Moors World of Sport Company Limited

What Moors World of Sport Company Limited does

Moors World of Sport Company Limited (MWOS) operates an online sports betting and casino platform under the Malawi Gaming and Lotteries Authority license, serving the Malawian domestic market via the betting.co.mw website and an Android mobile application. The platform offers pre-match and live sports betting across football, basketball, tennis, table tennis, ice hockey, MMA, boxing, rugby, cricket, baseball, volleyball, and eSoccer, with explicit coverage of both local competitions (TNM Super League) and international tournaments (Premier League, UEFA Champions League, CAF tournaments). Supplementary products include virtual sports, MWOS Leagues (Kiron virtual leagues), Aviator crash game, Lucky Numbers, live dealer casino (blackjack, roulette), slots and jackpots, bingo, and scratch cards — all accessible within a single wallet. The underlying technology is a standard online sportsbook and casino platform with live betting, bet builder, cashout, and win booster features; no proprietary AI/ML components are disclosed. The business model is direct-to-consumer self-serve, monetized through sports betting margins and casino house edge, with customer acquisition driven by a 100% first-deposit welcome bonus, promotional campaigns, and local sports sponsorships (Masters FC, Zamberia Mazons). Deposits and withdrawals are routed exclusively through Airtel Money and TNM Mpamba, the two dominant mobile money operators in Malawi, supporting instant cashouts. The company is privately held with no disclosed parent, investors, or funding rounds, and operates with a lean team of 7 employees.

Name

Moors World of Sport Company Limited

Legal name

Moors World of Sport Company Limited

Website

https://betting.co.mw

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moors World of Sport (MWOS) is a Malawi-licensed online sportsbook and casino platform serving Malawian bettors via betting.co.mw and an Android app, offering sports betting, live betting, virtual sports, and casino games with Airtel Money and TNM Mpamba payment integration.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

akta.pro industry

PRIMARYMPAEAKAA

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEAJAI

iGaming/Online Slot Content & Remote Game Servers (RGS)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

• Online sports betting
• Online casino games
• Mobile money betting
• Virtual sports wagering
• Live sports betting

Headquarters

HQ city

Malawi

HQ country

Malawi

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sports Betting: Commission-based revenue from sports betting odds. Platform takes a spread/margin on betting markets across football, basketball, tennis, and other sports. Revenue generated from losing bets relative to payout on winning bets.
2. Casino Games: Revenue from online casino offerings including slots, jackpots, live dealer games (blackjack, roulette), bingo, and scratch cards. House edge on casino games generates platform revenue.
3. Virtual Sports Betting: Revenue from virtual sports and simulated reality league betting markets with computer-generated outcomes
4. Promotional Revenue Generation: Welcome bonuses and promotions drive customer acquisition and retention, increasing betting volume and platform revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moors World of Sport Company Limited (MWOS) operates an online sports betting and casino platform licensed by the Malawi Gaming and Lotteries Authority. The company offers pre-match and live sports betting (focused on football and basketball), virtual sports, casino games (including Aviator, Lucky Numbers, and live casino), jackpot, fast games, and eSoccer, accessible to Malawian consumers via web and mobile with deposits/withdrawals through Airtel Money and TNM Mpamba.

Product overview

Moors World of Sport (MWOS) operates as a unified online sports betting and casino platform for the Malawian market. The core offering consists of the MWOS Sports Betting platform (pre-match and live sports wagering) paired with the MWOS Casino (slots, live dealer games, instant wins). These are supplemented by specialized modules including Virtual Sports, MWOS Leagues, Aviator, Lucky Numbers, Live Casino, Jackpot games, and eSoccer — all accessible within a single account and wallet system. The platform integrates local payment methods (Airtel Money, TNM Mpamba) and supports betting on both local Malawian leagues (TNM Super League) and international sporting events.

Differentiator

Problem solved

Functional benefit

Brands

• MWOS Leagues: Virtual league betting product offered by Moors World of Sport

Products and services

• MWOS Sports Betting An online sportsbook providing pre-match and live in-play betting markets, primarily on football and basketball, targeted at Malawian consumers and accessed through web and mobile with mobile money deposits/withdrawals.
• MWOS Casino An online casino product offering a suite of games (including Aviator, Lucky Numbers, live casino, jackpot, and fast games) for Malawian consumers, accessible via web and mobile with mobile money payment support.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Masters FCcoreStrategic or Co-development PartnerLocal Malawian football team sponsorship. Masters FC logo appears in footer as Sport Partner, indicating brand sponsorship and community investment in Malawi football.
• Zamberia MazonscoreStrategic or Co-development PartnerLocal Malawian sports team partnership. Logo appears in footer as Sport Partner, demonstrating community engagement and sports sponsorship activities in Malawi.
• Airtel MoneycoreTechnology or IntegrationMobile money payment integration partner enabling deposits and instant withdrawals for Malawian customers. Critical payment infrastructure partnership for platform operations.
• TNM MpambacoreTechnology or IntegrationMobile money payment integration partner (TNM is a major Malawian telecom). Enables deposits and instant cashout functionality for platform users.
• Malawi Gaming and Lotteries AuthoritycoreOthersRegulatory licensing and oversight body. MWOS is licensed and regulated by this authority, enabling legal sports betting and casino operations in Malawi.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Betway: Global sportsbook and casino operator with an active Malawi-licensed presence (betway.co.mw). Competes directly with MWOS for Malawian sports bettors across football, basketball, virtual sports, and casino, with overlapping mobile-money integrations.
• Hollywoodbets: South Africa-headquartered operator with a growing Malawi presence. Competes with MWOS across sports betting and casino verticals, leveraging international scale and brand recognition.
• SportPesa: Pan-African sportsbook operating in Malawi under local license. Directly competes with MWOS in sports betting, virtual sports, and mobile-money-based deposits for the same Malawian consumer base.
• Betlion: Africa-focused sportsbook with a Malawi operation. Competes with MWOS for football-focused bettors in Malawi, with similar mobile-money-based onboarding and lightweight product positioning.
• 1xBet: Large international iGaming operator active across African markets including Malawi. Competes with MWOS across sportsbook, casino, virtual sports, and fast games with aggressive promotional positioning.
• Premier Bet: Africa-focused sportsbook with a Malawi-licensed operation. Competes head-to-head with MWOS on football odds, live betting, and casino verticals for the same domestic customer base.
• 22Bet: International sportsbook and casino operator serving African markets, including Malawi. Competes with MWOS on sportsbook depth, casino games, and payment integration breadth.
• Gal Sport Betting (GXBet): African-focused iGaming operator with regional presence in East and Southern Africa. Competes with MWOS across sportsbook and casino, often using mobile money as a primary payment rail.

Broad incumbents

• Flutter Entertainment (Betfair/Paddy Power): Global iGaming incumbent operating multiple sportsbook and casino brands. Comparable to MWOS as a sportsbook/casino multi-vertical operator, though at vastly different scale and geography.
• Bet365: Global incumbent in online sports betting and casino. While not Malawi-domestic, it is a benchmark competitor whose product depth and pricing set the bar that MWOS must compete against for international-league bettors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moors-world-of-sport-company-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moors World of Sport Company Limited