BETNA AGENCIES LTD

What BETNA AGENCIES LTD does

Betna Agencies Ltd is a privately held, CQC-regulated domiciliary (home) care provider headquartered at Sovereign House, 184 Nottingham Road, Nottingham (NG7 7BA). Founded in 2014 and bootstrapped with no external funding or parent company, the firm delivers care to individuals and families across Nottingham and approximately 11 surrounding suburbs including West Bridgford, Beeston, Arnold, Carlton, Clifton, Bulwell, Wollaton, Mapperley, Gedling, and Ruddington. Its offering is structured around a 15-service portfolio spanning personal care, medication support, companionship, dementia care, learning and physical disabilities support, live-in care, night care, respite care, hospital discharge, domestic support, meal preparation, shopping assistance, end-of-life care, and complex care.

The business operates a fee-for-service model in which care is charged by the hour, with pricing determined after a free in-home assessment. Revenue is split between two channels: private-pay families who self-refer or are referred by healthcare professionals, and care commissioned by local authorities and NHS continuing healthcare for eligible individuals. The company distributes through direct contact (phone, website forms), referrals from hospitals, discharge teams, GPs, and social workers, and a digital presence anchored by a content-rich website and a Facebook page. Technology use is minimal and limited to electronic medication administration records (eMAR); no proprietary platforms, AI systems, apps, or patents are disclosed. Headcount is disclosed at 9 employees, with the larger field-based carer workforce representing the primary operational cost base; the company reports delivering thousands of care hours per month and supporting hundreds of families.

Customer segmentation is hybrid and led by older adults requiring support to live independently, with secondary use-cases across dementia, learning and physical disabilities, hospital discharge, and end-of-life care. The CQC awarded an overall 'Good' rating on 9 April 2022, providing the regulatory credential underpinning market entry. Key differentiators emphasised by the company include consistent carer matching, fully DBS-checked and trained staff, 24/7 availability, and an out-of-hours support line - positioning around relationship continuity rather than technology or scale.

Name

BETNA AGENCIES LTD

Legal name

Betna Agencies Ltd

Website

https://betnaagenciesltd.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Betna Agencies Ltd is a CQC-regulated domiciliary home care provider in Nottingham offering 15 care services (personal, dementia, complex, live-in, end-of-life) to older adults and disabled clients across Nottingham and surrounding suburbs.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Caregiver Placement & Matching (HSABAMAD)

akta.pro secondary industries

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Domiciliary care services
• Home care services
• Personal care support
• Dementia care
• Complex care

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Domiciliary Care Services: Fee-for-service model where care is charged based on hours of care delivered. Pricing varies by service type and care plan complexity. Services can be funded privately by families or commissioned by local authorities and the NHS for eligible individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Betna Agencies Ltd is a Nottingham-based domiciliary (home) care provider delivering 15 coordinated services including personal care, medication support, companionship, dementia care, learning disabilities support, physical disabilities support, live-in care, night care, respite care, hospital discharge support, domestic support, meal preparation, shopping assistance, end of life care, and complex care. Care is delivered by DBS-checked, trained carers to individuals in their own homes across Nottingham and surrounding areas, funded either privately by families or commissioned by the NHS and local authorities.

Product overview

BETNA AGENCIES LTD is a domiciliary (home) care provider offering a comprehensive suite of 15 coordinated care services delivered by trained, DBS-checked carers. The service portfolio spans personal care, medication support, companionship, dementia care, learning disabilities support, physical disabilities care, live-in care, night care, respite care, hospital discharge support, domestic support, meal preparation, shopping assistance, end of life care, and complex care. All services are person-centred, flexible, and regulated by the Care Quality Commission (CQC), working together to help individuals remain safe, comfortable, and independent in their own homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Respectful, discreet support with everyday tasks such as bathing, showering, grooming, dressing, and continence care, delivered with warmth and dignity by consistent, familiar carers. Targeted at older adults and people with reduced mobility who need help with daily routines.
• Medication Support Safe prompting, assistance or administration of medication with accurate electronic medication records (eMAR), liaison with GPs and pharmacies, and ongoing monitoring and reviews for clients managing complex medication regimes at home.
• Companionship Regular friendly visits providing conversation, support for hobbies and outings, help staying connected with loved ones, and reduced isolation and improved wellbeing for older adults living alone.
• Dementia Care Calm, structured and reassuring support from dementia-trained carers using familiar routines, gentle person-centred communication, and life-history-led care plans for individuals living with dementia or memory loss at home.
• Learning Disabilities Support Person-led, outcome-focused support building life and daily living skills, supporting community access, and promoting choice and independence for adults with learning disabilities.
• Physical Disabilities Support Practical, respectful care including safe moving and handling support, help with daily tasks and mobility, and equipment-aware carers trained in safe handling for individuals with physical or sensory disabilities.
• Live-in Care Full-time round-the-clock care with a dedicated carer living in the client's home, providing continuous one-to-one support as a real alternative to residential care.
• Night Care Waking or sleeping night support with help for night-time routines, rapid response when needed, and peace of mind for families requiring overnight reassurance.
• Respite Care Short-term or planned care cover for family carers needing a break, providing seamless continuity of care and flexible scheduling around family plans.
• Hospital Discharge Support Fast, coordinated discharge support working with hospitals and discharge teams to get clients home safely with the right support in place from day one, reducing readmission risk.
• Domestic Support Light housekeeping, laundry, ironing, and home organisation that keeps living spaces safe, tidy and comfortable, with flexible regular visits.
• Meal Preparation Home-cooked, nutritious meals planned around client preferences, with support for special diets, encouragement with hydration, and safe food handling by trained carers.
• Shopping Assistance Accompanied or on-your-behalf shopping, prescription collection, help with errands and appointments, with transparent record of spending.
• End of Life Care Comfort-focused, dignified support for people remaining at home surrounded by loved ones, with coordination with palliative teams and emotional support for families.
• Complex Care Clinically informed, highly personalised care at home for people with complex or long-term conditions, delivered by specialist-trained teams with detailed plans and close liaison with health teams.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights4 records

Emerging players

• Elder: UK-focused live-in care specialist using a marketplace model to match families with self-employed carers. Directly comparable to Betna's live-in care offering, but with a digital-first GTM motion and national marketing presence Betna does not match.
• Cera Care: Tech-enabled home care provider using proprietary digital platform for carer matching, family updates, and clinical monitoring. Represents the technology-led model Betna lacks; comparable in core service offering (personal care, dementia, live-in) but differentiated by digital infrastructure and venture backing.
• Hometouch: Digital marketplace for live-in home care in the UK, connecting families with vetted carers. Comparable to Betna on live-in care service category, with similar CQC-equivalent vetting standards but a platform-based model rather than directly-employed carers.

Regional players

• SweetTree Home Care Services: London-based premium home care provider specializing in dementia, complex care, and live-in services. Comparable to Betna in service breadth and quality positioning, with a strong CQC-rated reputation though operating in a different regional market.

Broad incumbents

• Right at Home UK: UK franchise network delivering personal care, dementia, and live-in services to elderly clients in their homes. Comparable in care philosophy and service breadth to Betna, with overlapping CQC-regulated framework and emphasis on relationship continuity between clients and carers.
• Caremark UK: National home care franchise offering personal care, dementia, learning disability, and live-in support. Comparable to Betna across service categories and customer segments, with established CQC-regulated framework and local-authority commissioning relationships.
• Prestige Nursing + Care: Established UK provider of homecare and complex clinical care delivered by qualified nurses and carers. Overlaps with Betna on complex care, personal care, and live-in services, with greater scale and clinical capability.
• Home Instead Senior Care UK: National franchise network providing personal care, dementia support, and live-in care to older adults across the UK. Highly comparable to Betna in service portfolio, CQC-regulated care model, and reliance on relationship-based carer matching, but with national scale and brand recognition Betna lacks.
• Bluebird Care: National UK home care franchise providing visiting and live-in care, dementia support, and complex care. Direct competitor to Betna in service portfolio and target segments, with the same reliance on CQC registration and NHS/local authority commissioning alongside private-pay customers.
• Helping Hands Home Care: One of the UK's largest privately-owned home care providers, offering live-in, visiting, dementia, and complex care with a similar CQC-regulated model. Directly comparable service mix to Betna, with the same focus on consistent carer matching, but operating nationally with substantially more headcount and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Betna-Agencies-LTD-100083322909694
• LinkedInlinkedin.com/company/betna-agencies-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETNA AGENCIES LTD