Be WaPP

What Be WaPP does

Be WaPP asbl is a Belgian non-profit association (association sans but lucratif) founded in 2016 and headquartered in Jambes, Namur (Wallonia, Belgium). The organization was constituted by three industry federations—Fost Plus (packaging sorting), Comeos (retail and services), and Fevia (food and drinks)—and operates under a regional mandate to reduce wild dumping, illegal waste deposits, and public litter across Wallonia. It coordinates a portfolio of awareness campaigns, training programs, and digital tools aimed at four segments: Walloon communes (262 municipalities across the region), schools, enterprises, and individual citizens/associations.

The core technology stack is anchored on FixMyStreet Wallonie, a citizen reporting platform now adopted by 44 communes and recently extended with a dedicated module for Asian hornet nest reporting under Wallonia's 2026 invasive species plan. Supporting tools include PRO-prêté for public-cleanliness infrastructure data encoding (with open data publication), Plan Local de Propreté (PLP) for commune-level diagnostics and action plans, and the Boutique du Propre e-commerce storefront for branded equipment and signage. Operations rely on Teamleader CRM, website hosting by the cooperative Damnet, and development support from Hungry Minds. Programmatic offerings include the annual Grand Nettoyage (12th edition, March 2026, 88,864 participants), the École Plus Propre school label (61 schools rewarded, 52 newly enrolled in 2025), the Ambassadeurs de la Propreté volunteer network, and the Peines Alternatives guide for environmental sanctions.

Be WaPP's revenue model is institutional rather than commercial. The organization is primarily funded by the Walloon Government to implement the SWaPRE (Walloon Strategy for Environmental Penal Policy) and related cleanliness initiatives, supplemented by the three founding federations and coordinated through all 7 Walloon intercommunales (BEP, inBW, TIBI, HYGEA, IDELUX, INTRADEL, IPALLE) that aggregate communes for waste-management services. Most products, tools, and educational resources are provided free of charge to communes, schools, and citizens, with modest commercial revenue from Boutique du Propre merchandise and Module PRO enterprise services. Distribution to communes is channeled through the intercommunale network; distribution to schools uses the École Plus Propre label as a hook; enterprise sales rely on the Module PRO service package; and citizen engagement is driven by social media (TikTok, Twitch, Instagram, Facebook) plus the Grand Nettoyage annual event.

Name

Be WaPP

Legal name

Be WaPP asbl

Website

https://bewapp.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Be WaPP asbl is a Belgian non-profit mandated by the Walloon Government to reduce public litter and wild dumping, coordinating communes, schools, enterprises, and citizens through the FixMyStreet Wallonie reporting platform, Grand Nettoyage events, and the École Plus Propre school-label program.

Ownership category

akta.pro rank

Product category

Public Cleanliness & Environmental Services

NAICS

Waste Management and Remediation Services (562), Environment, Conservation and Wildlife Organizations (813312), Administration of Urban Planning and Community and Rural Development (92512)

SIC

Refuse Systems (4953), Sanitary Services (4950), Services-Membership Organizations (8600)

akta.pro primary industry

Solid Waste & Recycling Services Administration (BPAIACAH)

akta.pro secondary industries

Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI), Disinfection, Sanitization & Infection Prevention Services (BPABABAE)

Keywords

• Public cleanliness management
• Citizen reporting platform
• Waste prevention programs
• Community cleanup campaigns
• Environmental enforcement support

Headquarters

HQ city

Jambes, Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Institutional Funding: Be WaPP asbl is constituted by Fost Plus, Comeos, and Fevia, and receives funding from the Walloon Government to implement public cleanliness strategies including the SWaPRE (Walloon Strategy for Environmental Penal Policy). The organization also manages public procurement for cleanliness equipment and signage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Be WaPP asbl is a Walloon non-profit that coordinates public cleanliness by providing communes, schools, enterprises, and citizens with citizen-reporting tools (FixMyStreet Wallonie, PRO-preté), education and labeling programs (École Plus Propre, Biwy), large-scale community cleanup events (Grand Nettoyage), municipal planning services (Plan Local de Propreté), and enforcement support for environmental agents (Agent Constatateur Environnemental under SWaPRE). Its work is mandated by the Walloon Government and supported by its founding federations Fost Plus, Comeos, and Fevia, and most resources are delivered free of charge to public-sector and citizen participants.

Product overview

Be WaPP operates as a coordination and support organization for public cleanliness in Wallonia, offering a portfolio of interconnected programs and digital tools. The core platform is FixMyStreet Wallonie, a citizen-reporting application used by 44 communes for reporting issues including illegal dumping and Asian hornet nests. This is complemented by PRO-preté for infrastructure data management and the connected Poubelle connectée (smart bin) innovation. Major annual programs include the Grand Nettoyage cleanup campaign and the Ambassadeurs de la Propreté volunteer network. For municipalities, Be WaPP offers the Plan Local de Propreté planning service and Agent Constatateur program for enforcement. Educational offerings center on École Plus Propre with mascot Biwy, while businesses engage through Module PRO. Additional programs include Club Plus Propre, Commerce Plus Propre, Rivières Plus Propres, and the Boutique du Propre merchandise store. Resources are centralized in the Médiathèque digital library.

Differentiator

Problem solved

Functional benefit

Products and services

• FixMyStreet Wallonie Citizen reporting platform that enables Walloon residents to report cleanliness issues such as illegal dumping, broken bins, dead animals, and Asian hornet nests. Used across 44 Walloon communes with a dedicated Asian hornet nest module added in 2025 as part of Wallonia's 2026 control plan.
• Grand Nettoyage Annual mass cleanup campaign mobilizing Walloon citizens to collect litter from streets, parks, and trails. 88,864 participants in the 12th edition (March 2025); 13th edition scheduled March 26-29, 2026.
• École Plus Propre School program offering educational resources, challenge tools, mascot Biwy materials, teacher trainings, label certification, and material ordering for Walloon schools (maternal to secondary) promoting waste sorting and cleanliness.
• Plan Local de Propreté (PLP) Local cleanliness planning service providing Walloon municipalities with diagnostic tools, action plans, and follow-up support for improving public cleanliness, including implementation tracking and encoding agreements.
• PRO-preté Mobile and web application for encoding public cleanliness infrastructure data (bin locations, types, emptying schedules) with open-data publication features for Walloon municipalities.
• Module PRO (Entreprises) Service package for Walloon businesses to engage employees in cleanliness actions, including reservation tools, RSE questionnaires, pre-animation surveys, and appreciation surveys.
• Ambassadeurs de la Propreté Trained volunteer program equipping citizen ambassadors with materials (carts, gloves, bags, badges) to conduct neighborhood cleanup actions in Wallonia.
• Boutique du Propre Online store offering signage, stickers, badges, posters, and equipment (including wild dumping warning stickers, agent ID cards, event materials) for Walloon municipalities, schools, and citizens.
• Club Plus Propre Membership program for Walloon citizens providing tools, competitions, and resources to organize cleanup actions in their local communities.
• Commerce Plus Propre Program helping Walloon commercial districts and businesses improve public cleanliness through project calls and support services.
• Rivières Plus Propres Waterway cleanup program combining sensitization and field-action components for the protection of rivers and streams in Wallonia.
• Agent Constatateur Environnemental Training and equipment support program for municipal environmental enforcement officers, including distinct uniforms, ID cards, and vademecum guides, supporting implementation of the SWaPRE environmental penal policy.

Quantifiable outcome

• 88,864 citizens mobilized in single 4-day cleanup event
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fost PluscoreStrategic or Co-development PartnerFost Plus is one of the three founding entities of Be WaPP asbl. As Belgium's organization for collecting and sorting PMC (packaging), glass, and paper/cardboard, Fost Plus contributes to Be WaPP's mission of improving public cleanliness in Wallonia through joint awareness campaigns and educational programs.
• ComeoscoreStrategic or Co-development PartnerComeos, the Belgian trade and services federation, is one of the founding members of Be WaPP asbl, contributing expertise in commercial and retail sector engagement for cleanliness initiatives.
• FeviacoreStrategic or Co-development PartnerFevia, the Belgian food and drinks federation, is one of the founding entities of Be WaPP asbl, representing the food industry in public cleanliness initiatives.
• 7 Walloon IntercommunalescoreStrategic or Co-development PartnerBe WaPP works with all 7 Walloon intercommunales: BEP (Province de Namur), inBW (Brabant wallon), TIBI (Charleroi), HYGEA (Mons-Borinage-Centre), IDELUX Environnement (Luxembourg), INTRADEL (LiËge region), and IPALLE (Hainaut occidental). These associations of communes manage integrated waste on their territories.
• Fost Plus (École Plus Propre)coreStrategic or Co-development PartnerBe WaPP and Fost Plus jointly launched a call for applications for all Walloon schools to improve cleanliness and sorting in and around school premises, with the 'École Plus Propre' label as the goal.
• Idelux EnvironnementminorStrategic or Co-development PartnerIdelux Environnement collaborated with Be WaPP and Fost Plus on the 'Tout ce temps pour se dÈgrader, c'est Ènorme' awareness poster campaign about degradation times of various waste types.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Litterati: Data-driven platform combining citizen litter reporting with brand and policy insights. Comparable to Be WaPP's data-as-infrastructure vision (PRO-preté, connected bins), but with a stronger data-monetization and corporate-client focus.
• Plastic Bank: Social enterprise operating collection points for plastic waste with rewards-based incentives for citizens. Comparable in mobilizing citizens and enterprises around cleanliness outcomes, with a stronger commercial/impact-credits revenue model than Be WaPP.
• Open Litter Map: Citizen-reporting platform for mapping litter and waste infrastructure. Directly comparable to Be WaPP's FixMyStreet Wallonie, with a similar citizen-reporting-plus-data approach, though operating at global scale as an open-source project.

Direct peers

• Trash Hero: International volunteer-driven network organizing community cleanups with structured local chapters. Comparable to Be WaPP's Ambassadeurs de la Propreté and Grand Nettoyage volunteer mobilization model, with similar grassroots-to-municipal partnership approach.
• Keep Britain Tidy: UK national non-profit focused on litter and cleanliness, operating parallel programs including community cleanups, school education, and citizen reporting. It is the closest geographic and functional analogue to Be WaPP, addressing the same public cleanliness mandate at national scale.
• Let's Do It Foundation: Estonia-based organization coordinating mass volunteer cleanup events globally, including World Cleanup Day. Comparable to Be WaPP in mobilizing citizens for large-scale cleanup events and providing volunteer coordination infrastructure.
• Adopt-a-Street: UK-based program coordinating volunteer groups to adopt and clean designated streets. Directly comparable to Be WaPP's Ambassadeurs and Club Plus Propre programs, with similar volunteer-group-of-citizens targeting neighborhood-level cleanliness.

Broad incumbents

• Zero Waste Europe: Brussels-based advocacy network for zero-waste policy across Europe. Comparable as a Belgian-based non-profit in the waste/cleanliness ecosystem, but with a policy-advocacy rather than operational-service orientation.
• Surfrider Foundation: Established environmental non-profit with beach cleanup, advocacy, and education programs across multiple countries. Comparable in mission scope (waterway/environmental cleanliness, education, volunteer mobilization) but operates internationally rather than being a regional coordinator.

Regional players

• Bruxelles Propreté / Net Brussel: Brussels regional agency responsible for public cleanliness and waste management. Comparable as a regional public cleanliness body, operating in the same Belgian institutional ecosystem but in a different language community/region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@bewapp_officiel
• LinkedInlinkedin.com/company/be-wapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be WaPP