Best Western Parkway Hotel Toronto North

What Best Western Parkway Hotel Toronto North does

Best Western Parkway Hotel Toronto North is an independently owned and operated midscale hotel located at 600 Highway 7 in Richmond Hill, Ontario, operating under a franchise license from Best Western International, Inc. The property holds a CAA/AAA Three-Diamond rating and a 4 Green Key Eco Rating from Hotel Association Canada. It is physically connected to the adjacent Sheraton Parkway Hotel Toronto North, which allows the property to offer full-service amenities typical of an upper-upscale hotel — including room service, multiple dining venues, a spa, and a 25,000 sq ft Parkway Fitness & Racquet Club — while operating under a midscale flag.

The hotel's core products consist of three room categories: Traditional rooms (One King and Two Double Beds) and Efficiency Suites designed for extended-stay guests, all newly renovated and including complimentary Wi-Fi, parking (with EV charging), and in-room mini-refrigerators and microwaves. Ancillary revenue is generated through Crave Restaurant, Spirits Bar & Lounge, Starbucks and Tim Hortons (via the Sheraton connection), three on-site pools, a 25,000 sq ft fitness and racquet facility, and 30,000 sq ft of meeting and event space across 30 meeting rooms and three ballrooms — including the 10,030 sq ft Grand York Ballroom — that accommodates events from 5 to 1,300 attendees and full-service weddings. A pet-friendly accommodation program (up to two dogs per room, $40 CAD/day plus $150 refundable deposit) broadens the customer base.

The business model relies on direct consumer bookings via the hotel website and a toll-free reservation line, supplemented by the Best Western global reservation system and Best Western Rewards loyalty program. Distribution is multi-channel: corporate contracts with nearby employers (AMD, Aviva, Bell Canada, CN Rail, IBM, Magna International) and academic institutions (Seneca College, York University) anchor business-travel demand, while leisure demand is driven by proximity to Canada's Wonderland, Toronto Zoo, and Vaughan Mills. Revenue streams include nightly room rentals, food and beverage, meeting and event rentals, wedding and banquet services, fitness and recreation, and pet-friendly fees. Pricing is quote-based with disclosed discounts for AAA, AARP, and Best Western Rewards members; room rates are not publicly listed.

Name

Best Western Parkway Hotel Toronto North

Legal name

Best Western Parkway Hotel

Website

https://bestwesternparkway.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Parkway Hotel Toronto North is a CAA/AAA Three-Diamond midscale hotel in Richmond Hill, Ontario, offering renovated rooms, extended-stay suites, 30,000 sq ft of event space, on-site dining, and a fitness club via its direct connection to the adjacent Sheraton Parkway Hotel.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodations
• Meeting event spaces
• Wedding banquet services
• Fitness recreation facilities
• Pet friendly lodging

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Room Accommodations: The primary revenue stream from nightly room rentals across Traditional rooms (King and Two Double beds) and Efficiency Suites. Revenue is generated through direct bookings, third-party OTAs, Best Western Rewards program, and corporate/group rate agreements.
2. Food and Beverage Services: On-site dining revenue from Crave Restaurant (upscale casual dining with international menu for breakfast, lunch, dinner), Spirits Bar & Lounge, Starbucks, Tim Hortons, and seasonal Oasis Outdoor Pool & Patio food and beverage service. Also includes in-room dining.
3. Meeting and Event Space Rental: Revenue from hosting corporate meetings, conferences, and events in 30,000 sq ft of meeting space including 30 event rooms and 3 large ballrooms. Includes catering services and audio-visual equipment rental.
4. Wedding and Banquet Services: Revenue from wedding venue services including the Grand York Ballroom (10,030 sq ft), Richmond Ballroom, event catering, wedding planning services, and accommodation packages for out-of-town guests.
5. Fitness and Recreation Facilities: Revenue generated from guest access to fitness facilities, recreational activities, spa services at Signature Beauty Lounge, pool cabana rentals, and fitness class participation.
6. Pet-Friendly Accommodations: Additional revenue from pet-friendly room bookings at $40 CAD per day plus $150 CAD refundable deposit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Best Western Parkway Hotel Toronto North is a full-service hotel offering newly renovated guest rooms (Traditional King, Traditional Two Double Beds, and Efficiency Suites), on-site dining at Crave Restaurant and Spirits Bar & Lounge, and access to a 25,000 sq. ft. Parkway Fitness & Racquet Club with three pools. The property also provides 30,000 sq. ft. of meeting and event space with full catering, wedding services in multiple ballrooms, and pet-friendly accommodations, all connected directly to the adjoining Sheraton Parkway Hotel Toronto North.

Product overview

Best Western Parkway Hotel Toronto North is a newly renovated CAA/AAA three-Diamond hotel offering a portfolio of three core room products: Traditional Two Double Beds rooms, Traditional 1 King rooms, and Efficiency Suites with extended stay amenities. The hotel provides comprehensive on-site services including dining at Crave Restaurant and Spirits Bar & Lounge, access to a 25,000 sq. ft. Parkway Fitness & Racquet Club, three swimming pools, 30,000 sq. ft. of meeting and event space with wedding services, and a pet-friendly accommodation option. The property is directly connected to the Sheraton Parkway Toronto North hotel and participates in the Best Western Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Two Double Beds Room Newly renovated hotel rooms with two double beds, including microwave, mini-refrigerator, complimentary Wi-Fi and parking, flat-screen TV, telephone with voicemail, and a working desk. Targeted at families, leisure travelers, and small groups visiting the Richmond Hill/Markham area.
• Traditional King Room Newly renovated hotel rooms with one king bed, including microwave, mini-refrigerator, complimentary Wi-Fi and parking, flat-screen TV, telephone with voicemail, and a working desk. Targeted at business travelers and couples visiting the North Toronto area.
• Efficiency Suites Extended-stay suites at 300 sq. ft. with two queen beds accommodating up to four guests. Includes microwave, mini-refrigerator, complimentary high-speed wired internet, flat-screen TV, telephone with voicemail, working desk, and Pay-Per-View options. Targeted at extended-stay guests, families, and sports teams or construction crews requiring longer accommodations.
• Crave Restaurant Upscale casual on-site restaurant with modern decor and internationally inspired menu serving breakfast, lunch, and dinner. Open to families, business professionals, and guests seeking social or romantic dining. Located in the adjacent Sheraton Parkway building accessible via direct connection.
• Spirits Bar & Lounge On-site bar and lounge offering a relaxed yet sophisticated atmosphere for unwinding after meetings, athletic activities, or sightseeing.
• Parkway Fitness & Racquet Club 25,000 sq. ft. fitness and racquet club accessible to hotel guests, with multi-purpose gymnasium for basketball, volleyball, badminton, pickleball, paddleball, and table tennis. Features four international squash courts, fitness classes (Zumba, yoga), saunas, steam rooms, indoor pool, and locker rooms.
• Pool and Recreation Facilities Three on-site pools (two heated indoor pools, one outdoor heated pool open seasonally May to early fall) with cabana rental and poolside food and beverage service. Also includes hot tub, whirlpool, billiards, and darts.
• Meeting and Event Services 30 meeting rooms totaling 30,000 sq. ft. of event space, including three large ballrooms (Grand York Ballroom at 10,030 sq. ft. and Richmond Ballroom). Accommodates groups from 5 to 1,300 attendees with on-site audio-visual services, a catering team, and two receiving areas. Targeted at corporate meeting planners, associations, and conference organizers.
• Wedding Services Comprehensive wedding services including catering team, 30 event rooms, three large ballrooms, two receiving areas, penthouse suite for wedding party preparation, and guest rooms for out-of-town guests. Accommodates events up to 850 attendees. Targeted at couples and families hosting wedding celebrations.
• Pet-Friendly Accommodations Pet-friendly hotel rooms allowing up to two dogs per room with an 80-pound per-dog size limit and other pet types permitted upon hotel approval. Priced at $40 CAD per day plus a $150 CAD refundable cleaning and damage deposit.
• Best Western Rewards Loyalty Program Loyalty program participation offering points that never expire, discounts off best available hotel rates, and free membership benefits combined with AAA and AARP program perks. Branded and managed by Best Western International; this hotel participates as a franchisee.

Quantifiable outcome

• CAA/AAA three-Diamond rating validates quality standards
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sheraton Parkway Hotel Toronto NorthcoreStrategic or Co-development PartnerDirect connection to Sheraton Parkway Hotel provides guests access to first-rate conveniences including room service, on-site Starbucks, multiple restaurants, bar & lounge, and spa services. Hotel guests enjoy full access to fitness facilities, pools, and event spaces at the adjoining property, allowing the Best Western to offer amenities typically found in higher-priced full-service hotels.
• Parkway Fitness & Racquet ClubcoreStrategic or Co-development PartnerConnected behind the Best Western, Parkway Fitness & Racquet Club offers a 25,000 sq ft recreational facility with multi-purpose gymnasium, basketball, volleyball, badminton, pickleball, paddleball, squash courts, fitness classes (Zumba, yoga), indoor pool, and Oasis Outdoor Pool & Patio. Equipment is included with court time sign-up.
• Crave RestaurantcoreStrategic or Co-development PartnerUpscale casual on-site restaurant with modern decor and internationally inspired menu serving breakfast, lunch, and dinner. Located in the Sheraton Parkway Hotel adjacent building, accessible via direct connection.
• Signature Beauty LoungeminorStrategic or Co-development PartnerMedi spa located at the hotel offering aesthetic treatments and beauty services for hotel guests.
• Best Western InternationalcoreChannel Partner/ Reseller/ DistributorFranchise relationship with Best Western International providing global brand recognition, worldwide reservation system, Best Western Rewards loyalty program, and quality standards. Each Best Western branded hotel is independently owned and operated.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radisson Hotel Toronto Markham: Full-service Radisson property in the Markham/Richmond Hill corridor competing for the same corporate group, event, and leisure demand pools.
• Sheraton Parkway Hotel Toronto North: Adjoining full-service hotel physically connected to the subject property. Same address (600 Highway 7), shares amenities (fitness, pools, dining), and competes for identical corporate and event demand in the Markham/Richmond Hill submarket.
• Homewood Suites by Hilton Toronto-Markham: Extended-stay focused Hilton property in Markham directly competing with the Best Western's Efficiency Suites for longer-duration corporate and relocation stays.
• Residence Inn by Marriott Toronto Markham: Extended-stay Marriott property in Markham with suite-style accommodations. Overlaps the subject's efficiency suite / extended-stay segment for corporate and project-based demand.
• Hampton Inn & Suites by Hilton Toronto Markham: Limited-service Hilton product in Markham competing for value-oriented corporate and family leisure demand overlapping the subject's traditional and efficiency suite offerings.
• Holiday Inn Express & Suites Markham: Limited-service IHG property in Markham competing for the value-conscious corporate and family traveler segments that overlap with the Best Western's traditional rooms.
• Delta Hotels by Marriott Toronto Markham: Full-service Marriott-flagged hotel in Markham serving the same corporate corridor (Highway 404/407) with comparable meeting space and business traveler amenities. Direct competitor for AMD, IBM, and Bell corporate accounts.
• Hilton Toronto/Markham Suites Conference Centre & Spa: Full-service Hilton property with extensive conference facilities, full-service spa, and on-site dining in the Markham submarket. Competes head-to-head for corporate meetings, weddings, and weekend leisure demand.
• Courtyard by Marriott Toronto Markham: Select-service Marriott property targeting the same corporate travel segment in Markham. While more limited-service than the subject, it competes directly for individual business traveler bookings.

Regional players

• Four Points by Sheraton Mississauga Meadowvale: Select-service Marriott product in the adjacent GTA West submarket. Same highway-corridor positioning and corporate travel focus but different geographic catchment; useful as a regional pricing comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BWParkwayHotelToronto
• Instagraminstagram.com/bwparkwayhoteltoronto
• LinkedInlinkedin.com/company/best-western-parkway-hotel-toronto-north

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Parkway Hotel Toronto North