Betfred South Africa

Sports Betting & Gamblingbetfred.co.za

Betfred South Africa operates an online betting platform under the betfred.co.za domain targeting South African customers from Johannesburg, employing 135 people. Source material provides no documented detail on product mix, technology stack, or revenue mechanics.

Company typePrivate
Founded-
Headquarters—
Headcount101–250
GTM typeB2C
OfferingServices

Betfred South Africa firmographics

Firmographics

Name: Betfred South Africa
Website: https://betfred.co.za
Company type: Private
Headcount range: 101–250 employees
Short description: Betfred South Africa operates an online betting platform under the betfred.co.za domain targeting South African customers from Johannesburg, employing 135 people. Source material provides no documented detail on product mix, technology stack, or revenue mechanics.
Ownership category
akta.pro rank

Betfred South Africa industry classification

Industry

Product category: Sports Betting & Gambling
NAICS: Other Gambling Industries (713290), Other Gambling Industries (71329)
akta.pro primary industry: Sportsbooks (Online & Mobile Operators) (MPAEACAA)
akta.pro secondary industry: Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

Keywords

Sports betting services
Online wagering
Casino gaming
Fixed-odds betting
Gambling platform

Betfred South Africa business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Betfred South Africa product offering

Product offering

Core offering

Betfred South Africa operates an online sports betting and gambling platform targeting South African consumers. The company provides wagering services on sporting events and casino-style games through its web platform at betfred.co.za. It functions as the South African operation of the broader Betfred brand, a long-established bookmaker originally founded in 1967.

Differentiator

Problem solved

Functional benefit

Products and services

Online Sports Betting

Companies that use Betfred South Africa

Customer profile

Ideal customer profiles1 record

Betfred South Africa technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Betfred South Africa competitors and assessment

Company assessment

Broad incumbents

1xBet: Large international online sportsbook with significant presence across Africa; comparable as a global online sportsbook targeting African markets, though with a much wider geographic footprint than Betfred SA.
Flutter Entertainment: Owner of multiple global sportsbook brands (Paddy Power, Betfair, FanDuel); comparable as a multinational betting operator with overlapping sportsbook product, though much larger and geographically broader than Betfred SA.
Entain: Global digital betting and gaming group operating sportsbook brands (Ladbrokes, Coral, BetMGM); relevant peer as a multinational sportsbook operator with similar product categories, though significantly larger and broader than Betfred SA.
Bet365: Global online sportsbook incumbent with a broad international portfolio including Africa; comparable as a multinational sportsbook competing for the same online customers, though it operates at much larger scale and broader scope than Betfred SA.

Others

Betfred (UK parent): UK parent brand and group operator behind Betfred South Africa; not a direct market competitor but the principal supplier of brand, product, and likely technology to the subject company.

Direct peers

Sportingbet South Africa: Online sportsbook focused on the South African market offering sports betting and casino products; comparable in customer base, product offering, and regulatory environment to Betfred SA.
World Sports Betting: South African-focused online sportsbook providing sports, horse racing, and casino wagering; competes for the same South African customer base with a similar product mix.
Hollywoodbets: Largest South African sportsbook operator with extensive retail and online presence; directly competes with Betfred South Africa for the same local betting customers across sports and horse racing.
Betway South Africa: International online sportsbook brand operating in South Africa with a similar product set (pre-match, in-play, casino); directly competes with Betfred SA for online punters.
Supabets: South African sportsbook with retail and online channels offering sports betting and casino; comparable in geography, licensing, and product scope to Betfred SA.

Market position

Customer concentration

Betfred South Africa financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Betfred South Africa leadership team

Management profile

Number of profiles

Betfred South Africa funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Betfred South Africa M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betfred South Africa

What does Betfred South Africa do?

When was Betfred South Africa founded?

Betfred South Africa was founded in -1. It employs 101 to 250 people.

Who are Betfred South Africa's main competitors?

Broad incumbents on record are 1xBet, Flutter Entertainment, Entain and Bet365. Betfred (UK parent) is listed as an others. Direct peers are Sportingbet South Africa, World Sports Betting, Hollywoodbets, Betway South Africa and Supabets.

Does Betfred South Africa have an API?

No public API is recorded for Betfred South Africa.

What industry is Betfred South Africa in?

Betfred South Africa's product category is Sports Betting & Gambling. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAB, Retail Sportsbooks (On-Premise, Kiosks & In-Venue). Its NAICS code is 713290.