Best Western Plus Park City Solna

Name

Best Western Plus Park City Solna

Legal name

BWH Hotels

Website

https://bestwestern.se

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAA

City/Urban Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodations
• Hotel loyalty program
• Corporate travel booking
• Conference meeting venues
• Hotel brand portfolio

Headquarters

HQ city

Solna, Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Core revenue from overnight hotel accommodations. Individual bookings, corporate accounts, and leisure travelers booking rooms through direct website, OTAs, and corporate agreements.
2. Conference and Meeting Facilities: Revenue from conference venues, meeting rooms, and event spaces. Hotels offer flexible solutions for meetings from small conference rooms to large venues accommodating up to 12,000 guests.
3. Hotel Packages: Packaged offerings including weekend packages, golf packages, spa packages, and business travel packages bundled with accommodation.
4. Corporate Agreements: Corporate account programs (Business 499, Business 500+, Best Business Advantage) providing negotiated rates for business travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Best Western Plus Park City Solna is an independently owned member hotel of the BWH Hotels (Best Western Hotels & Resorts) network located in Solna, Stockholm. The hotel provides overnight accommodations, conference and meeting facilities, and access to the broader Scandinavian and global BWH Hotels portfolio, including participation in the Best Western Rewards loyalty program, corporate agreement programs (Business 499, Business 500+, Best Business Advantage), and packaged stays such as weekend, golf, spa, and business travel packages.

Product overview

Best Western Plus Park City Solna operates under the BWH Hotels (Best Western Hotels & Resorts) umbrella, which offers a multi-brand portfolio spanning budget to luxury segments. The core offering includes traditional Best Western hotels alongside Sure Hotel, WorldHotels (luxury/exclusive), and Aiden (modern/boutique) brands. The ecosystem includes Best Western Rewards loyalty program (10-15% discounts, bonus nights, SJ train partnerships), Best Sport meetings & events division, and Best Breakfast brand initiative. BWH Hotels also provides corporate booking solutions (Business 499, Business 500+, Best Business Advantage), comprehensive conference/meeting services (from small rooms to venues accommodating up to 12,000), and sustainability programs including environmental certifications and local sourcing initiatives. The Scandinavian network comprises approximately 211 hotels across Sweden, Norway, and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Best Western Rewards: Award-winning loyalty program offering points that never expire, bonus nights worldwide, and member discounts of 10-15% in Scandinavia and up to 10% elsewhere.

Products and services

• Best Western Plus Park City Solna Hotel Accommodations Physical hotel property in Solna, Stockholm, offering overnight guest room accommodations to leisure and business travelers under the Best Western Plus brand.
• Best Western Rewards Loyalty Program Award-winning free loyalty program providing members 10-15% member discounts in Scandinavia and up to 10% worldwide, bonus nights at hotels globally, SJ train ticket discounts, and status matching with other hotel loyalty programs.
• Best Sport Specialized meetings and events service for sports teams and athletic groups, providing meeting facilities, conference rooms, and accommodation packages across Scandinavia, with team pricing from 375 SEK per person.
• Hotel Packages Bundled stay offerings combining accommodation with additional services including weekend packages, golf packages, spa packages, and business travel packages.
• Corporate Agreements Corporate booking programs (Business 499, Business 500+, Best Business Advantage) providing negotiated rates and invoicing solutions such as Billie for business travelers and project accommodations.
• Conference & Meeting Services Conference facilities and meeting services across the Scandinavian hotel network, ranging from small meeting rooms to large venues accommodating up to 12,000 persons, including unique venues such as theaters, penthouse spaces, and cinema-inspired locations.

Quantifiable outcome

• Over 24 million loyalty program members globally generating repeat bookings
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• VasaloppetminorStrategic or Co-development PartnerOfficial suppliers to the world's oldest and largest long-distance ski race with origins from the 1520s. Partnership focused on public health and active lifestyle promotion.
• SHL (Swedish Hockey League)minorStrategic or Co-development PartnerSponsorship of Sweden's top hockey league with teams from Luleå in the north to Malmö in the south. Alignment with team-based values and fan engagement.
• HockeyallsvenskanminorStrategic or Co-development PartnerPartnership promoting team spirit, engagement, and memorable experiences for players, fans, and hotel guests across Sweden.
• ArbetskamraternaminorStrategic or Co-development PartnerNon-profit association working for more inclusive workplaces for people with intellectual disabilities. BWH Hotels actively creates job opportunities at their hotels.
• Too Good To GominorStrategic or Co-development PartnerGlobal Social Impact company connecting consumers with hotels and restaurants to save surplus food. Part of sustainability and food waste reduction initiatives.
• Stays (The Hotel Alliance)coreStrategic or Co-development PartnerHotel alliance expanding the portfolio of hotels in Denmark. Rewards members can earn points when staying at Stays hotels and book bonus nights at alliance properties.
• NorescoreOthersPurchasing organization providing member hotels access to best prices for supplies and services needed by hotels.
• SJ (Swedish Train Company)minorGTM or Marketing PartnerPartnership offering Best Western Rewards members 15% discount on SJ train journeys. Booking deadline and travel restrictions apply.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Thon Hotels: Norwegian-headquartered hotel chain with presence across Scandinavia. Comparable on full-service business and leisure positioning, though primarily serving the Norwegian market.

Others

• Booking.com: Largest OTA in Europe and a critical third-party distribution channel for independent and branded hotels including BWH properties. Not a competitor for guests, but a distribution partner whose commission economics directly affect Best Western Plus Park City Solna's profitability.

Broad incumbents

• Marriott International: Global hotel major operating multiple brands (Marriott, Courtyard, etc.) in Stockholm. Comparable on upper-midscale and full-service business traveler positioning, Marriott Bonvoy loyalty, and corporate agreement programs.
• Hilton Hotels & Resorts: Global incumbent with Hilton Stockholm and a large Hilton Honors loyalty program. Comparable on business/leisure traveler mix, conference facilities, and direct-booking distribution model.
• Radisson Hotel Group: Global hotel group with strong Nordic presence (Radisson Blu in Stockholm/Solna). Overlaps on full-service business and conference offerings, with broader geographic scale and larger loyalty program.

Direct peers

• Elite Hotels of Sweden: Swedish-owned hotel chain with properties in Stockholm and other Nordic cities. Comparable on full-service urban hotel offering, conference facilities, and domestic leisure/corporate traveler segments.
• Scandic Hotels: Largest hotel operator in the Nordics with a dense portfolio across Sweden, Norway, Denmark and Finland. Directly comparable as a full-service upper-midscale/business hotel competitor in the Stockholm/Solna market, sharing similar corporate and leisure segments.
• First Hotels: Scandinavian hotel collection offering individually branded full-service and design-focused hotels. Comparable on member-network business model, independent ownership and Nordic corporate/leisure targeting.
• Strawberry (formerly Nordic Choice loyalty): Loyalty program and distribution platform serving Clarion/Quality/Comfort properties plus alliance hotels in Scandinavia. Comparable to Best Western Rewards in its role as a regional loyalty and booking ecosystem for upper-midscale hotels.
• Nordic Choice Hotels (Clarion, Quality, Comfort): Pan-Nordic hotel group operating Clarion (full-service/upper-midscale), Quality, and Comfort brands. Comparable on tier, distribution model, corporate programs and geographic footprint across Scandinavia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BestWesternSverige
• LinkedInlinkedin.com/company/best-western-park-city-solna
• Instagraminstagram.com/bestwesternsverige

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Park City Solna