Beweegmasters Sport BSO

What Beweegmasters Sport BSO does

Beweegmasters Sport BSO operates a Dutch after-school childcare (buitenschoolse opvang, BSO) service focused on sports and movement activities for primary school children ages 4-13. The company runs three locations embedded within or adjacent to local sports clubs in Hoevelaken and Nijkerk: S.C. Hoevelaken (operational since August 1987), K.V. Telstar (since August 2012), and N.S.C. Nijkerk. Its core offering combines supervised after-school care with structured sports programming, school pickup via BSO-bus, and full-day vacation care.

The service is delivered through three monthly subscription tiers — BSO Compleet 52 (€9.98/hour, 52 weeks/year), BSO Ideaal 48 (€10.62/hour, 48 weeks/year), and BSO Basis 44 (€11.24/hour, 44 weeks/year) — alongside ad-hoc extras such as extra care (€11.24/hour) and full vacation days (€123.64/day). The company uses third-party SaaS platforms (Novict parent portal and Kidsadminlogin) for parent administration and scheduling, with no proprietary technology disclosed. Go-to-market is direct-to-consumer, primarily local word-of-mouth and digital channels, and Dutch parents are eligible for the kinderopvangtoeslag (childcare allowance) subsidy on these services.

The organization describes itself as "een kleine organisatie" (a small organization) and is actively recruiting pedagogical staff. Tom Buitink serves as Algemeen manager (general manager). The most recent operational move is the August 2024 expansion of the Telstar location pickup routes to two additional primary schools (Kindercampus 't Blokhuus and Kindcentrum Schimmelpenninck van der Oye), indicating active capacity utilization rather than a major strategic pivot.

Name

Beweegmasters Sport BSO

Legal name

Beweegmasters Sport BSO

Website

https://beweegmasters.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beweegmasters Sport BSO is a Dutch after-school childcare provider operating three sports-focused locations in Hoevelaken and Nijkerk, serving primary school children ages 4-13 with subscription-based packages combining childcare, sports coaching, and movement activities.

Ownership category

akta.pro rank

Product category

After-School Childcare Services

NAICS

Child Care Services (6244), Sports and Recreation Instruction (611620)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

School Pickup, Drop-Off & After-School Transportation (HSAAAHAG)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• After-school childcare
• Sports childcare services
• Buitenschoolse opvang
• Vacation childcare
• Youth sports programs

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. BSO Subscription Packages: Monthly recurring revenue from three subscription tiers (Compleet, Ideaal, Basis) providing after-school care combined with vacation care. Payment is made monthly based on average hours calculated annually (school weeks + vacation weeks divided by 12 months).
2. Extra Opvang (Additional Care): Additional care hours and days are charged separately at €11.24 per hour (2025 rate), €123.64 for a full vacation day (11 hours), or €53.39 for an afternoon session (4.75 hours). These are billed retrospectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Beweegmasters Sport BSO provides sport-focused after-school childcare (buitenschoolse opvang) for primary school children (ages 4-13) in Hoevelaken and Nijkerk, Netherlands. Services combine supervised childcare with sports and movement activities, offered via three monthly subscription packages (Compleet 52, Ideaal 48, Basis 44) with tiered vacation coverage. Operations are delivered at three physical locations embedded in local sports clubs, with bus-based school pickup service.

Product overview

Beweegmasters Sport BSO operates as a sports-focused after-school childcare (BSO) service for primary school children in Hoevelaken and Nijkerk, Netherlands. The company offers three tiered BSO packages (Compleet 52, Ideaal 48, and Basis 44) that differ in vacation/study day coverage. Services are delivered through three physical locations at local sports facilities (S.C. Hoevelaken, N.S.C. Nijkerk, and K.V. Telstar), where children participate in sport and play activities. Transportation is provided via BSO-bus (Stint) to collect children from schools. Parents manage bookings and registrations through the Novict parent portal and registration system.

Differentiator

Problem solved

Functional benefit

Products and services

• BSO Compleet 52 Full BSO package providing after-school care plus the highest vacation/study day coverage for primary school children at all three Beweegmasters locations.
• BSO Ideaal 48 Mid-tier BSO package balancing after-school care and substantial vacation coverage for primary school children.
• BSO Basis 44 Entry-level BSO package providing after-school care with limited vacation coverage for primary school children.
• Extra Opvang (Additional Care) Usage-based additional childcare hours and days on top of the chosen subscription package, including extra vacation days and additional school-week care.
• Sport BSO Hoevelaken After-school childcare location at the S.C. Hoevelaken football club facility, serving children from De Hoeve and De Spreng primary schools in Hoevelaken with supervised sport and play activities.
• Sport BSO Nijkerk After-school childcare location at the N.S.C. Nijkerk football club facility, serving children from multiple Nijkerk primary schools and kindercentra with sport and movement activities.
• Sport BSO Telstar Hoevelaken After-school childcare location at the K.V. Telstar korfball club facility on the edge of Hoevelaken, serving children from Kindercampus 't Blokhuus and Kindcentrum Schimmelpenninck van der Oye with sport and play activities.

Quantifiable outcome

• Packages available from 19.5 to 26.83 average hours per month depending on selected tier

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• K.V. TelstarcoreStrategic or Co-development Partner · 1 August 2012Korfball club hosting Beweegmasters Sport BSO Telstar at their accommodation since August 2012. Located at Middelaarseweg on the edge of Hoevelaken with good views of the field. Children from Kindercampus 't Blokhuus and Kindcentrum Schimmelpenninck van der Oye are picked up.
• S.C. HoevelakencoreStrategic or Co-development Partner · 1 August 1987Football club hosting Beweegmasters Sport BSO Hoevelaken at Sportpark Kleinhoven since August 1987. Beweegmasters uses the club's canteen facilities, football field, and forest surroundings. Children from De Hoeve and De Spreng schools are picked up and brought to the location.
• N.S.C. NijkerkcoreStrategic or Co-development PartnerFootball club hosting Beweegmasters Sport BSO Nijkerk at Sportpark De Burgt. Beweegmasters uses the club's canteen, changing facilities, and adjacent nature reserve for activities. Children from multiple schools including De Holk Doornsteeg, Daltonschool Corlaer, PWA, De Open kring, Het Baken, and two kindercentra are picked up.
• De Hoeve (primary school)minorOthersPrimary school in Hoevelaken whose children are picked up by Beweegmasters BSO-bus and transported to S.C. Hoevelaken location.
• De Spreng (primary school)minorOthersPrimary school in Hoevelaken whose children are picked up by Beweegmasters BSO-bus and transported to S.C. Hoevelaken location.
• Kindercampus 't BlokhuusminorOthersPrimary school in Hoevelaken whose children are picked up by Beweegmasters BSO-bus since August 2024 for the Telstar Hoevelaken location.
• Kindcentrum Schimmelpenninck van der OyeminorOthersPrimary school in Hoevelaken whose children are picked up by Beweegmasters BSO-bus since August 2024 for the Telstar Hoevelaken location.
• De Holk Doornsteeg (primary school)minorOthersPrimary school in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.
• Daltonschool Corlaer (primary school)minorOthersPrimary school in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.
• PWA - Prins Willem Alexander school (primary school)minorOthersPrimary school in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.
• De Open Kring (primary school)minorOthersPrimary school in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.
• Het Baken (primary school)minorOthersPrimary school in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.
• Kindercentrum KoningslindeminorOthersChildren's center in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.
• Kindercentrum Oranje NassauminorOthersChildren's center in Nijkerk whose children are picked up by Beweegmasters BSO-bus for the N.S.C. Nijkerk location.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Partou: One of the largest Dutch national childcare and BSO chains, operating hundreds of locations across the Netherlands. It competes with Beweegmasters for the same regulated BSO demand but offers general-purpose after-school care rather than a sport-embedded niche.
• PIT kinderopvang: Large national Dutch childcare provider offering BSO services across multiple regions. Directly comparable to Beweegmasters as a regulated BSO provider, though at substantially larger scale and with broader programming rather than sport specialization.
• Smallsteps (Kinderrijk): National Dutch BSO and daycare chain formed via the merger of former Smallsteps operators. Comparable to Beweegmasters as a regulated BSO provider, but at materially larger scale and with general-purpose programming rather than sports specialization.
• Kibeo: Regional Dutch childcare and BSO provider operating across multiple locations in Zuid-Holland and surrounding areas. Competes for the same regulated BSO customer base as Beweegmasters, but delivers general-purpose after-school care rather than sport-club-embedded programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beweegmastersbv
• LinkedInlinkedin.com/company/beweegmasters
• Instagraminstagram.com/beweegmastersbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beweegmasters Sport BSO