Beyond Beautiful

What Beyond Beautiful does

Beyond Beautiful Texas Plastic Surgery is a private, single-site cosmetic surgery and medical spa practice headquartered in Plano, Texas, operating from a QUAD A accredited surgical facility at 6213 Chapel Hill Blvd. Founded through the combination of the former Plano Aesthetics and Fresh Image Cosmetic Surgery Center, the practice is staffed by four board-certified surgeons — Dr. Vu Ho (double board-certified facial plastic surgeon, fellowship-trained at the University of Michigan), Dr. John Standefer (36+ years experience, 20,000+ facial procedures), Dr. Jeffrey Caruth (body contouring and weight loss specialist who trains other physicians nationally), and Dr. CJ Conlon (Baylor College of Medicine-trained, breast and body specialist) — supported by approximately 28 total employees.

The practice generates revenue across five streams: (1) surgical procedures including facelifts ($8,500–$12,500), eyelid surgery, rhinoplasty, breast augmentation/lift, tummy tucks, and liposuction, priced individually on a fee-for-service basis; (2) nonsurgical medical spa treatments using Sciton laser systems, Morpheus8 RF microneedling, HydraFacial, and chemical peels; (3) injectables including Botox, Dysport, Restylane, Juvéderm, Voluma, Sculptra, and Bellafill; (4) wellness services on a recurring basis including semaglutide/B12 weight loss programs, hormone replacement therapy, and men's and feminine wellness; and (5) retail skincare via an Amazon Store and ZO Skin Health partnership. The underlying technology stack is built on third-party medical devices (FaceTite, NeckTite, BodyTite RFAL systems, Sciton Halo TRIBRID lasers, PRO-NOX) rather than proprietary technology.

The go-to-market model is direct-to-consumer, relying on online presence, search optimization, social media, patient referrals, and reputation management to drive consultation leads. The practice markets to four primary individual-patient segments: adults seeking anti-aging treatments, cosmetic enhancement seekers, health and wellness patients, and medical spa clients. Awards include 2025 Living Magazine Best Place for Cosmetic Surgery and Best Place for Botox (Frisco/Plano), Best Plastic Surgeon (Celina/Prosper), and the RealSelf Top Doctor badge. The practice reports 1,286 patient reviews with a 4.9 average rating across platforms. No external funding, private equity, or parent company ownership is disclosed.

Name

Beyond Beautiful

Legal name

Beyond Beautiful Texas Plastic Surgery

Website

https://beyondbeautifultexas.com

Company type

Private

Operating status

Operating

Short description

Beyond Beautiful is a private, single-site cosmetic surgery and medical spa practice in Plano, Texas, staffed by four board-certified surgeons (Dr. Vu Ho, Dr. Standefer, Dr. Caruth, Dr. Conlon) delivering surgical, nonsurgical, injectable, and wellness procedures to individual consumer patients in the North Texas market.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Medical Spa Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM)

Keywords

• Cosmetic surgery services
• Medical spa treatments
• Aesthetic injectables
• Plastic surgery practice
• Skin rejuvenation procedures

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time fee-for-service revenue from surgical cosmetic procedures including facelifts, breast procedures, body contouring, and facial surgeries. Procedures are priced individually based on complexity.
2. Medical Spa and Nonsurgical Treatments: Revenue from laser treatments, injectables, chemical peels, skin rejuvenation, and other nonsurgical aesthetic services. Typically one-time or recurring treatment sessions.
3. Injectables and Dermal Fillers: Botox, dermal fillers (Juvéderm, Restylane, Sculptra, Bellafill) and other injectable treatments for facial rejuvenation.
4. Wellness Services: Weight loss programs (semaglutide, B12), hormone replacement therapy, and feminine/men's wellness treatments.
5. Skincare Products: Retail skincare products through Amazon Store and ZO Skin Health partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Beyond Beautiful is a cosmetic surgery practice and medical spa delivering surgical procedures (facelifts, rhinoplasty, breast augmentation, tummy tucks, liposuction) and nonsurgical aesthetic treatments (FaceTite, NeckTite, BodyTite, Morpheus8, laser therapies, injectables such as Botox and dermal fillers, chemical peels, and Hydrafacial). The practice also offers alternative therapies including PRP, hormone replacement, and weight loss programs, all delivered by board-certified surgeons and medical spa professionals from an accredited QUAD A surgical facility in Plano, TX.

Product overview

Beyond Beautiful is a comprehensive plastic surgery practice and medical spa offering a unified portfolio of surgical and nonsurgical cosmetic procedures. The practice provides facial procedures (facelifts, rhinoplasty, eyelid surgery, brow lifts, facial implants), breast procedures (augmentation, lift), body contouring (tummy tuck, liposuction, BodyTite), skin rejuvenation (laser treatments, chemical peels, Hydrafacial), injectables (BOTOX, dermal fillers like Restylane, Juviderm, Sculptra, Bellafill), and alternative therapies (PRP, hormone replacement, weight loss). Services are delivered by board-certified plastic surgeons and medical spa professionals at their accredited QUAD A surgical facility in Plano, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• Facelift Surgery Surgical procedure addressing signs of facial aging by removing excess fatty tissue, tightening deep underlying tissue, and repositioning loose skin for a youthful appearance; typically priced $8,500–$12,500.
• Neck Lift Laser neck lift procedure using precise laser treatment under the skin to tighten aging skin and stimulate collagen formation, combined with fractional CO2 laser for skin resurfacing; starting from $6,500.
• Eyelid Surgery (Blepharoplasty) Outpatient procedure improving upper and/or lower eyelids by removing excess skin and fat to achieve a rejuvenated appearance; starting from $4,000.
• Rhinoplasty Nose reshaping surgery to improve the appearance or function of the nose, addressing size, shape, bumps, or breathing problems.
• Brow Lift Forehead lift procedure to raise drooping eyebrows and reduce forehead wrinkles for a refreshed, younger look; starting from $5,000.
• Tummy Tuck (Abdominoplasty) Body contouring surgery to remove excess fat and skin and tighten stomach muscles for a slimmer abdominal appearance; starting from $8,000.
• Liposuction Body reshaping procedure that removes stubborn fat pockets from abdomen, hips, back, thighs, and extremities using tumescent technique.
• Breast Augmentation with Implants Breast implant surgery to enhance breast shape and volume.
• Breast Lift Surgical procedure to reposition breasts higher on the chest for a younger-looking appearance.
• FaceTite FDA-approved radiofrequency-assisted lipolysis procedure for facial contouring and skin tightening that stimulates collagen and elastin production.
• NeckTite Minimally invasive treatment using radiofrequency-assisted lipolysis to remove fat and tighten skin in the neck and jawline area.
• BodyTite Minimally invasive treatment using radiofrequency-assisted liposuction to remove stubborn fat and tighten skin.
• Morpheus8 RF Microneedling Radiofrequency microneedling treatment for sagging skin on face and neck using state-of-the-art microneedles and RF energy.
• Sciton Halo TRIBRID Laser Treatment Laser treatment for sun damage, fine lines, and uneven skin tone with minimal downtime.
• BOTOX Injections Injectable wrinkle relaxer to halt muscles responsible for lines and wrinkles.
• Dermal Fillers (Juviderm, Restylane, Sculptra, Bellafill) Family of injectable fillers used to diminish lines and wrinkles and add volume to the face.
• Hydrafacial Customizable facial treatment combining technology and multi-step process for a brighter complexion.
• Chemical Peel Nonsurgical skin rejuvenation using chemical solution to remove old, problem skin and reveal fresh skin.
• PRP Treatment Platelet-rich plasma therapy using purified blood to regenerate skin and stimulate collagen growth.
• Hormone Replacement Therapy Bioidentical testosterone replacement to treat symptoms of aging such as fatigue, low sex drive, and low metabolism.
• Medical Weight Loss Program Sustainable weight loss program using targeted injections such as semaglutide and B12 to boost energy, metabolism, and control cravings.
• NeoGraft Hair Transplant Follicular Unit Extraction hair transplant procedure using a painless extraction method.

Quantifiable outcome

• 4.9 average rating from 1,286 patient reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ZO Skin HealthminorChannel Partner/ Reseller/ DistributorBeyond Beautiful operates as a retail partner for ZO Skin Health products. The practice links to ZO Skin Health's website with practice referral information for patients to purchase medical-grade skincare products.
• Amazon StoreminorChannel Partner/ Reseller/ DistributorBeyond Beautiful maintains an Amazon Storefront where patients can purchase recommended skincare and beauty products.
• Surgery Center of TexasminorStrategic or Co-development PartnerDr. Ho has surgical privileges at Surgery Center of Texas for procedures requiring hospital-based surgical facilities.
• Eminent Medical CenterminorStrategic or Co-development PartnerDr. Ho has surgical privileges at Eminent Medical Center for procedures requiring hospital-based surgical facilities.
• RealSelfcoreGTM or Marketing PartnerRealSelf platform hosts Dr. Ho's and Dr. Standefer's profiles with patient reviews and procedure information. The practice actively displays RealSelf Top Doctor badges recognizing high patient ratings - awarded to less than 10% of the doctor community.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sono Bello: National body-contouring and cosmetic surgery chain with 70+ locations performing liposuction, BodyTite-style procedures, and facial rejuvenation. Comparable to Beyond Beautiful as a multi-provider cosmetic surgery practice offering surgical and energy-based body contouring, though at much larger scale and with different geographic reach.
• Ideal Image: Largest U.S. med-spa chain with 150+ locations focused on Botox, fillers, laser hair removal, and body contouring. Comparable to Beyond Beautiful's medical spa arm — same target customers (cosmetic enhancement seekers), same non-surgical services — though Ideal Image does not perform invasive surgery in-house.
• Schweiger Dermatology Group: Large Northeastern dermatology group with significant cosmetic services including injectables, lasers, and body contouring. Comparable to Beyond Beautiful's cosmetic dermatology and med-spa offerings, though positioned as a multi-specialty dermatology provider rather than a surgical center.
• LaserAway: National med-spa chain with 100+ locations offering laser hair removal, body contouring, injectables, and skin rejuvenation. Comparable to Beyond Beautiful on the laser and injectable service line, though at lower price points and without surgical offerings.

Direct peers

• Westlake Dermatology & Cosmetic Surgery: Multi-location Texas-based dermatology and cosmetic surgery practice offering facelifts, injectables, lasers, and body contouring with board-certified surgeons and physician assistants. Closest direct peer to Beyond Beautiful — same surgical + med-spa service mix, similar D2C model, similar surgeon-led positioning, and overlapping Texas footprint.
• SkinSpirit: Multi-location medical spa chain offering injectables, laser treatments, microneedling, and body contouring with medical directors. Comparable to Beyond Beautiful's med-spa service line — similar high-end positioning, similar treatment menu, similar affluent consumer target.
• Athenix Body Sculpting Institute: Multi-location body contouring and cosmetic surgery practice specializing in liposuction, tummy tucks, and Brazilian butt lifts. Comparable to Beyond Beautiful's body procedures — same surgical body contouring focus, similar surgeon-led positioning, similar premium pricing.
• North Texas Plastic Surgery: Dallas-area plastic surgery practice offering facelifts, breast procedures, body contouring, and med-spa services with board-certified surgeons. Most direct local comparable to Beyond Beautiful — same North Texas geography, same surgeon-led cosmetic surgery positioning, same surgical + nonsurgical mix.

Others

• Dr. Rod Rohrich (private practice): Renowned Dallas-based plastic surgeon whose practice Dr. CJ Conlon trained under at Baylor. Comparable as a Dallas facial plastic surgery brand but primarily a single-surgeon practice; serves as a regional reference point for the same surgeon-talent and brand-recognition dynamics that drive Beyond Beautiful.
• ZO Skin Health: Medical-grade skincare brand whose products Beyond Beautiful retails through its website and Amazon storefront. Comparable as an ecosystem partner — same anti-aging and skin-quality consumer, complementary revenue stream — rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/beautifulfacesdallas
• Facebookfacebook.com/BeyondBeautifulDrVuHo
• Instagraminstagram.com/beyondbeautiful_drvuho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Beautiful