Best Western Hotels Norway

What Best Western Hotels Norway does

Best Western Hotels Norway is the Norwegian operating arm of BWH Hotels Scandinavia, the regional headquarters of the global Best Western / BWH Hotels network headquartered in Stockholm, Sweden, with local sales and marketing offices in Oslo and Copenhagen. The entity markets, recruits, and services a network of approximately 191–211 independently owned and operated hotels across Sweden, Norway, and Denmark, operating under multiple brands spanning the price ladder — Best Western, Best Western Plus, BW Signature Collection, BW Premier Collection, Sure Hotel, Sure Hotel Collection, WorldHotels, and Aiden — plus programme brands Best Western Rewards, Best Sport, and Best Breakfast.

The core platform is a direct booking and property-management system exposed via bestwestern.no, the Best Western mobile app, and supporting loyalty, corporate, and meeting-booking flows. The Best Western Rewards programme operates on a non-expiring points model with Status Match for competitor loyalty members, while corporate demand is served through tiered rate programmes (Business 299, Business 300+, Best Business Advantage) with dedicated invoicing via Billie; meetings and sports-team demand are funnelled through the Best Sport programme.

Revenue mechanics are diversified across four streams: per-booking commissions/marketing contributions from member hotels, transaction-based corporate-account and meeting bookings, loyalty engagement that drives direct-vs-OTA mix, and ancillary brand-marketing programmes. Go-to-market combines direct-to-consumer booking, enterprise sales into corporate accounts, and event-led demand through sports sponsorships (Vasaloppet, SHL, Hockeyallsvenskan) and ESG partnerships (Too Good To Go, Arbetskamraterna). Each hotel property remains independently owned; BWH Scandinavia's role is brand management, distribution, loyalty, and demand generation rather than room-revenue ownership.

Name

Best Western Hotels Norway

Legal name

BWH Hotels Scandinavia

Website

https://bestwestern.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Hotels Norway is the Norwegian arm of BWH Hotels Scandinavia, marketing and servicing a network of independently owned hotels in Norway, Sweden, and Denmark across multiple brands. It drives direct bookings, corporate accounts, loyalty (Best Western Rewards), and conference/sports demand via the bestwestern.no platform and Best Sport programme.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Conference meeting venues
• Loyalty rewards program
• Corporate travel services
• Hotel franchise network

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Hotel Room Bookings: Core revenue from overnight stays at member hotels across Scandinavia. Customers book rooms through direct website, app, or walk-ins. Pricing varies by hotel, room type, and season.
2. Best Western Rewards Membership: Free loyalty program driving repeat bookings. Members earn points on stays which can be redeemed for free nights. Generates customer retention and repeat business.
3. Conference and Meeting Services: Revenue from meeting room rentals, conference facilities, and event spaces. Best Sport program facilitates bookings for corporate meetings, seminars, and sports team accommodations.
4. Corporate Travel Agreements: B2B revenue through corporate rate agreements with businesses. Includes Business 299 and Business 300+ programs offering negotiated rates for frequent corporate travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Best Western Hotels Norway is the Norwegian sales, marketing, and distribution arm of BWH Hotels Scandinavia, operating a network of approximately 191 independently owned hotels across Scandinavia under multiple brands (Best Western, Best Western Plus, Sure Hotel, WorldHotels, Aiden, BW Signature Collection, BW Premier Collection). It sells overnight accommodation, conference and meeting facilities (Best Sport), and corporate travel programs (Business 299 / Business 300+) directly to leisure and business travelers and supports the Best Western Rewards loyalty program with points that never expire.

Differentiator

Problem solved

Functional benefit

Brands

• Best Western: Core hotel brand offering traditional accommodations across Scandinavia.
• Sure Hotel
• WorldHotels
• Aiden Hotels
• Best Western Rewards
• Best Sport
• Best Breakfast
• Best Western Plus
• BW Signature Collection
• BW Premier Collection
• Sure Hotel Collection by Best Western

Products and services

• Hotel Room Bookings Overnight hotel accommodation sold across the independently owned Best Western, Best Western Plus, Sure Hotel, WorldHotels, Aiden, BW Signature Collection, and BW Premier Collection properties in Scandinavia. Available to leisure travelers, business travelers, and corporate clients with rates varying by hotel, room type, season, and booking channel.
• Best Western Rewards Loyalty Program Free membership-based loyalty program targeting leisure and business travelers who stay at BWH Hotels properties. Members earn points on stays for redemption on free nights, receive exclusive member discounts and promotional offers, and can match status from competitor loyalty programs.
• Best Sport Conference and Meeting Services Conference and meeting venue hire at Best Western properties across Scandinavia, targeted at corporate meeting planners, event organizers, and sports teams. Bookings are handled through the dedicated [email protected] channel and include meeting rooms, event spaces, and accommodation for attendees.
• Corporate Travel Programs (Business 299 / Business 300+ / Best Business Advantage) Negotiated-rate B2B corporate travel programs for companies with frequent business travelers. Includes Business 299, Business 300+, and Best Business Advantage agreements with negotiated rates and dedicated corporate billing via the Billie invoice system, targeting companies with frequent travel needs across Scandinavia.

Quantifiable outcome

• Best price guarantee when booking directly through bestwestern.no

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• SJ (Statens Järnvägar)minorGTM or Marketing Partner · 1 August 202515% discount on SJ train travels for Best Western Rewards members between August 1-31, 2025. Book by August 24, travel must be purchased at least 7 days before departure. Valid for all SJ train types, classes, and flexibilities.
• VasaloppetminorOthersOfficial supplier to Vasaloppet, the world's oldest and largest long-distance race dating back to the 1520s. Best Western provides accommodation for competitors and event organizers during the annual cross-country ski race.
• SHL (Swedish Hockey League)minorOthersSponsorship of Sweden's premier hockey league spanning from Lulea in the north to Malmo in the south. Hotels provide accommodation for teams and officials during the hockey season.
• HockeyallsvenskanminorOthersPartnership with Sweden's second-tier hockey league promoting teamwork, engagement, and memorable experiences for players, fans, and hotel guests across Sweden.
• ArbetskamraternacoreStrategic or Co-development PartnerNon-profit association working to create inclusive workplaces for people with intellectual disabilities. BWH Hotels actively creates job opportunities at their hotels and contributes to workplace inclusion for people with disabilities.
• Too Good To GocoreStrategic or Co-development PartnerSocial impact company connecting consumers with hotels, restaurants, and stores to save surplus food. BWH Hotels participates in the food rescue program, with surplus food packed in bags and sold to consumers via the TGTG app.
• The Hotel Alliance (Stays)minorStrategic or Co-development PartnerHotel alliance providing additional hotel options in Denmark. The partnership with Stays extends accommodation choices for customers booking in the Danish market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radisson Hotel Group: Global hotel group with strong Nordic presence and multiple sub-brands (Radisson Blu, Radisson RED, Radisson Collection). Comparable as a multi-tier brand portfolio operating across Scandinavian business and leisure markets.
• Thon Hotels: Norwegian-headquartered hotel chain with strong presence across Norway, Sweden, and Belgium. Directly comparable as a Scandinavian hotel group with full-service and business-oriented properties.
• Scandic Hotels: Largest hotel operator in the Nordic region with a broad full-service portfolio across Scandinavia. Directly comparable as a Scandinavian-focused hotel brand serving both business and leisure travelers with loyalty programs.
• Strawberry (formerly Nordic Choice Hotels): Major Scandinavian hotel group operating multiple brands (Clarion, Quality, Comfort) across Norway, Sweden, and Denmark. Closely comparable as a multi-brand Nordic hotel chain targeting both business and leisure segments.

Broad incumbents

• InterContinental Hotels Group (IHG): Global hotel group with multiple brands and IHG One Rewards loyalty program. Comparable as a broad incumbent with a franchise-based model and global distribution competing for Scandinavian travelers.
• Marriott International: Global hospitality leader with multiple brands and strong loyalty program (Marriott Bonvoy). Comparable as a broad incumbent with a multi-tier brand portfolio and a global distribution network that competes for the same Scandinavian business and leisure travelers.
• Hilton Worldwide: Global hotel conglomerate with extensive brand portfolio (Hilton, DoubleTree, Hampton) and Hilton Honors loyalty program. Comparable as a broad incumbent competing in Scandinavian business and leisure markets with a strong loyalty flywheel.

Others

• Booking.com: Dominant online travel agency in Europe. Comparable as the primary OTA distribution channel and pricing benchmark against which Best Western's best-price guarantee competes for Scandinavian direct bookings.
• Hotel.online / Hotel Networks Nordic: Distribution and revenue management partners serving independent hotels in Scandinavia. Comparable as ecosystem participants that support independent properties within the BWH network with distribution and operational services.

Regional players

• Elite Hotels of Sweden: Swedish hotel chain operating full-service and business hotels primarily in Sweden. Comparable as a Scandinavian full-service hotel network, though with narrower geographic focus.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BestWesternNorge
• LinkedInlinkedin.com/company/best-western-hotels-norway
• Instagraminstagram.com/bestwesternnorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hotels Norway