Fondazione BET SHE CAN

What Fondazione BET SHE CAN does

Fondazione BET SHE CAN is an Italian non-profit foundation (Ente del Terzo Settore, or ETS) established in 2015 and headquartered in Chioggia, Veneto. It develops modular empowerment programs targeting pre-adolescent girls (ages 8-14), intervening before societal conditioning takes hold to build self-awareness, challenge gender stereotypes, and expose participants to atypical professions including STEM fields. Programs are organized around three thematic axes — Body and Mind, Jobs and Passions, and Environment and Context — and span three consciousness levels (Self, You and I, Us). The portfolio includes experiential programs such as 'La Tribù' (treasure-hunt format), 'Cambiamo gioco' (theater and multimedia), 'Ritratti di vita' (photography), 'In viaggio con Rosetta' (astronomy and robotics), 'In Viaggio con l'altra metà del cielo' (technical professions), and corporate family-day events, alongside published book-projects ('Volo con te' and 'L'età di mezzo') co-developed with Carthusia Edizioni.

The foundation operates as a program-delivery non-profit, not a technology company, and runs its activities through a small core team of 8 employees supported by a network of 20 implementation partners (cooperatives and associations) across Italy. Programs are delivered in partnership with primary schools, technical institutes, libraries, and museums across all 20 Italian regions; cumulative reach as of December 31, 2025 stands at 73 completed programs, 18,600 direct participants, and 35,800 people involved including families and educators.

Its business model is donation-driven: over 90% of donations come from corporate partners (including Ferrovie dello Stato, DHL, Mattel, Medtronic, IREN, Gedeon Richter, Beiersdorf, and QVC), with the remainder from individual donations, the Italian 5x1000 tax designation, and book sales through bookstores, Amazon, and QVC Italy. Recognition includes the 2017 Non Profit Diversity of the Year award and the 2019 ASHOKA Fellowship. Leadership comprises founder and President Marie Madeleine Gianni (20 years of multinational consulting experience), Vice President Francesca Sassoli (former journalist and executive), and board member Laura Arena (lawyer).

Name

Fondazione BET SHE CAN

Legal name

Fondazione BET SHE CAN ETS

Website

https://betshecan.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Fondazione BET SHE CAN is an Italian non-profit foundation founded in 2015 that develops modular empowerment programs for pre-adolescent girls ages 8-14 across 20 Italian regions. Programs target self-awareness, STEM exposure, and gender stereotypes, funded primarily by corporate donations.

Ownership category

akta.pro rank

Product category

Youth Education and Empowerment Programs

NAICS

Child and Youth Services (624110), Educational Support Services (61171)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAMAIAE

Growth Mindset, Motivation & Goal-Setting Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAMAIAD

Mindfulness, Stress Management & Resilience Training

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAAAFAN

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

Keywords

• Girls empowerment programs
• Nonprofit foundation
• Pre-adolescent education
• Gender equality initiatives
• STEM awareness programs

Headquarters

HQ city

Chioggia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Donations: Over 90% of donations received by the foundation come from corporate partners who sponsor specific programs or provide general operational support.
2. Individual Donations: Individual donors contribute through one-time or recurring donations. The foundation also offers monthly recurring donation options through the Wish Raiser platform.
3. 5x1000 Tax Designation: Italian taxpayers can designate 5x1000 of their tax to the foundation using fiscal code 91022550270.
4. Book Sales: The foundation publishes books like 'Volo con te' and 'L'età di mezzo' through Carthusia Edizioni, available in bookstores and on Amazon. Special editions are sold to corporate partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fondazione BET SHE CAN develops and delivers modular empowerment programs for girls and young women during pre-adolescence (ages 8-14), focused on building self-awareness, confidence, and challenging gender stereotypes. The foundation organizes its programs around three thematic categories (Body and Mind, Jobs and Passions, Environment and Context) and three consciousness levels (Self, You and I, Us). It also publishes awareness-building books ('Volo con te', 'L'età di mezzo') through Carthusia Edizioni and runs customized corporate partnership programs.

Product overview

Fondazione BET SHE CAN is a non-profit foundation that develops empowerment programs for girls and young women during pre-adolescence. The organization offers a portfolio of modular programs organized around three thematic categories: Body and Mind (psychological wellbeing and self-awareness), Jobs and Passions (STEM and atypical professions exposure), and Environment and Context (critical thinking about social context and media). Programs are structured across three consciousness levels: Self (intra-personal), You and I (interpersonal), and Us (social). Key products include book-projects such as 'Volo con Te' and 'L'età di mezzo' (published with Carthusia Edizioni), experiential programs like 'La Tribù' (treasure hunt format), 'In Viaggio con l'altra metà del cielo' (STEM professions), and 'Cambiamo gioco' (theater/multimedia workshops), along with corporate family day events and specialized initiatives. The foundation operates primarily in Italy with over 17,200 participants and 98 implementing partners as of December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Volo con Te A book-project developed with Carthusia Edizioni that opens dialogue between generations and stimulates personal and relational growth, promoting self-awareness and freedom of choice for girls. Sold in bookstores, on Amazon, and through QVC Italy, with special editions for corporate partners.
• L'età di mezzo A book-project with Carthusia Edizioni that addresses the transformation of vulnerability during pre-adolescence into an opportunity to recompose emotions and find new keys to navigate challenges. Available in bookstores and online.
• La Tribù A treasure hunt-based program for girls aged 8-10 that encourages discovery of new activities, develops self-confidence, curiosity, and awareness of individual potential through workshops and exploratory activities.
• In Viaggio con l'altra metà del cielo A program that introduces girls to atypical professions through play and collaboration with older students from technical schools, contributing to reducing gender gaps in technical sectors.
• Cambiamo gioco A theater and multimedia workshop program that triggers reflection on the value of group dynamics and positive competitiveness among 15 girls in Rome municipalities, challenging gender stereotypes through play.
• Ritratti di vita A photography exhibition program that develops participants' perception of their own body and greater awareness of their emotions, intentions, and behaviors.
• Open Day Corporate family day events that transmit the value of diversity within companies to employees' children through activities introducing company professions.
• In viaggio con Rosetta An astronomy, aerospace, and robotics program that lets girls discover the world of robotics through play, programming their own lander and exploring the solar system.

Quantifiable outcome

• +50% growth in interest and knowledge of STEM subjects among participants
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered major, core, standard and flagship.

• SteamiamocimajorStrategic or Co-development Partner · 1 January 20252025 integration of BET SHE CAN formats ('1, 2, 3... Storia!© Il libriccino' and 'Con l'altra metà del cielo©') into STEM best practices network.
• Carthusia EdizionicoreStrategic or Co-development Partner · 1 January 2019Publisher partner for 'Volo con te' and 'L'età di mezzo' awareness-building books. Books available in bookstores and online, with special editions for corporate partners.
• QVCmajorGTM or Marketing Partner · 1 January 2019TV shopping partner for selling special edition books; platform for raising awareness through QVC informa program appearances.
• Comitato Territoriale IRENmajorGTM or Marketing Partner · 1 January 2019Sponsor of 'La tribù' project in Piacenza - a treasure hunt-based empowerment program for girls ages 8-10, with 33 participants and 224 people involved.
• ASHOKA ItaliacoreStrategic or Co-development Partner · 1 January 2019Fellowship recipient; part of world's largest network of social entrepreneurs working on innovative solutions for social problems.
• Reggiana Educatori Cooperativa SocialestandardImplementation/ SI/ Consulting Partner · 1 January 2019Technical partner for 'La tribù' project in Reggio Emilia.
• Cooperativa Sociale EurekastandardImplementation/ SI/ Consulting Partner · 1 January 2019Technical partner for 'La tribù' project in Piacenza.
• Gruppo Ferrovie dello StatoflagshipStrategic or Co-development Partner · 1 January 2017Collaboration through the Women In Motion program - introducing girls to technical railway professions across 10 Italian regions. Program involves 12 primary schools, 10 technical institutes, and 174 girls working with 263 technical students.
• DHLstandardGTM or Marketing Partner · 1 January 2017Corporate sponsor of 'Volo con te' project.
• BeiersdorfstandardGTM or Marketing Partner · 1 January 2017Sponsor of special edition 'Volo con te' books.
• Gedeon Richter ItaliastandardGTM or Marketing Partner · 1 January 2017Sponsor of 'L'età di mezzo' project.
• Bellco Gruppo MedtronicstandardGTM or Marketing Partner · 1 January 2017Corporate supporter of the foundation.
• VeralabstandardGTM or Marketing Partner · 1 January 2017Corporate sponsor for 'Bye Bye Etichette' initiative.
• KOHLER LombardinistandardGTM or Marketing Partner · 1 January 2017Sponsor of 'Con l'altra metà del cielo' program.
• PepcostandardGTM or Marketing Partner · 1 January 2017Sponsor of 'Volo con te' project.
• BCC RomastandardGTM or Marketing Partner · 1 January 2017Sponsor of 'Volo con te' project.
• Ital G.E.T.E.standardGTM or Marketing Partner · 1 January 2017Sponsor of 'Volo con te' project.
• DClubstandardStrategic or Co-development Partner · 1 January 2017Collaboration on 'Alice in Banca' project for women's empowerment.
• EWMD Reggio Emilia e ModenastandardStrategic or Co-development Partner · 1 January 2017Partnership for 'Ragazze Digitali' initiative within 'La tribù' program in Reggio Emilia.
• Cooperativa Panta ReistandardImplementation/ SI/ Consulting Partner · 1 January 2017Technical partner for Open Day project involving 2,000 children across 14 Italian cities.
• Future Concept LabstandardStrategic or Co-development Partner · 1 January 2017Collaboration on Festival della Crescita (2017-2018), promoting growth and development innovation.
• Mattel ItaliamajorGTM or Marketing Partner · 1 January 2016Sponsorship of 'Cambiamo gioco' project in Rome, engaging 15 girls as ambassadors across 15 municipalities to challenge gender stereotypes through theater and multimedia workshops.
• Be Free Cooperativa socialestandardImplementation/ SI/ Consulting Partner · 1 January 2016Technical partner for 'Cambiamo gioco' project in Rome.
• Associazione Scuola di RoboticastandardImplementation/ SI/ Consulting Partner · 1 January 2016Technical partner for 'In viaggio con Rosetta' astronomy and robotics project in Milan.
• DBXB - Gruppo Dun & BradstreetmajorGTM or Marketing Partner · 1 January 2015Sponsor of 'Ritratti di vita' project in Ravenna, focusing on emotional awareness and self-discovery for 10 girls through body awareness and photography.
• Associazione Felicità SostenibilestandardImplementation/ SI/ Consulting Partner · 1 January 2015Technical partner for 'Ritratti di vita' project in Ravenna.
• Progettinfanzia (International Network)standardStrategic or Co-development Partner · 1 January 2015International 'Shaking the habitual' project (2015-2017) with partners from Iceland, Sweden, and Italy focusing on teacher training to prevent stereotyping in early childhood education.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inspiring Girls International: UK-founded global nonprofit connecting girls with female role models to challenge gender stereotypes and broaden career aspirations; the closest thematic and operational analogue to BET SHE CAN's pre-adolescent empowerment work, with active programs in Italy.
• Valore D: Italian nonprofit association of 300+ companies promoting gender equity and female leadership in Italy; directly comparable as an Italy-based, corporate-funded diversity and women-empowerment organization.
• Girls Who Code: US-based nonprofit running STEM-club and summer-immersion programs for pre-adolescent and adolescent girls; comparable mission, target demographic and STEM-career-exposure model to BET SHE CAN's 'Jobs and Passions' programs.
• Fondazione Terre des Hommes Italia: Italian branch of the international children's rights NGO; comparable as an Italy-based nonprofit delivering child-focused education and wellbeing programs through schools and partner networks.
• Malala Fund: Global nonprofit co-founded by Malala Yousafzai championing girls' education and empowerment; comparable mission targeting the same demographic, though operating at vastly larger scale and primarily in low-income countries.
• Plan International Italia: Italian branch of Plan International, focused on advancing children's rights and girls' equality globally; comparable mission and demographic focus, with established Italy presence and corporate partnership model.
• Fondazione Vodafone Italia: Corporate foundation running digital-education and youth-empowerment programs in Italy; comparable structure (corporate-funded ETS foundation) and school-based program delivery model.

Regional players

• ActionAid Italia: Italian affiliate of the global ActionAid federation working on women's rights and youth empowerment; comparable as an Italy-registered nonprofit addressing gender inequality through programs and advocacy.
• Fondazione con il Sud: Southern Italian grantmaking foundation funding youth, education and social-inclusion projects; comparable as a major Italian third-sector grantmaker competing for similar corporate and institutional funding pools.

Others

• Ashoka Italia: Italian arm of the Ashoka social-entrepreneur network of which BET SHE CAN's founder is a Fellow; an ecosystem peer providing fellowship, capacity-building and funding pathways relevant to BET SHE CAN's scaling trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bet-she-can

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondazione BET SHE CAN