Better Planet Education
Better Planet Education is a UK registered charity (founded 1982, rebranded 2024) that delivers free environmental education resources, including a Learning Hub of 216+ items and the Better Planet Schools modular curriculum, to UK primary schools, educators, parents, and young people, funded by donations and corporate sponsorship.
- Company typePrivate
- Founded1982
- HeadquartersYeovil, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Better Planet Education does
Better Planet Education is a UK registered charity (Charity Number: 1153740), headquartered in Yeovil, Somerset, that provides free environmental education resources to young people, educators, and parents. Founded in 1982 as the Young People's Trust for the Environment and rebranded to Better Planet Education in August 2024, the organization operates with 11 staff under the leadership of Director Peter Littlewood and a Board of Trustees supplemented by Young Trustees aged 16-24. Its core products include a Learning Hub containing 216+ searchable educational resources (factsheets, learning packs, activities, videos, podcasts, and downloads) segmented by age group (5-12 and 13+), the Better Planet Schools Programme offering modular online environmental curriculum for UK primary schools, and the Young People's Voices platform publishing peer-generated content. The charity is governed as a non-profit with no parent company, equity holders, or commercial revenue model; all educational resources are provided free of charge to users.
The underlying technology is a web-based content management system hosting the Learning Hub, a separate Better Planet Schools web platform at betterplanetschools.org.uk, and email/newsletter distribution infrastructure. There is no disclosed mobile app, API, or AI capability; the platform relies on conventional self-service web access for content discovery and delivery. The organization supplements digital distribution with free online School Talks bookable through the website and has run the Primary Awards for Green Education in Schools (PAGES), through which over 450,000 young people have participated (currently closed for 2024-25).
Better Planet Education generates no commercial revenue; funding comes from individual donations, corporate sponsorship, and grants from charitable foundations. The sponsorship portfolio spans more than 15 named partners including TJX Europe, Google (annual Google Ads donation since 2015), Garfield Weston Foundation, R&Co4Generations, Eurostar, Canva, Frogbikes, and several UK county and borough councils (Somerset, Surrey, Essex, Southend-on-Sea). Go-to-market is direct-to-consumer via the website combined with event-driven engagement through School Talks and corporate sponsorship outreach; the organization also participates in UK and global coalitions such as Let's Go Zero 2030, Greening Education Partnership, and 1% For The Planet. Customer segments are young people (primary users), educators and teachers, parents and caregivers, and corporate partners/sponsors.
Better Planet Education firmographics
Firmographics- Name
- Better Planet Education
- Legal name
- Better Planet Education
- Website
- https://betterplaneteducation.org.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Short description
- Better Planet Education is a UK registered charity (founded 1982, rebranded 2024) that delivers free environmental education resources, including a Learning Hub of 216+ items and the Better Planet Schools modular curriculum, to UK primary schools, educators, parents, and young people, funded by donations and corporate sponsorship.
- Ownership category
- akta.pro rank
Better Planet Education industry classification
Industry- Product category
- Environmental Education Services
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD), Open Interactive Learning Objects & Simulations (EDAGAJAE)
Keywords
Where Better Planet Education is headquartered
LocationHeadquarters
- HQ city
- Yeovil
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Better Planet Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Corporate Sponsorship: Charity receives funding from corporate sponsors seeking to associate their brand with environmental education and conservation. Sponsorship is described as a way to support the charity and achieve sustainability objectives.
- Donations: Charity accepts donations from individuals to continue providing services free of charge to young people and schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free access to all educational resources |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Better Planet Education product offering
Product offeringCore offering
Better Planet Education provides free environmental education resources to young people, educators, and parents in the UK. Core offerings include a Learning Hub with 216+ searchable factsheets, learning packs, videos, podcasts, and downloads, the Better Planet Schools Programme (an online modular curriculum for UK primary schools), free online school talks, Home Learning Packs for parents, and the Young People's Voices publishing platform.
Product overview
Better Planet Education offers a comprehensive environmental education ecosystem consisting of a Learning Hub for kids and teenagers, Resources for Educators (including lesson plans, assemblies, and factsheets), and Resources for Parents & Caregivers (Home Learning Packs). The core programme offerings include the Better Planet Schools Programme (an online environmental education platform for UK primary schools with modular content), Young People's Voices (a youth content publication platform), and the Young Trustee Programme (youth leadership initiative for ages 16-24). Additional offerings include School Talks, Factsheets, and the PAGES awards programme. The organization operates as a single unified charity providing free access to environmental education resources, formerly known as the Young People's Trust for the Environment (YPTE) until its August 2024 rebrand.
Differentiator
Problem solved
Functional benefit
Brands
- Better Planet Schools Programme: An online environmental education programme for children and teachers in UK primary schools.
- Primary Awards for Green Education in Schools (PAGES)
- Young People's Voices
- Young Trustee Programme
Quantifiable outcome
- Over 450,000 young people have participated in PAGES awards
- +1 more outcomes
Companies that use Better Planet Education
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Better Planet Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Better Planet Education partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regional, core and minor.
- Surrey Environment PartnershipregionalLocal government partnership supporting environmental education initiatives in Surrey.
- We have the POWERcoreEnvironmental organization partnering with Better Planet Education to support youth environmental awareness initiatives.
- Luminous EnergyminorSupporting Better Planet Schools module on Renewable Energy.
- Green Sustainability MagazineminorNew media partner providing publicity and content distribution.
- EurostarminorHave Your Say on Sustainability competition partner; sponsored trips to Brussels for winners.
- Greening Education PartnershipminorGlobal partnership supporting environmental education in schools.
- Let's Go Zero 2030minorCampaign coalition supporting zero-carbon schools by 2030.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Better Planet Education competitors and assessment
Company assessmentDirect peers
- WWF UK: WWF UK is a large environmental charity delivering free schools education programmes, teacher resources and youth engagement on climate, biodiversity and sustainability — directly comparable to Better Planet Education's school-facing environmental education mission and corporate-sponsorship funding model.
- RSPB (Royal Society for the Protection of Birds): RSPB runs extensive free curriculum-linked learning resources, school visits and youth programmes on wildlife and the environment across the UK. Highly comparable as a UK environmental charity with a schools-focused education portfolio and corporate partnership base.
- The Wildlife Trusts: Wildlife Trusts operate UK-wide nature-based education for schools, including lesson plans, school visits and youth programmes on biodiversity and conservation. Comparable as a federated UK environmental education charity competing for the same teacher audience and corporate sponsorship.
- National Trust: National Trust provides free learning resources and school programmes tied to nature, heritage and the outdoors across the UK. Comparable as a major UK charity with environmental learning content for primary schools and a strong corporate sponsorship and membership model.
- Keep Britain Tidy: Keep Britain Tidy delivers environmental education resources for schools focused on litter, recycling and waste — closely overlapping with Better Planet's Plastic and Waste module and primary school audience.
- Eco-Schools (Foundation for Environmental Education): Eco-Schools is a global environmental education programme operating in UK primary schools, awarding Green Flags for environmental action. Highly comparable as a structured primary-school environmental curriculum and awards scheme competing in the same teacher mindshare.
- Eden Project: Eden Project runs learning programmes for schools and young people focused on sustainability and the natural world, including curriculum-linked resources. Comparable as a UK environmental education charity with school outreach and corporate sponsorship.
- Earthwatch Europe: Earthwatch Europe delivers citizen-science and environmental education programmes for schools and young people across Europe, including teacher resources on sustainability. Comparable as a youth-focused environmental education charity with school programmes and corporate partnerships.
Emerging players
- Centre for Sustainable Energy: CSE provides energy-efficiency and climate education resources for schools and communities in the UK. Partial overlap with Better Planet's energy and climate change content, though with a more specialised energy-systems focus.
- ClientEarth: ClientEarth is an environmental law charity that runs education and youth engagement programmes alongside its legal advocacy. Partial overlap as a UK/European environmental charity engaging young people, but with an advocacy-led model rather than curriculum delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Better Planet Education social profiles
Digital presenceBetter Planet Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Planet Education leadership team
Management profileNumber of profiles
Better Planet Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Planet Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Planet Education
What does Better Planet Education do?
Better Planet Education provides free environmental education resources to young people, educators, and parents in the UK. Core offerings include a Learning Hub with 216+ searchable factsheets, learning packs, videos, podcasts, and downloads, the Better Planet Schools Programme (an online modular curriculum for UK primary schools), free online school talks, Home Learning Packs for parents, and the Young People's Voices publishing platform.
Is Better Planet Education a public or private company?
Better Planet Education is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Better Planet Education founded?
Better Planet Education was founded in 1982.
Where is Better Planet Education based?
Better Planet Education is headquartered in Yeovil, United Kingdom, in the Europe region.
How does Better Planet Education make money?
Two revenue lines are on record. Corporate Sponsorship is the primary driver. The others are donations.
Who are Better Planet Education's main competitors?
Direct peers on record are WWF UK, RSPB (Royal Society for the Protection of Birds), The Wildlife Trusts, National Trust, Keep Britain Tidy, Eco-Schools (Foundation for Environmental Education), Eden Project and Earthwatch Europe. Emerging players are Centre for Sustainable Energy and ClientEarth.
Does Better Planet Education have an API?
No public API is recorded for Better Planet Education.
What industry is Better Planet Education in?
Better Planet Education's product category is Environmental Education Services. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of EDAMABAD, Environmental Science & Sustainability Programs (Ecology, Climate, Conservation). Its NAICS code is 611710.