Bespoke Landscapes and Design Pty Ltd

What Bespoke Landscapes and Design Pty Ltd does

Bespoke Landscapes and Design Pty Ltd is a privately held, founder-led landscape design and construction firm headquartered in Heidelberg West, Melbourne/Naarm, Australia. Founded in 2014 by Mitchelle Farina, the company operates with a five-person team offering end-to-end bespoke outdoor space services for residential property owners across Melbourne's northern suburbs (Northcote, Thornbury, Ivanhoe, Preston, Eltham) and an expanding footprint in eastern suburbs (Hawthorn, Caulfield, Malvern East, Glen Iris). Its core offerings span landscape design, landscape construction, native landscape design, and garden design, supported by add-on modules including irrigation systems, water features and ponds, pool landscaping, timber pergolas and decking, retaining walls, paving and concreting, garden lighting, turf installation, and garden maintenance.

The firm's technical differentiation rests on domain specialisation in Australian native plants suited to Melbourne's clay soils and variable climate (including Kangaroo Paw, Bottlebrush, Waratah, Grevillea, Banksia, Wattle, Eucalyptus, and Hardenbergia), integrated water management systems (drip irrigation, ecosystem ponds, permeable paving), and hardscape expertise (timber batten screening, bluestone steppers, retaining walls). An in-house professional landscape designer (Laura) and dedicated project manager (Jules) support end-to-end delivery, distinguishing the firm from construction-only competitors.

The business model is a sales-led, project-based professional services operation priced in tiers: an initial design consultation at $380 + GST, design-only projects at $1,500-$7,500 (approximately 8-10% of project budget), and full construction projects ranging from $30,000 for small refreshes to $300,000+ for full-scale transformations including pool construction. Go-to-market relies on direct consultation, suburb-specific SEO, content marketing through the Resource Centre, Google Business Profile reviews, and a referral network with established Melbourne architects and landscape designers including Matt Gibson Architecture, AKAS Landscape Architecture, Sonelo, Saint Remy, Robyn Barlow Design, and Pivot Landscape Designers. The firm is a member of Landscaping Victoria Master Landscapers, holds a 5-star Google rating, and has been featured in Belle Magazine, Harper's Bazaar, Dezeen, and The Design Files, with a notable 2023 Dior Garden Capsule Collection installation as its highest-profile commercial project.

Name

Bespoke Landscapes and Design Pty Ltd

Legal name

Bespoke Landscapes & Design Pty Ltd

Website

https://bespokelandscapes.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bespoke Landscapes and Design is a Melbourne-based, founder-led landscape design and construction firm founded in 2014 that specialises in native Australian plants and end-to-end residential outdoor projects across Melbourne's northern and eastern suburbs, with pricing from $30,000 to $300,000+ per project.

Ownership category

akta.pro rank

Product category

Landscape Design & Construction Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Architecture & Site Design (BPAHAKAC), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

Keywords

• Landscape design services
• Landscape construction services
• Garden design
• Native landscape design
• Outdoor construction services

Headquarters

HQ city

Heidelberg West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Initial design consultation ($380 + GST) followed by concept design and construction drawings. Design costs approximately 8-10% of client's project budget, typically ranging from $1,500 to $7,500 for design-only projects.
2. Landscape Construction Services: Full-service landscape construction including garden design plans, excavation, subcontractor management, lighting, water features, brickwork, paving, concreting, planting, and irrigation. Project-based pricing ranging from $30,000 to $300,000+ depending on scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bespoke Landscapes is a Melbourne-based landscape design and construction practice that delivers bespoke outdoor spaces for residential property owners. The company offers an end-to-end service covering initial consultation, concept design, construction drawings, and full landscape construction with project management of subcontractors. Core offerings include landscape design, native Australian plant landscape design, garden design, and landscape construction with integrated hardscape elements like retaining walls, paving, irrigation, water features, and pool surrounds.

Product overview

Bespoke Landscapes is a landscaping services company offering a unified service model combining landscape design and construction. The core offering consists of Landscape Design (custom concept plans and construction drawings), Landscape Construction (full-service build with project management), Native Landscape Design (native plant-focused sustainable designs), and Garden Design (residential plant-based designs). These are supported by add-on services including irrigation systems, water features and ponds, pool landscaping, timber pergolas and decking, retaining walls, paving and concreting, garden lighting, turf installation, and garden maintenance. The company operates as a single integrated service rather than separate modules, delivering projects from initial consultation through to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• DiorflagshipStrategic or Co-development Partner · 1 January 2023Prestigious collaboration to create landscape installation for Dior's Garden Capsule Collection 2023 event. Bespoke created stunning garden with pergola, hammock structure, Zoysia turf (sponsored by Coolabah Turf), and diverse plant selection. Featured in Harper's Bazaar and Dezeen.
• AKAS Landscape ArchitecturecoreStrategic or Co-development Partner · 1 January 2019Collaboration for Melbourne International Flower & Garden Show 2019. Bespoke constructed AKAS's award-worthy 'The Anthropogenic Future' garden design. This was described as a 'great experience' and 'huge achievement' for the team, representing a dream project. Design featured sustainable practices using repurposed materials from the Yarra River.
• Benn ScottcoreStrategic or Co-development PartnerLandscape design partnership for Wattletree Road, Malvern East project. Project featured in Belle Magazine. Benn Scott designed the landscape; Bespoke provided construction expertise.
• Penny Kinsella ArchitectscoreImplementation/ SI/ Consulting PartnerArchitect partnership for Wattletree Road, Malvern East project. Penny Kinsella designed the architecture; Bespoke executed landscape construction in collaboration with other partners.
• Made By CohenminorImplementation/ SI/ Consulting PartnerInterior design partner for Wattletree Road, Malvern East project. Collaborative approach with multiple design disciplines.
• Mira BuildcoreImplementation/ SI/ Consulting PartnerBuilder partnership for Wattletree Road, Malvern East project. Bespoke worked alongside builder to deliver complete property transformation.
• SonelocoreStrategic or Co-development PartnerArchitecture firm partnership for The Linton House project. Project featured on The Local Project architecture platform. Bespoke provided landscape construction services.
• Saint RemycoreStrategic or Co-development PartnerLandscape design partnership for The Linton House project. Saint Remy provided landscape design; Bespoke provided construction expertise.
• Matt Gibson Architecture & DesignflagshipStrategic or Co-development PartnerPartnership for Fitzroy Bridge House project. Matt Gibson Architecture won Australian Institute of Architects Awards for the project. Bespoke constructed inner and rear courtyards implementing Robyn Barlow's garden design. Project featured in The Design Files.
• Robyn Barlow DesignflagshipStrategic or Co-development PartnerGarden design partnership for Fitzroy Bridge House project. Bespoke worked alongside Matt Gibson Architecture to implement Robyn Barlow's courtyard garden design.
• Pivot Landscape DesignersminorStrategic or Co-development PartnerGarden design partnership for Glen Iris Pool Deck project. Pivot Landscape Designers provided garden design; Bespoke provided construction services.
• Coolabah TurfminorImplementation/ SI/ Consulting PartnerTurf supplier sponsor for Dior Garden Capsule Collection project. Provided vibrant Zoysia turf for installation. Material supplier partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eckersley Garden Architecture: Melbourne-based landscape architecture practice delivering high-end design and project oversight for premium residential gardens. Directly comparable to Bespoke on design-led, bespoke outdoor-space positioning.
• Treacy Landscaping: Victorian landscape construction firm with a portfolio of high-end residential builds. Comparable on construction execution, project values, and Melbourne metropolitan service area.
• Semken Landscaping: Melbourne/outer-suburban landscaping firm delivering design and construction for residential projects. Comparable in end-to-end service offering and project scale to Bespoke.
• Atticus Gardens: Melbourne-based landscape design and build firm focused on custom residential gardens. Overlaps with Bespoke on bespoke design, native plant use, and architect-aligned projects.
• Paul Bangay: Australia's most recognized high-end landscape designer with strong Melbourne/international clientele. Comparable on premium residential garden design and architect partnership model.
• Intreeg Landscapes: Inner-Melbourne landscape design and construction specialist serving heritage and contemporary residential clients. Directly comparable on integrated design-build and premium positioning.
• Kathie Davey Landscape Design: Melbourne landscape designer with established publication profile and high-end residential portfolio. Comparable on design craftsmanship and architectural press visibility.

Emerging players

• Sprout Landscape Design: Boutique Melbourne landscape design practice focusing on sustainable, plant-driven residential gardens. Comparable niche on native/eco design ethos, though more design-led than build-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bespoke-landscapes-and-design-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Landscapes and Design Pty Ltd