Best of Travel

What Best of Travel does

Best of Travel is a Belgian bespoke long-distance travel agency headquartered in Roeselare, founded in 1995 by Els Verhoest and operating under the legal entity VERHOEST & DECORTE BVBA. The company designs customized international itineraries for affluent individual travelers, with a particular emphasis on destinations served through four destination-focused sub-brands — Aussie Tours, Africa Tours, Asia Tours, and Latin Tours — covering more than 60 countries. It holds IATA licensing and is a member of VVR and Garantiefonds Reizen, supporting customer trust in the Belgian market.

The firm employs 19 staff, of whom 16 are listed as dedicated travel designers, and has executed a sustained hiring wave from January 2024 through June 2026. Its technology stack is composed of standard SaaS tools — HubSpot CRM, Mailjet, Cloudflare, Contentful CMS, Google Analytics and Hotjar — supporting marketing, content and customer relationship workflows. No proprietary AI/ML capabilities, research output, or differentiated technology platform is disclosed.

Commercially, Best of Travel operates on a sales-led, appointment-based model in which prospective clients schedule personal consultations with a specialist travel designer. Revenue is generated through commission and margin on customized trip bookings, with no public pricing data, no disclosed ARR, and no external funding events. Distribution is anchored in the Belgian/Flemish market via the company website, regional magazine advertising, newsletters, and in-person events. Customer relationships are episodic and project-based, with no enterprise or recurring-contract segment disclosed.

Name

Best of Travel

Legal name

VERHOEST & DECORTE BVBA

Website

https://bestoftravel.be

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Best of Travel is a Belgian bespoke long-distance travel agency in Roeselare that designs customized international itineraries for affluent individual travelers through 16 specialist travel designers and four destination-focused sub-brands (Australia, Africa, Asia, Latin America).

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Bespoke travel planning
• Luxury travel agency
• Tailor-made vacations
• Long-haul travel
• Travel consultation services

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel package sales: Revenue generated from selling customized travel packages including flights, accommodations, activities, and ground services. The company acts as a travel agency creating bespoke itineraries and earning commissions from suppliers and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Best of Travel is a Flemish/Belgian travel agency that creates fully customized long-haul travel itineraries (verre reizen op maat) for individual clients. Each trip is designed personally by one of 15-16 specialized travel designers who have personal connections to the destinations. The service covers flights, accommodations, activities, and ground services across 8 continental regions, with pricing tailored to budget, mid-range, luxury, or special experience levels. Customers engage via appointment-based consultations and book through a personal online customer portal.

Product overview

Best of Travel is a bespoke long-distance travel agency offering fully customized trips across 8 continental regions (Africa, Antarctica, Arctica, Asia, Central America, North America, Oceania, South America) through a network of 15-16 dedicated travel designers. The core product is the 'Reis op Maat' custom travel planning service, which combines one-on-one consultations with personalized itinerary design. Supporting products include the Klantenzone (online customer portal) for booking and document access, a library of 100+ Voorbeeldreizen (example itineraries) as inspiration, and thematically organized travel categories. The company also operates four sub-brands — Aussie Tours, Latin Tours, Africa Tours, and Asia Tours — each focused on a specific geographic region, and publishes region-specific Best of Travel Magazines in print and digital formats. A newsletter subscription provides ongoing travel inspiration.

Differentiator

Problem solved

Functional benefit

Brands

• Aussie Tours: Travel agency specializing in tailor-made travel to Australia and Oceania
• Africa Tours
• Asia Tours
• Latin Tours

Products and services

• Reis op Maat (Custom Travel Planning) The core service offering: fully customized long-distance travel itineraries tailored to individual preferences, designed and curated by dedicated travel designers. Each trip is bespoke and not a standardized package, covering flights, accommodations, activities, and ground services across Africa, Asia, Oceania, the Americas, Antarctica, and the Arctic. Targeting affluent individual travelers seeking unique, off-the-beaten-path experiences.
• Aussie Tours Specialized travel brand and wholly-owned sub-brand of Best of Travel, focused on tailor-made travel to Australia and Oceania. Offered as a distinct regional brand within the Best of Travel portfolio.
• Africa Tours Specialized travel brand and wholly-owned sub-brand of Best of Travel, focused on tailor-made travel to Africa including safari and nature destinations.
• Asia Tours Specialized travel brand and wholly-owned sub-brand of Best of Travel, focused on tailor-made travel to Asia including destinations such as Japan, Thailand, Vietnam, India, and Indonesia.
• Latin Tours Specialized travel brand and wholly-owned sub-brand of Best of Travel, focused on tailor-made travel to Latin America including destinations such as Peru, Brazil, Argentina, and Costa Rica.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Three partnerships are on record, tiered core.

• Garantiefonds ReizencoreOthersBest of Travel is a member of Garantiefonds Reizen (Travel Guarantee Fund), which provides financial protection for customers in case of insolvency. This is a mandatory membership for Belgian travel agencies ensuring customer protection.
• VVR (Vereniging voor Vlaamse Reisbureaus)coreOthersBest of Travel is a member of VVR, the professional association for Flemish travel agencies. This association represents and supports travel agencies in the Flemish market.
• IATAcoreTechnology or IntegrationBest of Travel holds an IATA license, allowing them to issue airline tickets directly. This is essential for their operations as a travel agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-of-travel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best of Travel