Betting World Pty Ltd

Name

Betting World Pty Ltd

Website

https://bettingworld.co.za

Company type

Private

Headcount range

101–250 employees

Short description

Betting World Pty Ltd is a South African-registered private bookmaker (Pty Ltd, 192 employees) operating under the bettingworld.co.za domain, serving retail and/or online sports and racing bettors in the South African licensed gambling market.

Ownership category

akta.pro rank

Product category

Retail Betting & Wagering

NAICS

Gambling Industries (7132)

akta.pro primary industry

Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)

Keywords

• Retail betting
• Sports betting
• Gambling services
• Horse racing betting
• Wagering services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Betting World Pty Ltd is a South African private company that operates betting and wagering services. With approximately 192 employees, it appears to be a retail-focused betting operator in the South African market, operating under the bettingworld.co.za domain. The limited source material does not specify the full range of products offered, but the company name and industry context suggest involvement in sports betting, horse racing wagering, and related gambling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Betting and Wagering Services Betting and wagering services offered to consumers in the South African market, likely covering sports betting, horse racing, and related gambling products. Details on specific product lines and customer segments are not fully evidenced in the source material.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• World Sports Betting: South African online and retail sportsbook offering horse racing and sports wagering. Closely comparable to Betting World in product mix and target customer.
• Supabets: South African bookmaker with retail shops and an online sportsbook. A direct competitor to Betting World operating in the same licensed domestic market with similar retail + digital go-to-market.
• Gbets: South African licensed sportsbook and horse racing operator with retail outlets. Directly competes with Betting World in the domestic sports and racing betting market.
• Betway South Africa: South African arm of the global Betway brand offering online sports betting and casino. Comparable to Betting World as a licensed South African sportsbook competing for the same retail and digital customer base.
• Playabets: South African licensed sportsbook with retail and online presence. Directly competes with Betting World for South African bettors across sports and horse racing.
• Hollywoodbets: Largest South African licensed bookmaker operating extensive retail branches and a leading online sportsbook. Directly comparable to Betting World as a domestic multi-channel sports betting operator serving South African punters.

Broad incumbents

• Bet365: Global online sportsbook leader. Operates in South Africa and competes for the same digital betting wallet; comparable as an industry standard-setter on product breadth, odds, and in-play markets.
• Betfred: UK-listed sportsbook with historic South African operations (betfred.co.za referenced in source). Comparable as an international multi-channel bookmaker with retail and digital capabilities that overlap with Betting World's offering.
• SunBet (Sun International): Online sportsbook operated by Sun International, leveraging its casino and resort footprint in South Africa. Comparable as a multi-channel South African sportsbook with a broader hospitality parent providing cross-channel customer access.
• Sportingbet: Internationally licensed sportsbook with South African operations. Comparable as a multi-market bookmaker competing for the same South African online bettor.

Market position

Customer concentration

• LinkedInlinkedin.com/company/betting-world-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betting World Pty Ltd