株式会社Beyond

What 株式会社Beyond does

株式会社Beyond (Beyond Inc.) is a Tokyo-based inbound tourism marketing company founded in September 2016 by Michigoe Mayuko. The company specializes in helping Japanese local governments, DMOs, tourism enterprises, and regional brands attract and convert foreign visitors through cross-cultural research, multilingual content production, social media management, and influencer campaigns. Its core service offering is an end-to-end inbound marketing cycle covering strategy development, foreign-market research, SNS promotion across platforms including Facebook, Instagram, Baidu, WeChat, and Weibo, influencer campaigns, and performance analytics via PDCA reporting.

The company's underlying technology stack centers on three proprietary assets: the ECJ (Expat Contributors in Japan) community of 400+ foreign influencers and creators residing in Japan, which enables qualitative research and authentic content production from a foreign perspective; the Origami Concierge marketplace and booking platform for premium Japanese experiences targeting overseas middle-class and affluent travelers (launched 2025); and owned SNS media including Japan Concierge (100,000+ overseas followers across 30+ countries) and Travel to Japan by MMJ Instagram channel (28,000 organic English-speaking followers). An in-house multilingual concierge team provides customer service in Japanese, English, Traditional/Simplified Chinese, Korean, and Thai.

Beyond's business model combines professional services fees (inbound consulting, influencer campaigns), recurring SNS management retainers (300+ active clients), and transaction fees on the Origami Concierge marketplace. Pricing is custom and project-based, with a recommended 6-month minimum for promotional campaigns and no contractual minimum otherwise. The company cites 500+ cumulative client implementations across 83+ countries since 2016 and operates with 23 employees from its Odaiba headquarters, supported by a 6-step enterprise sales process, event/seminar-driven demand generation, and community-led growth via the ECJ network. Notable customers include ANA, Narita Airport, HATO BUS, Yomiuriland, MIMARU, EDION, Tokyo Convention & Visitors Bureau, and prefectural governments including Kobe, Miyazaki, Fukushima, and Ibaraki.

Name

株式会社Beyond

Legal name

株式会社BEYOND

Website

https://beyond-global.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社Beyond is a Tokyo-based inbound tourism marketing company that helps Japanese local governments, DMOs, and tourism enterprises attract foreign visitors through cross-cultural research, multilingual SNS management, influencer campaigns, and the Origami Concierge experience marketplace, leveraging a 400+ member foreign influencer community called ECJ.

Ownership category

akta.pro rank

Product category

Inbound Tourism Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Tour Operators (561520)

SIC

Services-Advertising (7310)

akta.pro primary industry

International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)

akta.pro secondary industries

Tours, Activities & Experiences Booking (HSACAKAF), Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys) (THALAKAM)

Keywords

• Inbound tourism marketing
• SNS promotion services
• Cross-cultural market research
• Influencer marketing Japan
• Experience booking platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Inbound Marketing Consulting & Strategy: Provides end-to-end inbound tourism marketing services including research, strategy development, persona/customer journey mapping, and SWOT/3C analysis. Revenue is generated through consulting fees, typically structured as service contracts.
2. SNS Promotion & Management: Manages clients' overseas social media accounts (Facebook, Instagram, Google, Yahoo!, Baidu, WeChat, Weibo) including content creation, ad buying, and performance reporting. Core recurring service offering.
3. Origami Concierge Platform: Premium experience marketplace and booking platform for overseas middle-class and affluent travelers. Revenue generated through content placement and sales facilitation for experience providers.
4. Influencer Campaigns: Casts both local and in-country influencers to create content for clients, with post direction and ROI measurement. Billed as project or retainer.
5. Seminar & Event Services: Company hosts public and private seminars on inbound tourism marketing, often featuring guest experts. Some seminars are free, others may be sponsored or ticketed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

株式会社Beyond provides inbound tourism marketing services for Japanese local governments and enterprises seeking to attract foreign visitors. Core offerings span foreign-market research and strategy development through its ECJ (Expat Contributors in Japan) community of 400+ in-country foreign influencers, multi-platform SNS promotion and advertising management, influencer campaign production, and the Origami Concierge media/reservation platform that connects overseas middle-class and affluent travelers with premium local experiences. The company delivers integrated campaigns from research and strategy through content creation, distribution, booking, and ROI measurement.

Product overview

BEYOND operates as an inbound tourism marketing company offering a integrated suite of services centered around its proprietary platforms and research capabilities. The core offering consists of inbound marketing strategy and promotion services, supported by three main platforms: Origami Concierge (a media and reservation platform for premium experiences targeting overseas affluent tourists), ECJ (a community of 400+ foreign influencers providing research insights), and owned SNS media properties (Japan Concierge with 100K+ followers and Travel to Japan by MMJ on Instagram). Additional service modules include SNS management across global platforms, consulting and research services, online events with live commerce capabilities, and the Regional Revitalization Squad for local government support. The company serves over 500 municipal and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Origami Concierge（オリガミコンシェルジュ）: 海外中間富裕層向け特別体験販売メディア・予約プラットフォーム
• Expat Contributors in Japan（ECJ）
• Japan Concierge
• Travel to Japan by MMJ

Products and services

• Inbound Marketing & Promotion Services Comprehensive inbound tourism marketing services for Japanese local governments and enterprises, including research and strategy using ECJ, content design, SNS promotion, influencer marketing, and performance measurement. Supports over 500 corporate and municipal clients across 83+ countries.
• Origami Concierge Media and reservation platform that introduces and sells exclusive regional experiences to overseas middle-class and affluent tourists. Produces content from a foreign perspective using in-Japan foreign experts and influencers, and handles reservations, payments, and customer support end-to-end.
• SNS Management & Promotion Social media account management spanning Facebook, Instagram, Google, Yahoo!, Baidu, WeChat, and Weibo to reach prospective Japan visitors, with 300+ clients served.
• Consulting & Research Research services utilizing expats in Japan (ECJ) to refine services, coordinating surveys to online events for client insight gathering and strategy refinement.
• Online Events & Live Commerce Creation of opportunities for interaction with potential visitors through online tours and events, including live streaming e-commerce that enables personalized consultation from producers and live Q&A to lower purchase barriers.
• Regional Revitalization Squad Support service for local government that assists with development, sales, and PR of local brands and products, agriculture/forestry/fisheries engagement, and resident support.
• Japan Concierge Visiting-Japan SNS media platform with over 100,000 overseas followers across 30+ countries, used to promote Japan's attractions directly to international audiences.
• Travel to Japan by MMJ English-language Instagram visiting-Japan media targeting English-speaking overseas users, introducing travel tips and recommended spots through short videos (Reels); gained 28,000 overseas followers in 6 months without paid advertising.
• ECJ (Expat Contributors in Japan) Community of over 400 foreign influencers and creators residing in Japan, used for qualitative research, monitor tours, product sampling, content consulting, and overseas word-of-mouth from an outsider's perspective on Japan.

Quantifiable outcome

• Samurai Spirit Tourism Facebook page: 30,000+ passionate Western fans and 300,000+ video views within 7 months for Fukushima Prefecture
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Facebook Japan (Meta)coreGTM or Marketing Partner · 23 May 2019Facebook/Meta Japan and Beyond co-host seminars on using Facebook and Instagram for inbound tourism marketing. Facebook provides latest platform features, global government usage case studies, and targeting capabilities. Beyond contributes domestic implementation experience. Joint seminars have attracted 100-120+ registrations.
• JIF（日本インバウンド連合会 / Japan Inbound Federation）coreStrategic or Co-development Partner · 1 April 2016Beyond serves as a founding board member (Director) of JIF, a general incorporated association aimed at promoting Japan's inbound tourism industry. Beyond provides SNS marketing and media expertise. JIF serves as an industry platform with 5,000+ member companies.
• 石田大成社coreStrategic or Co-development PartnerCollaborated with Ishida Taiseisha on Fukushima Prefecture's Samurai Spirit Tourism project. Ishida Taiseisha handled video production and content creation while Beyond managed social media advertising and promotion. Combined creative and digital marketing capabilities.
• Pasona Group / JOB HUB TRAVELminorGTM or Marketing PartnerCo-hosted the Facebook Asia headquarters joint seminar held at TRAVEL HUB MIX. Pasona and JOB HUB TRAVEL provided venue and co-promotion for the seminar series.
• 合同会社観光ラボ（Kanko Lab）minorStrategic or Co-development PartnerExpert speaker partner in seminars. Kanko Lab's representative Ayako Furuya has guided 5,000 foreign tourists over 10 years, providing guide perspective on sellable tourism content. Featured in seminars on high-value content creation.
• HafH（定額制シェアハウス）minorGTM or Marketing PartnerCo-hosted Sharing Economy Summit in Nagasaki with HafH at their Nagasaki SAI location. Joint event targeting local government and tourism businesses in Nagasaki.
• 甲南大学 西村教授minorOthersProfessor Nishimura of Konan University authored 'Marketing and SNS no Mikata' (Marketing and SNS Guide) with data, cases, and materials provided by Beyond. Joint publication on regional revitalization through SNS marketing.
• 孝藤右近（Takafuji Ukon） / BON for AFRICAminorStrategic or Co-development PartnerJapanese dancer and cultural ambassador Takafuji Ukon performed at Beyond-organized events (Goto Islands Summit, TICAD7) and collaborated on cultural content for international promotion. Featured in internationally viral 'TOKYO BON' dance video with 50M+ YouTube views.
• ハラールメディアジャパンminorStrategic or Co-development PartnerHalal Media Japan conducted internal halal training for Beyond staff. Company is building expertise to advise Japanese tourism businesses on Muslim-friendly hospitality as a growing inbound segment.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• WAmazing: Japan-focused inbound services company providing SIM connectivity, transport passes, and curated experiences for inbound visitors. Comparable to BEYOND as a fellow Japan-specialized inbound player with overlapping audiences and tourist-facing digital products.
• KKday: Taiwan-headquartered experience booking platform with growing Japan inventory targeting Asian inbound visitors. Comparable to Origami Concierge as a regional experience booking competitor targeting overlapping tourist segments.

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group with substantial tourism-marketing practice (Dentsu Live, government-linked campaigns). Comparable to BEYOND as a much larger, broader incumbent that also competes for tourism-board and enterprise inbound marketing budgets.
• JTB Corp. Japan's largest travel agency operating extensive inbound marketing, destination promotion, and DMO relationships. Comparable as a broader incumbent that operates in both inbound marketing (LIVE JAPAN media) and inbound experience distribution, intersecting directly with both of BEYOND's lines of business.
• Hakuhodo: Second-largest Japanese advertising agency with notable tourism marketing work (including inbound/DMO campaigns). Comparable as a broader incumbent that competes for the same enterprise and DMO marketing budgets BEYOND targets.
• Trip.com Group: Global/Asian OTA with deep Japan inbound coverage and marketing partnerships. Comparable as a broad incumbent that competes for both inbound distribution (booking layer) and the demand-generation layer BEYOND provides through its owned media.
• Rakuten Travel: Major Japanese OTA with tourism marketing capabilities and inbound offerings. Comparable as a broader incumbent that aggregates inbound demand and competes for both distribution and inbound-marketing sponsorships in Japan.
• Recruit Holdings (Jalan): Japanese conglomerate operating Jalan travel media/platform and related marketing services. Comparable as a broader incumbent that owns one of Japan's largest travel media properties and competes for inbound-tourism traffic and marketing budgets.

Direct peers

• GetYourGuide: Global experience booking marketplace that has aggressively expanded Japan inventory in recent years. Comparable to Origami Concierge as a competitor for premium inbound experience distribution and as a demand channel for Japanese tourism operators.
• Klook: Asia-headquartered experience booking platform with strong Japan inventory. Directly comparable because Origami Concierge competes with Klook for the same cross-sell of premium Japanese experiences to inbound tourists, leveraging similar demand-side audience-building and reservations infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/japan.beyond
• Instagraminstagram.com/japan.beyond
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEbeyond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社Beyond