What Betsul does

Betsul is a Brazilian online sports betting and casino platform founded in 2019 and operated by CDA GAMING LTDA, a privately held limitada headquartered on Rua Augusta in Cerqueira C\u00e9sar, S\u00e3o Paulo. The platform serves adult Brazilian consumers with four core product lines: pre-match and live sports betting (football, basketball, tennis, MMA, volleyball, and 14 additional sports), online casino (slots, crash games, video bingo, table games sourced from providers such as Spribe and Pragmatic Play), live casino with professional dealers, and e-sports betting on titles including Counter-Strike, League of Legends, and Dota 2. Distribution is exclusively direct-to-consumer via the betsul.bet.br website and native iOS/Android apps distributed through OneLink, with PIX payments and a R$5 minimum deposit enabling low-friction onboarding.\n\nUnderlying technology comprises an in-house betting platform with an exclusive live-streaming surface (Betsul TV, gated by active balance), Provably Fair randomness for crash games (Aviator), live betting with exclusive markets, and integrated PIX payment processing. The platform is fully licensed by Brazil's Secretaria de Pr\u00eamios e Apostas do Minist\u00e9rio da Fazenda under Portaria SPA/MF n\u00ba 255/2025 (published 11 Feb 2025) and additionally holds a Cura\u00e7ao gaming license (8048/JAZ2019-017).\n\nBetsul monetizes via transaction-based economics: a take rate (spread) on winning sports wagers, a share of casino player wagers, and a rake on live dealer games. No subscription fees or published pricing tiers exist; pricing is event-driven via variable odds. The business is operated by a lean team of approximately 17 employees with no disclosed external funding and pursues a horizontal segmentation strategy across Brazilian sports bettors and online casino players, marketing through content/SEO, affiliate partnerships, and earned-media positioning around its RA 1000 ReclameAQUI seal and responsible-gaming partnership with EBAC.

Name

Betsul

Legal name

CDA GAMING LTDA

Website

https://betsul.bet.br

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Betsul is a Brazilian-licensed online sports betting and casino platform founded in 2019, serving adult Brazilian consumers with sports, e-sports, online casino, and live dealer products via web and mobile apps under CDA GAMING LTDA.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Esports betting
• Fixed-odds wagering

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Sports Betting Commissions: Betsul generates revenue through the spread on betting odds. The platform takes a commission (take rate) on winning bets placed across all sports categories including football, basketball, tennis, MMA, and more.
2. Online Casino Revenue: Revenue from online casino games including slots, crash games, video bingo, video poker, and table games. Games are sourced from major developers and the platform earns a share of player wagers.
3. Live Casino Revenue: Revenue from live casino games with professional dealers including blackjack, roulette, baccarat, and game shows. The platform charges a rake or takes a percentage of each game played.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Betsul operates an online sports betting, e-sports betting, and casino gaming platform serving Brazilian consumers. It delivers pre-match and live sports wagering across 20+ sports, an online casino with slots, crash games and table games, a live dealer casino, and e-sports markets, all accessed via website and mobile apps with PIX-based payments.

Product overview

Betsul is a licensed Brazilian online sports betting and gaming platform operated by CDA Gaming LTDA. The platform operates as a unified product offering four core services: Sports Betting (Apostas Esportivas) with pre-match and live betting across 20+ sports; Online Casino (Cassino Online) featuring slots, crash games, video bingo and table games; Live Casino (Cassino Ao Vivo) with real-time dealer games; and E-Sports betting on major competitive gaming titles. The platform also includes a mobile app, live streaming (Betsul TV), and responsible gaming tools. Betsul holds Brazilian federal government authorization under Portaria SPA/MF nº 255/2025 and is the first Brazilian betting site to receive the RA 1000 seal from ReclameAQUI.

Differentiator

Problem solved

Functional benefit

Products and services

• Apostas Esportivas (Sports Betting) Online sports betting platform covering football, basketball, tennis, volleyball, MMA, and 15+ other sports with pre-match and live betting options for Brazilian and international leagues.
• Cassino Online (Online Casino) Digital casino offering slots, crash games, video bingo, video poker, and table games including Fortune Tiger, Gates of Olympus, Sweet Bonanza, and Aviator from recognized providers.
• Cassino Ao Vivo (Live Casino) Live dealer casino experience with real-time games including Blackjack, Baccarat, Roulette, and Game Shows streamed with professional dealers.
• E-Sports Betting Esports betting platform covering Counter-Strike 2, League of Legends, Dota 2, and eSoccer competitions with pre-match and live markets.
• Betsul App Mobile application for iOS and Android enabling sports betting, casino games, and live streaming on smartphones via the OneLink distribution link.

Quantifiable outcome

• Brazilian online betting market reached over R$54 billion in spending in 2022
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SpribecoreTechnology or IntegrationSpribe is the developer behind Aviator, one of the most popular crash games on the platform. The partnership provides Betsul with innovative Turbo games and Provably Fair gaming technology.
• Pragmatic PlaycoreTechnology or IntegrationProvider of popular slot games including Gates of Olympus, Sweet Bonanza, and Fortune Tiger available on the Betsul casino platform.
• Game Developers and Software ProviderscoreTechnology or IntegrationBetsul partners with major international game developers to offer a comprehensive casino portfolio including slots, crash games, table games, and video bingo.
• EBACminorStrategic or Co-development PartnerEBAC is Betsul's official partner for helping users identify gambling compulsion situations and providing support through specialists.
• SIGAP (Secretaria de Prêmios e Apostas)OthersRegulatory body overseeing the Brazilian betting industry. Betsul operates under license Portaria SPA/MF nº 255/2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betano: Kaizen Gaming's Brazilian-licensed sportsbook and casino brand. Directly comparable as a multi-vertical, mobile-first online operator licensed under Brazil's new federal framework and competing for the same Brazilian sports bettor and casino player.
• KTO: Brazil-focused online sportsbook and casino with federal licensing and a similar product mix (sportsbook, casino, live casino). Competes head-to-head with Betsul for Brazilian consumer wallets.
• Betnacional: Brazilian-licensed online sportsbook with a strong local marketing presence and similar sports + casino offering. Targets the same Brazilian sports betting and online casino customer segments.
• Pixbet: Brazilian sportsbook built around PIX deposits and a Brazilian football-first product. Direct competitor given Betsul's PIX-native deposit experience and focus on Brasileirão and Copa do Brasil markets.
• Stake.com: Global crypto-friendly sportsbook and casino with a localized Brazilian site (.bet.br) and Curaçao-style licensing. Comparable on product breadth (sportsbook + casino + live dealer) and target customer.
• Galera.bet: Brazilian-licensed online sportsbook with a strong football-led offering. Targets the same Brazilian sports bettor segment as Betsul and competes for similar content, payments, and sponsorship inventory.
• Esportes da Sorte: Brazilian online sportsbook and casino with national sponsorship presence (e.g., Série A clubs). Directly comparable in product mix and target customer, with meaningfully larger marketing reach.

Broad incumbents

• Sportingbet: Established global sportsbook brand with a Brazilian-licensed operation. Overlaps Betsul on sports betting, casino, and live dealer offerings but operates at significantly larger scale and broader international footprint.
• Bet365: Global online gambling incumbent with a Brazilian-licensed sportsbook and casino. Comparable product mix and customer base, with materially larger scale, marketing spend, and brand recognition.

Emerging players

• Blaze: Brazil-focused operator specializing in crash and casino games (notably crash titles similar to Aviator). Comparable on casino/crash product offering and Brazilian consumer audience, with a narrower sportsbook focus than Betsul.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betsul