Beter Koersen Organisatie Ontwikkelaars

What Beter Koersen Organisatie Ontwikkelaars does

Beter Koersen Organisatie Ontwikkelaars (legal entity: Beter Koersen B.V.) is a Dutch organizational development consultancy founded and led by Patrick Steggerda and Joep Firet, headquartered in Oosterbeek, Netherlands. The firm delivers workshop-based advisory services across eight declared expertises: Strategy (Strategykaart & OGSM), Customer Value, Workplace Happiness, Core Values, Behavior in Organizations, Innovation, Leadership Development, and Team Development. Its product surface consists of roughly fifteen standardized workshops (e.g., Business=Behavior, Feedback in Teams, Insights Discovery Teamcoaching, Gedragskompas, Innovatief Koersen/VOORT, Missie en Visie Challenge, Management Carrousel, Lachend Leiderschap Theater) plus assessment instruments (Organisatie Scans, Productivity Scan, Workplace Happiness Scan) and bespoke multi-month consulting engagements.

The underlying methodology is the Coherence framework, adapted from the House of Coherence philosophy, which maps both the business system (position, market, portfolio) and the social system (culture, leadership, behavior) into a single integrated model. This is layered with licensed third-party frameworks — Insights Discovery (color-based psychological profiling rooted in Carl Jung), the FORTH/VOORT innovation expedition developed by Gijs van Wulfen, and behavioral performance methodology from Aubrey Daniels developed with VU Amsterdam and the Adriba knowledge institute. Delivery is human-facilitated; there is no software platform, API, or AI component.

Revenue is generated through professional-services fees: publicly disclosed per-event workshop prices range from €800 to €3,750 (excl. BTW), with consulting engagements billed on agreed hourly/daily rates under monthly invoicing with travel included. Customers are Dutch SMBs and mid-market organizations (notable logos include Melis Logistics, 2,000+ employees; Bouwbedrijf Bekman; Baulds/Gepro Electronics; multi-site childcare operators), and the firm operates a founder-led network of roughly ten core professionals ("ploegleden") who collaborate on engagements alongside an extended referral network.

Name

Beter Koersen Organisatie Ontwikkelaars

Legal name

Beter Koersen BV

Website

https://beterkoersen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beter Koersen is a Dutch founder-led organizational development consultancy in Oosterbeek that delivers workshop-based and multi-month consulting engagements in strategy, leadership, behavior, innovation, and workplace happiness for SMB and mid-market clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Organizational development consulting
• Team coaching workshops
• Leadership development services
• Behavior change consulting
• Strategy facilitation workshops

Headquarters

HQ city

Oosterbeek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop Facilitation Services: One-day or multi-day workshop delivery covering topics such as team development, leadership, behavioral change, innovation, and strategy. Pricing varies by workshop type, group size, and customization level. Revenue recognized per workshop engagement.
2. Strategic Consulting & Organizational Development: Advisory engagements for organizational strategy development, culture change, team development, and leadership coaching. Engagement typically structured around diagnostic phases, workshops, and ongoing coaching. Duration often spans multiple months with retainer or milestone-based arrangements.
3. Project Coaching & Team Coaching: Individual and group coaching for project teams, including Project Start Up (PSU) and Project Follow Up (PFU) sessions, plus ongoing team coaching engagements

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Beter Koersen is a Dutch organizational development consultancy that delivers workshop-based consulting engagements focused on strategy execution, culture transformation, team development, leadership growth, and behavioral change. The firm sells standalone workshops (e.g., Feedback in Teams, Teamcoaching Insights Discovery, Missie en Visie Challenge, Business=Behavior, Management Carrousel), multi-week innovation expeditions (FORTH/VOORT), organizational diagnostic scans, and bespoke strategic consulting for SMBs and mid-market organizations primarily in the Netherlands.

Product overview

Beter Koersen is a management consulting and organizational development firm offering a portfolio of workshop-based services and assessment tools. Their offerings include team development workshops (Feedback in Teams, Communication Improvement, Team Coaching with Insights Discovery), leadership programs (Laughing Leadership Theater, Management Carrousel), strategy workshops (Mission & Vision Challenge, Strategy Map & OGSM), and behavioral development programs (Business=Behavior, Gedragskompas, Behavioral Change Without Resistance). They utilize assessment tools including Organization Scans, Productivity Scans, and Workplace Happiness Scans. The company operates from the House of Coherence methodology framework and employs the FORTH/VOORT innovation method, distinguishing between professional services and the third-party Insights Discovery color psychology tool they incorporate into their team coaching offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Feedback in Teams Workshop

Quantifiable outcome

• Increased employee engagement: teams receiving appreciative feedback show 3x higher engagement than teams without feedback (based on IBM WorkTrends research cited in workshop materials)
• +2 more outcomes

Named customers4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• House of CoherencecoreStrategic or Co-development PartnerStrategic collaboration with House of Coherence, whose framework for mapping organizational coherence (business system and social system) forms the philosophical foundation of Beter Koersen's integral approach. Judith Botman is the founder and their methodology is explicitly adopted across all strategic consulting engagements.
• Insights DiscoverycoreTechnology or IntegrationLicensed use of Insights Discovery color-based psychological profiling methodology for team coaching and individual development. Based on Carl Jung's work on psychological types, adapted for organizational use.
• Gijs van Wulfen / FORTH InnovationcoreStrategic or Co-development PartnerLicensed use of the VOORT (FORTH) innovation methodology developed by Gijs van Wulfen, adapted into the 'Innovatief Koersen' workshop. FORTH is a globally applied innovation method structured as a 15-week expedition.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Berenschot: Established Dutch management consultancy covering HR, organizational development, strategy and change management. Comparable to Beter Koersen's integral OD/leadership practice but operates at much larger scale across public and private sectors.
• Twynstra Gudde: Dutch consulting firm specializing in organizational development, change management, and public-sector strategy. Comparable to Beter Koersen's House of Coherence methodology and culture/behavior focus, with broader delivery scope.
• Boer & Croon: Mid-sized Dutch management consulting firm with practices in organizational transformation, leadership, and interim management. Comparable advisory positioning to Beter Koersen with a stronger focus on interim executive placement.
• Schouten & Nelissen: Dutch training, coaching and organizational development provider with a broad portfolio spanning leadership programs, team development, and behavioral change — directly overlapping Beter Koersen's workshop and coaching offerings but at significantly larger scale.
• VODW: Dutch strategy and brand consultancy with practices in organizational design and customer value strategy. Comparable to Beter Koersen's strategy map and customer value expertise, though typically serving larger accounts.

Direct peers

• Holland Consulting Group: Dutch consultancy focused on organizational development, team effectiveness, and leadership coaching for SMEs and mid-market. Direct comparable to Beter Koersen's SMB-to-mid-market workshop and coaching model.
• GITP: Dutch HR, leadership, and assessment consulting firm offering team development, talent diagnostics, and organizational development — closely mirrors Beter Koersen's coaching, profiling (Insights Discovery-adjacent), and behavioral change offerings.
• Kessels & Smit: Small Dutch learning, change, and organizational development consultancy using action-learning principles. Strong comparable to Beter Koersen on methodology-based facilitation, network-of-consultants delivery, and SME client base.
• Becoming: Dutch boutique HR and organizational development consultancy offering leadership coaching, team development, and culture programs for Dutch SMEs. Closely comparable to Beter Koersen on size, founder-led model, and OD focus.

Others

• Insights Discovery: Global provider of the color-based Jungian profiling methodology that Beter Koersen licenses for team coaching. Listed as OTHERS rather than peer because Insights Discovery is also a Beter Koersen partner, not a direct competitor in OD consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beter-koersen-organisatie-ontwikkelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beter Koersen Organisatie Ontwikkelaars