits, 4.9/5 user rating, recognized as the most reliable football streaming channel in Vietnam
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Major Football Leagues (Premier League, La Liga, Serie A, Bundesliga, Champions League, V-League)coreOthers · 1 January 2020Content partnerships with major football leagues for official content distribution. The platform mentions 'Nhiều giải đấu lớn như Ngoại Hạng Anh, Champions League hay V-League đều tin tưởng hợp tác chính thức' (Many major leagues like Premier League, Champions League, and V-League have officially cooperated).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rojadirecta: Long-running free live sports streaming index/aggregator with similar ad-light/free UX and multi-league coverage — comparable content model and audience profile to CakhiaTV.
• Hesgoal: International free live football streaming aggregator offering HD streams of major leagues without subscription — same product positioning, audience intent, and copyright-grey business model as CakhiaTV.
• 90phut: Vietnamese free football streaming site targeting the same fan base with live match broadcasts, schedules, and betting-odds integration — directly competing for the same audience as CakhiaTV.
• Xoilac: Vietnamese free live football streaming platform offering similar live match coverage, results, and odds-driven content; operates in the same niche and competes for identical Vietnamese football fan traffic.
• Socolive: Free live sports streaming site popular across Southeast Asia with comparable free, registration-light model and multi-league football coverage targeting a similar fan demographic.

Broad incumbents

• FPT Play: Leading licensed Vietnamese OTT streaming platform offering live sports, TV, and on-demand content; competes for the same Vietnamese sports-viewing audience with legitimate rights.
• K+ (Vietnam): Vietnamese premium pay-TV sports operator holding legitimate Premier League and Champions League rights; a licensed alternative whose improving accessibility could erode CakhiaTV's free-streaming advantage.
• DAZN: Global sports streaming subscription service and a benchmark for legitimate, rights-holding sports OTT — illustrates the scale-up path CakhiaTV would need to take to compete on rights rather than aggregation.
• VTVcab ON: Vietnamese cable/OTT provider offering licensed live sports including football; represents the regulated, rights-holding alternative to CakhiaTV's free model.

Others

• YouTube (live sports): Global free video platform increasingly hosting live sports streams and football highlights; an enabling/competing distribution surface for the same football content that CakhiaTV aggregates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/cakhiatv
• LinkedInlinkedin.com/company/be-smart-iot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Smart