Be Advice | You know us from The Hogeweyk. World's first "Dementia Village"

Name

Be Advice | You know us from The Hogeweyk. World's first "Dementia Village"

Legal name

Be Advice

Website

https://bethecareconcept.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Be Advice is a Netherlands-based non-profit advisory firm, embedded in Vivium Zorggroep, that consults governments, healthcare providers, and architects globally on developing Hogeweyk-inspired, de-institutionalized dementia care concepts. It sells study visits, consulting, keynotes, and the Be Advice Paradigm© framework.

Ownership category

akta.pro rank

Product category

Healthcare Consulting Services

NAICS

Management Consulting Services (54161), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Management Consulting Services (8742), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Dementia care consulting
• Elderly care advisory
• Person-centered care
• Dementia village design
• Care concept development

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government-funded Care (De Hogeweyk Operations): De Hogeweyk is a non-profit nursing home primarily financed through the Dutch Wet Langdurige Zorg (WLZ) - Long-term Care Act. Residents pay up to €2,300 per month depending on income and assets, with some paying as little as €150, while the total operational cost is approximately €6,500 per resident per month covered by the national health insurance system.
2. Advisory and Consulting Services: Be Advice provides paid advisory services including concept development, study visits, keynote speeches, bespoke programs, brainstorming sessions, and implementation support to organizations worldwide looking to develop similar dementia care concepts.
3. Public Venue Rentals: The restaurant, café, and theater at De Hogeweyk are open to the public and generate rental income from events and conferences, helping offset operating costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Be Advice is the advisory and media department of The Hogeweyk (the world's first dementia village), providing consulting and advisory services to organizations worldwide on innovative dementia care concepts. The firm delivers concept development, study visits, keynote speeches, bespoke programs, multi-day in-depth sessions, and implementation support to governments, healthcare organizations, architects, and policy makers. At the center of the offering is the proprietary Be Advice Paradigm© thinking model used to inspire and support the creation of customized visions of quality of life for elderly people with or without dementia.

Product overview

Be Advice is a consulting and advisory organization that operates as the advisory and media department of The Hogeweyk, part of the non-profit Vivium Care Group. Their offering is a service-based portfolio centered around the Be Advice Paradigm© thinking model and The Hogeweyk® Care Concept (the world's first dementia village). They provide advisory services including study programs, concept development, keynote speeches, multi-day in-depth sessions, and bespoke programs designed for governments, healthcare providers, architects, directors, and policy makers seeking to develop or adapt dementia care concepts. The Be Advice Paradigm© serves as the foundational instrument that drives ongoing innovation for future developments including Hogeweyk 3.0 and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• The Hogeweyk®: The original dementia village concept — world's first dementia village located in Weesp, Netherlands, providing inclusive community living for people with severe dementia. The Hogeweyk is the first outcome of the founders' thinking and serves as the reference model for Be Advice's global advisory practice.
• Be Advice Paradigm©
• Be@Home

Products and services

• Be Advice Advisory Services Consulting and advisory services on innovative dementia care concepts, including concept development, process acceleration, sounding boards, on-site project advice, bespoke programs, brainstorming sessions, and keynotes for governments, healthcare providers, architects, and policy makers.
• Be Advice Paradigm© A thinking model and instrument that embodies Be Advice's integral and inclusive vision for quality of life for elderly people with or without dementia, used to inspire and support the creation of customized care concepts adaptable to any country, culture, society, context, and organization.
• The Hogeweyk© Care Concept The world's first 'dementia village' care concept featuring de-institutionalized living for people with severe dementia in an inclusive community with 27 houses across 1.5 hectares, including streets, squares, gardens, a restaurant, café, supermarket, theater, and various club spaces.
• Study Programs at The Hogeweyk© Onsite and online inspiration and study programs at De Hogeweyk for architects, directors, doctors, entrepreneurs, governments, healthcare providers, leaders, managers, nurses, policy makers, students, and universities seeking to learn about innovative dementia care concepts.
• Concept Development Services Brainstorm, concept development, think tanks, process acceleration, and silent know-how services to support innovation in dementia care for organizations developing new care concepts.
• Multi-day In-depth Study Program Intensive multi-day orientation sessions for directors, entrepreneurs, governments, leaders, managers, and policy makers seeking deep understanding of dementia care innovation.
• Keynote Speeches Confrontational, educational, insightful, inspirational, and motivational keynote speeches on dementia care transformation delivered at conferences and events globally.
• Bespoke Programs Customized programs including 'time for change', 'innovation journey', and socially responsible company activities tailored to client-specific needs.
• Be@Home A service offering related to home-based dementia care, part of the Be Advice ecosystem that extends person-centered care concepts beyond institutional settings.

Quantifiable outcome

• Antipsychotic medication use reduced from 50% (1993) to 8% (2020)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Ageing AsiaflagshipGTM or Marketing Partner · 1 January 2014Be Advice was invited by Ageing Asia (first independent network on business of ageing in Asia Pacific) to present at events and organize study trips to De Hogeweyk. Partnership supports knowledge transfer of best practices in health and eldercare between countries and sectors across Asia-Pacific.
• Vivium ZorggroepcoreStrategic or Co-development PartnerBe Advice is the advisory and media department of The Hogeweyk, integrated within the non-profit Vivium Zorggroep organization. This parent relationship provides operational backing and access to the living laboratory of De Hogeweyk for demonstration and research.
• The Village at Crossmount (Duncan McKercher and Heike Heimann)flagshipStrategic or Co-development PartnerBe Advice serves as part of the steering group, functioning as a sounding board throughout the project to develop the first Hogeweyk-certified community for people with severe dementia in North America. Provided deep-dive orientation sessions, business case input, and architectural oversight.
• Molenaar&Bol&VanDillen ArchitectscoreImplementation/ SI/ Consulting PartnerArchitectural firm collaborated with the Vivium care group to translate the Hogeweyk care concept into the physical village design. Partnership essential to creating the built environment that supports the care philosophy.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• NewDirection Care: Australian microtown™ dementia care community modeled after De Hogeweyk, featuring small-scale household living. Listed as a Be Advice project client and operates a directly comparable care model.
• Le Village Landais Alzheimer: Dementia village in Dax, France, explicitly modeled after De Hogeweyk with Be Advice as advisory partner. Operates a similar integrated community model for people with Alzheimer's.
• The Village at Crossmount: First Hogeweyk-certified community for people with severe dementia in North America (Saskatoon, Canada). Be Advice is part of the steering group and provides ongoing advisory.
• Carpe Diem Dementia Village: Norwegian dementia village referenced on Be Advice's project page as a comparable small-scale, lifestyle-based dementia care community. Operates a similar person-centered model.
• Villaggio Emanuele (Alzheimer's Village Fondazione Roma): Italian dementia village in Rome inspired by De Hogeweyk. Be Advice has provided advisory support and lists the project as a reference case.

Broad incumbents

• Silverado Senior Living: US-based memory care and assisted living operator with a focus on person-centered dementia care. Broader portfolio player but materially competes in the dementia care innovation space where Be Advice advises.
• The Green House Project: US non-profit that pioneers small-house, de-institutionalized elder care models. Operates in adjacent space with overlapping philosophy of small-scale, person-centered living for elders.
• Atria Senior Living: Large US assisted living and memory care operator with a dedicated Life Guidance dementia program. Broader incumbent that competes with care models Be Advice advises upon.

Regional players

• Ageing Asia: First independent network on the business of ageing in Asia-Pacific. Be Advice's GTM partner for Asia; operates as a knowledge-transfer and consultancy for elder care in the APAC region.

Emerging players

• BEN (Senior Care Innovators): Japan-based senior care group (Betriebsgesellschaft) operating small-scale group homes for dementia. Comparable in philosophy to Hogeweyk's de-institutionalized approach, primarily serving the Japanese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bethecareconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Advice | You know us from The Hogeweyk. World's first "Dementia Village"