Betsy Ross House

Name

Betsy Ross House

Legal name

Betsy Ross House

Website

https://betsyrosshouse.homestead.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Living / Independent Living Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living apartments
• Independent senior housing
• Affordable senior rentals
• Income-qualified apartments
• Coastal retirement housing

Headquarters

HQ city

South Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apartment Rental Income: Monthly rental charges for senior living apartments. Market rate apartments range from $1,355-$1,490 per month including noon meal and utilities. Moderate income apartments range from $658-$930 per month based on income qualification tiers. Revenue is recurring on a monthly basis with optional meal plan add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Betsy Ross House is a senior living apartment community in South Portland, Maine that rents apartments to seniors on a monthly basis. It offers market-rate units ($1,355-$1,490/month with a noon meal and utilities included) and four tiers of income-qualified moderate-income units ($658-$930/month). Each residency includes utilities, a medical emergency pendant, access to on-site Visiting Nurse Association weekly hours, and optional winter car care, positioning the property as an all-inclusive independent living option for seniors in Greater Portland.

Product overview

The Betsy Ross House is a senior living community in South Portland, Maine offering two primary housing products: market rate apartments ($1,355-$1,490/month with meals included) and moderate income apartments (income-based pricing from $658-$930/month). The community provides a coordinated suite of services including medical emergency pendants, optional meal plans, winter car care agreement, and on-site Visiting Nurse Association healthcare services. The housing options feature fully-applianced kitchens, storage space, and community spaces, positioning the property as an affordable coastal living option for seniors in Greater Portland.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Rate Apartments

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Visiting Nurse Association (VNA)coreOthersThe Visiting Nurse Association maintains an on-site office at the Betsy Ross House with weekly operating hours. This partnership provides residents with accessible healthcare services without requiring off-site travel. The VNA partnership is highlighted as a key amenity included in both market rate and moderate income apartment offerings.

Recent moves3 records

Others

• ElderLife Financial: Senior living financial services company that helps families evaluate and fund senior housing transitions. Thematically adjacent as an ecosystem participant serving the same customer base Betsy Ross House targets.

Direct peers

• The Northbridge Companies: New England-focused senior living operator managing independent living, assisted living, and memory care communities. Strong regional overlap with Betsy Ross House's Greater Portland market and comparable resident demographic.
• Holiday by Atria: Independent living-focused senior housing operator (now part of Atria). Direct peer in independent living service model, meal-inclusive pricing, and amenity-driven community format.
• American House Senior Living: Senior living operator specializing in independent living and assisted living with multiple communities in the Northeast. Comparable operating model with bundled services and monthly subscription pricing.
• Benchmark Senior Living: New England-based senior living operator with a portfolio of independent living, assisted living, and memory care communities. Closely comparable in geography and service mix to Betsy Ross House's independent living focus in the Greater Portland, Maine area.
• Five Star Senior Living: Senior living operator focused on independent living and assisted living communities across the U.S. Directly comparable resident services and subscription-style monthly pricing model to Betsy Ross House.

Broad incumbents

• Atria Senior Living: Large national senior living operator with independent living, assisted living, and memory care communities. Comparable resident demographic and pricing structure, but at much greater scale and geographic breadth than Betsy Ross House.
• Sunrise Senior Living: Established senior living operator with independent living, assisted living, and memory care services. Comparable resident demographic and amenity-driven model, but with national scale and broader care continuum than Betsy Ross House.
• Life Care Services (LCS): Major senior living operator and management company providing independent living, assisted living, memory care, and skilled nursing across the U.S. Comparable service breadth but operates as third-party manager for many properties.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and home health. Comparable core resident profile to Betsy Ross House, though operating at vastly greater scale with broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/betsy-ross-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betsy Ross House