Better Education

What Better Education does

Better Education Pty Ltd is an Australian online education community platform founded in 2008 and headquartered in Carnegie, Victoria, operating with a lean team of approximately 10 employees. The company provides a comprehensive school directory and information service covering all Australian states and territories, including rankings, ratings, comparison tools, ATAR calculators, suburb-based school search, and historical trend data across multiple state examination systems (VCE, HSC, QCE, WACE, SACE, NTCET, TCE, ATAR). The platform is built on an ASP.NET web framework and serves four primary user segments: parents and families making school selection decisions, students preparing for exams and university admission, schools seeking enrolment leads, and education service providers (tutors, music teachers, coaching schools) advertising to families.

The company operates a multi-product ecosystem including the core Better Education website, a community forum platform covering education and ancillary topics, and a dedicated e-commerce sub-brand called BEBooks (bebooks.com.au) that sells school textbooks, university texts, exam preparation packs, and professional development books. Additional products include state-specific school ranking dashboards, side-by-side comparison tools with 2D/3D trend charts, and selective school exam preparation materials. The company also offers the Better Education Books service for bulk book ordering with discounts for orders of 20+ units or $1000+ from a single publisher.

Better Education monetizes through four primary revenue streams: advertising and premium listings paid by schools (including banner placements and featured directories), BEBooks e-commerce book sales, membership subscriptions for premium content, and referral revenue from school enquiry leads. GTM motion is predominantly product-led growth through organic SEO traffic supplemented by community engagement, with a sales-led layer for school advertising clients. The platform reports cumulative engagement of 53+ million visitors, 230+ million page views, and over 1 million school referrals since inception, and is recognized as the most popular non-government school directory in Australia. The company is privately held, founder-owned, and self-funded with no disclosed external investment.

Name

Better Education

Legal name

Better Education Pty Ltd

Website

https://bettereducation.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Education is an Australian online education platform founded in 2008 providing school rankings, ATAR calculators, comparison tools, and a bookstore (BEBooks), serving parents, students, schools, and educators across all Australian states.

Ownership category

akta.pro rank

Product category

Education Information Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• School directory platform
• ATAR calculator tools
• School rankings comparison
• Education information services
• Educational book sales

Headquarters

HQ city

Melbourne - Carnegie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Advertising and Premium Listings: Schools pay for premium listings and advertising placements on the platform to gain visibility and attract prospective students and families. This includes banner advertisements and featured placement in school directories.
2. Book Sales (BEBooks): Sale of educational books including school textbooks, higher education materials, professional books (law, accounting, tax), and exam preparation packs through bebooks.com.au.
3. Membership Subscriptions: Subscription-based access to premium content including detailed school data, historical results, and ad-free experience. Members receive access to member-only pages and features.
4. Referral Revenue: The platform generates referrals to schools including website visits, email inquiries, and phone calls regarding enrolments, creating value for schools that may convert to paid advertising relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Better Education operates an online Australian school directory and education information platform that provides comprehensive school rankings, ratings, comparison tools, ATAR calculators, and trend analytics across all Australian states and examination systems. The platform connects parents, students, teachers, schools, and education service providers, and also operates BEBooks, an educational bookstore selling textbooks, exam preparation packs, and professional development materials.

Product overview

Better Education operates as a unified online education platform centered on its core website (bettereducation.com.au), which functions as a comprehensive school directory and information service. The platform's primary offering consists of school rankings, ratings, and comparison tools covering all Australian states and territories, complemented by ATAR calculation utilities and community forum services. A secondary but integral brand, BEBooks (bebooks.com.au), operates as a dedicated education bookstore offering school textbooks, exam preparation materials, and selective/scholarship test packs. Better Education Books (/book/) provides a supplementary book fulfillment service. The ecosystem is held together by directory services for tutors, music teachers, and coaching schools, creating an interconnected network connecting parents, students, schools, and service providers.

Differentiator

Problem solved

Functional benefit

Brands

• BEBooks: Education bookstore selling school textbooks, higher education materials, exam preparation packs, selective school and scholarship test materials, and professional development books
• Better Education Books

Products and services

• Better Education Platform An online education community and school directory platform providing school rankings, ratings, comparison tools, ATAR calculators, and suburb ratings across all Australian states and territories for parents, students, teachers, and schools.
• BEBooks A dedicated education bookstore platform (bebooks.com.au) specializing in school books, exam preparation packs, selective school test materials, textbooks for primary/secondary/higher education, and professional development books including law, accounting, and tax titles.
• Better Education Books A book ordering and fulfillment service offering primary school books, secondary school books, VCE/HSC/IB books, law and accounting books, and selective/scholarship test books with bulk order discounts for orders of 20+ units or $1000+ from a single publisher.

Quantifiable outcome

• 53+ million visitors and 230+ million page views since establishment in 2008
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Edstart: Australian education fintech providing payment plans for school fees. Adjacent rather than directly competitive, but targets the same Australian parent demographic making K-12 education purchasing decisions.
• Crimson Education: Australia-origin global education consultancy offering tutoring, admissions consulting, and mentorship. Overlaps with Better Education's exam preparation and selective school positioning but targets a higher-income, more international student segment.
• Open Schools Australia: Australian online school directory and review platform. Competes directly with Better Education in the Australian market for parent-driven school discovery and listings, though with a smaller scale and more review-centric approach.
• Schoolopia: Australian private school directory and information platform. Direct competitor in the Australian private school listing space, offering school profiles and contact information to parents.

Regional players

• Good Education Group: Australian education media and events business operating publications and conferences. Adjacent to Better Education through shared audience of education decision-makers and schools in Australia, though operating in media/events rather than digital directory services.

Direct peers

• GreatSchools: US-based nonprofit school information platform providing school profiles, rankings, and comparison tools for parents. Directly analogous business model — free consumer-facing school directory monetized through school advertising and partnerships. Closest international analog to Better Education's core offering.
• The Good Schools Guide: UK school information platform offering school reviews, rankings, and detailed profiles for parents. Comparable model of monetizing parent decision-making through premium school listings and editorial content, though with a UK exam system (GCSE/A-level) focus.
• SchoolDigger: US school comparison and ranking website that aggregates standardized test data, school profiles, and reviews. Mirrors Better Education's data-driven ranking and comparison approach, though operating in the US market with different state-level data sources.

Broad incumbents

• ACARA My School: Australian government's official school information and performance comparison portal. Provides free official data that Better Education aggregates and augments — represents both a reference data source and a free alternative for parents.
• Niche: US K-12 and college information platform with school reviews, rankings, and data. Larger scale than Better Education but comparable model of free consumer-facing school directory with B2B advertising and data products for schools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjYZci-UryjQXjohk4M0VzA
• Facebookfacebook.com/BetterEducationBooks
• LinkedInlinkedin.com/company/better-education-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Education