Media Literacy Council
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Media Literacy Council firmographics
Firmographics- Name
- Media Literacy Council
- Legal name
- Media Literacy Council
- Website
- https://betterinternet.sg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Media Literacy Council industry classification
Industry- Product category
- Digital Literacy Education
- NAICS
- Publishing Industries (513)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)
- akta.pro secondary industries
- Data & Information Literacy (Search, Evaluation, Misinformation) (EDAAAIAI), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)
Keywords
Media Literacy Council business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Media Literacy Council product offering
Product offeringCore offering
The Media Literacy Council is a Singapore non-profit that promotes digital literacy and responsible online behavior among Singapore residents. It previously ran the Better Internet campaign, focusing on educating the public about online safety, fake news awareness, cyber-bullying, privacy, and constructive online participation. Official resources are maintained at mlc.sg.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Internet Campaign Public awareness and education initiative operated by the Media Literacy Council that promotes digital literacy, online safety, fake news awareness, and responsible online behavior among Singapore residents. The campaign was historically delivered through the betterinternet.sg website.
Companies that use Media Literacy Council
Customer profileIdeal customer profiles1 record
Media Literacy Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Media Literacy Council partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Media Literacy Council competitors and assessment
Company assessmentDirect peers
- ConnectSafely: US-based non-profit focused on internet safety and digital literacy education for parents, teens, and educators — a close functional peer to MLC's role in Singapore.
- EAVI (European Association for Viewers' Interests): European non-profit promoting media literacy and citizens' rights in the digital environment; a direct mission peer to MLC operating across multiple EU countries.
- MediaSmarts: Canadian non-profit centre for digital and media literacy, directly comparable in mission and structure to MLC as a national media-literacy body producing educational resources for the public.
- Common Sense Media: US non-profit providing media ratings, reviews, and digital literacy content for families; comparable in mission (responsible media use) though larger in scale than MLC.
- Internet Matters: UK not-for-profit helping parents keep children safe online through advice, guides, and school resources; highly comparable to MLC's parent-facing content track.
- UK Safer Internet Centre: UK consortium delivering online-safety and digital-literacy programmes — direct counterpart to MLC in a different geography, with comparable public-awareness mandate.
Broad incumbents
- eSafety Commissioner (Australia): Australian government regulator delivering nationwide online-safety education; broader in scope (with regulatory power) than MLC but serves a comparable citizen-education function.
Emerging players
- National Online Safety: UK-based provider of online-safety training and digital-literacy content for schools and workplaces; emerging commercial player operating adjacent to MLC's mandate.
Regional players
- Cyber Security Agency of Singapore (CSA): Singapore government agency running national cybersecurity awareness campaigns (e.g. 'Better Cyber Safe than Sorry'); regionally comparable to MLC's Singapore literacy mandate but with state backing and broader cybersecurity scope.
- Infocomm Media Development Authority (IMDA): Singapore statutory board running digital-literacy and media-education programmes (e.g. 'Digital for Life'); overlapping with MLC's Singapore mission but with significantly greater resources.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Media Literacy Council social profiles
Digital presenceMedia Literacy Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Literacy Council leadership team
Management profileNumber of profiles
Media Literacy Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Literacy Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Literacy Council
What does Media Literacy Council do?
The Media Literacy Council is a Singapore non-profit that promotes digital literacy and responsible online behavior among Singapore residents. It previously ran the Better Internet campaign, focusing on educating the public about online safety, fake news awareness, cyber-bullying, privacy, and constructive online participation. Official resources are maintained at mlc.sg.
When was Media Literacy Council founded?
Media Literacy Council was founded in -1. It employs 1 to 10 people.
Who are Media Literacy Council's main competitors?
Direct peers on record are ConnectSafely, EAVI (European Association for Viewers' Interests), MediaSmarts, Common Sense Media, Internet Matters and UK Safer Internet Centre. eSafety Commissioner (Australia) is listed as a broad incumbent. National Online Safety is listed as an emerging player. Regional players are Cyber Security Agency of Singapore (CSA) and Infocomm Media Development Authority (IMDA).
Does Media Literacy Council have an API?
No public API is recorded for Media Literacy Council.
What industry is Media Literacy Council in?
Media Literacy Council's product category is Digital Literacy Education. Its primary akta.pro industry code is EDAAAAAI, Information & Media Literacy (Evaluate Sources, Misinformation), with a secondary code of EDAAAIAI, Data & Information Literacy (Search, Evaluation, Misinformation). Its NAICS code is 513 and its SIC code is 2741.