Bessada Kia
Bessada Kia is a privately held Kia automobile dealership in Pickering, Ontario, serving the Durham Region with new and pre-owned vehicle sales, certified pre-owned, financing, and full-service maintenance and parts. The dealership targets individual consumers, families, and EV buyers across the Greater Toronto Area.
- Company typePrivate
- Founded-
- HeadquartersPickering, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bessada Kia does
Bessada Kia is a privately held Kia automobile franchise dealership headquartered at 1675 Bayly Street in Pickering, Ontario, Canada, serving the Durham Region including Pickering, Oshawa, Ajax, Whitby, Clarington, and extending into Scarborough and Markham. The dealership operates a traditional direct-to-consumer retail model with a single physical retail location, complemented by a digital storefront (bessadakia.com) for inventory browsing, online financing applications, and service booking. The business is organized around four revenue pillars: new Kia vehicle sales (sedans, SUVs, minivans, and a broad electric/hybrid lineup including K4, Seltos, Sportage, Carnival, Niro, Sorento, EV4, EV5, and EV9), pre-owned and certified pre-owned vehicle sales (with a 149-point inspection program, up to 4-year warranty, and 30-day/2,000km exchange privilege), financing and insurance products (including second-chance credit options), and a service and parts department (factory-trained technicians, genuine Kia parts, tire centre, detailing, collision repair, and Kia Protect extended warranties).
The dealership carries a multi-channel marketing presence across Facebook, YouTube, and Instagram, produces editorial content about Kia models, and runs promotional events. Revenue mechanics are typical of franchised auto retail: one-time vehicle sales gross margin, finance/insurance product commissions, and recurring service/parts revenue. Pricing for new vehicles ranges from approximately $27,578 (2026 K4) to $82,581 (2026 EV9), with financing rates from 3.99% to 8.99% and lease terms of 24–84 months. The company explicitly states it has served thousands of clients in Pickering and beyond.
Customer segments are primarily individual consumers and families seeking new or pre-owned vehicles, budget-conscious buyers including those with less-than-perfect credit, and electric vehicle enthusiasts. There is no proprietary technology; the website is operated on a third-party dealer platform (sm360.ca / Solutions Medias 360 Inc.). The dealership is family-owned, with ownership attributed to the Bessada family, has no disclosed funding, no parent company, and no M&A activity. No detailed founding date or company history is publicly available.
Bessada Kia firmographics
Firmographics- Name
- Bessada Kia
- Legal name
- Bessada Kia
- Website
- https://bessadakia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bessada Kia is a privately held Kia automobile dealership in Pickering, Ontario, serving the Durham Region with new and pre-owned vehicle sales, certified pre-owned, financing, and full-service maintenance and parts. The dealership targets individual consumers, families, and EV buyers across the Greater Toronto Area.
- Ownership category
- akta.pro rank
Bessada Kia industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- Automobile Dealers (4411), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
- akta.pro secondary industries
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Bessada Kia is headquartered
LocationHeadquarters
- HQ city
- Pickering
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bessada Kia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Kia vehicles including sedans, SUVs, minivans, and electric/hybrid models. Revenue generated from vehicle sales with various financing, lease, and cash purchase options.
- Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles including Kia models and other brands.
- Financing and Insurance Products: Finance and lease arrangements through financial institution partners, with potential referral commissions.
- Service and Parts: Vehicle maintenance, repairs, and sale of genuine Kia parts and accessories. Includes tire center, detailing, and body shop services.
- Kia Protect and Extended Warranties: Vehicle protection products and extended warranty programs for Kia vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Kia Vehicles - Various models and trims with prices ranging from approximately $27,000 to $83,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Bessada Kia product offering
Product offeringCore offering
Bessada Kia is a Kia franchise dealership that sells new Kia vehicles (sedans, SUVs, minivans, and a full EV/hybrid lineup), pre-owned and Kia Certified Pre-Owned vehicles, arranges financing and leasing (including second-chance credit), and operates a service and parts department offering maintenance, repairs, tire centre, detailing, body shop, and Kia Protect extended warranties. All sales, financing, and service are anchored to a single physical retail location in Pickering, Ontario, with online inventory research and lead capture supporting in-person transactions.
Product overview
Bessada Kia is a Kia automobile dealership located in Pickering, Ontario, serving the Durham Region. The company offers a comprehensive portfolio of automotive products and services organized around four core pillars: new Kia vehicle sales (sedans, SUVs, minivans, and electric/hybrid models including K4, Seltos, Sportage, Carnival, EV4, EV5, EV9, Niro, and Sorento), pre-owned vehicle sales including certified pre-owned with a 149-point inspection program, financing services with standard and second-chance credit options, and a full-service maintenance department with factory-trained technicians. The dealership also sells used vehicles from other manufacturers. Electric and hybrid vehicle offerings span the full spectrum from compact (K4, Niro) to full-size (EV9, Sorento) segments, with models available in standard, hybrid (HEV), and plug-in hybrid (PHEV) powertrains.
Differentiator
Problem solved
Functional benefit
Products and services
- New Kia Vehicles (full lineup) Complete lineup of new Kia sedans, SUVs, minivans, and electric/hybrid models available for purchase or lease at the Pickering dealership.
- Pre-Owned Vehicles Quality inspected used vehicles from Kia and other manufacturers, competitively priced for customers in the Durham Region.
- Kia Certified Pre-Owned Vehicles Kia Canada's certified pre-owned program featuring a 149-point inspection, extended warranty up to four years, 30-day/2,000 km exchange privilege, and CarFax vehicle history report.
- 2026 Kia K4 Compact Kia sedan available in multiple trims with various powertrain options including ICE and turbo variants.
- 2026 Kia Seltos Compact Kia SUV with standard, turbo, and hybrid options in FWD and AWD configurations across various trim levels.
- 2026 Kia Sportage Mid-size Kia SUV available in standard, HEV, and PHEV variants with multiple trim levels from LX to X-Line Limited.
- 2026 Kia Carnival Kia minivan seating up to 8 passengers, available in standard and hybrid (HEV) variants with multiple trim levels including LX, LX+, EX, EX+, SX, and SX+.
- 2026 Kia EV9 Full-size all-electric Kia SUV with Light RWD, Wind RWD, Land AWD, and GT-Line configurations, including V2L system and NACS charging support.
- 2026 Kia EV4 Compact all-electric Kia sedan available in Light, Wind, Wind Premium, GT-Line, and GT-Line Limited trims as Kia's entry-level EV.
- 2027 Kia EV5 Compact electric Kia SUV available in Light FWD, Wind FWD, Land FWD, Wind AWD, Land AWD, and GT-Line variants with various battery options.
- 2026 Kia Niro (HEV/PHEV/EV) Compact Kia crossover available in hybrid (HEV), plug-in hybrid (PHEV), and fully electric (EV) variants with multiple trim levels.
- 2026 Kia Sorento HEV/PHEV Three-row midsize Kia SUV available in hybrid (HEV) and plug-in hybrid (PHEV) variants with seating for up to 7 passengers.
- Financing and Leasing Services Vehicle financing and leasing solutions including standard financing, second-chance credit options, and flexible terms with competitive rates for customers throughout the Durham Region.
- Service & Parts Department Factory-trained technicians using genuine Kia parts for repairs and routine maintenance, including a tire centre, detailing, collision repair, and Kia Protect extended coverage.
Quantifiable outcome
- 149-point inspection for certified pre-owned vehicles
- +2 more outcomes
Companies that use Bessada Kia
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bessada Kia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bessada Kia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bessada Kia competitors and assessment
Company assessmentDirect peers
- Wellington Kia: Kia franchise dealer serving southwestern Ontario. Comparable as a directly competing Kia franchisee with overlapping new, CPO, financing, and service offerings in a similar suburban market.
- 401 Dixie Kia: Kia franchise dealer in the western Greater Toronto Area. Directly comparable as a fellow Ontario Kia franchisee offering the same model lineup, certified pre-owned program, financing, and service operations.
- Orangeville Kia: Kia franchise dealer in Dufferin County. Comparable as a directly competing Kia franchisee offering the same new vehicle lineup and related sales, financing, and service operations.
- Bolton Kia: Kia franchise dealer north of the GTA. Comparable as another Ontario Kia franchisee serving a similar suburban/rural-adjacent catchment with the same OEM product, financing, and service mix.
Emerging players
- Carvana: Online-focused used-vehicle retailer offering home delivery and vending-machine pickup. Comparable as an emerging alternative channel for used vehicle transactions targeting consumers who prefer a digital-first purchasing experience.
- Clutch: Canadian online used-car retailer offering fully online purchasing, financing, and delivery. Comparable as an emerging alternative channel targeting similar Ontario consumers for used vehicle transactions with a digital-first model.
- Driveway: Online car-buying platform in Canada offering home test drives, online financing, and home delivery. Comparable as an emerging alternative retail channel for new and used vehicle purchases targeting the same consumer segments in Ontario.
Broad incumbents
- Dilawri Group: One of Canada's largest privately held automotive dealer groups, operating multiple franchised rooftops for many OEMs. Comparable as a multi-brand franchise retail operator with similar sales, finance, and service economics but significantly greater scale.
- AutoCanada: Canada's largest publicly-traded automotive dealership group (TSX:ACQ), operating numerous franchised dealerships across Canada. Comparable as a multi-brand dealer group performing the same franchise sales and service operations but at materially larger scale and brand diversification.
- CarMax: Largest used-vehicle retailer in North America with a standardized retail format and certified inventory. Comparable as a major used-vehicle retail competitor with similar certified pre-owned positioning, though operating primarily in the US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bessada Kia social profiles
Digital presenceBessada Kia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bessada Kia leadership team
Management profileNumber of profiles
Bessada Kia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bessada Kia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bessada Kia
What does Bessada Kia do?
Bessada Kia is a Kia franchise dealership that sells new Kia vehicles (sedans, SUVs, minivans, and a full EV/hybrid lineup), pre-owned and Kia Certified Pre-Owned vehicles, arranges financing and leasing (including second-chance credit), and operates a service and parts department offering maintenance, repairs, tire centre, detailing, body shop, and Kia Protect extended warranties. All sales, financing, and service are anchored to a single physical retail location in Pickering, Ontario, with online inventory research and lead capture supporting in-person transactions.
Is Bessada Kia a public or private company?
Bessada Kia is a private company. It is classified as family owned and is currently operating.
When was Bessada Kia founded?
Bessada Kia was founded in -1. It employs 11 to 50 people.
Where is Bessada Kia based?
Bessada Kia is headquartered in Pickering, Canada, in the North America region.
How does Bessada Kia make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, financing and Insurance Products, service and Parts and kia Protect and Extended Warranties.
Who are Bessada Kia's main competitors?
Direct peers on record are Wellington Kia, 401 Dixie Kia, Orangeville Kia and Bolton Kia. Emerging players are Carvana, Clutch and Driveway. Broad incumbents are Dilawri Group, AutoCanada and CarMax.
Does Bessada Kia have an API?
No public API is recorded for Bessada Kia.
What industry is Bessada Kia in?
Bessada Kia's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing, with a secondary code of TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 4411 and its SIC code is 5500.