BEST WESTERN PLUS MIRAGE HOTEL & RESORT

What BEST WESTERN PLUS MIRAGE HOTEL & RESORT does

BEST WESTERN PLUS Mirage Hotel & Resort is an independently owned, full-service hotel operating as a franchisee of Best Western International under the Best Western Plus brand, located at 9616 Highway 58 in High Level, Alberta, Canada. The property is positioned as the newest and most modern full-service hotel in Northern Alberta and offers a diversified accommodation and amenity portfolio: Standard Guestrooms (Single Queen, Double Queen), multiple Suite categories (Executive, Junior, Jacuzzi, One-Bedroom, Two-Bedroom), Kitchenette Rooms for extended stays, an 8,500 sq. ft. indoor Water Park and Aquatic Centre (the largest north of Edmonton), the Mirage TasteHouse restaurant and Ultra Lounge, and four configurable meeting and conference facilities accommodating 15 to 500 guests.

The underlying operating technology is conventional hospitality infrastructure — ultra-high-speed fiber-optic wireless Internet, in-room 40-inch Samsung LCD TVs with HD cable and pay-per-view, digital phones with voicemail, adjustable HVAC, complimentary breakfast buffet, fitness and business centres, and free airport shuttle service. Revenue is generated across four streams: overnight room rentals (primary), food and beverage at the on-site restaurant and lounge, water park admissions and party bookings, and meeting/conference facility rentals with on-site catering and AV. Distribution is direct-to-consumer via the hotel website, toll-free and direct phone reservations, walk-in traffic, and the Best Western franchise network (bestwestern.com, Best Western Rewards loyalty program, and brand-level marketing).

The customer base is segmented into individual travelers and families seeking leisure stays and family-friendly amenities, corporate and event planners requiring meeting space for groups of 15 to 500, and local residents using the restaurant, lounge, and water park for community dining and entertainment. The hotel carries TripAdvisor Certificates of Excellence (2016, 2017) and a TripAdvisor Traveler's Choice award (2021), as well as a Green Key eco-certification. No funding rounds, management team, or financial figures are disclosed in the source data; the property operates as a privately held single-asset franchise business.

Name

BEST WESTERN PLUS MIRAGE HOTEL & RESORT

Legal name

BEST WESTERN PLUS Mirage Hotel & Resort

Website

https://bestwesternhighlevel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BEST WESTERN PLUS Mirage Hotel & Resort is an independently owned, full-service hotel in High Level, Alberta, operating as a Best Western franchise. It serves leisure travelers, corporate event planners, and local residents with rooms, suites, an 8,500 sq. ft. indoor water park, on-site restaurant and lounge, and conference facilities for up to 500 guests.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Resort amenities
• Conference facilities
• Indoor water park
• Hospitality services

Headquarters

HQ city

High Level

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Rentals: Primary revenue from overnight stays in a variety of room types including Standard Guestrooms (Single Queen, Double Queen), Suites (Executive, Junior, Jacuzzi, One-Bedroom, Two-Bedroom, Kitchenette rooms), generating recurring nightly revenue.
2. Food & Beverage (Mirage TasteHouse & Ultra Lounge): Onsite restaurant and lounge revenue from dining (creative tapas, bison, Kobe beef burgers, specialty smoked meats, BC micro-winery wines) and cocktails/coffee in the Ultra Lounge, plus decadent in-house desserts.
3. Water Park Admissions & Party Bookings: Revenue from water park access and group bookings for birthday parties and special events, with private party room reservations available.
4. Meeting & Conference Facilities: Revenue from hosting events in 4 versatile conference/meeting rooms accommodating 15 to 500 guests, including the Conference Centre, Banquet Room, Dining Boardroom, and Upstairs Meeting Room, with onsite catering, bar service, and AV equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BEST WESTERN PLUS Mirage Hotel & Resort is a full-service hotel offering overnight accommodations in Standard Guestrooms, Kitchenette Rooms, and five distinct Suite categories. The property operates an 8,500 sq. ft. indoor Water Park and Aquatic Centre, onsite dining at Mirage TasteHouse and Ultra Lounge, and meeting/conference facilities for 15 to 500 guests, alongside complimentary hot breakfast and an airport shuttle.

Product overview

BEST WESTERN PLUS Mirage Hotel & Resort is a full-service hotel offering a portfolio of accommodations and amenities. The property features Standard Guestrooms and Kitchenette Rooms as base accommodation options, complemented by five distinct Suite categories (Executive, Junior, Jacuzzi, One-Bedroom, and Two-Bedroom). The hotel differentiates through its 8,500 sq. ft. Water Park and Aquatic Centre, onsite dining at the Mirage TasteHouse and Ultra Lounge, and comprehensive Meeting and Conference Facilities accommodating up to 500 guests. Additional amenities include complimentary hot breakfast, fitness centre, business centre, and airport shuttle service. The hotel positions itself as the most modern full-service hotel in Northern Alberta.

Differentiator

Problem solved

Functional benefit

Brands

• Mirage TasteHouse: Onsite restaurant serving inspired cuisine with fresh ingredients including farm raised bison, Kobe beef burgers, and specialty in-house smoked meats.
• Mirage Ultra Lounge

Products and services

• Standard Guestrooms Standard hotel rooms offering comfortable accommodations with amenities including 40" LCD TV with HD cable, free high-speed Wi-Fi, in-room Starbucks coffee, ergonomic desk, and Egyptian cotton linens. Available in Single Queen and Double Queen configurations. For leisure and business travelers visiting High Level, Alberta.
• Suites Upscale suite accommodations featuring separate living areas, premium bedding, and enhanced amenities. Includes Executive Suite with king bed, Junior Suite, Jacuzzi Suite with 2-person in-room Jacuzzi tub, One-Bedroom Suite with kitchenette, and Two-Bedroom Suite ideal for families. Designed for guests seeking premium accommodations or extended stays.
• Kitchenette Rooms Hotel rooms featuring kitchenettes with full-size appliances (refrigerator, microwave, stove), available in Single Queen and Double Queen configurations. Ideal for extended stays requiring in-room food preparation capabilities.
• Water Park and Aquatic Centre 8,500 sq. ft. indoor water park and aquatic centre featuring massive waterslide, 15-person hot tub, children's water playground, basketball nets, and spacious pool. The largest water park north of Edmonton with tropical ambience. Available to hotel guests and for birthday parties and special events.
• Mirage TasteHouse and Ultra Lounge European-inspired onsite restaurant and lounge featuring farm-raised bison, Kobe beef burgers, specialty in-house smoked meats, and BC micro-winery wines. The Ultra Lounge offers cocktails, specialty coffee, and decadent desserts in a relaxing atmosphere with water fountains and lush plant life. Open to hotel guests and local residents.
• Meeting and Conference Facilities Conference and banquet facilities capable of hosting 15 to 500 guests across 4 versatile rooms: Conference Centre (200-500 guests), Banquet Room (up to 140 guests), Dining Boardroom (seats 14), and Upstairs Meeting Room (up to 18 people). Includes catering, bar service, AV equipment, and state-of-the-art lighting. Targets corporate clients, event planners, wedding planners, and community organizations.

Quantifiable outcome

• 8500 sq. ft. water park — 4x the size of the average hotel pool
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Best Western InternationalcoreChannel Partner/ Reseller/ DistributorBEST WESTERN PLUS Mirage Hotel & Resort is a franchisee of Best Western International. The hotel operates under the Best Western Plus brand and has access to Best Western's global reservation system, bestwestern.com booking platform, Best Western Rewards loyalty program, and brand marketing support. Each Best Western branded hotel is independently owned and operated.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Holiday Inn (InterContinental Hotels Group): Mid-scale franchised hotel brand under IHG with full-service and limited-service properties across North America. Comparable as a competing mid-scale brand whose franchisees target the same value-conscious business and family travelers in secondary markets.
• Hampton by Hilton: Mid-scale franchised brand under Hilton offering limited-service hotels with consistent quality standards. Comparable as a competing brand whose franchisees target the same price-sensitive business and leisure travelers in small and mid-sized markets.
• Best Western Plus (brand portfolio): Best Western International is the franchisor and broader brand portfolio. Comparable as the umbrella system under which this property operates, sharing the same loyalty program, reservation platform, and brand standards.

Direct peers

• Super 8 by Wyndham: Economy/mid-scale franchised hotel brand under Wyndham with properties concentrated in smaller markets and highway-adjacent locations. Comparable as a competing brand frequently co-located with Best Western Plus properties in small Canadian markets.
• Days Inn by Wyndham: Mid-scale franchised hotel brand under Wyndham positioned similarly to Best Western Plus in small and mid-sized North American markets. Comparable as the closest direct competitor at the same price point and service tier, often co-located in secondary Canadian markets.
• Quality Inn (Choice Hotels): Mid-scale franchised hotel brand under Choice Hotels International serving secondary markets. Comparable as a competing mid-scale brand targeting similar corporate, government, and leisure travelers in small Canadian communities.

Regional players

• Sandman Hotel Group: Western Canadian hotel operator with full-service and extended-stay properties across BC, Alberta, and the Yukon. Comparable as a regionally focused operator running mid-to-full-service hotels in smaller Western Canadian markets where it competes for similar corporate and leisure travelers.
• Pomeroy Hotels & Resorts: Western Canadian owner/operator of full-service hotels (Pomeroy Inn, Kananaskis Mountain Lodge, etc.). Comparable as a regionally focused operator of full-service properties with on-site dining, meeting facilities, and leisure amenities in secondary Canadian markets.
• Coast Hotels & Resorts: Western Canadian hotel chain operating full-service and limited-service properties across BC, Alberta, and the Yukon. Comparable as a regional competitor targeting similar business and leisure travelers in smaller Canadian markets.

Emerging players

• Great Wolf Lodge: North American operator of indoor water park resort hotels. Comparable because its core differentiator — large-scale indoor water parks integrated into lodging — directly mirrors the Mirage Hotel's positioning, although at much larger scale and in major-drive markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-plus-mirage-hotel-&-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEST WESTERN PLUS MIRAGE HOTEL & RESORT