Best Western Plus Hotel Fellbach-Stuttgart

What Best Western Plus Hotel Fellbach-Stuttgart does

Best Western Plus Hotel Fellbach-Stuttgart is a 4-star, 149-room hotel operated by B.W. Hotel Fellbach GmbH, a subsidiary of B.W. Hotel Betriebsgesellschaft mbH & Co. KG, which runs 14 Best Western-branded properties across Germany and Austria. The property sits in Fellbach adjacent to the Schwabenlandhalle event and congress center in Stuttgart, Germany, with a direct U1 citybahn connection placing Stuttgart city center 20 minutes away.

The hotel's product stack centers on accommodation (Standard, Comfort, Comfort Plus rooms plus a 60 m² apartment), supplemented by three F&B outlets (Restaurant Atrium for breakfast and group meals, CHILMYS Hotelbar, and the complimentary Allegretto Coffee & Tea Bar), five conference rooms totaling 267 m² (expandable to events of 1,400 persons via the Schwabenlandhalle), sauna and 24-hour fitness, free bicycle rental, 130 parking spaces, and 8 EV charging stations. Technology consists of standard hotel property management, the Best Western central reservation and rewards platform, payment integrations (Visa, Mastercard, Amex, Diners, Alipay, EC), and Matomo for open-source web analytics.

Revenue is generated across seven streams: accommodation (primary), restaurant and bar transactions, conference room rental and delegate packages (€190-€450/day plus half/full-board options), parking (€10/day), and EV charging (€0.60/kWh). The customer base is segmented between business travelers and corporate accounts (including proximity-driven demand from Bosch, Stihl, Kärcher, Syntegon), meeting and event planners, leisure travelers, and families, with distribution split between direct booking, the Best Western global platform, and dedicated corporate and group sales.

Name

Best Western Plus Hotel Fellbach-Stuttgart

Legal name

B.W. Hotel Fellbach GmbH

Website

https://bestwestern-fellbach.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel & Conference Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Convention Center–Adjacent/Connected Hotels (THAGALAD)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Conference meeting venues
• Business travel lodging
• Hotel hospitality services
• Event catering services

Headquarters

HQ city

Fellbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Accommodation: Room rental across 149 non-smoking rooms in 3 categories (Standard, Comfort, Comfort Plus) plus 1 apartment. Room revenue constitutes primary revenue stream with varying rates based on season, day of week, and booking lead time.
2. Food & Beverage - Restaurant: Breakfast buffet service in Restaurant Atrium (86 seats + 24 gallery seats + 40 terrace seats). Lunch and dinner for conference groups. Breakfast priced at €22 per person for non-hotel guests.
3. Food & Beverage - Bar: CHILMYS Hotel Bar operation with 49 indoor seats plus 28 terrace seats. Serves drinks, cocktails, wines, and light fare. Open daily from 18:00. Also accessible to non-hotel guests.
4. Food & Beverage - Coffee Bar: Allegretto Coffee & Tea Bar providing coffee specialties and tea. Free for hotel guests, operates from 06:00-21:00.
5. Conference & Events: Meeting room rental across 5 conference spaces totaling 267 m². Room rental ranges from €190-€450 per day. Full-day and multi-day conference packages including catering available. Half and full board delegate rates offered.
6. Parking: Hotel-owned parking: 65 outdoor spaces and 65 underground garage spaces at €10/day. Additional 8 EV charging stations at €0.60/kWh.
7. EV Charging: 8 electric vehicle charging stations in underground garage with 11 kW/h capacity and Type 2 connectors. Fee of €0.60 per kWh charged via room bill.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Best Western Plus Hotel Fellbach-Stuttgart is a 4-star hotel offering 149 non-smoking rooms across Standard, Comfort, Comfort Plus, and Apartment categories, plus five on-site conference rooms totaling 267 m². The hotel also operates three food and beverage venues (Restaurant Atrium breakfast buffet, CHILMYS Hotelbar, and Allegretto Coffee & Tea Bar), a sauna and fitness area, EV charging stations, and parking facilities. It is positioned as the largest hotel in Fellbach and a leading conference hotel in the Stuttgart region, with direct adjacency to the Schwabenlandhalle event center enabling events up to 1,400 persons.

Product overview

Best Western Plus Hotel Fellbach-Stuttgart is a 4-star hotel operating as part of the B.W. Hotel Betriebsgesellschaft and Best Western Hotels & Resorts brand. The property offers 149 non-smoking rooms across four accommodation tiers (Standard, Komfort, Komfort Plus, and Apartment) totaling 61 single rooms, 87 double rooms, and 1 apartment. The hotel's core hospitality portfolio centers on three dining venues: Restaurant Atrium (breakfast restaurant with 86 seats plus terrace and gallery), CHILMYS Hotelbar (evening bar with 49 seats plus summer terrace), and Allegretto Kaffee- & Teebar (lobby coffee bar with unlimited complimentary beverages). Meeting and event services include five conference rooms (267 m² total) with capacities up to 80 persons, expandable to 1,400 through adjacent Schwabenlandhalle, plus half-board and full-board conference packages. Leisure facilities include sauna and 24-hour fitness room. Additional services encompass electric vehicle charging (8 stations), bicycle rental, parking (130 hotel-owned spaces), and Best Western Rewards loyalty program integration. The hotel does not operate an à la carte restaurant but partners with CBC delivery service for room dining.

Differentiator

Problem solved

Functional benefit

Brands

• Allegretto Kaffee- & Teebar: Coffee and tea bar located in the hotel lobby, open from 06:00-21:00 with complimentary coffee service for guests.
• CHILMYS Hotelbar
• Restaurant Atrium

Products and services

• Standard Zimmer (Standard Rooms) Entry-level non-smoking rooms of approximately 20 m² facing the street or garden side, featuring a standard desk, seating area, and boxspring beds (1.20 m wide single beds; 1.60 m wide double beds, all 2.00 m long). Sold to individual leisure and business travelers.
• Komfort Zimmer (Comfort Rooms) Mid-tier rooms of approximately 22 m² on the quieter garden or park side with a large desk and seating area. Single beds 1.20 m wide; double beds 1.80 m wide, all 2.00 m long. Sold to individual business and leisure guests seeking quieter location.
• Komfort Plus Zimmer (Comfort Plus Rooms) Premium rooms of 26 m² on the quiet park side with a 2.00 m long, 1.80 m wide double bed, comfortable armchairs, and complimentary bathrobe and slippers. Sold to guests seeking upscale accommodation.
• Apartment 60 m² suite with separate bedroom and living area, two bathrooms, and balcony. Features a 2.00 m long, 1.80 m wide double bed, spacious work area, and seating area with pull-out couch. Sold to families and extended-stay guests.
• Restaurant Atrium Breakfast restaurant with 86 seats featuring a glass roof structure, an atrium gallery with 24 additional seats on the 2nd floor, and a terrace with up to 40 seats in summer. Serves a rich breakfast buffet with regional products; lunch and dinner available for conference groups. Breakfast priced at €22 per person for non-hotel guests.
• CHILMYS Hotelbar Hotel bar with 49 seats across various seating groups, plus 28 additional terrace seats in summer months. Serves draft beer, long drinks, regional wines, gins and tonics. Open daily from 6:00 PM. Available to both hotel guests and walk-in non-hotel guests.
• Allegretto Kaffee- & Teebar Coffee and tea bar located in the hotel lobby serving unlimited coffee and tea from 6:00 AM to 9:00 PM. Offers coffee specialties including latte macchiato, cappuccino, espresso, and café crème. Free of charge for hotel guests; available to external guests.
• Tagungsräume (Conference and Meeting Rooms) Five on-site conference rooms totaling 267 m²: Chagall I (66 m²), Chagall II (55 m²), Chagall I+II combined (121 m², accommodating up to 80 theater-style), Kandinsky (60 m²), Klee (60 m²), and Miro (26 m²). Features daylight, blackout options, and audio-visual equipment. Room rental ranges from €190–€450 per day. Sold to corporate meeting planners and event organizers.
• Sauna- und Fitnessbereich (Sauna & Fitness Center)

Quantifiable outcome

• 20 minutes to Stuttgart city center via U1 citybahn
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CBC (Delivery Service)minorOthersFood delivery service partnership enabling meal delivery to guest rooms. Non-hotel restaurant meals can be ordered through CBC and delivered to guests staying at the hotel.
• Schwabenlandhalle (Event & Congress Center)coreStrategic or Co-development PartnerAdjacent event venue partnership. Underground corridor connects hotel to Schwabenlandhalle, enabling hotel to accommodate attendees of large events (up to 1,400 persons) while providing on-site accommodation. Hotel markets combined packages for events held at the venue.
• Best Western Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBrand licensing and distribution partnership. Hotel operates under Best Western Plus brand with access to global reservation system, Best Western Rewards loyalty program, marketing support, and purchasing power through Best Western Central Europe. Parent company B.W. Hotel Betriebsgesellschaft operates 14 Best Western properties across Germany and Austria.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercure Hotel Stuttgart City Center: Mid-to-upper-scale branded hotel in central Stuttgart with meeting facilities. Comparable scale and conference/business positioning under the Accor brand umbrella.
• Holiday Inn Stuttgart: Established international brand hotel in Stuttgart with meeting facilities and standardized full-service amenities. Comparable business-traveler focus and conference capabilities, though broader brand portfolio.

Direct peers

• Best Western Plus Hotel Stuttgart City: Same Best Western Plus tier directly serving Stuttgart city center. Direct brand sibling competing for the same Stuttgart business and leisure traveler base.
• Park Inn by Radisson Stuttgart: 4-star branded hotel in Stuttgart serving business and leisure travelers with conference facilities. Comparable brand-affiliated mid-scale full-service offering in the same metro market.
• Wyndham Stuttgart Airport Messe: 4-star conference-oriented hotel near Stuttgart Airport/Messe trade fair. Direct competitor for corporate and conference demand in the Stuttgart region with similar event-driven positioning.
• Mövenpick Hotel Stuttgart Airport: 4-star conference and business hotel near Stuttgart Airport with meeting rooms and full F&B offerings. Comparable on conference/event positioning and Stuttgart-metro business traveler base.
• Maritim Hotel Stuttgart: Large conference-focused 4-star hotel in Stuttgart with extensive meeting facilities and corporate accounts. Highly comparable on conference hotel positioning, though located closer to city center rather than adjacent to an event hall like Fellbach.
• Le Méridien Stuttgart: Upscale 4-star Stuttgart hotel with meeting/event space, full-service F&B, and proximity to the Stuttgart Hauptbahnhof. Comparable in star rating, conference capability, and corporate traveler focus, though under a stronger international brand.

Regional players

• Dormero Hotel Stuttgart: 4-star design hotel in Stuttgart with bar/restaurant and meeting space. Comparable mid-market full-service offering in the same regional market competing for business and conference demand.

Others

• Schwabenlandhalle Fellbach: The adjacent event and congress center connected to the hotel via underground corridor. Not a direct competitor but a strategic ecosystem partner whose booking pipeline directly drives hotel occupancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bestwesternfellbach
• LinkedInlinkedin.com/company/best-western-plus-hotel-fellbach-stuttgart
• Instagraminstagram.com/bestwestern_fellbach

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Hotel Fellbach-Stuttgart